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120+ Introduction to Mass Media Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in Multimedia (BA Multimedia) .

1.

The Shannon and Weaver model of communication is

A. modular
B. circular
C. linear
D. non linear
Answer» C. linear
2.

Which of the following is not a part of seven C’s of Communication ?

A. channel
B. content
C. curiosity
D. clarity
Answer» C. curiosity
3.

Cinema is a/an

A. visual medium
B. audiovisual medium
C. audio medium
D. print medium
Answer» B. audiovisual medium
4.

Dyadic communication is the transfer of messages from a person

A. to another person and vice versa
B. to a group of persons
C. to a mass audience
D. none of these
Answer» A. to another person and vice versa
5.

The MMU is a/an

A. visual medium
B. audiovisual medium
C. audio medium
D. none of these
Answer» B. audiovisual medium
6.

A group discussion is a form of

A. dyadic communication
B. group communication
C. mass communication
D. none of these
Answer» B. group communication
7.

The word communication is derived from

A. french
B. german
C. latin
D. persian
Answer» C. latin
8.

Sadharanikaran is a equivalent to the original concept of

A. commonality
B. communion
C. communism
D. communication
Answer» D. communication
9.

The Indian Institute of Mass Communication was established in

A. 1955
B. 1964
C. 1965
D. 1946
Answer» C. 1965
10.

Communication involves active interaction with our environments

A. physically
B. biologically
C. socially
D. all the above
Answer» D. all the above
11.

What is Syntactics

A. the study of the language in use
B. the study of relationship among words
C. the study of human interactions
D. the relationship between words and sentences
Answer» B. the study of relationship among words
12.

The primary function of interpersonal communication is

A. reasoning
B. relationship building
C. to inform
D. to provide relaxation
Answer» B. relationship building
13.

Feedback is considered as

A. conviction
B. motor action
C. description cycle
D. multilaterality
Answer» B. motor action
14.

The Author of the book Communication Networks.

A. daniel belt
B. manuel castle
C. e.m.rogers & d.l.kincaid
D. andre gunder frank
Answer» C. e.m.rogers & d.l.kincaid
15.

According to Wilbur Schramm which one of the following is a value free asset

A. culture
B. religion
C. technology
D. all the above
Answer» A. culture
16.

According to Global Village concept of Marshall MacLuhan

A. electronic media can help the masses unite to effect change
B. maintain person to person relations
C. most of new technologies make people scattered
D. the electronic technologies would not be able to enlighten the masses
Answer» A. electronic media can help the masses unite to effect change
17.

The process of mass communication is not

A. asymmetrical
B. personal
C. anonymous
D. effected on a large scale
Answer» B. personal
18.

Which of the communication has more emotional appeal

A. intrapersonal
B. interpersonal
C. group
D. mass
Answer» B. interpersonal
19.

Communication needs a

A. sender
B. receiver
C. channel
D. all the above
Answer» D. all the above
20.

Communication helps in

A. persuaution
B. entertainment
C. integration
D. all the above
Answer» D. all the above
21.

Which Model refers to Gatekeeper concept.

A. theadore newcomb\s
B. shannon &weaver\s
C. bruce westleys &mc leans
D. george gerbner
Answer» C. bruce westleys &mc leans
22.

Speaker-Speech-Audience are the elements of whose model of communication

A. claude shannon
B. aristotle
C. harold lasswell
D. wilbur schramm
Answer» B. aristotle
23.

Who introduced the concept of Noise in Communication

A. wilbur shramm
B. george gerbner
C. charles osgood
D. claude shannon &warren weaver
Answer» D. claude shannon &warren weaver
24.

According to the Pyramidal distribution of Mc Quail -------------is at the apex of Pyramid

A. intrapersonal communication
B. interpersonal communication
C. mass communication
D. group communication
Answer» C. mass communication
25.

In a communication process sender is also known as

A. receiver
B. encoder
C. channel
D. decoder
Answer» B. encoder
26.

In a communication process Receiver is also known as

A. sender
B. encoder
C. channel
D. decoder
Answer» D. decoder
27.

“The Media do not do things to people rather people do things with media" relate with

A. the cultural theory
B. uses and gratification theory
C. symbolic interaction theory
D. cultivation theory
Answer» B. uses and gratification theory
28.

Communication is the transfer or conveying of meaning. This definition was given by

A. claude shannon
B. oxford dictionary
C. charles osgood
D. wilbur schramm
Answer» B. oxford dictionary
29.

Kinesics is the science of

A. printing
B. language
C. writing
D. body language
Answer» D. body language
30.

The Egyptian system of picture writing is known as

A. pictography
B. cuneiform
C. hieroglyph
D. script
Answer» C. hieroglyph
31.

Alphabetical writing was developed by

A. chinese
B. greeks
C. romans
D. persians
Answer» C. romans
32.

The writing style developed by Sumerians is

A. pictography
B. cuneiform
C. hieroglyph
D. script
Answer» B. cuneiform
33.

added five vowels to the alphabets

A. sumerians
B. greeks
C. romans
D. persian
Answer» C. romans
34.

developed the capital and small letters

A. sumerians
B. greeks
C. romans
D. persian
Answer» C. romans
35.

developed a kind of paper from papyrus plant

A. chinese
B. greeks
C. romans
D. persians
Answer» A. chinese
36.

The development of printing technology was in

A. 15th century
B. 16th century
C. 17th century
D. 18th century
Answer» A. 15th century
37.

Movable types and mechanical printing press were invented by

A. herman gundert
B. benchamin bailey
C. johan guttenberg
D. none of these
Answer» C. johan guttenberg
38.

The first book printed by Johan Guttenberg was on

A. novel
B. poetry
C. religions
D. culture
Answer» C. religions
39.

Telegraphy was invented in

A. 19th century
B. 16th century
C. 17th century
D. 18th century
Answer» A. 19th century
40.

The twentieth century began with the invention of

A. photography
B. printing
C. cinema
D. radio
Answer» C. cinema
41.

Radio broadcasting began in

A. 1910
B. 1915
C. 1920
D. 1925
Answer» C. 1920
42.

TV telecasting began in

A. 1925
B. 1930
C. 1935
D. 1940
Answer» D. 1940
43.

has turned the world into a global village

A. radio
B. cinema
C. tv
D. internet
Answer» D. internet
44.

occurs when an individual sends and receives messages internally

A. intrapersonal communication
B. interpersonal communication
C. mass communication
D. group communication
Answer» A. intrapersonal communication
45.

Thinking and meditation are the functions of

A. intrapersonal communication
B. interpersonal communication
C. mass communication
D. group communication
Answer» A. intrapersonal communication
46.

The Johari Window model was developed by

A. shannon & weaver
B. joseph luft &harrington ingham
C. wilbur schramm
D. denis mc quail
Answer» B. joseph luft &harrington ingham
47.

is the basis of all communication

A. intrapersonal communication
B. interpersonal communication
C. mass communication
D. group communication
Answer» A. intrapersonal communication
48.

Gate keeping is related with

A. intrapersonal communication
B. interpersonal communication
C. mass communication
D. group communication
Answer» C. mass communication
49.

The term kinesics was coined by

A. joseph luft
B. harrington ingham
C. ray birdwhistell
D. none of these
Answer» C. ray birdwhistell
50.

Kinesics is related with

A. verbal communication
B. non verbal communication
C. mass communication
D. group communication
Answer» B. non verbal communication

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