McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 401. |
FLC stands for _ |
| A. | Functional life cycle |
| B. | Family Lifestyle Centre |
| D. | Family Learning Cycle |
| Answer» A. Functional life cycle | |
| 402. |
while in _ stage of FLC the consumer is likely to buy basis kitchen equipment, furniture, two wheeler. |
| A. | post parenthood |
| B. | parenthood |
| C. | Bachelorhood |
| D. | dissolution |
| Answer» C. Bachelorhood | |
| 403. |
while in _ stage of FLC the consumer is likely to buy baby food, diapers, chech and cough medication. |
| A. | post parenthood |
| B. | Bachelorhood |
| C. | parenthood |
| D. | dissolution |
| Answer» C. parenthood | |
| 404. |
while in _ stage of FLC the consumer is likely to concetrate on home improvements, buy tastful furniture, car, home applicances & magazines. |
| A. | Bachelorhood |
| B. | parenthood |
| C. | post parenthood |
| D. | dissolution |
| Answer» C. post parenthood | |
| 405. |
while in _ stage of FLC the consumer is likely to buy more medical products & seek more attention, affection & security. |
| A. | dissolution |
| B. | Bachelorhood |
| C. | parenthood |
| D. | post parenthood |
| Answer» A. dissolution | |
| 406. |
In family decision making, _ are those family members who provide information and advice and thus influence the purchase. |
| A. | users |
| B. | influencers |
| C. | Gatekeepers |
| D. | buyers |
| Answer» D. buyers | |
| 407. |
In family decision making, _ are those family members who control the flow of information about a product/service thus influencing the decisions of other family members. |
| A. | Gatekeepers |
| B. | influencers |
| C. | Gatekeepers |
| D. | buyers |
| Answer» A. Gatekeepers | |
| 408. |
In family decision making, _ are family members who have the power to unilaterally or jointly decide whether or not to buy a product or service. |
| A. | deciders |
| B. | disposers. |
| C. | Gatekeepers |
| D. | buyers |
| Answer» A. deciders | |
| 409. |
In family decision making, _ are those family members who actually buy a particular product or service. |
| A. | buyers |
| B. | Gatekeepers |
| C. | buyers |
| D. | users |
| Answer» A. buyers | |
| 410. |
_ is an external influence for a consumer's buying behaviour. |
| A. | attitude |
| B. | motivation |
| C. | subculture |
| D. | feelings |
| Answer» C. subculture | |
| 411. |
_ needs are the ones that we learn in response to our culture or environment. |
| A. | acquired |
| B. | primary |
| C. | dormant |
| D. | secodary |
| Answer» A. acquired | |
| 412. |
_are the objectives that have to fulfilled. |
| A. | aims |
| B. | mission |
| C. | goals |
| D. | values |
| Answer» C. goals | |
| 413. |
In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed. |
| A. | Gatekeepers |
| B. | buyers |
| C. | users |
| D. | Preparers |
| Answer» D. Preparers | |
| 414. |
Any individual who purchases goods and services from the market for his/her end-use is called a.................. |
| A. | Customer |
| B. | Purchaser |
| C. | Consumer |
| D. | All these |
| Answer» A. Customer | |
| 415. |
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer perception |
| Answer» B. Consumer interest | |
| 416. |
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer perception |
| Answer» A. Consumer behavior | |
| 417. |
-------------- refers to how an individual perceives a particular message |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer interpretation. |
| Answer» D. Consumer interpretation. | |
| 418. |
“----------- is the action and decisions process or people who purchase goods and services for personal consumption.” |
| A. | Consumer behavior |
| B. | Consumer interest |
| C. | Consumer attitude |
| D. | Consumer interpretation. |
| Answer» A. Consumer behavior | |
| 419. |
________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs. |
| A. | The marketing concept |
| B. | The strategic plan |
| C. | The product influences |
| D. | The price influences. |
| Answer» A. The marketing concept | |
| 420. |
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour. |
| A. | Brand |
| B. | Culture |
| C. | Product |
| D. | Price |
| Answer» B. Culture | |
| 421. |
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________. |
| A. | Economic situations |
| B. | Situational influences |
| C. | Consumption decisions |
| D. | Physiological influences |
| Answer» C. Consumption decisions | |
| 422. |
Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. |
| A. | Decline in the influence of religious values |
| B. | Decline in communal influences |
| C. | Strong awareness of brands in the market |
| D. | Strong awareness of pricing policies in the market. |
| Answer» A. Decline in the influence of religious values | |
| 423. |
___________ develop on the basis of wealth, skills and power. |
| A. | Economical classes |
| B. | Purchasing communities |
| C. | Competitors |
| D. | Social classes. |
| Answer» D. Social classes. | |
| 424. |
_____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard. |
| A. | Consumer feedback |
| B. | Marketing information systems |
| C. | Market share estimates |
| D. | Cultural values. |
| Answer» D. Cultural values. | |
| 425. |
In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise. |
| A. | Multilingual needs |
| B. | Cultures |
| C. | Subcultures |
| D. | Product adaptation requirements |
| Answer» C. Subcultures | |
| 426. |
_______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age. |
| A. | Multilingual needs |
| B. | Cultures |
| C. | Subcultures |
| D. | Product adaptation requirements. |
| Answer» C. Subcultures | |
| 427. |
Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets. |
| A. | Sales strategies |
| B. | Marketing concepts |
| C. | Cultural values |
| D. | Brand images. |
| Answer» C. Cultural values | |
| 428. |
_____________ has become increasingly important for developing a marketing strategy in recent years. |
| A. | Change in consumers’ attitudes |
| B. | Inflation of the dollar |
| C. | The concept and the brand |
| D. | Age groups, such as the teen market, baby boomers, and the mature market. |
| Answer» D. Age groups, such as the teen market, baby boomers, and the mature market. | |
| 429. |
Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement. |
| A. | Marketing |
| B. | Strategy |
| C. | Price |
| D. | Knowledge |
| Answer» D. Knowledge | |
| 430. |
Which of the following is the most valuable piece of information for determining the social class of your best friend's parents? |
| A. | The number of years schooling that they had |
| B. | Their ethnic backgrounds |
| C. | Their combined annual income |
| D. | Their occupations |
| Answer» D. Their occupations | |
| 431. |
Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products. |
| A. | Latest technology |
| B. | Timesaving, convenience-oriented |
| C. | Health related |
| D. | Communication. |
| Answer» B. Timesaving, convenience-oriented | |
| 432. |
Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________. |
| A. | The rising unemployment situation |
| B. | An influence of political power |
| C. | The use of new technology |
| D. | A decline in the influence of religious values. |
| Answer» C. The use of new technology | |
| 433. |
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members. |
| A. | Personalities |
| B. | Values |
| C. | Finances |
| D. | Decision makers |
| Answer» B. Values | |
| 434. |
__________ is the single factor that best indicates social class. |
| A. | Time |
| B. | Money |
| C. | Occupation |
| D. | Fashion |
| Answer» C. Occupation | |
| 435. |
In terms of consumption decisions, middle class consumers prefer to _________. |
| A. | Buy at a market that sells at a whole sale rates. |
| B. | Buy what is popular |
| C. | Buy only the brands which sell at affordable prices |
| D. | Analyze the market and select the best at the lowest prices |
| Answer» B. Buy what is popular | |
| 436. |
_________________ refers to the buying behavior of final consumers. |
| A. | Consumer buyer behavior . |
| B. | Target market buying |
| C. | Market segment buying |
| D. | Business buying behavior |
| Answer» A. Consumer buyer behavior . | |
| 437. |
____________ is individuals and households who buy goods and services for personal consumption. |
| A. | The target market |
| B. | A market segment |
| C. | The consumer market. |
| D. | The ethnographic market. |
| Answer» C. The consumer market. | |
| 438. |
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: |
| A. | How much money is the consumer willing to spend? |
| B. | How much does the consumer need the product being offered for sale? |
| C. | How much does a discount or a coupon affect the purchase rate? |
| D. | How do consumers respond to various marketing efforts the company might use? |
| Answer» D. How do consumers respond to various marketing efforts the company might use? | |
| 439. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
| A. | Lipinski model of buying behavior. |
| B. | Stimulus-response model of buyer behavior. . |
| C. | Freudian model of buying behavior. |
| D. | Maslow’s model of life-cycle changes. |
| Answer» B. Stimulus-response model of buyer behavior. . | |
| 440. |
According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________ |
| A. | Consumer’s value chain. |
| B. | Consumer’s cognitive schema. |
| C. | Consumer’s black box. . |
| D. | Consumer’s thoughts-emotions network. |
| Answer» C. Consumer’s black box. . | |
| 441. |
Consumer purchases are influenced strongly by cultural, social, personal, and __________ |
| A. | Psychographic characteristics. |
| B. | Psychological characteristics. . |
| C. | Psychometric characteristics. |
| D. | Supply and demand characteristics. |
| Answer» B. Psychological characteristics. . | |
| 442. |
______________ is the most basic cause of a person’s wants and behaviors. |
| A. | Culture. |
| B. | Social class |
| C. | Personality |
| D. | Lifestyle |
| Answer» A. Culture. | |
| 443. |
Marketers are always trying to spot ____________ in order to discover new products that might be wanted. |
| A. | opinion graphers |
| B. | dissonant groups |
| C. | cultural shifts . |
| D. | benchmarks |
| Answer» C. cultural shifts . | |
| 444. |
The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings. |
| A. | liberal political causes |
| B. | conservative political causes |
| C. | informality. |
| D. | downsizing |
| Answer» C. informality. | |
| 445. |
A ________________ is a group of people with shared value systems based on common life experiences and situations. |
| A. | culture |
| B. | subculture . |
| C. | lifestyle composite |
| D. | social class |
| Answer» B. subculture . | |
| 446. |
The greatest barrier to effectively marketing to the Asian American market is thought to be ________ |
| A. | Reluctance to grant credit to this group. |
| B. | Language and cultural traditions. . |
| C. | The urban nature of their neighborhoods. |
| D. | Lack of a mass media that reaches this group. |
| Answer» B. Language and cultural traditions. . | |
| 447. |
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________ |
| A. | Cultures. |
| B. | Subcultures. |
| C. | Social classes. . |
| D. | Social factors. |
| Answer» C. Social classes. . | |
| 448. |
As a form of a reference group, the _______________ are ones to which the individual wishes to belong. |
| A. | secondary groups |
| B. | facilitative groups |
| C. | primary groups |
| D. | aspiration groups . |
| Answer» D. aspiration groups . | |
| 449. |
The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. |
| A. | facilitator |
| B. | referent actor |
| C. | opinion leader . |
| D. | social role player |
| Answer» C. opinion leader . | |
| 450. |
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. |
| A. | Wife . |
| B. | husband |
| C. | teenage children |
| D. | grandparent |
| Answer» A. Wife . | |
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