IMC, as presented in the text and in context with promotion, stands for:

Related MCQs

• A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• A __________________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumer demand will move the product through the channel.
• The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
• Which type of sales promotion uses free samples, coupons, and rebates?
• Which type of promotion uses buying allowances, push money, and free goods?
• Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact.
• For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to: