McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Uncategorized topics .
51. |
Which of the following is not a typical supply chain member? |
A. | wholesaler |
B. | customer |
C. | reseller |
D. | producer |
E. | one of the above |
Answer» D. producer |
52. |
Which of the following is not an area of responsibility for a logistics manager? |
A. | information systems |
B. | marketing |
C. | inventory |
D. | purchasing |
E. | one of the above |
Answer» B. marketing |
53. |
Which of the following should be the first step in designing a marketing channel? |
A. | identifying channel objectives |
B. | evaluating intermediaries |
C. | analysing channel alternatives |
D. | identifying what consumers want from the channel |
E. | one of the above |
Answer» D. identifying what consumers want from the channel |
54. |
Which of the following transportation modes is used for digital products? |
A. | rail |
B. | trucks |
C. | air |
D. | the Internet |
E. | one of the above |
Answer» D. the Internet |
55. |
Which type of product might require a more direct marketing channel to avoid delays and too much handling? |
A. | high-priced products |
B. | perishable products |
C. | lower-priced products |
D. | products in their decline stage |
E. | one of the above |
Answer» B. perishable products |
56. |
A channel alternative is described by |
A. | Types of available business intermediaries |
B. | Number of intermediaries |
C. | Responsibilities and terms of each channel member |
D. | All of the above |
E. | one of the above |
Answer» D. All of the above |
57. |
_________ suits best when the producer intends to maintain control on the service level offered by the resellers. |
A. | Exclusive distribution |
B. | Selective distribution |
C. | Intensive distribution |
D. | None of the above |
E. | one of the above |
Answer» A. Exclusive distribution |
58. |
The best strategy used for snack foods, soft drinks, candies and gum is |
A. | Exclusive distribution |
B. | Selective distribution |
C. | Intensive distribution |
D. | None of the above |
E. | one of the above |
Answer» C. Intensive distribution |
59. |
When a manufacturer threatens to terminate a relationship or withdraw a resource if intermediaries fail to cooperate it is |
A. | Channel power |
B. | Coercive power |
C. | Reward power |
D. | Legitimate power |
E. | one of the above |
Answer» B. Coercive power |
60. |
A conventional marketing channel is formed of |
A. | Independent producer and wholesaler |
B. | Wholesaler and retailer |
C. | Independent producer, wholesaler and retailer |
D. | None of the above |
E. | one of the above |
Answer» C. Independent producer, wholesaler and retailer |
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