McqMate
| 101. |
The specific approach advertisers use to communicate about the products to satisfy customer needs is |
| A. | discounts. |
| B. | appeal |
| C. | segmentation |
| D. | situation analysis. |
| Answer» B. appeal | |
| 102. |
The intrinsic value or worth of a brand is known as |
| A. | brand image |
| B. | brand personality. |
| C. | brand equity |
| D. | brand positioning |
| Answer» C. brand equity | |
| 103. |
Which of the following is not considered part of the carefully blended mix of promotion tools? |
| A. | direct marketing. |
| B. | advertising. |
| C. | sales promotion. |
| D. | relationship marketing. |
| Answer» D. relationship marketing. | |
| 104. |
The total number of different people or households exposed to an advertising schedule during a given time is known as |
| A. | push |
| B. | outcome |
| C. | reach |
| D. | feedback |
| Answer» C. reach | |
| 105. |
_________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs. |
| A. | digital flex. |
| B. | mobile billboard. |
| C. | online advertising. |
| D. | billboard. |
| Answer» D. billboard. | |
| 106. |
Total coverage by television and radio of a given geographic area is _________. |
| A. | blank coverage. |
| B. | blanket coverage. |
| C. | zero coverage. |
| D. | national coverage. |
| Answer» B. blanket coverage. | |
| 107. |
______________ is an elaborate booklet, usually bound with a special cover. |
| A. | leaflet. |
| B. | brochure. |
| C. | pamphlet. |
| D. | hoarding. |
| Answer» B. brochure. | |
| 108. |
Misleading ads are prohibited in India under the_________________Act. |
| A. | asci |
| B. | ipr |
| C. | copyright |
| D. | monopolies and restrictive trade practices |
| Answer» D. monopolies and restrictive trade practices | |
| 109. |
____________ is a process used by an advertiser to reserve a time period with
|
| A. | pass time. |
| B. | frequent time. |
| C. | agency time. |
| D. | clear time. |
| Answer» D. clear time. | |
| 110. |
__________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product. |
| A. | surrogate advertising |
| B. | disparagement |
| C. | bait-and-switch |
| D. | remediation |
| Answer» C. bait-and-switch | |
| 111. |
____________ is a term used to define a medium geographical potential. |
| A. | transmitter. |
| B. | antenna. |
| C. | mass audience. |
| D. | coverage. |
| Answer» D. coverage. | |
| 112. |
. _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser. |
| A. | local advertising |
| B. | cooperative advertising |
| C. | international advertising |
| D. | national advertising |
| Answer» A. local advertising | |
| 113. |
Advertising in a directory is ______________. |
| A. | delivery advertising. |
| B. | directory advertising. |
| C. | direct advertising. |
| D. | dynamic advertising. |
| Answer» B. directory advertising. | |
| 114. |
Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________. |
| A. | instant mail advertising. |
| B. | retrieve mail advertising. |
| C. | spam. |
| D. | direct mail advertising. |
| Answer» D. direct mail advertising. | |
| 115. |
______________ is one of the doyens of Indian advertising. |
| A. | alque padamsee |
| B. | piyush panday |
| C. | r.k.swamy |
| D. | subhash ghosal |
| Answer» C. r.k.swamy | |
| 116. |
Brand positioning : Strategies for Competitive advantage is authored by ______________. |
| A. | michacl schudson |
| B. | subroto sengupta |
| C. | john sinclair |
| D. | subhash ghosal |
| Answer» B. subroto sengupta | |
| 117. |
Russel H colley pioneered the approach called DAGMAR which stands for |
| A. | defining advertising goals for measured advertising results |
| B. | defining advertising goals for measuring and achieving results |
| C. | delivering advertising goals for measured advertising results |
| D. | developing advertising goals for mixed advertising responses |
| Answer» A. defining advertising goals for measured advertising results | |
| 118. |
_______________ is called the Mecca of rural advertising. |
| A. | sri lanka |
| B. | africa |
| C. | pakistan |
| D. | india |
| Answer» D. india | |
| 119. |
Coca-Cola India has undertaken various, CSR activities in the field of ______________. |
| A. | sanitation |
| B. | environment |
| C. | water harvesting |
| D. | healthy active living |
| Answer» C. water harvesting | |
| 120. |
________________ is an advertising agency established by a company to look after its advertising requirements. |
| A. | house agency |
| B. | full-service agency |
| C. | ala carte agency |
| D. | industrial agency |
| Answer» A. house agency | |
| 121. |
Research plays a critical role in advertising ______________. |
| A. | brand development |
| B. | product-perception |
| C. | uncertainty |
| D. | decision making |
| Answer» D. decision making | |
| 122. |
Segmentation helps Multi-brand advertisers to avoid _________________. |
| A. | brand images |
| B. | brand cannibalization |
| C. | brand loyalty |
| D. | brand power |
| Answer» B. brand cannibalization | |
| 123. |
_________________ are always worried about safety and security, are cautions consumers. |
| A. | strives |
| B. | actualizes |
| C. | strugglers |
| D. | believers |
| Answer» C. strugglers | |
| 124. |
Perceptual mapping is based on __________________. |
| A. | consumer preference |
| B. | brand preference |
| C. | order of preference |
| D. | situation analysis |
| Answer» D. situation analysis | |
| 125. |
When creativity is referred in the context of advertising, it is _______________. |
| A. | purposive |
| B. | informative |
| C. | frequent |
| D. | rare |
| Answer» A. purposive | |
| 126. |
A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as |
| A. | integrated commercial |
| B. | joint commercial |
| C. | informercial |
| D. | announcement |
| Answer» A. integrated commercial | |
| 127. |
An ideal _____________ has to work as a bridge between research and communication strategy. |
| A. | idea |
| B. | brainstorming |
| C. | creativity |
| D. | creative brief |
| Answer» D. creative brief | |
| 128. |
Indian advertising has for long been criticized for ________________. |
| A. | flattery |
| B. | plagiarism |
| C. | exaggeration |
| D. | surrogate |
| Answer» B. plagiarism | |
| 129. |
Media planning has become increasingly _____________________. |
| A. | digital |
| B. | innovative |
| C. | creative |
| D. | scientific |
| Answer» D. scientific | |
| 130. |
___________________ is defined as a communication that aims at raising money from primary or secondary markets. |
| A. | retail advertising |
| B. | financial advertising |
| C. | educational advertising |
| D. | trade advertising |
| Answer» B. financial advertising | |
| 131. |
The MRTP Act has two aspects, namely restricting ________________ and curtailing restrictive trade practices. |
| A. | monopoly |
| B. | competition |
| C. | oligopoly |
| D. | economy |
| Answer» A. monopoly | |
| 132. |
The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'. |
| A. | l\oreal |
| B. | nivea |
| C. | fair and lovely |
| D. | garnier |
| Answer» B. nivea | |
| 133. |
_______________is a well known promotion and advertising research firm in the US with global services. |
| A. | acnielsen |
| B. | imrb |
| C. | marg |
| D. | cms |
| Answer» A. acnielsen | |
| 134. |
Competitive activity research is also referred to as _______________ |
| A. | positioning research |
| B. | perceptual mapping |
| C. | situation analysis research |
| D. | pre-test |
| Answer» C. situation analysis research | |
| 135. |
Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________ |
| A. | pre test research |
| B. | post test research |
| C. | audience research |
| D. | tracking research |
| Answer» B. post test research | |
| 136. |
Testing with a potential group of focussed users is |
| A. | pre-testing |
| B. | post- testing |
| C. | concurrent testing |
| D. | validation |
| Answer» A. pre-testing | |
| 137. |
______________________is often referred to as the Father of modern advertising. |
| A. | thomas barratt |
| B. | piyush pandey |
| C. | david oglivy |
| D. | alyque padamsee |
| Answer» A. thomas barratt | |
| 138. |
The first ad agency was set up by____________. |
| A. | gutenberg. |
| B. | volney palmer. |
| C. | kuleshov. |
| D. | e.s. porter. |
| Answer» B. volney palmer. | |
| 139. |
_______________ is the most widely used and most visible of promotional tools in marketing. |
| A. | publicity |
| B. | public relational |
| C. | advertising |
| D. | propaganda |
| Answer» C. advertising | |
| 140. |
ABC stands for __________. |
| A. | audit bureau of circulations. |
| B. | advertising bureau of circulations. |
| C. | american bureau of circulations. |
| D. | african bureau of circulations. |
| Answer» A. audit bureau of circulations. | |
| 141. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________. |
| A. | sales promotion. |
| B. | sponsorship. |
| C. | advertising. |
| D. | publicity. |
| Answer» A. sales promotion. | |
| 142. |
The purpose of advertising is to motivate a desired_____________________ |
| A. | emotion |
| B. | action |
| C. | awareness |
| D. | interest |
| Answer» B. action | |
| 143. |
The key to the success of the typical advertising plan is that it contributes to ___________. |
| A. | profitability. |
| B. | flexibility. |
| C. | complexity. |
| D. | interoperability. |
| Answer» A. profitability. | |
| 144. |
The product that reaches maturity and wide scale acceptance enter the _______stage of advertising. |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» C. retentive. | |
| 145. |
The product which is not recognized and it must be established is in _______ stage |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» B. competitive. | |
| 146. |
Degree to which a consumer purchases a certain brand without considering alternatives is ____________. |
| A. | brand equity. |
| B. | brand loyalty. |
| C. | brand positioning. |
| D. | brand identity. |
| Answer» B. brand loyalty. | |
| 147. |
The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as |
| A. | appeal |
| B. | need. |
| C. | demand |
| D. | desire. |
| Answer» A. appeal | |
| 148. |
A management orientation that views the needs of consumers as primary to the success of the firm __________. |
| A. | advertising concept. |
| B. | promotional concept. |
| C. | marketing concept. |
| D. | target marketing. |
| Answer» C. marketing concept. | |
| 149. |
Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as |
| A. | solus |
| B. | broadsheet |
| C. | classified |
| D. | bleed |
| Answer» D. bleed | |
| 150. |
Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________. |
| A. | branding. |
| B. | positioning. |
| C. | planning. |
| D. | promoting. |
| Answer» B. positioning. | |
| 151. |
_____________________term is used to denote relevance, Significance, importance, etc., |
| A. | advertising |
| B. | salience |
| C. | subliminal |
| D. | puffery |
| Answer» B. salience | |
| 152. |
__________ is the first person known to have worked on commission basis |
| A. | thomas baratt. |
| B. | volney palmer. |
| C. | edwin.s porter. |
| D. | du pont. |
| Answer» B. volney palmer. | |
| 153. |
Which television Network started selling advertising sponsors? |
| A. | du mont. |
| B. | du pont. |
| C. | bbc. |
| D. | cnn. |
| Answer» A. du mont. | |
| 154. |
________ is a combination of marketing functions, including advertising, used to sell a product. |
| A. | sales promotion. |
| B. | marketing mix. |
| C. | public relations. |
| D. | new advertising. |
| Answer» B. marketing mix. | |
| 155. |
_______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold. |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» B. trade. | |
| 156. |
__________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» A. industrial. | |
| 157. |
_________execute and monitor the media schedule developed by media planner. |
| A. | media executives. |
| B. | media buyers. |
| C. | media managers. |
| D. | media assistants. |
| Answer» B. media buyers. | |
| 158. |
The complete analysis and execution of the media component of a campaign is _______. |
| A. | media planners. |
| B. | media strategy. |
| C. | product promotion. |
| D. | brand identity. |
| Answer» A. media planners. | |
| 159. |
The group that composes the present and potential prospects for a product or service is _________. |
| A. | media planners. |
| B. | media buyers. |
| C. | target audience. |
| D. | media executives. |
| Answer» C. target audience. | |
| 160. |
____________ builds affinity with spectators by sponsoring major events. |
| A. | product. |
| B. | price. |
| C. | competition. |
| D. | brands. |
| Answer» D. brands. | |
Done Reading?