The advertising industry is passing through a transition phase with the emergence of the ______________media.

Related MCQs

• Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers ________________to the prospective consumer.
• ________has been the first to launch an innovative media buying / selling technique, through its last minute inventory.com, which auctions unsold media space online.
• Media strategy is making media decisions based on____________
• New media is very cost-effective when compared to the traditional media and is highly _______.
• It is a form of advertising which focuses primarily on helping consumers experience a brand.
• Advertising to today’s consumers, we need to look beyond the _____________media of print, radio, and television.
• Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages.
• advertising affords the marketer the ability to engage the consumer in a direct and personal way_________________.
• Interactive media can be best described as________________
• Media are the bridges that carry messages back and forth between companies and __________