McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Uncategorized topics .
| 151. |
The act of obtaining a desired object from someone by offering something in return is called as a(n): |
| A. | Transaction |
| B. | Exchange |
| C. | Relationship |
| D. | Value |
| E. | All of these |
| Answer» B. Exchange | |
| 152. |
Economists use the term_____________ to refer to a collection of buyers and sellers who transact in a particular product class. |
| A. | Customer |
| B. | Market |
| C. | Experience |
| D. | All of these |
| E. | None of these |
| Answer» B. Market | |
| 153. |
Out of the items mentioned below_____________ is NOT a product. |
| A. | Lecture by Shri Sudhansu Maharaj |
| B. | Shimla |
| C. | Visit to Bank’s London office |
| D. | None of these |
| E. | All of these |
| Answer» C. Visit to Bank’s London office | |
| 154. |
A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets: |
| A. | Group |
| B. | Line |
| C. | Category |
| D. | Market |
| E. | All of these |
| Answer» B. Line | |
| 155. |
Which of the following pricing strategies is NOT ideal for new products? |
| A. | Market-Skimming |
| B. | Discriminatory Pricing |
| C. | Promotional Pricing |
| D. | None of these |
| E. | All of these |
| Answer» B. Discriminatory Pricing | |
| 156. |
A_________ discount is offered by the seller to intermediary who performs functions like selling, storing and record Keeping. |
| A. | Quantity |
| B. | Trade |
| C. | Cash |
| D. | Seasonal |
| E. | All of these |
| Answer» B. Trade | |
| 157. |
In market skimming pricing strategy: |
| A. | Initially price is lower and then it is increased |
| B. | Initially price is higher and then it is reduced |
| C. | Initial price is high and is maintained high |
| D. | None of these |
| E. | All of these |
| Answer» B. Initially price is higher and then it is reduced | |
| 158. |
Bank of Mathura is offering 1 % higher interest rate on fixed deposit to senior citizens of 60 years and above. It is practicing ______________. |
| A. | Promotional pricing |
| B. | Psychological pricing |
| C. | Segmental pricing |
| D. | Product mix pricing |
| E. | All of these |
| Answer» C. Segmental pricing | |
| 159. |
With___________ pricing, the products are priced below list price (or even below cost) for a temporary period to create buying urgency. |
| A. | Reference |
| B. | By-product |
| C. | Promotional |
| D. | Market penetration |
| E. | All of the above |
| Answer» C. Promotional | |
| 160. |
Digital Marketing means: |
| A. | Marketing of digital instruments |
| B. | Marketing through Advertisements |
| C. | Marketing through Internet and Telephones |
| D. | Both 1 & 3 |
| E. | None of the above |
| Answer» C. Marketing through Internet and Telephones | |
| 161. |
Difference between Direct and Indirect Marketing is: |
| A. | Direct marketing is to employees of the concerned company, while Indirect is to outsiders |
| B. | Direct marketing is to outsider, while Indirect is to employees of the concerned company |
| C. | Direct Marketing is to Bank’s owner, Insiders is to outsiders |
| D. | Direct Marketing is to other Bank’s employees, Indirect outsiders |
| E. | None of these |
| Answer» A. Direct marketing is to employees of the concerned company, while Indirect is to outsiders | |
| 162. |
Which of the following is the most logical budget setting method? |
| A. | Affordable method |
| B. | Percentage-of-Sales method |
| C. | Competitive-parity method |
| D. | Objective-and-task method |
| E. | None of these |
| Answer» D. Objective-and-task method | |
| 163. |
One common misuse of marketing research findings in contemporary business is the tendency for marketing research to: |
| A. | become a vehicle for pitching the sponsor’s products |
| B. | become a vehicle for discriminating in the marketplace |
| C. | become a means for raising prices |
| D. | become a means for unfair competition |
| E. | none of these |
| Answer» A. become a vehicle for pitching the sponsor’s products | |
| 164. |
A ‘Buyers’ Market’ means: |
| A. | buyers are also sellers |
| B. | sellers are also buyers |
| C. | there are no sellers |
| D. | supply exceeds demand |
| E. | none of these |
| Answer» D. supply exceeds demand | |
| 165. |
Market share analysis helps to track: |
| A. | Share price movements |
| B. | percentage share of business |
| C. | pricing strategy for share values |
| D. | All of these |
| E. | None of these |
| Answer» B. percentage share of business | |
| 166. |
Marketing in Banks is required for: |
| A. | Getting new customers |
| B. | Retaining existing customers |
| C. | Lending |
| D. | Accepting of deposits |
| E. | All of these |
| Answer» E. All of these | |
| 167. |
Safe deposit locker can be canvassed among |
| A. | Persons below poverty line |
| B. | All existing account holders |
| C. | ATM cardholders |
| D. | Students |
| E. | None of these |
| Answer» B. All existing account holders | |
| 168. |
EMI can be a marketing tool if |
| A. | It is very high |
| B. | EMI is increasing |
| C. | It is very low |
| D. | It is a flat rate |
| E. | None of these |
| Answer» C. It is very low | |
| 169. |
The advantages of audience selectivity, no ad competition and personalization apply to which type of media? |
| A. | Newspapers |
| B. | Television |
| C. | Direct Mail |
| D. | Radio |
| E. | None of these |
| Answer» C. Direct Mail | |
| 170. |
Costs that do not vary with production or sales levels are called: |
| A. | fixed costs |
| B. | variable costs |
| C. | standard costs |
| D. | independent costs |
| E. | None of these |
| Answer» A. fixed costs | |
| 171. |
If a company were to make a product such as a suit of clothes and sold that product to a retailer, the company would have sold to the _______ market. |
| A. | reseller |
| B. | business |
| C. | government |
| D. | service |
| E. | None of these |
| Answer» A. reseller | |
| 172. |
The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing? |
| A. | Rapid globalization |
| B. | The changing world economy |
| C. | The call for more socially responsible marketing |
| D. | The micro-chip revolution |
| E. | None of these |
| Answer» A. Rapid globalization | |
| 173. |
The goal of the marketing logistics system should be to provide: |
| A. | a targeted level of promotional support |
| B. | a targeted level of customer service at the least cost |
| C. | a targeted level of transportation expense ratio |
| D. | a targeted level of field support |
| E. | None of these |
| Answer» B. a targeted level of customer service at the least cost | |
| 174. |
The practice of going after a large share of a smaller market or subsets of a few markets is called ____________. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | turbo marketing |
| E. | None of these |
| Answer» C. concentrated marketing | |
| 175. |
What are the 4 P’s in Marketing? |
| A. | purpose, place, product and promotion |
| B. | person, place, product and promotion |
| C. | price, place, product and promotion |
| D. | person, price, product and promotion |
| E. | None of these |
| Answer» C. price, place, product and promotion | |
| 176. |
Relationship selling means: |
| A. | Cross selling |
| B. | Selling to relatives |
| C. | telemarketing |
| D. | preparing a list of products to sell for customers |
| E. | None of these |
| Answer» A. Cross selling | |
| 177. |
Credit cards are used for____________. |
| A. | Cash withdrawals |
| B. | Purchase of air tickets |
| C. | Purchase of consumable items from retail outlets |
| D. | All of these |
| E. | None of these |
| Answer» D. All of these | |
| 178. |
Marketing is successful when: |
| A. | Demand exceeds supply |
| B. | Salesman are effectively trained |
| C. | Supply exceeds demand |
| D. | a company sell products at lower price |
| E. | None of these |
| Answer» C. Supply exceeds demand | |
| 179. |
A prospect means: |
| A. | a person who is working in a bank/ financial institution |
| B. | details of a company |
| C. | a likely buyer |
| D. | head of an financial institution |
| E. | None of these |
| Answer» C. a likely buyer | |
| 180. |
NRI is an easy target for effective marketing because _________. |
| A. | he likes Indian goods |
| B. | he is easily approachable |
| C. | it is cheaper to contact NRISs |
| D. | there are special products designed for NRIs |
| E. | None of the above |
| Answer» A. he likes Indian goods | |
| 181. |
Study of marketing environment means |
| A. | study of company’s markets, customers and competitors |
| B. | study of economic environment |
| C. | study of current trends |
| D. | All of these |
| E. | None of these |
| Answer» D. All of these | |
| 182. |
A Market plan includes: |
| A. | market objectives |
| B. | market research |
| C. | pricing strategy |
| D. | situation analysis |
| E. | All of these |
| Answer» E. All of these | |
| 183. |
Customization is useful for: |
| A. | motivating the sales force |
| B. | to add variety in marketing |
| C. | value added service |
| D. | pleasing target customers |
| E. | None of these |
| Answer» B. to add variety in marketing | |
| 184. |
Telemarketing campaigns are resorted to: |
| A. | avoid cold calls |
| B. | avoid buyer resistance |
| C. | avoid seller inhibitions |
| D. | reaching a wider audience |
| E. | none of these |
| Answer» D. reaching a wider audience | |
| 185. |
Customer Retention means: |
| A. | retaining the customers at the Bank for the full day |
| B. | quick disposal |
| C. | customers dealing with the same bank for long time |
| D. | better standards |
| E. | None of these |
| Answer» C. customers dealing with the same bank for long time | |
| 186. |
The Traditional Marketing style involves |
| A. | Telemarketing |
| B. | Direct Marketing |
| C. | Indirect Marketing |
| D. | Digital Marketing |
| E. | None of these |
| Answer» B. Direct Marketing | |
| 187. |
Which is the technique used for effective marketing planning? |
| A. | psychological tools for marketing |
| B. | goal oriented |
| C. | marketing research |
| D. | physical distribution |
| E. | All the above |
| Answer» E. All the above | |
| 188. |
‘Niche’ Market means: |
| A. | a free market |
| B. | a social market |
| C. | equity market |
| D. | capital market |
| E. | a specified market for the target group |
| Answer» E. a specified market for the target group | |
| 189. |
Banks sell insurance for: |
| A. | Earning more profits |
| B. | Increasing loans |
| C. | Increasing deposits |
| D. | Taking over insurance companies |
| E. | None of these |
| Answer» A. Earning more profits | |
| 190. |
The sales process begins with |
| A. | Customer identification |
| B. | Sales presentation |
| C. | Lead generation |
| D. | Sales closure |
| E. | None of these |
| Answer» C. Lead generation | |
| 191. |
Service marketing is the same as_____________ |
| A. | Transaction marketing |
| B. | Relationship marketing |
| C. | Internal marketing |
| D. | Outdoor marketing |
| E. | None of these |
| Answer» B. Relationship marketing | |
| 192. |
Marketing is influenced by______________ |
| A. | Product demand |
| B. | Public taste |
| C. | Buyer behaviour |
| D. | Brand image |
| E. | All of the above |
| Answer» E. All of the above | |
| 193. |
Market share means_________________ |
| A. | Share market |
| B. | Share prices |
| C. | IPOs |
| D. | Scope for marketing |
| E. | Share of business among peers |
| Answer» E. Share of business among peers | |
| 194. |
Marketing helps in_____________ |
| A. | Boosting production |
| B. | Getting new clients |
| C. | Interacting with strangers |
| D. | All of these |
| E. | None of these |
| Answer» D. All of these | |
| 195. |
A DSA (Direct Selling Agent) is one___________ |
| A. | Who sells through the internet |
| B. | Who sells direct to the client |
| C. | Who works on the bank counters |
| D. | Who works in bank office setup |
| E. | None of these |
| Answer» B. Who sells direct to the client | |
| 196. |
Selling is____________ |
| A. | Different from marketing |
| B. | A sub-function of marketing |
| C. | Same as marketing |
| D. | All of these |
| E. | None of these |
| Answer» E. None of these | |
| 197. |
A ‘Lead’ in marketing jargon, means___________ |
| A. | A metal |
| B. | A leash |
| C. | A likely consumer |
| D. | A team leader |
| E. | None of these |
| Answer» C. A likely consumer | |
| 198. |
In Banking services, market can be segmented on the basis of: |
| A. | Density |
| B. | Customers |
| C. | Employee |
| D. | Both 1 and 2 |
| E. | Neither 1 nor 2 |
| Answer» C. Employee | |
| 199. |
Promotion in Marketing means: |
| A. | passing an examination |
| B. | elevation from one grade to another |
| C. | selling the products through various means |
| D. | selling the product in specific areas |
| E. | none of these |
| Answer» C. selling the products through various means | |
| 200. |
In ‘Double-win’ strategy: |
| A. | Customer gets an additional benefit |
| B. | Customer gets price debate |
| C. | Both customs and the sales person come out with sense of satisfaction |
| D. | Both (1) and (2) |
| E. | None of these |
| Answer» B. Customer gets price debate | |
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