McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 351. |
_ is the third step of adoption process |
| A. | trail |
| B. | interest |
| C. | evaluation |
| D. | awareness |
| Answer» C. evaluation | |
| 352. |
_ is the fourth step of adoption process |
| A. | interest |
| B. | trial |
| C. | awareness |
| D. | evaluation |
| Answer» B. trial | |
| 353. |
_ is the fifth step of adoption process |
| A. | acculturation |
| B. | adoption |
| C. | enculturation |
| D. | diffusion |
| Answer» B. adoption | |
| 354. |
_ is when an individual learns about his own culture. |
| A. | diffusion |
| B. | acculturation |
| C. | enculturation |
| D. | subculture |
| Answer» C. enculturation | |
| 355. |
_ is when an individual learn about another culture. |
| A. | subculture |
| B. | diffusion |
| C. | acculturation |
| D. | enculturation |
| Answer» C. acculturation | |
| 356. |
in a larger society, there are subsystems of values resulting in a csiderable variation in bahviour pattern wighin the total culture called_. |
| A. | diffusion |
| B. | acculturation |
| C. | subculture. |
| D. | enculturation |
| Answer» C. subculture. | |
| 357. |
_ measure how receptive consumer is to new prodcuts & services. |
| A. | brand switcher |
| B. | picky consumer |
| C. | Consumer innovativeness |
| D. | Variety- novelty seeking |
| Answer» C. Consumer innovativeness | |
| 358. |
_ measure the rigidity counsumer has towards unfamiliar & information contrary to own established beliefs. |
| A. | Dogmatism |
| B. | Variety- novelty seeking |
| C. | brand switcher |
| D. | picky consumer |
| Answer» A. Dogmatism | |
| 359. |
consumers who are _ explore, check out new products, are brand switchers. |
| A. | Dogmatism |
| B. | brand switcher |
| C. | Variety- novelty seeking |
| D. | Verbeliser |
| Answer» C. Variety- novelty seeking | |
| 360. |
_ consumers prefer description & explaination. |
| A. | picky consumer |
| B. | visualiser |
| C. | Verbeliser |
| D. | brand switcher |
| Answer» C. Verbeliser | |
| 361. |
_ deals with consumption & possession. |
| A. | identity |
| B. | Consumer materialism |
| C. | individuation |
| D. | culture |
| Answer» B. Consumer materialism | |
| 362. |
_ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc |
| A. | Brand Purification |
| B. | brand positioning |
| C. | Brand personification |
| D. | brand personalisation |
| Answer» C. Brand personification | |
| 363. |
we experience _ when there is a descrepency between our 2 attitudes or attitude & behaviour. |
| A. | Dogmatism |
| B. | Cognitive discongruence |
| C. | Cognitive congruence |
| D. | Cognitive dissonance |
| Answer» D. Cognitive dissonance | |
| 364. |
_ is undertaken to reduce dissonance by putting logical arguments. |
| A. | enculturation |
| B. | justification |
| C. | rationalisation |
| D. | trivialisation |
| Answer» C. rationalisation | |
| 365. |
_ is undertaken to reduce dissonance by justifying the act as 'not a big deal'. |
| A. | diffision |
| B. | rationalisation |
| C. | trivialisation |
| D. | enculturation |
| Answer» C. trivialisation | |
| 366. |
_ is lower order need in maslows hierarchy of needs theory. |
| A. | safety |
| B. | self actualisation |
| C. | social |
| D. | self esteem |
| Answer» A. safety | |
| 367. |
_ is higher order need in maslows hierarchy of needs theory. |
| A. | self actualisation |
| B. | safety |
| C. | basic |
| D. | physiological |
| Answer» A. self actualisation | |
| 368. |
In ERG theory E stands for_. |
| A. | emphasis |
| B. | existence |
| C. | exercise |
| D. | evaluation |
| Answer» B. existence | |
| 369. |
In ERG theory G stands for_. |
| A. | gain |
| B. | garner |
| C. | growth |
| D. | gestalt |
| Answer» C. growth | |
| 370. |
In ERG theory R stands for_. |
| A. | reformation |
| B. | reaction |
| C. | realtionship |
| D. | relatedness |
| Answer» D. relatedness | |
| 371. |
when people buy products relating to their culture, social class & lifestyle they are satisfying _ of mCclellands needs. |
| A. | nAch |
| B. | nPow |
| C. | nApt |
| D. | nAff |
| Answer» D. nAff | |
| 372. |
people desire partying & celebrating together are satisfying _ of mCclellands needs. |
| A. | nAff |
| B. | nAch |
| C. | nPow |
| D. | nApt |
| Answer» A. nAff | |
| 373. |
Need for accomplishment & excellence is a part of _ |
| A. | nApt |
| B. | nAch |
| C. | nPow |
| D. | nApt |
| Answer» B. nAch | |
| 374. |
_ signifies the inner psychological characterstics that reflect how a person reacts to his environment. |
| A. | Motivation |
| B. | attitude |
| C. | Personality |
| D. | culture |
| Answer» C. Personality | |
| 375. |
_ are the features of an individual or tendency of an individual in a particular manner. |
| A. | traits |
| B. | actions |
| C. | attitudes |
| D. | thoughts |
| Answer» A. traits | |
| 376. |
_'s theory of personality is regarded as the cornerstone of modern psychology. |
| A. | Maslow |
| B. | Alfred Adler |
| C. | Sigmund Freud |
| D. | Cattell |
| Answer» C. Sigmund Freud | |
| 377. |
According to Freud’s psychoanalytic theory of personality, the _ operates based on the pleasure principle, which stresses on immediate fulfillment of needs. |
| A. | ego |
| B. | super ego ig |
| C. | traits |
| D. | id |
| Answer» D. id | |
| 378. |
in Freud's theory _ is that state of awareness which thinks of you as separate from the other. It always thinks of the glories of the past and hopes of the future and focuses on guiltiness. |
| A. | id |
| B. | ego |
| C. | super ego ig |
| D. | traits |
| Answer» B. ego | |
| 379. |
_ superego provides guidelines for making judgments. It is the aspect of personality that holds all our moral standards and ideals that we acquire from both parents and society. |
| A. | super ego |
| B. | ego |
| C. | id |
| D. | traits |
| Answer» A. super ego | |
| 380. |
Just as people have personalities, similarly _ also have personalities. |
| A. | celebrities |
| B. | media outlets |
| C. | product/brands |
| D. | stores |
| Answer» C. product/brands | |
| 381. |
_personalities prefer love and affection and so they move towards them and so they prefer known brands. |
| A. | Complaint |
| B. | detached |
| C. | dormant |
| D. | aggressive |
| Answer» A. Complaint | |
| 382. |
_ personalities tend to move against others and they show off their need for power, success etc. which is quite manipulative |
| A. | detached |
| B. | Complaint |
| C. | Aggressive |
| D. | dormant |
| Answer» C. Aggressive | |
| 383. |
_ personalities are not much aware of brands and are more self reliant and independent. |
| A. | detached |
| B. | aggressive |
| C. | Complaint |
| D. | dormant |
| Answer» A. detached | |
| 384. |
According to Horney, _ personalities move towards others. |
| A. | detached |
| B. | dormant |
| C. | aggressive |
| D. | Complaint |
| Answer» D. Complaint | |
| 385. |
According to Horney, _ personalities move against others. |
| A. | detached |
| B. | Complaint |
| C. | Aggressive |
| D. | dormant |
| Answer» C. Aggressive | |
| 386. |
According to Horney, _ personalities move away from others. |
| A. | aggressive |
| B. | Complaint |
| C. | dormant |
| D. | detached |
| Answer» D. detached | |
| 387. |
Carl Jung helped identify _ personality types. |
| A. | 15 |
| B. | 14 |
| C. | 26 |
| D. | 16 |
| Answer» D. 16 | |
| 388. |
The personality types proposed by Carl Jung were developed and incorporated into a scale that came to be famously known and applied as the _. |
| A. | MBTI or the Myers- Briggs Type Indicator. |
| B. | MMPI |
| C. | MMTI |
| D. | MBPI |
| Answer» A. MBTI or the Myers- Briggs Type Indicator. | |
| 389. |
_ is how consumers see themselves. |
| A. | Ideal self image |
| B. | social self image |
| C. | actual self image |
| D. | self image |
| Answer» C. actual self image | |
| 390. |
_ is how consumers would like to see themselves. |
| A. | social self image |
| B. | actual self image |
| C. | self image |
| D. | Ideal self image |
| Answer» D. Ideal self image | |
| 391. |
_ is how consumers feel others see them. |
| A. | social self image |
| B. | Ideal self image |
| C. | actual self image |
| D. | self image |
| Answer» A. social self image | |
| 392. |
_ is defined as defined as a feeling of favorableness or unfavorableness that an individual has towards an object. |
| A. | motivation |
| B. | thoughts |
| C. | attitude |
| D. | actions |
| Answer» C. attitude | |
| 393. |
_ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects. |
| A. | motivation |
| B. | thoughts |
| C. | consumer attitude |
| D. | actions |
| Answer» C. consumer attitude | |
| 394. |
_ function of attitude helps people to adjust to different situations and circumstances |
| A. | knowledge |
| B. | adjustment |
| C. | value expressive function |
| D. | ego defensive function |
| Answer» B. adjustment | |
| 395. |
_ function of attitude is formed to protect the ego. We all are bothered about our self- esteem and image so the product boosting our ego is the target of such a kind of attitude. |
| A. | cognitive |
| B. | knowledge |
| C. | ego defensive function |
| D. | value expressive function |
| Answer» C. ego defensive function | |
| 396. |
_ function of attitude usually represent the values the individual posses. We gain values, though our upbringing and training. |
| A. | ego defensive function |
| B. | value expressive function |
| C. | cognitive |
| D. | knowledge |
| Answer» B. value expressive function | |
| 397. |
_ function of attitude continuously seeks knowledge and information. |
| A. | cognitive |
| B. | knowledge |
| C. | knowledge |
| D. | value expressive function |
| Answer» C. knowledge | |
| 398. |
_ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product. |
| A. | cognitive |
| B. | connative |
| C. | affective |
| D. | value expressive function |
| Answer» C. affective | |
| 399. |
According to _, discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief or an attitude object (either before or after the purchase). |
| A. | cognitive resonnance |
| B. | cognitive dissonance theory |
| C. | social dissonance |
| D. | social resonnance |
| Answer» B. cognitive dissonance theory | |
| 400. |
The traditional _ describes family patterns as consumers marry, have children, leave home, lose a spouse, and retire. |
| A. | FPC |
| B. | FLC |
| C. | FLC |
| D. | FLP |
| Answer» B. FLC | |
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