McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in English (BA English) .
| 51. |
Which of the following is not a primitive form of advertising? |
| A. | signs |
| B. | town criers |
| C. | trademarks |
| D. | merchandisers |
| Answer» D. merchandisers | |
| 52. |
Name the newspaper that did not publish the news of the assassination of Mahatma Gandhi on its front page. |
| A. | the times of india |
| B. | the hindustan times |
| C. | the hindu |
| D. | the statesman |
| Answer» C. the hindu | |
| 53. |
The newspaper to publish an advertisement in India is…… |
| A. | the bengal gazette |
| B. | the friend of india |
| C. | the times of india |
| D. | the calcutta journal |
| Answer» A. the bengal gazette | |
| 54. |
The monitoring body of advertisement in India is known as…. |
| A. | asci |
| B. | pci |
| C. | aaai |
| D. | abc |
| Answer» A. asci | |
| 55. |
Advertising is basically a ……. |
| A. | paid form |
| B. | propaganda |
| C. | publicity |
| D. | personal selling |
| Answer» A. paid form | |
| 56. |
Which body was instrumental in establishing Audit Bureau of circulation? |
| A. | press council of india |
| B. | registrars of newspapers of india |
| C. | advertising society of india |
| D. | indian newspaper society |
| Answer» D. indian newspaper society | |
| 57. |
AIDA approach is usually applied for |
| A. | public relations |
| B. | reporting |
| C. | editing |
| D. | advertisement |
| Answer» D. advertisement | |
| 58. |
AIDS awareness advertisement by the Govt. of India is an example of …. |
| A. | classifieds |
| B. | corporate ads |
| C. | public service ads |
| D. | institutional ads |
| Answer» C. public service ads | |
| 59. |
Matter of fact information such as matrimonial, automobiles etc are known as ……. Advertisement. |
| A. | institutional ads |
| B. | classified |
| C. | professional |
| D. | direct marketing |
| Answer» B. classified | |
| 60. |
Which of the following is a leading advertising agency based in Kerala? |
| A. | hta |
| B. | lintas |
| C. | clarion |
| D. | valappila |
| Answer» D. valappila | |
| 61. |
Name the ad agency of the Central government. |
| A. | i & b |
| B. | davp |
| C. | pib |
| D. | iprd |
| Answer» B. davp | |
| 62. |
Kingfisher advertisement of mineral water is an example of : |
| A. | endorsement ad |
| B. | advertorial |
| C. | surrogate ad |
| D. | essential ad |
| Answer» C. surrogate ad | |
| 63. |
Ethics means |
| A. | code of rules |
| B. | code of conduct |
| C. | set of moral principles |
| D. | code of behavior |
| Answer» C. set of moral principles | |
| 64. |
Media audience is a ……….. group. |
| A. | homogenous |
| B. | heterogeneous |
| C. | monolithic |
| D. | uniform |
| Answer» B. heterogeneous | |
| 65. |
A given group responding to media messages more or less in a uniform manner is described as………. theory. |
| A. | selective retention |
| B. | social categories |
| C. | individual difference |
| D. | social relations |
| Answer» B. social categories | |
| 66. |
Media is omnipotent is a concept implied in |
| A. | magic bullet theory |
| B. | agenda setting theory |
| C. | catharsis theory |
| D. | two step theory |
| Answer» A. magic bullet theory | |
| 67. |
Which of the following is not a selective theory of media? |
| A. | selective retention |
| B. | selective exposure |
| C. | selective perception |
| D. | selective aggression |
| Answer» D. selective aggression | |
| 68. |
Democratic –participant theory was put forward by |
| A. | fred siebert |
| B. | theodore peterson |
| C. | denis mcquail |
| D. | wilbur schramm |
| Answer» C. denis mcquail | |
| 69. |
Media act as a servant of the State in |
| A. | libertarian theory |
| B. | democratic participant theory |
| C. | authoritarian theory |
| D. | development theory |
| Answer» C. authoritarian theory | |
| 70. |
Who is author of Aeropagitica? |
| A. | js mill |
| B. | adam smith |
| C. | raja ram mohan roy |
| D. | john milton |
| Answer» D. john milton | |
| 71. |
Which is the first private television channel in Kerala? |
| A. | surya |
| B. | india vision |
| C. | asianet |
| D. | kairali |
| Answer» C. asianet | |
| 72. |
Freedom of the press is specifically stated in the constitution of …… |
| A. | uk |
| B. | france |
| C. | india |
| D. | us |
| Answer» D. us | |
| 73. |
Freedom of speech expression is stated in Article ……….. of the Indian constitution. |
| A. | 17 |
| B. | 18 |
| C. | 19 |
| D. | 20 |
| Answer» C. 19 | |
| 74. |
Which Commission report forms the basis of social responsibility theory? |
| A. | marshall mcluhan |
| B. | mcbride |
| C. | robert hutchins |
| D. | harold lasswell |
| Answer» C. robert hutchins | |
| 75. |
Global village concept is put forward by….. |
| A. | robert merton |
| B. | seon mcbride |
| C. | marshall mcluhan |
| D. | wilbur schramm |
| Answer» C. marshall mcluhan | |
| 76. |
The Gutenberg Galaxy was authored by |
| A. | johannes gutenberg |
| B. | marshall mcluhan |
| C. | george gerbner |
| D. | kurt lewin |
| Answer» B. marshall mcluhan | |
| 77. |
AFP is …………. news agency |
| A. | french |
| B. | american |
| C. | pakistani |
| D. | palestine |
| Answer» A. french | |
| 78. |
Embedded journalism as a concept emerged during |
| A. | 9/11 trials |
| B. | american aggression of afghanistan |
| C. | american aggression of iraq |
| D. | american –iran stand off |
| Answer» C. american aggression of iraq | |
| 79. |
Censorship began in |
| A. | rome |
| B. | greece |
| C. | babylonia |
| D. | alexandria |
| Answer» A. rome | |
| 80. |
Self censorship in media is mainly exercised by |
| A. | government |
| B. | readers |
| C. | editors |
| D. | political parties |
| Answer» C. editors | |
| 81. |
Jasmine revolution that triggered political unrest in North African and West Asian countries actually began in |
| A. | egypt |
| B. | libya |
| C. | tunisia |
| D. | yemen |
| Answer» C. tunisia | |
| 82. |
The name that is most associated with WikiLeaks is ………. |
| A. | julian assange |
| B. | tim bernet |
| C. | bill gates |
| D. | richard stallman |
| Answer» A. julian assange | |
| 83. |
The normal period in which information is handed over to the applicant is |
| A. | 20 -25days |
| B. | 25-30 days |
| C. | 30-35 days |
| D. | 35-40 days |
| Answer» C. 30-35 days | |
| 84. |
RTI Act has jurisdiction all over India except |
| A. | nagaland |
| B. | arunachal pradesh |
| C. | mizoram |
| D. | jammu & kashmir |
| Answer» D. jammu & kashmir | |
| 85. |
P. Sainath is |
| A. | fashion reporter |
| B. | war photographer |
| C. | environment reporter |
| D. | rural affairs reporter |
| Answer» D. rural affairs reporter | |
| 86. |
Press Council first emerged in |
| A. | italy |
| B. | uk |
| C. | us |
| D. | sweden |
| Answer» D. sweden | |
| 87. |
Paid news syndrome was first reported during the assembly elections in 2009 in |
| A. | maharashtra |
| B. | madhya pradesh |
| C. | uttaranchal |
| D. | rajasthan |
| Answer» A. maharashtra | |
| 88. |
J. Gopikrishnan who unearthed the 2G spectrum scandal was a reporter of …… |
| A. | the times of india |
| B. | the pioneer |
| C. | the telegraph |
| D. | dna |
| Answer» B. the pioneer | |
| 89. |
Which was the first 24 hours news channel in Malayalam? |
| A. | asianet news |
| B. | india vision |
| C. | surya |
| D. | kairali |
| Answer» B. india vision | |
| 90. |
Who defined communication as social interaction through messages? |
| A. | theodorson and theodorson |
| B. | george gerbner |
| C. | daniel lerner |
| D. | joseph devito |
| Answer» B. george gerbner | |
| 91. |
Kinesics is the study of |
| A. | facial expression |
| B. | personal appearance |
| C. | body language |
| D. | clothing |
| Answer» C. body language | |
| 92. |
R Shankar was |
| A. | photographer |
| B. | cartoonist |
| C. | advertising guru |
| D. | radio commentator |
| Answer» B. cartoonist | |
| 93. |
Who invented Kinetograph? |
| A. | thomas alva edison |
| B. | william dickson |
| C. | lumier brothers |
| D. | john baird |
| Answer» B. william dickson | |
| 94. |
Piravi is a film directed by |
| A. | adoor gopalakrishnan |
| B. | shaji n karun |
| C. | shyamaprasad |
| D. | g aravindan |
| Answer» B. shaji n karun | |
| 95. |
Anand Patwardan is a noted |
| A. | film director |
| B. | radio jockey |
| C. | film producer |
| D. | documentary director |
| Answer» D. documentary director | |
| 96. |
Radio broadcast in India began in |
| A. | calcutta |
| B. | shimla |
| C. | new delhi |
| D. | bombay |
| Answer» D. bombay | |
| 97. |
Name the educational channel of Doordarshan |
| A. | bharati |
| B. | gyan darshan |
| C. | vidya bharati |
| D. | etv |
| Answer» B. gyan darshan | |
| 98. |
A new window which opens in from the current one displaying an advisement is known as |
| A. | pop under ad |
| B. | pop up ad |
| C. | map ad |
| D. | interstitial ad |
| Answer» B. pop up ad | |
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