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101. |
Lead generation means |
A. | Tips for selling tactics |
B. | Tips for better production |
C. | Generating leaders |
D. | Likely sources for prospective clients |
E. | None of these |
Answer» D. Likely sources for prospective clients |
102. |
Marketing Channel means |
A. | Delivery period |
B. | Delivery time |
C. | Delivery place |
D. | All of these |
E. | None of these |
Answer» D. All of these |
103. |
E-marketing is same as |
A. | Virtual Marketing |
B. | Digital Marketing |
C. | Real time marketing |
D. | All of the above |
E. | None of the above |
Answer» D. All of the above |
104. |
Marketing in Banks is: |
A. | A one Day Function |
B. | A One Man Function |
C. | A One off Affair |
D. | All of these |
E. | None of these |
Answer» E. None of these |
105. |
Effective Marketing Helps in: |
A. | Boosting the purchases |
B. | Boosting the sales |
C. | Diversified Business |
D. | Realization of Dreams |
E. | All of these |
Answer» B. Boosting the sales |
106. |
A “Buyer’s Market” means: |
A. | buyers are also sellers |
B. | sellers are also buyers |
C. | there are not sellers |
D. | demand exceeds supply |
E. | supply exceeds demand |
Answer» E. supply exceeds demand |
107. |
The sequence of sales process is |
A. | a call, a lead, presentation, sale |
B. | a lead, a call, presentation, sale |
C. | presentation, sale, lead, call |
D. | presentation, lead, sale, call |
E. | sale, call, lead, presentation |
Answer» B. a lead, a call, presentation, sale |
108. |
A presentation means |
A. | Display of products |
B. | a gift |
C. | explaining the utility of products |
D. | display of communication skills |
E. | All of these |
Answer» C. explaining the utility of products |
109. |
Customer retention means: |
A. | Retaining the customer at the bank for the full day |
B. | quick disposal |
C. | customer dealing with the same bank for a long time |
D. | better standards |
E. | all of these |
Answer» C. customer dealing with the same bank for a long time |
110. |
Niche market means: |
A. | a free market |
B. | a social market |
C. | equity market |
D. | capital market |
E. | a specified market for the target group |
Answer» E. a specified market for the target group |
111. |
Which of the following is target customer? |
A. | structure |
B. | factors |
C. | future customer |
D. | suppliers and producers |
E. | none of these |
Answer» C. future customer |
112. |
“Marketing is a mixture of mixture” this statement is related to: |
A. | product planning |
B. | price determination |
C. | cost |
D. | saving |
E. | marketing mix |
Answer» E. marketing mix |
113. |
Which of the following is the starting point of marketing? |
A. | market |
B. | production place |
C. | buyer’s house |
D. | seller’s house |
E. | all of these |
Answer» A. market |
114. |
Which of the following customers are main customers of a bank? |
A. | customer |
B. | employee |
C. | society |
D. | all of these |
E. | none of these |
Answer» D. all of these |
115. |
For customer oriented company, customer satisfaction is: |
A. | target |
B. | marketing tool |
C. | enterprise of profit |
D. | both land 2 |
E. | all of these |
Answer» D. both land 2 |
116. |
Promotion mix contain(s): |
A. | advertisement |
B. | personnel sale |
C. | sales promotion |
D. | publicity |
E. | all of these |
Answer» E. all of these |
117. |
Demand consists: |
A. | want or need |
B. | willingness to spend |
C. | resource to purchase |
D. | only 1 and 2 |
E. | all of these |
Answer» E. all of these |
118. |
All the market efforts starts with the discovery of: |
A. | Product |
B. | Needs & wants of consumers |
C. | Corruption |
D. | Valid Crime Case |
E. | All of the Above |
Answer» B. Needs & wants of consumers |
119. |
What type of relation is there between company and suppliers? |
A. | Direct |
B. | Indirect |
C. | Multilevel |
D. | Social |
E. | Private |
Answer» A. Direct |
120. |
What decision is taken under Planning? |
A. | What to do? |
B. | When to do? |
C. | How to do? |
D. | Why to do? |
E. | All of the above |
Answer» E. All of the above |
121. |
Out of the following_____________ is NOT one of the three levels of a product. |
A. | Core |
B. | Augmented |
C. | Actual |
D. | Fragmented |
E. | All of these |
Answer» D. Fragmented |
122. |
Out of the following______________ is NOT an objective of pricing. |
A. | Profit |
B. | Stabilising demand and sales of the product |
C. | Improvement in product quality |
D. | Expansion of business |
E. | All of these |
Answer» D. Expansion of business |
123. |
Which of the following pricing methods is NOT based on competitors pricing? |
A. | English Auction |
B. | Sealed-Bid Auction |
C. | Group Pricing |
D. | None of these |
E. | All of these |
Answer» C. Group Pricing |
124. |
A prospect means: |
A. | any customer who walks into the bank |
B. | an employee of the bank |
C. | a customer who is likely to be interested in bank’s product or service |
D. | a depositor of the bank’ |
E. | a borrower of the bank |
Answer» C. a customer who is likely to be interested in bank’s product or service |
125. |
Goods that are typically bought by a consumer based on a comparison of suitability, quality, price & style are called___________ goods. |
A. | Industrial |
B. | Specialty |
C. | Shopping |
D. | Convenience |
E. | All of these |
Answer» C. Shopping |
126. |
Innovation means: |
A. | Compensation |
B. | inspiration |
C. | additional perquisites |
D. | implementing new ideas or new methods |
E. | None of these |
Answer» D. implementing new ideas or new methods |
127. |
A lead means: |
A. | a prospect who is more likely to avail of the Bank’s product |
B. | a political leader |
C. | a religious leader |
D. | a bank chairman |
E. | None of these |
Answer» A. a prospect who is more likely to avail of the Bank’s product |
128. |
A Call means: |
A. | calling on friends |
B. | calling on bank employees |
C. | calling on prospective customers |
D. | to make telephone calls |
E. | calling on relatives |
Answer» C. calling on prospective customers |
129. |
The Traditional Marketing style involves: |
A. | Telemarketing |
B. | Digital Marketing |
C. | Indirect Marketing |
D. | Direct Marketing |
E. | All of the above |
Answer» D. Direct Marketing |
130. |
Modern Method of Marketing include: |
A. | Publicity on the net |
B. | Advertisement on the net |
C. | Soliciting business through e-mails |
D. | Tele marketing |
E. | All of the above |
Answer» E. All of the above |
131. |
A true marketing requires: |
A. | Command and other mindset |
B. | Control Mindset |
C. | Passive mindset |
D. | Active mindset |
E. | None of these |
Answer» D. Active mindset |
132. |
Which of the following sentences is TRUE? |
A. | Marketing is not required in a Buyers’ Market |
B. | Marketing is not required in a Sellers’s market |
C. | Marketing is not required due to competition |
D. | Marketing is not required due to liberalization |
E. | Marketing is not required due to globalization |
Answer» B. Marketing is not required in a Sellers’s market |
133. |
Market information means: |
A. | Knowledge of shops and bazaars |
B. | Knowledge of shopping malls |
C. | Knowledge of customer profile and product mix |
D. | Knowledge of various languages |
E. | None of these |
Answer» C. Knowledge of customer profile and product mix |
134. |
Market Research is needed for: |
A. | checking the market area |
B. | checking the right product to be sold |
C. | making proper marketing decisions |
D. | deciding right time to sell |
E. | All of the above |
Answer» E. All of the above |
135. |
For effective marketing the salesmen should have which of these qualities? |
A. | Creativity |
B. | Team spirit |
C. | Motivation |
D. | Effective communication skills |
E. | All of these |
Answer» E. All of these |
136. |
In market skimming pricing strategy: |
A. | Initially price is higher and then it is reduced |
B. | Initially price is lower and then it is increased |
C. | Initial price is high and is maintained high |
D. | Initial price is low and is maintained low |
E. | None of these |
Answer» B. Initially price is lower and then it is increased |
137. |
Marketing plan helps in: |
A. | better lead generation |
B. | better systems |
C. | better results |
D. | improved balance sheet |
E. | better customer service |
Answer» C. better results |
138. |
If Marketing is done effectively which of the following is NOT required? |
A. | Publicity |
B. | Advertisement |
C. | Market Research |
D. | Market Segmentation |
E. | None of these |
Answer» A. Publicity |
139. |
What is Motivation? |
A. | Better communication skills |
B. | Sales Coaching |
C. | Market Research |
D. | Inspiring the employees to perform better |
E. | None of these |
Answer» D. Inspiring the employees to perform better |
140. |
In a Selling Process in today’s world: |
A. | Only standard products are sold |
B. | No customization required |
C. | the seller need not have product knowledge |
D. | the seller should aim at customer satisfaction |
E. | only quantum of sales matters |
Answer» D. the seller should aim at customer satisfaction |
141. |
Find the TRUE statement: |
A. | Marketing is a waste of the employees’ time |
B. | Marketing is not required in India due to its vast population |
C. | Marketing involves additional work |
D. | Marketing involves team work |
E. | Marketing is not required today due to IT advancement |
Answer» D. Marketing involves team work |
142. |
A Target market is: |
A. | entire country |
B. | entire city |
C. | entire globe |
D. | that which consists of customers who need the identified product |
E. | all of these |
Answer» D. that which consists of customers who need the identified product |
143. |
Sales forecasting involves: |
A. | Sales Planning |
B. | Sales Pricing |
C. | Distribution Channels |
D. | Consumer tastes |
E. | All of the above |
Answer» E. All of the above |
144. |
Which of the following product is being sold under the brand name ZODIAC? |
A. | Shirts |
B. | Ties |
C. | Both land 2 |
D. | Liberty |
E. | None of these |
Answer» C. Both land 2 |
145. |
SWIFT – cars are being manufactured by |
A. | DCM |
B. | Maruti |
C. | Premier Automobiles |
D. | Hyundai |
E. | All of these |
Answer» B. Maruti |
146. |
“With you all the way” is the slogan of: |
A. | Vodafone |
B. | SBI |
C. | ICICI |
D. | Raymonds |
E. | All of these |
Answer» B. SBI |
147. |
Which company used the slogan “The complete Man”? |
A. | DCM |
B. | GRASIM |
C. | RAYMONDS |
D. | VIMAL |
E. | All of these |
Answer» C. RAYMONDS |
148. |
Which brand uses the slogan “Made for each other” for its cigarettes? |
A. | Cavenders |
B. | Four Square |
C. | Red & White |
D. | Wills |
E. | All of these |
Answer» D. Wills |
149. |
The markets are grouped into different types based on the geographical area, location of market palace, product, nature of transaction, and volume of the transaction: In the above statement the following is NOT correct: |
A. | Nature of transaction |
B. | Geographical area |
C. | Location of marketplace |
D. | Volume of transaction |
E. | None of these |
Answer» C. Location of marketplace |
150. |
The following offering is NOT a service: |
A. | Fixed deposit receipt |
B. | Postage stamp |
C. | Gift coupon of a chain store |
D. | Insurance Policy |
E. | All of these |
Answer» C. Gift coupon of a chain store |
151. |
The act of obtaining a desired object from someone by offering something in return is called as a(n): |
A. | Transaction |
B. | Exchange |
C. | Relationship |
D. | Value |
E. | All of these |
Answer» B. Exchange |
152. |
Economists use the term_____________ to refer to a collection of buyers and sellers who transact in a particular product class. |
A. | Customer |
B. | Market |
C. | Experience |
D. | All of these |
E. | None of these |
Answer» B. Market |
153. |
Out of the items mentioned below_____________ is NOT a product. |
A. | Lecture by Shri Sudhansu Maharaj |
B. | Shimla |
C. | Visit to Bank’s London office |
D. | None of these |
E. | All of these |
Answer» C. Visit to Bank’s London office |
154. |
A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets: |
A. | Group |
B. | Line |
C. | Category |
D. | Market |
E. | All of these |
Answer» B. Line |
155. |
Which of the following pricing strategies is NOT ideal for new products? |
A. | Market-Skimming |
B. | Discriminatory Pricing |
C. | Promotional Pricing |
D. | None of these |
E. | All of these |
Answer» B. Discriminatory Pricing |
156. |
A_________ discount is offered by the seller to intermediary who performs functions like selling, storing and record Keeping. |
A. | Quantity |
B. | Trade |
C. | Cash |
D. | Seasonal |
E. | All of these |
Answer» B. Trade |
157. |
In market skimming pricing strategy: |
A. | Initially price is lower and then it is increased |
B. | Initially price is higher and then it is reduced |
C. | Initial price is high and is maintained high |
D. | None of these |
E. | All of these |
Answer» B. Initially price is higher and then it is reduced |
158. |
Bank of Mathura is offering 1 % higher interest rate on fixed deposit to senior citizens of 60 years and above. It is practicing ______________. |
A. | Promotional pricing |
B. | Psychological pricing |
C. | Segmental pricing |
D. | Product mix pricing |
E. | All of these |
Answer» C. Segmental pricing |
159. |
With___________ pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency. |
A. | Reference |
B. | By-product |
C. | Promotional |
D. | Market penetration |
E. | All of the above |
Answer» C. Promotional |
160. |
Digital Marketing means: |
A. | Marketing of digital instruments |
B. | Marketing through Advertisements |
C. | Marketing through Internet and Telephones |
D. | Both 1 & 3 |
E. | None of the above |
Answer» C. Marketing through Internet and Telephones |
161. |
Difference between Direct and Indirect Marketing is: |
A. | Direct marketing is to employees of the concerned company, while Indirect is to outsiders |
B. | Direct marketing is to outsider, while Indirect is to employees of the concerned company |
C. | Direct Marketing is to Bank’s owner, Insiders is to outsiders |
D. | Direct Marketing is to other Bank’s employees, Indirect outsiders |
E. | None of these |
Answer» A. Direct marketing is to employees of the concerned company, while Indirect is to outsiders |
162. |
Which of the following is the most logical budget setting method? |
A. | Affordable method |
B. | Percentage-of-Sales method |
C. | Competitive-parity method |
D. | Objective-and-task method |
E. | None of these |
Answer» D. Objective-and-task method |
163. |
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to: |
A. | become a vehicle for pitching the sponsor’s products |
B. | become a vehicle for discriminating in the marketplace |
C. | become a means for raising prices |
D. | become a means for unfair competition |
E. | none of these |
Answer» A. become a vehicle for pitching the sponsor’s products |
164. |
A ‘Buyers’ Market’ means: |
A. | buyers are also sellers |
B. | sellers are also buyers |
C. | there are no sellers |
D. | supply exceeds demand |
E. | none of these |
Answer» D. supply exceeds demand |
165. |
Market share analysis helps to track: |
A. | Share price movements |
B. | percentage share of business |
C. | pricing strategy for share values |
D. | All of these |
E. | None of these |
Answer» B. percentage share of business |
166. |
Marketing in Banks is required for: |
A. | Getting new customers |
B. | Retaining existing customers |
C. | Lending |
D. | Accepting of deposits |
E. | All of these |
Answer» E. All of these |
167. |
Safe deposit locker can be canvassed among |
A. | Persons below poverty line |
B. | All existing account holders |
C. | ATM cardholders |
D. | Students |
E. | None of these |
Answer» B. All existing account holders |
168. |
EMI can be a marketing tool if |
A. | It is very high |
B. | EMI is increasing |
C. | It is very low |
D. | It is a flat rate |
E. | None of these |
Answer» C. It is very low |
169. |
The advantages of audience selectivity, no ad competition and personalization apply to which type of media? |
A. | Newspapers |
B. | Television |
C. | Direct Mail |
D. | Radio |
E. | None of these |
Answer» C. Direct Mail |
170. |
Costs that do not vary with production or sales levels are called: |
A. | fixed costs |
B. | variable costs |
C. | standard costs |
D. | independent costs |
E. | None of these |
Answer» A. fixed costs |
171. |
If a company were to make a product such as a suit of clothes and sold that product to a retailer, the company would have sold to the _______ market. |
A. | reseller |
B. | business |
C. | government |
D. | service |
E. | None of these |
Answer» A. reseller |
172. |
The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing? |
A. | Rapid globalization |
B. | The changing world economy |
C. | The call for more socially responsible marketing |
D. | The micro-chip revolution |
E. | None of these |
Answer» A. Rapid globalization |
173. |
The goal of the marketing logistics system should be to provide: |
A. | a targeted level of promotional support |
B. | a targeted level of customer service at the least cost |
C. | a targeted level of transportation expense ratio |
D. | a targeted level of field support |
E. | None of these |
Answer» B. a targeted level of customer service at the least cost |
174. |
The practice of going after a large share of a smaller market or subsets of a few markets is called ____________. |
A. | undifferentiated marketing |
B. | differentiated marketing |
C. | concentrated marketing |
D. | turbo marketing |
E. | None of these |
Answer» C. concentrated marketing |
175. |
What are the 4 P’s in Marketing? |
A. | purpose, place, product and promotion |
B. | person, place, product and promotion |
C. | price, place, product and promotion |
D. | person, price, product and promotion |
E. | None of these |
Answer» C. price, place, product and promotion |
176. |
Relationship selling means: |
A. | Cross selling |
B. | Selling to relatives |
C. | telemarketing |
D. | preparing a list of products to sell for customers |
E. | None of these |
Answer» A. Cross selling |
177. |
Credit cards are used for____________. |
A. | Cash withdrawals |
B. | Purchase of air tickets |
C. | Purchase of consumable items from retail outlets |
D. | All of these |
E. | None of these |
Answer» D. All of these |
178. |
Marketing is successful when: |
A. | Demand exceeds supply |
B. | Salesman are effectively trained |
C. | Supply exceeds demand |
D. | a company sell products at lower price |
E. | None of these |
Answer» C. Supply exceeds demand |
179. |
A prospect means: |
A. | a person who is working in a bank/ financial institution |
B. | details of a company |
C. | a likely buyer |
D. | head of an financial institution |
E. | None of these |
Answer» C. a likely buyer |
180. |
NRI is an easy target for effective marketing because _________. |
A. | he likes Indian goods |
B. | he is easily approachable |
C. | it is cheaper to contact NRISs |
D. | there are special products designed for NRIs |
E. | None of the above |
Answer» A. he likes Indian goods |
181. |
Study of marketing environment means |
A. | study of company’s markets, customers and competitors |
B. | study of economic environment |
C. | study of current trends |
D. | All of these |
E. | None of these |
Answer» D. All of these |
182. |
A Market plan includes: |
A. | market objectives |
B. | market research |
C. | pricing strategy |
D. | situation analysis |
E. | All of these |
Answer» E. All of these |
183. |
Customization is useful for: |
A. | motivating the sales force |
B. | to add variety in marketing |
C. | value added service |
D. | pleasing target customers |
E. | None of these |
Answer» B. to add variety in marketing |
184. |
Telemarketing campaigns are resorted to: |
A. | avoid cold calls |
B. | avoid buyer resistance |
C. | avoid seller inhibitions |
D. | reaching a wider audience |
E. | none of these |
Answer» D. reaching a wider audience |
185. |
Customer Retention means: |
A. | retaining the customers at the Bank for the full day |
B. | quick disposal |
C. | customers dealing with the same bank for long time |
D. | better standards |
E. | None of these |
Answer» C. customers dealing with the same bank for long time |
186. |
The Traditional Marketing style involves |
A. | Telemarketing |
B. | Direct Marketing |
C. | Indirect Marketing |
D. | Digital Marketing |
E. | None of these |
Answer» B. Direct Marketing |
187. |
Which is the technique used for effective marketing planning? |
A. | psychological tools for marketing |
B. | goal oriented |
C. | marketing research |
D. | physical distribution |
E. | All the above |
Answer» E. All the above |
188. |
‘Niche’ Market means: |
A. | a free market |
B. | a social market |
C. | equity market |
D. | capital market |
E. | a specified market for the target group |
Answer» E. a specified market for the target group |
189. |
Banks sell insurance for: |
A. | Earning more profits |
B. | Increasing loans |
C. | Increasing deposits |
D. | Taking over insurance companies |
E. | None of these |
Answer» A. Earning more profits |
190. |
The sales process begins with |
A. | Customer identification |
B. | Sales presentation |
C. | Lead generation |
D. | Sales closure |
E. | None of these |
Answer» C. Lead generation |
191. |
Service marketing is the same as_____________ |
A. | Transaction marketing |
B. | Relationship marketing |
C. | Internal marketing |
D. | Outdoor marketing |
E. | None of these |
Answer» B. Relationship marketing |
192. |
Marketing is influenced by______________ |
A. | Product demand |
B. | Public taste |
C. | Buyer behaviour |
D. | Brand image |
E. | All of the above |
Answer» E. All of the above |
193. |
Market share means_________________ |
A. | Share market |
B. | Share prices |
C. | IPOs |
D. | Scope for marketing |
E. | Share of business among peers |
Answer» E. Share of business among peers |
194. |
Marketing helps in_____________ |
A. | Boosting production |
B. | Getting new clients |
C. | Interacting with strangers |
D. | All of these |
E. | None of these |
Answer» D. All of these |
195. |
A DSA (Direct Selling Agent) is one___________ |
A. | Who sells through the internet |
B. | Who sells direct to the client |
C. | Who works on the bank counters |
D. | Who works in bank office setup |
E. | None of these |
Answer» B. Who sells direct to the client |
196. |
Selling is____________ |
A. | Different from marketing |
B. | A sub-function of marketing |
C. | Same as marketing |
D. | All of these |
E. | None of these |
Answer» E. None of these |
197. |
A ‘Lead’ in marketing jargon, means___________ |
A. | A metal |
B. | A leash |
C. | A likely consumer |
D. | A team leader |
E. | None of these |
Answer» C. A likely consumer |
198. |
In Banking services, market can be segmented on the basis of: |
A. | Density |
B. | Customers |
C. | Employee |
D. | Both 1 and 2 |
E. | Neither 1 nor 2 |
Answer» C. Employee |
199. |
Promotion in Marketing means: |
A. | passing an examination |
B. | elevation from one grade to another |
C. | selling the products through various means |
D. | selling the product in specific areas |
E. | none of these |
Answer» C. selling the products through various means |
200. |
In ‘Double-win’ strategy: |
A. | Customer gets an additional benefit |
B. | Customer gets price debate |
C. | Both customs and the sales person come out with sense of satisfaction |
D. | Both (1) and (2) |
E. | None of these |
Answer» B. Customer gets price debate |
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