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60+ SDM Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Uncategorized topics .

51.

Which of the following is not a typical supply chain member?

A. wholesaler
B. customer
C. reseller
D. producer
E. one of the above
Answer» D. producer
52.

Which of the following is not an area of responsibility for a logistics manager?

A. information systems
B. marketing
C. inventory
D. purchasing
E. one of the above
Answer» B. marketing
53.

Which of the following should be the first step in designing a marketing channel?

A. identifying channel objectives
B. evaluating intermediaries
C. analysing channel alternatives
D. identifying what consumers want from the channel
E. one of the above
Answer» D. identifying what consumers want from the channel
54.

Which of the following transportation modes is used for digital products?

A. rail
B. trucks
C. air
D. the Internet
E. one of the above
Answer» D. the Internet
55.

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

A. high-priced products
B. perishable products
C. lower-priced products
D. products in their decline stage
E. one of the above
Answer» B. perishable products
56.

A channel alternative is described by

A. Types of available business intermediaries
B. Number of intermediaries
C. Responsibilities and terms of each channel member
D. All of the above
E. one of the above
Answer» D. All of the above
57.

_________ suits best when the producer intends to maintain control on the service level offered by the resellers.

A. Exclusive distribution
B. Selective distribution
C. Intensive distribution
D. None of the above
E. one of the above
Answer» A. Exclusive distribution
58.

The best strategy used for snack foods, soft drinks, candies and gum is

A. Exclusive distribution
B. Selective distribution
C. Intensive distribution
D. None of the above
E. one of the above
Answer» C. Intensive distribution
59.

When a manufacturer threatens to terminate a relationship or withdraw a resource if intermediaries fail to cooperate it is

A. Channel power
B. Coercive power
C. Reward power
D. Legitimate power
E. one of the above
Answer» B. Coercive power
60.

A conventional marketing channel is formed of

A. Independent producer and wholesaler
B. Wholesaler and retailer
C. Independent producer, wholesaler and retailer
D. None of the above
E. one of the above
Answer» C. Independent producer, wholesaler and retailer

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