McqMate
| 301. |
Which one of the following is not an element of promotional mix? |
| A. | Advertising. |
| B. | Product-mix. |
| C. | Publicity. |
| D. | Direct marketing. |
| Answer» B. Product-mix. | |
| 302. |
Which element of promotional mix is preferable if the marketer wants to get. immediate feedback? |
| A. | Sales promotion. |
| B. | Public relations. |
| C. | Personal selling. |
| D. | Direct marketing. |
| Answer» D. Direct marketing. | |
| 303. |
What are the factors that contribute to the corporate identity? |
| A. | Organizational symbols. |
| B. | Advertising and publicity. |
| C. | Customer relation programs. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 304. |
Which of the following comes under the category of external public? |
| A. | Government. |
| B. | Press. |
| C. | Trade unions. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 305. |
Which of the following is not a contributing factor for rapid growth of sale promotion? |
| A. | Increase of competition. |
| B. | Decrease in advertising efficiency. |
| C. | Retailers pressure. |
| D. | Huge profits of manufacturers. |
| Answer» D. Huge profits of manufacturers. | |
| 306. |
…..is the important benefit a marketer could get from a retailer through trade promotion? |
| A. | Advertising. |
| B. | Financial help. |
| C. | More shelf space. |
| D. | None of the above. |
| Answer» C. More shelf space. | |
| 307. |
Which one of the following is not an advantage of the personal selling? |
| A. | It allows the seller to negotiate terms and solve problems |
| B. | Long-term relationship. |
| C. | Immediacy. |
| D. | It is very expensive to maintain and recruit the sales force. |
| Answer» D. It is very expensive to maintain and recruit the sales force. | |
| 308. |
A competitor who does not exhibit predictable reaction pattern is known as. |
| A. | The laid-back competitor. |
| B. | The selective competitor. |
| C. | The tiger competitor. |
| D. | The stochastic competitor. |
| Answer» A. The laid-back competitor. | |
| 309. |
An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called . |
| A. | Direct marketing. |
| B. | Indirect marketing. |
| C. | Database marketing. |
| D. | Meta marketing. |
| Answer» A. Direct marketing. | |
| 310. |
What type of conflict usually exist when the manufacturer has established two or more channels that sell in the same market. |
| A. | Multi-channel conflict. |
| B. | Horizontal channel conflict. |
| C. | Vertical channel conflict |
| D. | None of the above. |
| Answer» A. Multi-channel conflict. | |
| 311. |
What are the forms of compensation that a sales person can generally get? |
| A. | Straight salary. |
| B. | Straight commission. |
| C. | A combination of salary and commission |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 312. |
Which of the following items is a component of a good business plan? |
| A. | Operating requirements. |
| B. | Description of the location/demographics. |
| C. | Employee benefits. D. All of the above. |
| D. | none |
| Answer» A. Operating requirements. | |
| 313. |
Which of the following items is required to develop a better financial plan? |
| A. | Identify your target market. |
| B. | Consider employee lay-offs. |
| C. | Prioritize your needs. |
| D. | Research other companies. |
| Answer» C. Prioritize your needs. | |
| 314. |
When analyzing your business and its environment it is useful to carefully inspect its:. |
| A. | Threats. |
| B. | Strengths and weakness. |
| C. | Opportunities. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 315. |
Which of the following is an example of an external threat? |
| A. | Decreased competition. |
| B. | New trade regulations. |
| C. | Global sales potential. |
| D. | Economies of scale. |
| Answer» B. New trade regulations. | |
| 316. |
Which of the following is an example of an internal strength? |
| A. | Obsolete resources. |
| B. | Changing tax structure. |
| C. | Proven management. |
| D. | Increased competition |
| Answer» C. Proven management. | |
| 317. |
Which objective gives importance to productivity, technological leadership, employee relations, etc? |
| A. | Long-term objective. |
| B. | Short-term objective. |
| C. | Medium term objective. |
| D. | Annual objective. |
| Answer» A. Long-term objective. | |
| 318. |
Which element identifies the strategic factors that determine the future of a firm? |
| A. | Evaluation and control. |
| B. | Environmental scanning. |
| C. | Strategy formulation. |
| D. | Strategy implementation. |
| Answer» B. Environmental scanning. | |
| 319. |
What bridges the gap between strategy formulation and implementation? |
| A. | Strategic planning. |
| B. | Strategic management. |
| C. | Decision-making. |
| D. | Organizing. |
| Answer» A. Strategic planning. | |
| 320. |
What describes the market, product and technological area of a business? |
| A. | Company's vision. |
| B. | Company's mission. |
| C. | Bumper-sticker strategy. |
| D. | Strategic plan. |
| Answer» B. Company's mission. | |
| 321. |
Which factor indicates the nature and direction the economy in which a firm operates? |
| A. | Economic environment. |
| B. | Gross national product. |
| C. | Competitive position |
| D. | Operating environment |
| Answer» A. Economic environment. | |
| 322. |
How can a firm optimize its environmental opportunities? |
| A. | By assessing its market share . |
| B. | By assessing the competitiveness in the industry. |
| C. | By assessing the effectiveness of its sales distribution. |
| D. | By assessing its competitors position in the market. |
| Answer» D. By assessing its competitors position in the market. | |
| 323. |
Which of the following helps a manager identify the opportunities and threats in the competitive industrial environment? |
| A. | Analyzing the competitive forces. |
| B. | Market research. |
| C. | Market analysis. |
| D. | Sales analysis. |
| Answer» A. Analyzing the competitive forces. | |
| 324. |
Which of the following factors plays a significant role in providing superior quality products to customers, within a given time frame? |
| A. | Technology. |
| B. | Fast delivery. |
| C. | Customer convenience. |
| D. | Customer's choice. |
| Answer» A. Technology. | |
| 325. |
Which one of the following represents the best long-run opportunity in a firm's portfolio? |
| A. | Cash cow. |
| B. | Star. |
| C. | Question mark. |
| D. | Dog. |
| Answer» B. Star. | |
| 326. |
Which business unit holds a large market share in a mature and slow growing industry? |
| A. | Dog. |
| B. | Cash cow. |
| C. | Question mark. |
| D. | Star. |
| Answer» B. Cash cow. | |
| 327. |
Which of the following provides a basis for monitoring and controlling organizational performance? |
| A. | Daily reports |
| B. | Weekly reports |
| C. | Long-term objectives |
| D. | Annual objectives |
| Answer» D. Annual objectives | |
| 328. |
In which of the following pricing approaches is pricing based on consumer demand? |
| A. | Functional approach. |
| B. | Business approach. |
| C. | Market approach. |
| D. | Innovative approach. |
| Answer» C. Market approach. | |
| 329. |
A/an ---- helps people understand the behavior patterns that are expected of them in particular circumstances |
| A. | Advisory policy. |
| B. | Explicit policy. |
| C. | Mandatory policy. |
| D. | Implicit policy. |
| Answer» B. Explicit policy. | |
| 330. |
Agricultural market set up by stae government to procure agricultural produce directly from farmers |
| A. | Haats |
| B. | Mandis |
| C. | Kirana |
| D. | public distribution system |
| Answer» B. Mandis | |
| 331. |
Consumer do their own picking, pay in cash and carry the merchandise away |
| A. | Automated Vending |
| B. | Super market |
| C. | The Cash and carry |
| D. | direct response retail |
| Answer» C. The Cash and carry | |
| 332. |
What are the major determinants of employee motivation? |
| A. | Reward and coercive power. |
| B. | New technologies. |
| C. | Personal power and future growth prospects. |
| D. | Information and connection power. |
| Answer» A. Reward and coercive power. | |
| 333. |
Which marketing tool uses multiple factors to assess industry attractiveness and business strength? |
| A. | The GE Grid. |
| B. | The BCG matrix |
| C. | The turn around strategy. |
| D. | SWOT analysis. |
| Answer» A. The GE Grid. | |
| 334. |
---- forms the basis for the allocation of corporate resources. |
| A. | Financial evaluation. |
| B. | Organizational growth. |
| C. | Organizational structure. |
| D. | Organizational culture. |
| Answer» C. Organizational structure. | |
| 335. |
---- is often critical for the proper accomplishment of a divestiture and can provide comfort to the employee as well as to potential buyers. |
| A. | A flexible management. |
| B. | A stable management. |
| C. | An active management |
| D. | None of the above. |
| Answer» B. A stable management. | |
| 336. |
It is a requirement imposed by a vendor that a retailer cannot sell an item for the less than a specific price. |
| A. | Resale Price Maintenance (RPM) |
| B. | Charge back |
| C. | Standard price |
| D. | uniform price |
| Answer» A. Resale Price Maintenance (RPM) | |
| 337. |
Parking space is very important for........ |
| A. | Product |
| B. | Retail store |
| C. | Transportation |
| D. | Machine |
| Answer» B. Retail store | |
| 338. |
Layout means perfect.......of store. |
| A. | Location |
| B. | Site |
| C. | Structure |
| D. | Variety |
| Answer» C. Structure | |
| 339. |
...........is important to increase the sales of a retail store |
| A. | Promotion |
| B. | Channels |
| C. | Transportation |
| D. | Machine |
| Answer» A. Promotion | |
| 340. |
…..is the important benefit a marketer could get from a retailer through trade promotion? |
| A. | Advertising. |
| B. | Financial help. |
| C. | More shelf space. |
| D. | None of the above. |
| Answer» C. More shelf space. | |
| 341. |
An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called . |
| A. | Direct marketing. |
| B. | Indirect marketing. |
| C. | Database marketing. |
| D. | Meta marketing. |
| Answer» A. Direct marketing. | |
| 342. |
What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market. |
| A. | Multi-channel conflict. |
| B. | Horizontal channel conflict. |
| C. | Vertical channel conflict |
| D. | None of the above. |
| Answer» A. Multi-channel conflict. | |
| 343. |
Which of the following items is a component of a good business plan? |
| A. | Operating requirements. |
| B. | Description of the location/demographics. |
| C. | Employee benefits. |
| D. | All of the above. |
| Answer» A. Operating requirements. | |
| 344. |
When analyzing your business and its environment it is useful to carefully inspect its:. |
| A. | Threats. |
| B. | Strengths and weakness. |
| C. | Opportunities. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 345. |
Which one of the following represents the best long-run opportunity in a firm's portfolio? |
| A. | Cash cow. |
| B. | Star. |
| C. | Question mark. |
| D. | Dog. |
| Answer» B. Star. | |
| 346. |
. Which of the following provides a basis for monitoring and controlling organizational performance? |
| A. | Daily reports |
| B. | Weekly reports |
| C. | Long-term objectives |
| D. | Annual objectives |
| Answer» D. Annual objectives | |
| 347. |
. Agricultural market set up by stae government to procure agricultural produce directly from farmers |
| A. | Haats |
| B. | Mandis |
| C. | Kirana |
| D. | public distribution system |
| Answer» B. Mandis | |
| 348. |
. Consumer do their own picking, pay in cash and carry the merchandise away |
| A. | Automated Vending |
| B. | Super market |
| C. | The Cash and carry |
| D. | direct response retail |
| Answer» C. The Cash and carry | |
| 349. |
What are the major determinants of employee motivation? |
| A. | Reward and coercive power. |
| B. | New technologies. |
| C. | Personal power and future growth prospects. |
| D. | Information and connection power. |
| Answer» A. Reward and coercive power. | |
| 350. |
To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to |
| A. | Define the target market |
| B. | Profile the target market |
| C. | Both a and b |
| D. | None of the above |
| Answer» C. Both a and b | |
| 351. |
Product assortment breadth focuses on |
| A. | Number of categories per product lines |
| B. | Items and variants in each category per product line |
| C. | Both a & b |
| D. | None of the above |
| Answer» A. Number of categories per product lines | |
| 352. |
Product assortment depth focus on |
| A. | Number of categories per product lines |
| B. | Items and variants in each category per product line |
| C. | Both a & b |
| D. | None of the above |
| Answer» B. Items and variants in each category per product line | |
| 353. |
As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer. |
| A. | True |
| B. | False |
| C. | Can't say |
| D. | None of the above |
| Answer» A. True | |
| 354. |
Direct profit profitability is related to |
| A. | Measuring a product's handling costs |
| B. | Measuring a product's sales cost |
| C. | Measuring a product's manufacturing costs |
| D. | None of the above |
| Answer» A. Measuring a product's handling costs | |
| 355. |
Prices must be decided in relation to |
| A. | The product |
| B. | The service assortment mix |
| C. | The target market and competition |
| D. | All of the above |
| Answer» D. All of the above | |
| 356. |
Fine specialty stores falls into |
| A. | High-mark up, lower volume group |
| B. | Low-mark up, higher volume group |
| C. | High-mark up, higher volume group |
| D. | None of the above |
| Answer» A. High-mark up, lower volume group | |
| 357. |
Discount stores and mass merchandisers falls into |
| A. | High-mark up, lower volume group |
| B. | Low-mark up, higher volume group |
| C. | High-mark up, higher volume group |
| D. | None of the above |
| Answer» B. Low-mark up, higher volume group | |
| 358. |
Retailers can evaluate a particular store's sales effectiveness by looking at |
| A. | A number of passing on an average day |
| B. | Percentage who buy and average amount per sale |
| C. | Percentage who enter the store |
| D. | All of the above |
| Answer» A. A number of passing on an average day | |
| 359. |
A private-label brand is also known as |
| A. | A reseller brand |
| B. | A store brand |
| C. | A distributor brand |
| D. | All of the above |
| Answer» D. All of the above | |
| 360. |
A private-label brand is developed by |
| A. | Wholesalers |
| B. | Retailers |
| C. | Both a and b |
| D. | None of the above |
| Answer» C. Both a and b | |
| 361. |
Generics are |
| A. | Unbranded versions of common products |
| B. | Plainly packaged versions of common products |
| C. | Less expensive versions of common products |
| D. | All of above are true |
| Answer» D. All of above are true | |
| 362. |
Slotting fee is related to the costs associated with |
| A. | When distributors piles the stock |
| B. | When supermarkets accept a new brand |
| C. | When manufacturers markets the products |
| D. | All of the above |
| Answer» B. When supermarkets accept a new brand | |
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