

McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Uncategorized topics .
51. |
Consumer Day is celebrated on____________ |
A. | 15th March |
B. | 16th March |
C. | 20th April |
D. | 20th March |
E. | None of these |
Answer» A. 15th March |
52. |
A situation where by market is expanded by developing new products to satisfy new consumer needs is called |
A. | Market development |
B. | Diversification |
C. | Both land 2 |
D. | Neither 1 nor 2 |
E. | None of these |
Answer» B. Diversification |
53. |
The level of commitment that consumers feel toward a given brand is called |
A. | Brand equity |
B. | Brand name |
C. | Brand loyalty |
D. | Brand utility |
E. | None of these |
Answer» C. Brand loyalty |
54. |
Assigning specific jobs and work places to the selected candidates is known as____________ |
A. | Placement |
B. | Recruitment |
C. | Transfer |
D. | Promotion |
E. | None of these |
Answer» A. Placement |
55. |
As a counselor, a personnel manager__________ |
A. | Reminds the management of moral obligations towards employees |
B. | Encourages the employees |
C. | Tries to settle the disputes between labour and management |
D. | All of the above |
E. | None of the above |
Answer» B. Encourages the employees |
56. |
Which among the following is NOT included in fringe benefits available to an employee? |
A. | Old age survivors benefits |
B. | Pensions |
C. | Gratuities |
D. | Both land 2 |
E. | None of these |
Answer» E. None of these |
57. |
Which among the following is an example of tele-conferencing? |
A. | Computer conferencing |
B. | Audio conferencing |
C. | Video conferencing |
D. | All of the above |
E. | None of the above |
Answer» D. All of the above |
58. |
Information systems can assist managers by |
A. | Providing information |
B. | Providing data on internal sources |
C. | Directing |
D. | All of the above |
E. | None of the above |
Answer» D. All of the above |
59. |
Which among the following is a disadvantage of an EDI system? |
A. | Speed |
B. | Errors |
C. | Expensive |
D. | Mismatch |
E. | None of these |
Answer» C. Expensive |
60. |
In online marketing, there is____________ |
A. | No exchange |
B. | Exchange is the core of marketing |
C. | Guarantee |
D. | Only warranty |
E. | None of these |
Answer» D. Only warranty |
61. |
EMI is marketing tool if |
A. | It is very high |
B. | It is very low |
C. | It is increasing |
D. | It is fluctuating |
E. | It has no role as marketing tool |
Answer» B. It is very low |
62. |
The target group for Home-loan is |
A. | All body-builders |
B. | Tiles manufacturers |
C. | Housing societies |
D. | Farmers’ societies |
E. | Individuals not owning any house |
Answer» E. Individuals not owning any house |
63. |
Delivery Channels means: |
A. | Sales outlets |
B. | Purchased goods |
C. | Product shelf-life |
D. | Courier person |
E. | Channel finance |
Answer» A. Sales outlets |
64. |
Customer Relation can be ensured by: |
A. | Offering freebies |
B. | Offering loans at low rates |
C. | Catchy slogans |
D. | Giving incentives |
E. | Personalized services |
Answer» E. Personalized services |
65. |
Standard marketing practices include |
A. | Poaching |
B. | Unhealthy competition |
C. | Lowering the selling price |
D. | Unhealthy discount scheme |
E. | Phishing |
Answer» C. Lowering the selling price |
66. |
Marketing of service is adopted in |
A. | Grocery stores |
B. | Garments trade |
C. | Medicine shop |
D. | Fruit stalls |
E. | Hotels |
Answer» E. Hotels |
67. |
Selling is _____________ |
A. | Same as marketing |
B. | More than marketing |
C. | Offering discounts |
D. | A sub-function of marketing |
E. | Nothing to do with marketing |
Answer» D. A sub-function of marketing |
68. |
Indirect marketing is the same as |
A. | Onsite selling |
B. | Using a smart-phone |
C. | Viral marketing |
D. | Advertisements |
E. | Online marketing |
Answer» D. Advertisements |
69. |
‘To close a call’ means |
A. | To look for a new clients |
B. | Telemarketing |
C. | To clinch the sale deal |
D. | Online marketing |
E. | Indoor marketing |
Answer» C. To clinch the sale deal |
70. |
Market size also means |
A. | Marketing planning |
B. | Market pricing |
C. | Market space |
D. | Market distribution |
E. | Market channels |
Answer» D. Market distribution |
71. |
Digital Marketing is the same as |
A. | Online marketing |
B. | Cross-selling |
C. | Website designing |
D. | Road shows |
E. | Door-to-door marketing |
Answer» A. Online marketing |
72. |
Service Marketing is resorted to in |
A. | All MNCs |
B. | All production houses |
C. | Industrial units |
D. | Insurance companies and banks |
E. | Fish markets |
Answer» D. Insurance companies and banks |
73. |
Customization results in |
A. | Customer exit |
B. | Customer retention |
C. | Customer complaints |
D. | Better balance sheet figures |
E. | Better technology |
Answer» D. Better balance sheet figures |
74. |
The sole aim of marketing is to |
A. | improve the balance sheet figures |
B. | increase recruitments |
C. | increase profits |
D. | increase production |
E. | increase branch network |
Answer» C. increase profits |
75. |
Efficient marketing style requires |
A. | Proper planning |
B. | Good debating skills |
C. | Arrogant staff |
D. | Knowledge of many languages |
E. | Ignorant customers |
Answer» B. Good debating skills |
76. |
Target group means |
A. | All employers |
B. | All sales persons |
C. | Intended buyers |
D. | All industries |
E. | Call center persons |
Answer» C. Intended buyers |
77. |
‘Push’ marketing style requires |
A. | Collective effort |
B. | Good pushing strength |
C. | Lengthy talks |
D. | Ability to identify the leads |
E. | Aggressive marketing |
Answer» A. Collective effort |
78. |
Web marketing involves |
A. | Selling websites |
B. | Door-to-door marketing |
C. | E-mail chatting |
D. | Browsing the yellow page |
E. | Web advertisements |
Answer» E. Web advertisements |
79. |
The task of marketing involves |
A. | Opening new branches |
B. | Buying a company |
C. | Selling a company |
D. | Selling products and services of a company |
E. | Mergers |
Answer» D. Selling products and services of a company |
80. |
Market space means |
A. | Place where goods are sold |
B. | Trade fairs and meals |
C. | Road shows |
D. | Scope available for selling |
E. | Competition |
Answer» D. Scope available for selling |
81. |
Which one of the following Is NOT a target group for saving accounts? |
A. | Salaried persons |
B. | Loss making companies |
C. | Doctors |
D. | Government employees |
E. | Insurance agents |
Answer» B. Loss making companies |
82. |
Target group for home loans is |
A. | Existing creditors |
B. | Persons having no house of their own |
C. | Persons having one or more than one house |
D. | Builders |
E. | NRIs |
Answer» B. Persons having no house of their own |
83. |
Digital marketing is similar to |
A. | Cold calling |
B. | Web designing |
C. | Online marketing |
D. | Market for cast |
E. | Outdoor marketing |
Answer» C. Online marketing |
84. |
Full form of DSA is___________ |
A. | Delivery Staff Agency |
B. | Direct Selling Agency |
C. | Distributors and Supply Agency |
D. | Driving Sales Ahead |
E. | None of the above |
Answer» B. Direct Selling Agency |
85. |
In online marketing, there is____________ |
A. | Only warranty |
B. | No exchange |
C. | Exchange is the core of marketing |
D. | Guarantee |
E. | None of the above |
Answer» A. Only warranty |
86. |
Which of the following is a part of marketing? |
A. | The Process of Creating Pricing |
B. | Distribution |
C. | Promotion |
D. | All of these |
E. | None of these |
Answer» D. All of these |
87. |
Marketing involves: |
A. | Product |
B. | Programme |
C. | Problem |
D. | All of these |
E. | None of these |
Answer» A. Product |
88. |
A total system of interacting business activities designed to plan, price, promote and distribute want satisfying Products and Services to Present and Potential Customers. |
A. | A System of Production |
B. | A system of Accounting |
C. | A Product |
D. | All of these |
E. | None of these |
Answer» D. All of these |
89. |
Which is the essential of marketing? |
A. | Marketing is a human activity |
B. | Marketing is a Product |
C. | Marketing is a knowledge |
D. | All of these |
E. | None of these |
Answer» A. Marketing is a human activity |
90. |
Marketing includes |
A. | Consumer-oriented Process |
B. | Certain market |
C. | Socio-economic activity |
D. | All of these |
E. | None of these |
Answer» D. All of these |
91. |
Which is/are the functions of marketing? |
A. | Pricing of goods and services |
B. | Promotion |
C. | Marketing Research |
D. | Product Development |
E. | All of these |
Answer» E. All of these |
92. |
What is the basis of marketing? |
A. | Exchange |
B. | Net Sales and Net Profit |
C. | Profit |
D. | Packaging |
E. | All of these |
Answer» A. Exchange |
93. |
Marketing is required in banks due to- |
A. | Computerisation |
B. | Increase in population |
C. | Globalisation |
D. | Government dictates |
E. | None of these |
Answer» C. Globalisation |
94. |
Marketing is a Social-economic activity because: |
A. | Marketing is related with Social Satisfaction |
B. | It is a Social Person |
C. | It is a Corporate Citizen |
D. | All of these |
E. | None of these |
Answer» A. Marketing is related with Social Satisfaction |
95. |
Certain market means- |
A. | The place where functions of marketing is exercised |
B. | Future market |
C. | Present market |
D. | All of these |
E. | None of these |
Answer» A. The place where functions of marketing is exercised |
96. |
Which is the subject matter of Marketing? |
A. | Machine, man and money |
B. | Product or Service |
C. | Capital |
D. | Brand |
E. | Place |
Answer» B. Product or Service |
97. |
Marketing is: |
A. | a day to day function |
B. | a one-off affair |
C. | a one man show |
D. | a collective process |
E. | None of these |
Answer» D. a collective process |
98. |
Which is the subject Matter of marketing? |
A. | Man |
B. | Labour |
C. | Planning |
D. | Word |
E. | Goods and Services |
Answer» E. Goods and Services |
99. |
Rural Marketing is related to- |
A. | Book |
B. | Car |
C. | Rural product like-Agricultural tools |
D. | Mobile |
E. | TV |
Answer» C. Rural product like-Agricultural tools |
100. |
Which is the feature of Rural Market? |
A. | Number of Consumer |
B. | High Income |
C. | Educated Population |
D. | High Living Standard |
E. | None of these |
Answer» A. Number of Consumer |
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