McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 151. |
Lifestyles are NOT determined by: |
| A. | consumers' values . |
| B. | consumers' personal context |
| C. | consumers' personal characteristics |
| D. | consumers' needs and emotions |
| Answer» A. consumers' values . | |
| 152. |
Learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way is the definition of: |
| A. | intentions |
| B. | behaviours |
| C. | aptitudes |
| D. | attitudes . |
| Answer» D. attitudes . | |
| 153. |
Attitudes in general: |
| A. | are not very predictive behaviour |
| B. | are often inconsistent with behaviour |
| C. | are inherent instead of learned |
| D. | are useful in predicting behaviour . |
| Answer» D. are useful in predicting behaviour . | |
| 154. |
A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what? |
| A. | cognitive consistency |
| B. | foot-in-the-door |
| C. | the norm of reciprocity |
| D. | cognitive dissonance . |
| Answer» D. cognitive dissonance . | |
| 155. |
the steps in the consumer decision making process flow as: |
| A. | problem recognition, information search, alternative evaluation, purchase, postpurchase experience . |
| B. | problem recognition, information evaluation, alternative search, purchase, post purchase experience |
| C. | problem recognition, information search, purchase, alternative evaluation, post purchase experience |
| D. | problem recognition, alternative evaluation, information search, purchase, post purchase experience |
| Answer» A. problem recognition, information search, alternative evaluation, purchase, postpurchase experience . | |
| 156. |
Social class can be determined by: |
| A. | income |
| B. | education |
| C. | family background |
| D. | all of the above . |
| Answer» D. all of the above . | |
| 157. |
Which of the following is NOT part of group influence? |
| A. | social class. |
| B. | family. |
| C. | personality. . |
| D. | none of these |
| Answer» C. personality. . | |
| 158. |
Problem recognition is part of: |
| A. | the decision process. . |
| B. | the marketing mix. |
| C. | personal influence. |
| D. | sales promotion |
| Answer» A. the decision process. . | |
| 159. |
Post-purchase evaluation means: |
| A. | comparing the purchase outcome with previous expectations. . |
| B. | feelings of disappointment following a purchase. |
| C. | researching consumers who have previously bought the product. |
| D. | all of these |
| Answer» A. comparing the purchase outcome with previous expectations. . | |
| 160. |
Routine problem-solving is: |
| A. | a problem which recurs frequently. |
| B. | a regular session for considering problems. |
| C. | a regularly-experienced purchase situation. . |
| D. | none of these |
| Answer» C. a regularly-experienced purchase situation. . | |
| 161. |
A purchase situation which occurs infrequently, and which requires some research, is called: |
| A. | routine problem-solving. |
| B. | infrequent purchase situation. |
| C. | limited problem-solving. . |
| D. | none of these |
| Answer» C. limited problem-solving. . | |
| 162. |
Which of the following is NOT a component of personality? |
| A. | behaviours. |
| B. | family. . |
| C. | traits. |
| D. | attitude |
| Answer» B. family. . | |
| 163. |
Selective attention is a component of: |
| A. | decision-making. |
| B. | personality. |
| C. | perception. . |
| D. | attitude |
| Answer» C. perception. . | |
| 164. |
Which of the following is NOT part of Maslow's Hierarchy of Needs? |
| A. | safety needs. |
| B. | esteem needs. |
| C. | customer needs. . |
| D. | none of these |
| Answer» C. customer needs. . | |
| 165. |
Obtaining satisfaction through fulfilling one's potential is called: |
| A. | esteem. |
| B. | self-actualisation. . |
| C. | perception. |
| D. | self concept |
| Answer» B. self-actualisation. . | |
| 166. |
The component of attitude relating to beliefs and disbeliefs is called: |
| A. | conative. . |
| B. | affective. |
| C. | cognitive. |
| D. | none of these |
| Answer» A. conative. . | |
| 167. |
The component of attitude relating to emotion is called: |
| A. | affective. . |
| B. | cognitive. |
| C. | conative. |
| D. | none of these |
| Answer» A. affective. . | |
| 168. |
A set of shared values, attitudes, beliefs, artefacts and other symbols is called: |
| A. | reference group. |
| B. | culture. . |
| C. | group influence. |
| D. | norms |
| Answer» B. culture. . | |
| 169. |
A group one wants to join is called: |
| A. | aspirant group. . |
| B. | membership group. |
| C. | reference group. |
| D. | effective group |
| Answer» A. aspirant group. . | |
| 170. |
Which of the following is NOT part of the family decision-making unit? |
| A. | solitary survivor. . |
| B. | initiator. |
| C. | purchaser. |
| D. | none of these |
| Answer» A. solitary survivor. . | |
| 171. |
A group which one does not want to join is called: |
| A. | a membership group. |
| B. | an aspirational group. |
| C. | a dissociative group. . |
| D. | effective group |
| Answer» C. a dissociative group. . | |
| 172. |
Disappointment because the purchase did not match up to expectations is called: |
| A. | consumerism. |
| B. | cognitive dissonance. . |
| C. | post-purchase evaluation. |
| D. | dissatisfaction |
| Answer» B. cognitive dissonance. . | |
| 173. |
Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following except _____. |
| A. | physiological needs |
| B. | safety needs |
| C. | need recognition . |
| D. | self-actualization |
| Answer» C. need recognition . | |
| 174. |
_____ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. |
| A. | personality |
| B. | perception . |
| C. | selective group |
| D. | habitual behaviour |
| Answer» B. perception . | |
| 175. |
People can form different perceptions of the same stimulus because of three perceptual processes. All of the following name these processes except _____. |
| A. | selective attention |
| B. | selective distortion |
| C. | selective attitude . |
| D. | selective retention about brands. |
| Answer» C. selective attitude . | |
| 176. |
People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____. |
| A. | selective retention . |
| B. | selective distortion |
| C. | selective attitude |
| D. | selective attention |
| Answer» A. selective retention . | |
| 177. |
_____ advertising is when consumers are affected by marketing messages without even knowing it. |
| A. | alternative evaluation |
| B. | subliminal . |
| C. | complex |
| D. | motive |
| Answer» B. subliminal . | |
| 178. |
_____ describes changes in an individual’s behaviour arising from experience. |
| A. | lifestyle |
| B. | learning . |
| C. | perception |
| D. | cognitive dissonance |
| Answer» B. learning . | |
| 179. |
Learning occurs through the interplay of all of the following except _____. |
| A. | drives |
| B. | stimuli |
| C. | cues |
| D. | dissonance behaviour . 189. _____ are subtle stimuli that determine where, when, and how a person responds to |
| Answer» D. dissonance behaviour . 189. _____ are subtle stimuli that determine where, when, and how a person responds to | |
| 180. |
The practical significance of _____ for marketers is that they can build up demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement. |
| A. | alternative evaluations |
| B. | social classes |
| C. | the learning theory . |
| D. | subcultures |
| Answer» C. the learning theory . | |
| 181. |
A _____ is a descriptive thought that a person has about something. |
| A. | lifestyle |
| B. | motive |
| C. | belief . |
| D. | habitual behaviour |
| Answer» C. belief . | |
| 182. |
_____ describes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea. |
| A. | lifestyle |
| B. | motive |
| C. | habitual behaviour |
| D. | attitude . |
| Answer» D. attitude . | |
| 183. |
A person’s attitudes fit into a pattern, and to change one attitude may require difficult adjustments in many others. Thus, a company should _____ try to fit its products into existing attitudes rather than attempt to change attitudes. |
| A. | usually . |
| B. | not |
| C. | once in a while |
| D. | seldom |
| Answer» A. usually . | |
| 184. |
All of the following are part of habitual buying behaviour except which one? |
| A. | consumers search extensively for information through the usual belief–attitude– behaviour sequence. |
| B. | a repetition creates brand familiarity rather than brand conviction. . |
| C. | the buying process involves brand beliefs formed by passive learning. |
| D. | none of the above. |
| Answer» B. a repetition creates brand familiarity rather than brand conviction. . | |
| 185. |
In one way or another, most large companies sell to _____. |
| A. | consumers |
| B. | other organizations . |
| C. | employees |
| D. | not-for-profit companies |
| Answer» B. other organizations . | |
| 186. |
What can we say about the size of the business market compared to consumer markets? |
| A. | it is approximately the same. |
| B. | it is smaller. |
| C. | it is huge. . |
| D. | there is no need to compare them. |
| Answer» C. it is huge. . | |
| 187. |
The buyer decision process consists of five stages. Which of the following is not one of these stages? |
| A. | need recognition. |
| B. | information search. |
| C. | variety-seeking buying behaviour. . |
| D. | purchase decision |
| Answer» C. variety-seeking buying behaviour. . | |
| 188. |
The buying process starts with _____the buyer recognizes a problem or need. |
| A. | need recognition . |
| B. | information search |
| C. | evaluation of alternatives |
| D. | purchase decision |
| Answer» A. need recognition . | |
| 189. |
The consumer can obtain information from any of several sources. Which is not one of these sources? |
| A. | personal. |
| B. | commercial. |
| C. | attitude. . |
| D. | public. |
| Answer» C. attitude. . | |
| 190. |
The most effective source that consumers obtain information from is _____ because it legitimizes or evaluates products for the buyer. |
| A. | commercial |
| B. | public |
| C. | experimental |
| D. | personal . 201. the marketer needs to know about ---------- that is, how the consumer processes information |
| Answer» D. personal . 201. the marketer needs to know about ---------- that is, how the consumer processes information | |
| 191. |
Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors? |
| A. | post purchase behaviour. |
| B. | attitude of others. . |
| C. | cognitive dissonance. |
| D. | habitual buying behaviour. |
| Answer» B. attitude of others. . | |
| 192. |
The marketer’s job does not end when the product is bought. After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in _____. |
| A. | habitual buying behaviour |
| B. | alterative evaluation |
| C. | post purchase behaviour . |
| D. | variety-seeking buying behaviour |
| Answer» C. post purchase behaviour . | |
| 193. |
What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer’s expectations and the product’s _____. |
| A. | perceived performance . |
| B. | brand personality |
| C. | recognition |
| D. | consumer market |
| Answer» A. perceived performance . | |
| 194. |
Almost all major purchases result in _____, or discomfort caused by post purchase conflict. |
| A. | opinion leaders |
| B. | cognitive dissonance |
| C. | purchase decisions |
| D. | complex buying behaviour |
| Answer» B. cognitive dissonance | |
| 195. |
_____ is a key to building lasting relationships with consumers. |
| A. | personality |
| B. | alternative evaluations |
| C. | need recognition |
| D. | customer satisfaction . |
| Answer» D. customer satisfaction . | |
| 196. |
Companies should set up systems that _____ customers to complain. |
| A. | discourage |
| B. | encourage . |
| C. | do not allow |
| D. | any of the above |
| Answer» B. encourage . | |
| 197. |
A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____. |
| A. | new product recognition |
| B. | adoption process . |
| C. | variety-seeking buying behaviour |
| D. | information search |
| Answer» B. adoption process . | |
| 198. |
Which is not one of the stages that customers go through in the process of adopting a new product? |
| A. | awareness. |
| B. | interest. |
| C. | evaluation. |
| D. | culture. . |
| Answer» D. culture. . | |
| 199. |
Relative advantage, compatibility, complexity, divisibility, and communicability are characteristics of _____. |
| A. | alternative evaluation |
| B. | dissonance-reducing buying behaviour |
| C. | influence of product on rate of adoption . |
| D. | habitual buying behaviour |
| Answer» C. influence of product on rate of adoption . | |
| 200. |
Family is one of the _____ factors that influence consumer behavior. |
| A. | cultural |
| B. | social . |
| C. | personal |
| D. | psychological |
| Answer» B. social . | |
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