McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 101. |
Situational influences that have considerable effect on product and brand choice are ---- --------- , social features, time, task features and current conditions. |
| A. | physical features . |
| B. | price |
| C. | guarantees |
| D. | packaging |
| Answer» A. physical features . | |
| 102. |
Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them. |
| A. | prices |
| B. | brands . |
| C. | packaging |
| D. | warranties |
| Answer» B. brands . | |
| 103. |
Product involvement refers to ____________ or personal relevance of an item. |
| A. | a consumer’s perception of the importance . |
| B. | the need of the product |
| C. | the price the product |
| D. | the amount of people who bought the product |
| Answer» A. a consumer’s perception of the importance . | |
| 104. |
If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them. |
| A. | brand loyalty |
| B. | society |
| C. | product knowledge . |
| D. | references |
| Answer» C. product knowledge . | |
| 105. |
___________________ constitutes moderate consumer behaviour, but still involves time and effort searching for and comparing alternatives. |
| A. | limited decision making . |
| B. | need recognition |
| C. | routine decision making |
| D. | post purchase evaluation |
| Answer» A. limited decision making . | |
| 106. |
Experimental sources of information for consumers refer to ____________. |
| A. | advertising, marketing, selling, and profit making |
| B. | handling, examining, and trying the product while shopping . |
| C. | buying after a demonstration |
| D. | buying the product directly from a manufacturer |
| Answer» B. handling, examining, and trying the product while shopping . | |
| 107. |
A purchase involves many decisions, which include product type, brand, model, ________________ among other factors. |
| A. | credit facility available |
| B. | group purchase discount schemes |
| C. | dealer selection and method of payment . |
| D. | availability of money |
| Answer» C. dealer selection and method of payment . | |
| 108. |
Group, marketing and ______________ determine the initial level of product knowledge as well as change in it. |
| A. | consumer feedback |
| B. | situational influences |
| C. | information available |
| D. | consumers’ perceptions |
| Answer» B. situational influences | |
| 109. |
______________ refers to the tendency for consumers to try to reduce risk in their decision making. |
| A. | risk tolerance |
| B. | guarantee terms |
| C. | perceived risk . |
| D. | dissonance |
| Answer» C. perceived risk . | |
| 110. |
_________________ is the most common type or consumer decision process and the way consumers purchase most packaged goods. |
| A. | limited decision making |
| B. | extended decision making |
| C. | routine decision making . |
| D. | alternative search |
| Answer» C. routine decision making . | |
| 111. |
The occurrence of post decision anxiety is related to the concept of __________. |
| A. | extensive decision making |
| B. | cognitive dissonance . |
| C. | limited decision making |
| D. | marketing strategy |
| Answer» B. cognitive dissonance . | |
| 112. |
The disconfirmation paradigm is used to study _____________. |
| A. | need satisfaction |
| B. | decision-making roles within the purchase process |
| C. | the relationship between product knowledge and product involvement |
| D. | post purchase dissonance |
| Answer» D. post purchase dissonance | |
| 113. |
What does cognitive dissonance state? |
| A. | the individual often has doubts and second thoughts about the choice made . |
| B. | individual consumers use limited decision making to reduce their anxiety levels |
| C. | consumers usually buy products based on emotion |
| D. | marketers can sell more products by increasing choices available to consumers |
| Answer» A. the individual often has doubts and second thoughts about the choice made . | |
| 114. |
One implication of the ______________ view for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them. |
| A. | post purchase evaluation . |
| B. | purchase decision |
| C. | prepurchase decision |
| D. | routine decision making |
| Answer» A. post purchase evaluation . | |
| 115. |
All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behaviour are known as _____. |
| A. | situational influence |
| B. | motivators |
| C. | consumption triggers |
| D. | consumption influencers |
| Answer» A. situational influence | |
| 116. |
Which of the following also includes a situation-specific component? |
| A. | personality |
| B. | self-concept |
| C. | involvement |
| D. | demographics |
| Answer» C. involvement | |
| 117. |
Which of the following is a situation in which consumer behavior occurs? |
| A. | communications situation |
| B. | purchase situation |
| C. | usage situation |
| D. | all of the above |
| Answer» D. all of the above | |
| 118. |
Which of the following is NOT a situation in which consumer behaviour occurs? |
| A. | communications situation |
| B. | purchase situation |
| C. | usage situation |
| D. | all of the above are situations in which consumer behaviour occurs . 127. which of the following is a situation characteristic? |
| Answer» D. all of the above are situations in which consumer behaviour occurs . 127. which of the following is a situation characteristic? | |
| 119. |
Neethu has to purchase a gift for her mother and only has this afternoon to do so because her birthday party is that evening. She's wondering how she will be able get to the mall in time to pick out the perfect gift. This is an illustration of which situation characteristic? |
| A. | physical features |
| B. | social surroundings |
| C. | temporal perspective |
| D. | task definition |
| Answer» C. temporal perspective | |
| 120. |
Which of the following is NOT an individual characteristic influencing consumer behaviour? |
| A. | culture |
| B. | attitudes |
| C. | task definition |
| D. | social class |
| Answer» C. task definition | |
| 121. |
Which of the following is NOT a consumption response? |
| A. | task definition |
| B. | problem recognition |
| C. | purchase |
| D. | disposition |
| Answer» A. task definition | |
| 122. |
The situation interacts with the marketing activity and the individual to determine behaviour. Which of the following is a marketing activity? |
| A. | lifestyle |
| B. | temporal perspective |
| C. | package |
| D. | purchase |
| Answer» C. package | |
| 123. |
----------- consumer research is also known as positivism |
| A. | qualitative |
| B. | quantitative . |
| C. | selective |
| D. | none of these |
| Answer» B. quantitative . | |
| 124. |
---------------- Consumer research is also known as ‘interpretivism’. |
| A. | qualitative . |
| B. | quantitative |
| C. | selective |
| D. | none of these |
| Answer» A. qualitative . | |
| 125. |
How does music influence consumer behaviour? |
| A. | subliminally |
| B. | reduces consumers' perception of overcrowding |
| C. | changes temporal perspective |
| D. | influences mood |
| Answer» D. influences mood | |
| 126. |
Some consumers are highly susceptible to interpersonal influence, which is a _____. |
| A. | norm |
| B. | situation factor |
| C. | product factor |
| D. | personality trait |
| Answer» D. personality trait | |
| 127. |
Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine hygiene products) and the situation? |
| A. | embarrassment |
| B. | shame |
| C. | fear |
| D. | anger |
| Answer» A. embarrassment | |
| 128. |
Which of the following is a reason consumer give gifts? |
| A. | social expectations |
| B. | ritualized consumption experiences |
| C. | as an expression of love and caring |
| D. | all of the above |
| Answer» D. all of the above | |
| 129. |
--------- (consumer role) is the individual who determines that some need or want is not being fulfilled and authorises a purchase to rectify the situation. |
| A. | initiator . |
| B. | gate keeper |
| C. | influencer |
| D. | decider |
| Answer» A. initiator . | |
| 130. |
Among various consumer roles ------------- has the greatest expertise in acquiring and evaluating the information. |
| A. | initiator |
| B. | gate keeper . |
| C. | influencer |
| D. | decider |
| Answer» B. gate keeper . | |
| 131. |
----------- is a person who, by some intentional or unintentional word or action, influences the buying decision, actual purchase and/or the use of product or service. |
| A. | initiator |
| B. | gate keeper |
| C. | influencer . |
| D. | decider |
| Answer» C. influencer . | |
| 132. |
----------- is the person or persons who actually determine which product or service will be chosen. |
| A. | initiator |
| B. | gate keeper |
| C. | influencer |
| D. | decider . |
| Answer» D. decider . | |
| 133. |
------------- is an individual who actually makes the purchase transaction. |
| A. | initiator |
| B. | gate keeper |
| C. | influencer |
| D. | buyer . |
| Answer» D. buyer . | |
| 134. |
----------- is a person most directly involved in the use or consumption of the |
| A. | initiator |
| B. | user |
| C. | influencer |
| D. | buyer |
| Answer» B. user | |
| 135. |
Marginal utility theory of buyer behaviour is developed by |
| A. | alphred marshall . |
| B. | festinger |
| C. | b f skinner |
| D. | kotler |
| Answer» A. alphred marshall . | |
| 136. |
Stimulus response theory of buyer behaviour developed by |
| A. | purlon |
| B. | skinner |
| C. | thorndike |
| D. | all of these . |
| Answer» D. all of these . | |
| 137. |
Cognitive theory of buyer behaviour was developed by |
| A. | alphred marshall |
| B. | festinger . |
| C. | b f skinner |
| D. | kotler |
| Answer» B. festinger . | |
| 138. |
Psycho- Analytical theory of consumer behaviour was developed by |
| A. | alphred marshall |
| B. | festinger |
| C. | b f skinner |
| D. | sigmund freud . |
| Answer» D. sigmund freud . | |
| 139. |
Socio cultural theory of buyer behaviour is formulated by |
| A. | veblen . |
| B. | festinger |
| C. | b f skinner |
| D. | kotler |
| Answer» A. veblen . | |
| 140. |
Socio cultural theory of buyer behaviour is also known as |
| A. | individual theory |
| B. | selective theory |
| C. | group theory . |
| D. | none of these |
| Answer» C. group theory . | |
| 141. |
The concept of market segmentation was introduced by |
| A. | philip kotler |
| B. | veblen |
| C. | marshall |
| D. | w r smith . |
| Answer» D. w r smith . | |
| 142. |
---------------- is the act of dividing a market into distinct groups of buyer who might require separate products. |
| A. | market segmentation . |
| B. | target marketing |
| C. | product positioning |
| D. | none of these |
| Answer» A. market segmentation . | |
| 143. |
Which of the following is not a market segmentation strategy? |
| A. | undifferentiated marketing |
| B. | customised marketing |
| C. | concentrated marketing |
| D. | retail marketing . |
| Answer» D. retail marketing . | |
| 144. |
---------------- Segmentation is based on product features, occasion, benefit of the products etc. |
| A. | geographic |
| B. | demographic |
| C. | behavioural . |
| D. | psychographic |
| Answer» C. behavioural . | |
| 145. |
------------- is a social movement to increase the right and powers of consumer |
| A. | consumer behaviour |
| B. | consumerism . |
| C. | collusion |
| D. | segmentation |
| Answer» B. consumerism . | |
| 146. |
The extreme state of consumer satisfaction is called |
| A. | consumer dissonance |
| B. | consumer delight . |
| C. | consumer ecstasy |
| D. | none of these |
| Answer» B. consumer delight . | |
| 147. |
The process by which individuals select, use, or dispose of products to satisfy their needs and wants is known as: |
| A. | problem recognition |
| B. | cognitive behaviour |
| C. | consumer behaviour . |
| D. | post purchase evaluation |
| Answer» C. consumer behaviour . | |
| 148. |
The person who uses a product is: |
| A. | not always the same person who selects or pays for it . |
| B. | always the same person who selects it |
| C. | always the same person who pays for it |
| D. | always the buyer. |
| Answer» B. always the same person who selects it | |
| 149. |
The process by which an individual selects, organises and interprets the information he or she receives from the environment is: |
| A. | perception . |
| B. | interpretation |
| C. | sensation |
| D. | information processing |
| Answer» A. perception . | |
| 150. |
Which of the following best describes involvement? |
| A. | consumers' disinterest in a product or service. |
| B. | the relationship users develop with selected products and services . |
| C. | the degree of personal relevance of a product or service to a consumer |
| D. | motivation to contribute to the improvement of a brand |
| Answer» B. the relationship users develop with selected products and services . | |
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