McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Uncategorized topics .
| 201. |
Which among the following is NOT an example of Direct marketing? |
| A. | Tele-marketing |
| B. | Sales on internet |
| C. | Mail order sales |
| D. | Retail stores |
| E. | None of these |
| Answer» D. Retail stores | |
| 202. |
A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called: |
| A. | Brand goodwill method |
| B. | Price premium method |
| C. | Marketing Integrated method |
| D. | Both land 2 |
| E. | Neither 1 nor 2 |
| Answer» B. Price premium method | |
| 203. |
A true marketing requires |
| A. | Command and order mindset |
| B. | Control mindset |
| C. | Active mindset |
| D. | Passive mindset |
| E. | None of these |
| Answer» C. Active mindset | |
| 204. |
A non-traditional, low cost, flexible and highly effective marketing is termed as: |
| A. | Strategic marketing |
| B. | Guerilla Marketing |
| C. | Direct Marketing |
| D. | Indirect Marketing |
| E. | None of these |
| Answer» B. Guerilla Marketing | |
| 205. |
Which of the following is the most appropriate reason for Bank marketing? |
| A. | Globalization |
| B. | Variety of Banking products |
| C. | mergers |
| D. | Recession |
| E. | None of these |
| Answer» A. Globalization | |
| 206. |
The choice between high markups and high volume is part of which of the following retailer marketing decisions? |
| A. | Target market decisions |
| B. | Product assortment and services decisions |
| C. | Pricing decisions |
| D. | Promotion decisions |
| E. | None of these |
| Answer» C. Pricing decisions | |
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