McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
| 301. |
At the top of Maslow’s hierarchy of needs ( shown as pyramid in the text) are ……………. Needs. |
| A. | Esteem |
| B. | Self-actualization |
| C. | Social |
| D. | Safety |
| Answer» B. Self-actualization | |
| 302. |
A person ………….. consists of all the groups that have a direct or indirect influence on his or her attitudes or behaviour. |
| A. | Sub culture |
| B. | Family |
| C. | Social class |
| D. | Reference group |
| Answer» D. Reference group | |
| 303. |
Which of the following would be the best illustration of a sub culture? |
| A. | a religion |
| B. | a group of close friends |
| C. | your university |
| D. | a fraternity or sorority |
| Answer» A. a religion | |
| 304. |
Understanding of consumer needs and then develops a marketing mix to satisfy these needs. |
| A. | Marketing concepts |
| B. | Strategic plan |
| C. | The product influences |
| D. | The price influences |
| Answer» A. Marketing concepts | |
| 305. |
………………. Is the single factor that best indicates the social class. |
| A. | Time |
| B. | Money |
| C. | Occupation |
| D. | Passion |
| Answer» C. Occupation | |
| 306. |
Marketing strategies are often designed to influence ………… and lead to profitable exchanges. |
| A. | Consumer decision making |
| B. | Sales strategies |
| C. | Advertising strategies |
| D. | Export strategies |
| Answer» A. Consumer decision making | |
| 307. |
…………… refers to the information a consumer has stored their memory a product or service. |
| A. | Cognitive dissonance |
| B. | Product knowledge |
| C. | Product research |
| D. | Marketing research |
| Answer» B. Product knowledge | |
| 308. |
…………….. can influence the consumers thought about products. |
| A. | Marketing & popularity |
| B. | Advertising, sales promotion, sales people and publicity |
| C. | Sales promotion, popularity and market |
| D. | Billboards |
| Answer» B. Advertising, sales promotion, sales people and publicity | |
| 309. |
…………………….. describes changes in an individual behaviour arising from experience. |
| A. | Modelling |
| B. | Motivation |
| C. | Perception |
| D. | Learning |
| Answer» D. Learning | |
| 310. |
Maslow’s hierarchy of needs includes all except which of the following. |
| A. | Cognition |
| B. | Physiological |
| C. | Safety |
| D. | Belongings |
| Answer» A. Cognition | |
| 311. |
Which of the following is not a part of group influence. |
| A. | Social class |
| B. | Social group |
| C. | Reference group |
| D. | Personality |
| Answer» D. Personality | |
| 312. |
Which step of the buyer decision process immediately precedes the purchase decision? |
| A. | Evaluation of alternatives |
| B. | Information search |
| C. | Need recognition |
| D. | Post purchase behaviour |
| Answer» A. Evaluation of alternatives | |
| 313. |
The stage in the adoption process where the consumer considers whether trying the new product make sense is called? |
| A. | Interest |
| B. | Trial |
| C. | Evaluation |
| D. | Adoption |
| Answer» C. Evaluation | |
| 314. |
Another term for a motive is a |
| A. | Action |
| B. | Need |
| C. | Cue |
| D. | Drive |
| Answer» D. Drive | |
| 315. |
The marketing information system begins and ends with ……………. .? |
| A. | Marketing managers |
| B. | Marketing intelligence |
| C. | Information technology |
| D. | consumers |
| Answer» A. Marketing managers | |
| 316. |
In family decision making, _ are those family members who use or consume a particular product or service. |
| A. | users |
| B. | Gatekeepers |
| C. | buyers |
| D. | Preparers |
| Answer» A. users | |
| 317. |
In family decision making, _ family member(s) who service or repair the product so that it will provide continued satisfaction. |
| A. | Mantainers |
| B. | Gatekeepers |
| C. | buyers |
| D. | Preparers |
| Answer» A. Mantainers | |
| 318. |
In family decision making, _ are family members who initiate or carry out the disposal or discontinuation of a particular product or service. |
| A. | Gatekeepers |
| B. | buyers |
| C. | Preparers |
| D. | disposers. |
| Answer» D. disposers. | |
| 319. |
_ is that complex whole which includes knowledge, belief, art, law, morals, customs and any other capabilities and habits acquired by humans as members of society. |
| A. | personality |
| B. | Culture |
| C. | Attitude |
| D. | Social Class |
| Answer» B. Culture | |
| 320. |
_ is more of a continuum, i.e., a range of social positions, on which each member of society can be place. |
| A. | Culture |
| B. | Subculture |
| C. | Social class |
| D. | Personality |
| Answer» C. Social class | |
| 321. |
A _ may be defined as two or more people who interact to accomplish some goals. |
| A. | Trait |
| B. | Culture |
| C. | Subculture |
| D. | group |
| Answer» D. group | |
| 322. |
If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On |
| A. | secondary |
| B. | primary |
| C. | informal |
| D. | formal |
| Answer» B. primary | |
| 323. |
if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person. |
| A. | primary |
| B. | secondary |
| C. | informal |
| D. | formal |
| Answer» B. secondary | |
| 324. |
depending on the extent to which the group structure, the members' roles, and the group's purpose are clearly defined. If a group has a highly defined structure, it is considered to be a _ group. |
| A. | primary |
| B. | formal |
| C. | informal |
| D. | secondary |
| Answer» B. formal | |
| 325. |
_ groups are groups that serve as a frame of reference for individuals in their purchase decisions. |
| A. | primary |
| B. | Reference |
| C. | informal |
| D. | secondary |
| Answer» B. Reference | |
| 326. |
product, promotion, price & channel of distribution are a part of _ as a external influence of the consumer decion making process. |
| A. | sociocultural environment |
| B. | demo graphic |
| C. | firms marketing efforts |
| D. | purchase |
| Answer» C. firms marketing efforts | |
| 327. |
family, social class, culture & subculture are a part of _ as a external influence of the consumer decion making process. |
| A. | sociocultural environment |
| B. | demo graphic |
| C. | sociocultural environment |
| D. | purchase |
| Answer» C. sociocultural environment | |
| 328. |
_ is the first level of consumer decision making. |
| A. | Extensive decision making |
| B. | Primary decision making |
| C. | Limited decision making |
| D. | Routine decision making |
| Answer» D. Routine decision making | |
| 329. |
_ is the 2nd level of consumer decision making. |
| A. | Extensive decision making |
| B. | Primary decision making |
| C. | Routine decision making |
| D. | Limited decision making |
| Answer» D. Limited decision making | |
| 330. |
_ is the 3rd level of consumer decision making. |
| A. | Routine decision making |
| B. | Primary decision making |
| C. | Limited decision making |
| D. | Extensive decision making |
| Answer» D. Extensive decision making | |
| 331. |
the level of consumer reaserch is _ in the 1st stage |
| A. | less |
| B. | highest |
| C. | least |
| D. | more |
| Answer» C. least | |
| 332. |
the level of consumer reaserch is highest in the _ stage. |
| A. | 1st |
| B. | 3rd |
| C. | 2nd |
| D. | 10th |
| Answer» B. 3rd | |
| 333. |
_ is also called habitual decision making as it involves no decision per say. |
| A. | primary |
| B. | nominal |
| C. | extended |
| D. | limited |
| Answer» B. nominal | |
| 334. |
_ decision making involves internal and limited external search, few alternatives, simple decision rules. |
| A. | primary |
| B. | Limited |
| C. | extended |
| D. | nominal |
| Answer» B. Limited | |
| 335. |
_ decision making extensive internal & external information search followed by a complex evaluation of multiple alternatives. |
| A. | primary |
| B. | extended. |
| C. | nominal |
| D. | limited |
| Answer» B. extended. | |
| 336. |
consumers accept word of mouth suggestions when _ |
| A. | discount is offered |
| B. | a celebrity is endorcing the product |
| D. | products can be tested and tried |
| Answer» D. products can be tested and tried | |
| 337. |
_ is a process concerned with how innovations spread. |
| A. | adoption |
| B. | metamorphosis |
| C. | laggards |
| D. | diffucion |
| Answer» D. diffucion | |
| 338. |
_ is a micro process that focuses on stages through which consumer passes when deciding to accept or reject a product |
| A. | adoption |
| B. | diffucion |
| C. | metamorphosis |
| D. | laggards |
| Answer» A. adoption | |
| 339. |
_ category of innovation is where there are minor changes in behaviour eg regular changes in toothpaste. |
| A. | Discontinuous Innovation |
| B. | Primary innovation |
| C. | Dynamic Continuous Innovation |
| D. | Continuous innovation |
| Answer» D. Continuous innovation | |
| 340. |
_ category of innovation is where there are moderate changes in behaviour eg digital cameras, net on phone. |
| A. | Discontinuous Innovation |
| B. | Primary innovation |
| C. | Continuous innovation |
| D. | Dynamic Continuous Innovation |
| Answer» D. Dynamic Continuous Innovation | |
| 341. |
_ category of innovation is where there are major changes in behaviour eg. TV, mobile phones. |
| A. | Continuous innovation |
| B. | Primary innovation |
| C. | Dynamic Continuous Innovation |
| D. | Discontinuous Innovation |
| Answer» D. Discontinuous Innovation | |
| 342. |
how long it takes for a new product to be accepted by social system & ulteimately adopt it is called _. |
| A. | rate of diffususion |
| B. | rate fo retention |
| C. | rate of purchase |
| D. | rate of adoption |
| Answer» D. rate of adoption | |
| 343. |
_ are the first to adopt. They like to try out new products. |
| A. | Early adopters |
| B. | Innovators |
| C. | Laggards |
| D. | Late majority |
| Answer» B. Innovators | |
| 344. |
_ are 2nd one to adopt, opinion leaders and consifred to be good source of information. |
| A. | Innovators |
| B. | Early adopters |
| C. | Laggards |
| D. | Late majority |
| Answer» B. Early adopters | |
| 345. |
_ are 3rd ones to adopt, they are skeptical about new ideas 7 products. |
| A. | Early adopters |
| B. | Late majority |
| C. | Laggards |
| D. | Innovators |
| Answer» B. Late majority | |
| 346. |
_are last adopters. |
| A. | Early adopters |
| B. | Laggards |
| C. | Innovators |
| D. | Late majority |
| Answer» B. Laggards | |
| 347. |
_ influences diffucion process & is degree to which a new product is capable of being tried on a limited basis. |
| A. | awareness |
| B. | sustanability |
| C. | Triability |
| D. | observability |
| Answer» C. Triability | |
| 348. |
_ influences diffucion process & is degree to which a products benefits of attributes cn be tried of imagined or described to potencial customers. |
| A. | awareness |
| B. | sustanability |
| C. | observability |
| D. | Triability |
| Answer» C. observability | |
| 349. |
_ is the first step of adoption process |
| A. | Triability |
| B. | interest |
| C. | awareness |
| D. | observability |
| Answer» C. awareness | |
| 350. |
_ is the second step of adoption process |
| A. | trail |
| B. | evaluation |
| C. | interest |
| D. | awareness |
| Answer» C. interest | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.