McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 451. |
A major reason for the changing traditional purchasing roles for families is that: |
| A. | The economic conditions are forcing more teens to work. |
| B. | More women than ever hold jobs outside the home. . |
| C. | Children are spending more time on the Web. |
| D. | Men and women now shop together or “shop until you drop” for entertainment |
| Answer» B. More women than ever hold jobs outside the home. . | |
| 452. |
A(n) ________________ consists of the activities people are expected to perform according to the persons around them. |
| A. | behavior |
| B. | attitude |
| C. | role . |
| D. | status |
| Answer» C. role . | |
| 453. |
The stages through which families might pass as they mature over time is a description of what is called the |
| A. | Adoption process. |
| B. | Lifestyle cycle. |
| C. | Values and Lifestyle. |
| D. | Family life cycle. |
| Answer» D. Family life cycle. | |
| 454. |
A ______________ is a person’s pattern of living as expressed in his or her activities, interests, and opinions. |
| A. | role |
| B. | status |
| C. | position |
| D. | lifestyle . |
| Answer» D. lifestyle . | |
| 455. |
______________ is(are) a person’s unique psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment. |
| A. | Psychographics |
| B. | Personality . |
| C. | Demographics |
| D. | Lifestyle |
| Answer» B. Personality . | |
| 456. |
The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.” |
| A. | lifestyle concept |
| B. | self-concept . |
| C. | personality concept |
| D. | cognitive concept |
| Answer» B. self-concept . | |
| 457. |
A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need. |
| A. | Motive. |
| B. | want |
| C. | demand |
| D. | requirement |
| Answer» A. Motive. | |
| 458. |
A good synonym for motive is a(n) _____________. |
| A. | omen |
| B. | need |
| C. | drive . |
| D. | cue. |
| Answer» C. drive . | |
| 459. |
The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed b ___________ |
| A. | Marshall. |
| B. | Kant. |
| C. | Freu |
| D. | . d. Maslow. |
| Answer» C. Freu | |
| 460. |
According to Maslow’s Hierarchy of Needs, the lowest order of needs are called: |
| A. | Self-actualization needs. |
| B. | Social needs. |
| C. | Safety needs. |
| D. | Physiological needs. |
| Answer» D. Physiological needs. | |
| 461. |
According to Maslow’s Hierarchy of Needs, the highest order of needs are called: |
| A. | Self-actualization needs. . |
| B. | Social needs. |
| C. | Safety needs. |
| D. | Physiological needs. |
| Answer» A. Self-actualization needs. . | |
| 462. |
__________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. |
| A. | Readiness |
| B. | Selectivity |
| C. | Perception . |
| D. | Motivation |
| Answer» C. Perception . | |
| 463. |
People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being: |
| A. | Selective attention, selective distortion, and selective retention. . |
| B. | Subliminal perception, selective remembrance, selective forgetting. |
| C. | Closure, modeling, and perceptual screening. |
| D. | Needs distortion, wants analysis, and perceptual screening. |
| Answer» A. Selective attention, selective distortion, and selective retention. . | |
| 464. |
_______________ describes changes in an individual’s behavior arising from experience. |
| A. | Modeling |
| B. | Motivation |
| C. | Perception |
| D. | Learning . |
| Answer» D. Learning . | |
| 465. |
A ___________ is a strong internal stimulus that calls for action. |
| A. | Driv . |
| B. | cue |
| C. | response |
| D. | perception . |
| Answer» A. Driv . | |
| 466. |
If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________ |
| A. | Rule. |
| B. | Attitude. |
| C. | Belief. . |
| D. | Cue. |
| Answer» C. Belief. . | |
| 467. |
If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________ |
| A. | Rule. |
| B. | Attitude. . |
| C. | Belief. |
| D. | Cue. |
| Answer» B. Attitude. . | |
| 468. |
___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them. |
| A. | A rule |
| B. | An attitude. |
| C. | A belief |
| D. | A cue. |
| Answer» B. An attitude. | |
| 469. |
Which of the following is NOT one of the five stages of the buyer decision process? |
| A. | need recognition |
| B. | brand identification . |
| C. | information search |
| D. | purchase decision |
| Answer» B. brand identification . | |
| 470. |
According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________ |
| A. | Awareness. |
| B. | Information search. |
| C. | Need recognition. . |
| D. | Demand formulation. |
| Answer» C. Need recognition. . | |
| 471. |
The buying process can be triggered by a(n) __________ when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive. |
| A. | awareness |
| B. | external stimuli |
| C. | internal stimuli . |
| D. | experiential motivation. |
| Answer» C. internal stimuli . | |
| 472. |
The stage in the buyer decision process in which the consumer is aroused to search for more information is called____________ |
| A. | Information search. |
| B. | Evaluation of alternatives |
| C. | Search for needs |
| D. | Perceptual search. |
| Answer» A. Information search. | |
| 473. |
The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________ |
| A. | Personal source. |
| B. | Commercial source. |
| C. | Informative source. |
| D. | Experiential source. |
| Answer» D. Experiential source. | |
| 474. |
How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process? |
| A. | need recognition |
| B. | information search |
| C. | evaluation of alternatives |
| D. | purchase decision |
| Answer» C. evaluation of alternatives | |
| 475. |
Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being: |
| A. | The cost and availability of the product. |
| B. | The attitude of others and the cost of the product. |
| C. | The availability of the product and unexpected situational factors. |
| D. | The attitude of others and unexpected situational factors. . |
| Answer» D. The attitude of others and unexpected situational factors. . | |
| 476. |
With respect to post purchase behavior, the larger the gap between expectations and performance: |
| A. | The greater likelihood of re-purchase. |
| B. | The greater the customer’s dissatisfaction. . |
| C. | The less likely the consumer will be influenced by advertising |
| D. | The less likely the consumer will need sales confirmation and support. |
| Answer» B. The greater the customer’s dissatisfaction. . | |
| 477. |
Cognitive dissonance occurs in which stage of the buyer decision process model? |
| A. | need recognition |
| B. | information search |
| C. | Evaluation of alternatives |
| D. | post purchase conflict . |
| Answer» D. post purchase conflict . | |
| 478. |
A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people. |
| A. | 7 |
| B. | 9 |
| C. | 11 . |
| D. | 30 |
| Answer» C. 11 . | |
| 479. |
The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption. |
| A. | adoption process . |
| B. | consumption process |
| C. | innovation process |
| D. | new product development process |
| Answer» A. adoption process . | |
| 480. |
All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT: |
| A. | Awareness. |
| B. | Process. . |
| C. | Interest. |
| D. | Trial. |
| Answer» B. Process. . | |
| 481. |
With respect to adopter categories, the _______________ are guided by respect, are the opinion leaders in their communities, and adopt new ideas early but carefully. |
| A. | seekers |
| B. | innovators |
| C. | early adopters . |
| D. | early majority |
| Answer» C. early adopters . | |
| 482. |
Several characteristics are especially important in influencing an innovation’s rate of adoption. _________ is the degree to which the innovation may be tried on a limited basis. |
| A. | Relative advantage |
| B. | Synchronization |
| C. | Compatibility |
| D. | Divisibility . |
| Answer» D. Divisibility . | |
| 483. |
If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the__________ |
| A. | Business market. . |
| B. | International market. |
| C. | Consumer market. |
| D. | Private sector market. |
| Answer» A. Business market. . | |
| 484. |
All of the following are among the primary differences between a business market and a consumer market except ____________ |
| A. | Purchase decisions to satisfy needs. . |
| B. | Market structure and demand. |
| C. | The nature of the buying unit. |
| D. | The types of decisions and the decision process involved. |
| Answer» A. Purchase decisions to satisfy needs. . | |
| 485. |
The business marketer normally deals with _____________ than the consumer marketer does. |
| A. | far greater but smaller buyers |
| B. | far greater and larger buyers |
| C. | far fewer but far larger buyers |
| D. | far fewer and smaller buyers |
| Answer» C. far fewer but far larger buyers | |
| 486. |
When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________ |
| A. | Kinked demand. |
| B. | Inelastic demand. |
| C. | Cyclical deman |
| D. | d. Derived demand. . |
| Answer» D. d. Derived demand. . | |
| 487. |
General Motors buys steel because consumers buy cars. If consumer demand for cars drops, so will General Motors’ demand for steel. This is an example of the relationships found in___________ |
| A. | Kinked demand. |
| B. | Inelastic demand. |
| C. | Cyclical deman |
| D. | d. Derived demand. . |
| Answer» D. d. Derived demand. . | |
| 488. |
That business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets? |
| A. | market structure and demand |
| B. | the nature of the buying unit . |
| C. | types of decisions made |
| D. | type of decision process itself |
| Answer» B. the nature of the buying unit . | |
| 489. |
The place in the business buying behavior model where interpersonal and individual Influences might interact is called the__________ |
| A. | Environment. |
| B. | Response. |
| C. | Stimuli. |
| D. | Buying center. |
| Answer» B. Response. | |
| 490. |
In a _______________, the buyer reorders something without any modifications. |
| A. | habitual re buying |
| B. | straight re buying |
| C. | modified re buying |
| D. | new task buying |
| Answer» B. straight re buying | |
| 491. |
In a _______________, the buyer wants to change something about product specifications, prices, terms, or suppliers. |
| A. | habitual re buy |
| B. | straight re buy |
| C. | modified re buy . |
| D. | new task buy |
| Answer» C. modified re buy . | |
| 492. |
When a firm buys a product or service for the first time, it is facing a _____________ |
| A. | Habitual re buy situation. |
| B. | Straight re buy situation. |
| C. | Modified re buy situation. |
| D. | New task situation. . |
| Answer» D. New task situation. . | |
| 493. |
The “in” suppliers are most likely to get nervous and feel pressure to put their best foot forward in which of the following types of buying situations? |
| A. | modified re buy . |
| B. | new task buying |
| C. | straight re buy |
| D. | indirect re buy |
| Answer» A. modified re buy . | |
| 494. |
The decision-making unit of a buying organization is called its _____________ all the individuals and units that participate in the business decision-making process. |
| A. | buying center . |
| B. | purchasing center |
| C. | bidding center |
| D. | demand-supply center |
| Answer» A. buying center . | |
| 495. |
Considering the major influences on business buyer behavior, as shown in a model in the text, under which influence stage would you expect to find the influences of authority, status, empathy, and persuasiveness? |
| A. | environmental |
| B. | organizational |
| C. | interpersonal . |
| D. | individual |
| Answer» D. individual | |
| 496. |
The stage of the business buying process where the buyer describes the characteristics and quantity of the needed item is called ___________ |
| A. | Problem recognition. |
| B. | General need description. |
| C. | Product specification. |
| D. | Proposal solicitation. |
| Answer» B. General need description. | |
| 497. |
If a buying team is asked by the purchasing department to rank the importance of reliability, durability, price, and other attributes of an item, then the team is going through a business buying process stage called____________ |
| A. | Problem recognition. |
| B. | General need description. . |
| C. | Product specification. |
| D. | Proposal solicitation. |
| Answer» B. General need description. . | |
| 498. |
________________ is the stage of business buying where an organization decides on and specifies the best technical product characteristics for a needed item. |
| A. | Problem recognition |
| B. | General need description |
| C. | Product specification . |
| D. | Proposal solicitation. |
| Answer» C. Product specification . | |
| 499. |
_________________ is an approach to cost reduction in which components are studied carefully to determine if they can be redesigned, standardized, or made by less costly methods of production. |
| A. | Cost analysis |
| B. | Order analysis |
| C. | Product analysis |
| D. | Value analysis . |
| Answer» D. Value analysis . | |
| 500. |
Factors such as supplier reputation for repair and servicing capabilities are important criteria for evaluation at which stage in the business buying process? |
| A. | problem recognition |
| B. | supplier search |
| C. | supplier selection . |
| D. | order-routine specification. |
| Answer» C. supplier selection . | |
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