McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) .
| 51. |
Generic advertising, also known as _______________demand advertising. |
| A. | secondary |
| B. | primary |
| C. | tertiary |
| D. | exclusive |
| Answer» B. primary | |
| 52. |
Any printed material sent through the mail directly to prospective customers is known as________. |
| A. | direct mail advertising. |
| B. | online advertising. |
| C. | web advertising. |
| D. | attachments. |
| Answer» A. direct mail advertising. | |
| 53. |
The blank space between margins of facing pages of a publication is ______. |
| A. | folds. |
| B. | gutter. |
| C. | splits. |
| D. | inches. |
| Answer» B. gutter. | |
| 54. |
Head & Shoulders is a power brand from _________. |
| A. | p&g. |
| B. | unilever. |
| C. | johnson & johnson. |
| D. | cavinkare. |
| Answer» A. p&g. | |
| 55. |
What is AIDA? |
| A. | advertisement, interest, demand, acquire. |
| B. | action, interest, desire, attention. |
| C. | attraction, interest, desire, attention. |
| D. | attention, interest, desire, action. |
| Answer» D. attention, interest, desire, action. | |
| 56. |
A black and white photographic print of the final artwork used to replicate the advertisement is called _____________. |
| A. | artwork. |
| B. | copy. |
| C. | layout. |
| D. | bromide. |
| Answer» D. bromide. | |
| 57. |
Which of the following is NOT a requirement for setting advertising objectives? |
| A. | objectives must specify the amount of change. |
| B. | objectives must be realistic. |
| C. | objectives must be stated in terms of profits. |
| D. | objectives must be clear and in writing. |
| Answer» C. objectives must be stated in terms of profits. | |
| 58. |
____________ is an array of reach according to the level of frequency delivered to each group. |
| A. | frequency period |
| B. | frequency distribution |
| C. | frequency channel |
| D. | frequency time |
| Answer» B. frequency distribution | |
| 59. |
______________ is a regular program sponsored by only one advertiser. |
| A. | program sponsorship. |
| B. | franchise. |
| C. | half program. |
| D. | full program sponsorship. |
| Answer» D. full program sponsorship. | |
| 60. |
____________ is a period of time during which there is no advertising activity. |
| A. | down link. |
| B. | duplication. |
| C. | hiatus. |
| D. | imprint. |
| Answer» C. hiatus. | |
| 61. |
____________ is an extended degree of consumer awareness of an advertisement within a specific media. |
| A. | impact. |
| B. | alternate. |
| C. | choice. |
| D. | impression. |
| Answer» A. impact. | |
| 62. |
PACT principles of advertising was given by |
| A. | david ogilvy |
| B. | russel.h. colley |
| C. | roosser reeves |
| D. | j walter thompson |
| Answer» B. russel.h. colley | |
| 63. |
The creative point in advertising where the search for a "big idea " takes pace is known as |
| A. | ideation |
| B. | conceptualisation. |
| C. | visualisation |
| D. | promotion |
| Answer» C. visualisation | |
| 64. |
____________ is a reduction from regular rates when advertising contracts to use quantities of advertising. |
| A. | discount. |
| B. | allowance. |
| C. | valuation. |
| D. | correction. |
| Answer» A. discount. | |
| 65. |
____________ is used in outdoor advertising to refer to the number of billboards used in one display. |
| A. | depth. |
| B. | facing. |
| C. | changing. |
| D. | exposure. |
| Answer» B. facing. | |
| 66. |
_____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine. |
| A. | exposure. |
| B. | lights. |
| C. | depth of field. |
| D. | focus. |
| Answer» A. exposure. | |
| 67. |
Drawings of a series of sequential frames to indicate the conception of a television commercial is known as |
| A. | sequences |
| B. | story board |
| C. | frames |
| D. | copy |
| Answer» B. story board | |
| 68. |
Core brand values should be predictable via________. |
| A. | consistent messages. |
| B. | conservative messages. |
| C. | contradictory messages. |
| D. | conflicting messages. |
| Answer» A. consistent messages. | |
| 69. |
The first printed advertisements were single sheets, printed on one side, that nowadays would be called_________. |
| A. | barrages. |
| B. | fliers. |
| C. | flights. |
| D. | brochures. |
| Answer» B. fliers. | |
| 70. |
Infomercials often look like other types of television shows, including ________. |
| A. | news shows. |
| B. | live, audience-participation shows. |
| C. | reality shows. |
| D. | talk shows. |
| Answer» A. news shows. | |
| 71. |
Create services are two pronged, and involve copywriting and ____________ |
| A. | account planning |
| B. | branding |
| C. | media planning |
| D. | graphics |
| Answer» D. graphics | |
| 72. |
Lintas and Mudra communications, started as ______________of Hindustan Unilever Ltd., and Reliance, respectively. |
| A. | full service |
| B. | house agencies |
| C. | a la carte agencies |
| D. | medium agency |
| Answer» B. house agencies | |
| 73. |
Which of the following are agency personnel who undertake investigate to support a campaign? |
| A. | research manager. |
| B. | account manager. |
| C. | media director. |
| D. | account planner. |
| Answer» C. media director. | |
| 74. |
Television advertising that include a telephone numeral for ordering is an example of__________. |
| A. | direct-response advertising. |
| B. | telemarketing. |
| C. | straight mail. |
| D. | teleconference. |
| Answer» A. direct-response advertising. | |
| 75. |
Positioning is a concept given by |
| A. | al ries and jack trout |
| B. | rooser reeves |
| C. | alex osborn |
| D. | abraham maslow |
| Answer» A. al ries and jack trout | |
| 76. |
Placement of advertisements inside or outside transportation vehicles is known as |
| A. | aerial advertising |
| B. | transit advertising. |
| C. | speciality advertising |
| D. | place based advertising. |
| Answer» B. transit advertising. | |
| 77. |
_______________ the number of people or households who are exposed to a medium. |
| A. | audience |
| B. | television |
| C. | news |
| D. | radio |
| Answer» A. audience | |
| 78. |
The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________. |
| A. | space accumulation. |
| B. | agency accumulation. |
| C. | audience accumulation. |
| D. | audience composition. |
| Answer» C. audience accumulation. | |
| 79. |
The effectiveness of advertising is improved through ________________. |
| A. | ad tracking. |
| B. | marketing research. |
| C. | advertising research. |
| D. | copy testing. |
| Answer» C. advertising research. | |
| 80. |
The practice of making spoofs or parodies of corporate and political advertisement is known as _______________. |
| A. | culture jamming. |
| B. | ad busters. |
| C. | political advertising. |
| D. | subvert sing. |
| Answer» D. subvert sing. | |
| 81. |
Account planning is a much tasked about, much hyped function is also referred to as the______________ |
| A. | boutique function |
| B. | prime function |
| C. | ghost function |
| D. | non-prime function |
| Answer» C. ghost function | |
| 82. |
An agency can also handle overall advertising and ________ strategy and sales promotions for its customers. |
| A. | brand management. |
| B. | brand. |
| C. | product placement. |
| D. | advertising. |
| Answer» A. brand management. | |
| 83. |
Mixing continuity and flighting strategies in media scheduling is known as |
| A. | pulsing |
| B. | reach |
| C. | pushing |
| D. | flighting |
| Answer» A. pulsing | |
| 84. |
Typical ad agency clients contain businesses and ________, non-profit organization and government agency. |
| A. | corporate law. |
| B. | company. |
| C. | companies law. |
| D. | corporation. |
| Answer» D. corporation. | |
| 85. |
________ agencies specialize in endorsement of brands in the various social
|
| A. | social media. |
| B. | user-generated contented. |
| C. | friend feed. |
| D. | social network service. |
| Answer» A. social media. | |
| 86. |
Palmer opened the first American advertising agency, in ________ in 1850. |
| A. | pennsylvania |
| B. | philadelphia |
| C. | allentown, pennsylvania |
| D. | pittsburgh |
| Answer» B. philadelphia | |
| 87. |
Some television stations chose to air infomercials as an alternative to the previous perform of ________. |
| A. | sign-off. |
| B. | sign-on. |
| C. | itv1. |
| D. | itv. |
| Answer» A. sign-off. | |
| 88. |
Sponsorship belongs as the promotional tool to |
| A. | business marketing. |
| B. | marketing. |
| C. | marketing management. |
| D. | advertising. |
| Answer» B. marketing. | |
| 89. |
An out of home medium that includes posters, on vehicles is known as |
| A. | transit advertising |
| B. | trade advertising |
| C. | publicity |
| D. | professional advertising |
| Answer» A. transit advertising | |
| 90. |
An increased schedule of advertising above normal levels during peak selling periods is known as |
| A. | pulse |
| B. | pitch |
| C. | blink |
| D. | bleed |
| Answer» A. pulse | |
| 91. |
The primary levels of human needs is given by |
| A. | herzberg |
| B. | freud |
| C. | abraham maslow |
| D. | richard petty |
| Answer» C. abraham maslow | |
| 92. |
____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile. |
| A. | illustrators |
| B. | copy writers |
| C. | artists |
| D. | animators |
| Answer» B. copy writers | |
| 93. |
An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as |
| A. | advertising campaign |
| B. | advertising research. |
| C. | clutter |
| D. | product placement. |
| Answer» A. advertising campaign | |
| 94. |
Brand names that other companies can buy the right to use is known as |
| A. | brand image |
| B. | licensed brands |
| C. | brand identity. |
| D. | brand positioning |
| Answer» B. licensed brands | |
| 95. |
Majority of the ads appearing online are |
| A. | banner advertisements. |
| B. | pop- up advertising. |
| C. | display advertising |
| D. | corner ads |
| Answer» A. banner advertisements. | |
| 96. |
Many advertising experts call the creative brief as the _____________________ |
| A. | road map |
| B. | blue print |
| C. | out line |
| D. | key praise |
| Answer» A. road map | |
| 97. |
SWOT is an acronym for . |
| A. | strengths, weaknesses, opinion and threats |
| B. | strengths, weaknesses, opportunities and threats. |
| C. | strengths, weaknesses, opportunities and thrust. . |
| D. | strengths, weaknesses, opportunities and trust |
| Answer» B. strengths, weaknesses, opportunities and threats. | |
| 98. |
A printed information form listing a publications advertising rates is known as |
| A. | info card |
| B. | rate card |
| C. | ad card |
| D. | premium card |
| Answer» B. rate card | |
| 99. |
Advertising used to communicate an organisations views on issues that affect society or business is known as |
| A. | advocacy advertising |
| B. | institutional advertising |
| C. | purposeful advertising |
| D. | emotional advertising |
| Answer» A. advocacy advertising | |
| 100. |
To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________. |
| A. | task analysis. |
| B. | media analysis. |
| C. | situational analysis. |
| D. | audience analysis. |
| Answer» D. audience analysis. | |
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