McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) .
| 101. |
The specific approach advertisers use to communicate about the products to satisfy customer needs is |
| A. | discounts. |
| B. | appeal |
| C. | segmentation |
| D. | situation analysis. |
| Answer» B. appeal | |
| 102. |
The intrinsic value or worth of a brand is known as |
| A. | brand image |
| B. | brand personality. |
| C. | brand equity |
| D. | brand positioning |
| Answer» C. brand equity | |
| 103. |
Which of the following is not considered part of the carefully blended mix of promotion tools? |
| A. | direct marketing. |
| B. | advertising. |
| C. | sales promotion. |
| D. | relationship marketing. |
| Answer» D. relationship marketing. | |
| 104. |
The total number of different people or households exposed to an advertising schedule during a given time is known as |
| A. | push |
| B. | outcome |
| C. | reach |
| D. | feedback |
| Answer» C. reach | |
| 105. |
_________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs. |
| A. | digital flex. |
| B. | mobile billboard. |
| C. | online advertising. |
| D. | billboard. |
| Answer» D. billboard. | |
| 106. |
Total coverage by television and radio of a given geographic area is _________. |
| A. | blank coverage. |
| B. | blanket coverage. |
| C. | zero coverage. |
| D. | national coverage. |
| Answer» B. blanket coverage. | |
| 107. |
______________ is an elaborate booklet, usually bound with a special cover. |
| A. | leaflet. |
| B. | brochure. |
| C. | pamphlet. |
| D. | hoarding. |
| Answer» B. brochure. | |
| 108. |
Misleading ads are prohibited in India under the_________________Act. |
| A. | asci |
| B. | ipr |
| C. | copyright |
| D. | monopolies and restrictive trade practices |
| Answer» D. monopolies and restrictive trade practices | |
| 109. |
____________ is a process used by an advertiser to reserve a time period with
|
| A. | pass time. |
| B. | frequent time. |
| C. | agency time. |
| D. | clear time. |
| Answer» D. clear time. | |
| 110. |
__________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product. |
| A. | surrogate advertising |
| B. | disparagement |
| C. | bait-and-switch |
| D. | remediation |
| Answer» C. bait-and-switch | |
| 111. |
____________ is a term used to define a medium geographical potential. |
| A. | transmitter. |
| B. | antenna. |
| C. | mass audience. |
| D. | coverage. |
| Answer» D. coverage. | |
| 112. |
. _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser. |
| A. | local advertising |
| B. | cooperative advertising |
| C. | international advertising |
| D. | national advertising |
| Answer» A. local advertising | |
| 113. |
Advertising in a directory is ______________. |
| A. | delivery advertising. |
| B. | directory advertising. |
| C. | direct advertising. |
| D. | dynamic advertising. |
| Answer» B. directory advertising. | |
| 114. |
Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________. |
| A. | instant mail advertising. |
| B. | retrieve mail advertising. |
| C. | spam. |
| D. | direct mail advertising. |
| Answer» D. direct mail advertising. | |
| 115. |
______________ is one of the doyens of Indian advertising. |
| A. | alque padamsee |
| B. | piyush panday |
| C. | r.k.swamy |
| D. | subhash ghosal |
| Answer» C. r.k.swamy | |
| 116. |
Brand positioning : Strategies for Competitive advantage is authored by ______________. |
| A. | michacl schudson |
| B. | subroto sengupta |
| C. | john sinclair |
| D. | subhash ghosal |
| Answer» B. subroto sengupta | |
| 117. |
Russel H colley pioneered the approach called DAGMAR which stands for |
| A. | defining advertising goals for measured advertising results |
| B. | defining advertising goals for measuring and achieving results |
| C. | delivering advertising goals for measured advertising results |
| D. | developing advertising goals for mixed advertising responses |
| Answer» A. defining advertising goals for measured advertising results | |
| 118. |
_______________ is called the Mecca of rural advertising. |
| A. | sri lanka |
| B. | africa |
| C. | pakistan |
| D. | india |
| Answer» D. india | |
| 119. |
Coca-Cola India has undertaken various, CSR activities in the field of ______________. |
| A. | sanitation |
| B. | environment |
| C. | water harvesting |
| D. | healthy active living |
| Answer» C. water harvesting | |
| 120. |
________________ is an advertising agency established by a company to look after its advertising requirements. |
| A. | house agency |
| B. | full-service agency |
| C. | ala carte agency |
| D. | industrial agency |
| Answer» A. house agency | |
| 121. |
Research plays a critical role in advertising ______________. |
| A. | brand development |
| B. | product-perception |
| C. | uncertainty |
| D. | decision making |
| Answer» D. decision making | |
| 122. |
Segmentation helps Multi-brand advertisers to avoid _________________. |
| A. | brand images |
| B. | brand cannibalization |
| C. | brand loyalty |
| D. | brand power |
| Answer» B. brand cannibalization | |
| 123. |
_________________ are always worried about safety and security, are cautions consumers. |
| A. | strives |
| B. | actualizes |
| C. | strugglers |
| D. | believers |
| Answer» C. strugglers | |
| 124. |
Perceptual mapping is based on __________________. |
| A. | consumer preference |
| B. | brand preference |
| C. | order of preference |
| D. | situation analysis |
| Answer» D. situation analysis | |
| 125. |
When creativity is referred in the context of advertising, it is _______________. |
| A. | purposive |
| B. | informative |
| C. | frequent |
| D. | rare |
| Answer» A. purposive | |
| 126. |
A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as |
| A. | integrated commercial |
| B. | joint commercial |
| C. | informercial |
| D. | announcement |
| Answer» A. integrated commercial | |
| 127. |
An ideal _____________ has to work as a bridge between research and communication strategy. |
| A. | idea |
| B. | brainstorming |
| C. | creativity |
| D. | creative brief |
| Answer» D. creative brief | |
| 128. |
Indian advertising has for long been criticized for ________________. |
| A. | flattery |
| B. | plagiarism |
| C. | exaggeration |
| D. | surrogate |
| Answer» B. plagiarism | |
| 129. |
Media planning has become increasingly _____________________. |
| A. | digital |
| B. | innovative |
| C. | creative |
| D. | scientific |
| Answer» D. scientific | |
| 130. |
___________________ is defined as a communication that aims at raising money from primary or secondary markets. |
| A. | retail advertising |
| B. | financial advertising |
| C. | educational advertising |
| D. | trade advertising |
| Answer» B. financial advertising | |
| 131. |
The MRTP Act has two aspects, namely restricting ________________ and curtailing restrictive trade practices. |
| A. | monopoly |
| B. | competition |
| C. | oligopoly |
| D. | economy |
| Answer» A. monopoly | |
| 132. |
The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'. |
| A. | l\oreal |
| B. | nivea |
| C. | fair and lovely |
| D. | garnier |
| Answer» B. nivea | |
| 133. |
_______________is a well known promotion and advertising research firm in the US with global services. |
| A. | acnielsen |
| B. | imrb |
| C. | marg |
| D. | cms |
| Answer» A. acnielsen | |
| 134. |
Competitive activity research is also referred to as _______________ |
| A. | positioning research |
| B. | perceptual mapping |
| C. | situation analysis research |
| D. | pre-test |
| Answer» C. situation analysis research | |
| 135. |
Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________ |
| A. | pre test research |
| B. | post test research |
| C. | audience research |
| D. | tracking research |
| Answer» B. post test research | |
| 136. |
Testing with a potential group of focussed users is |
| A. | pre-testing |
| B. | post- testing |
| C. | concurrent testing |
| D. | validation |
| Answer» A. pre-testing | |
| 137. |
______________________is often referred to as the Father of modern advertising. |
| A. | thomas barratt |
| B. | piyush pandey |
| C. | david oglivy |
| D. | alyque padamsee |
| Answer» A. thomas barratt | |
| 138. |
The first ad agency was set up by____________. |
| A. | gutenberg. |
| B. | volney palmer. |
| C. | kuleshov. |
| D. | e.s. porter. |
| Answer» B. volney palmer. | |
| 139. |
_______________ is the most widely used and most visible of promotional tools in marketing. |
| A. | publicity |
| B. | public relational |
| C. | advertising |
| D. | propaganda |
| Answer» C. advertising | |
| 140. |
ABC stands for __________. |
| A. | audit bureau of circulations. |
| B. | advertising bureau of circulations. |
| C. | american bureau of circulations. |
| D. | african bureau of circulations. |
| Answer» A. audit bureau of circulations. | |
| 141. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________. |
| A. | sales promotion. |
| B. | sponsorship. |
| C. | advertising. |
| D. | publicity. |
| Answer» A. sales promotion. | |
| 142. |
The purpose of advertising is to motivate a desired_____________________ |
| A. | emotion |
| B. | action |
| C. | awareness |
| D. | interest |
| Answer» B. action | |
| 143. |
The key to the success of the typical advertising plan is that it contributes to ___________. |
| A. | profitability. |
| B. | flexibility. |
| C. | complexity. |
| D. | interoperability. |
| Answer» A. profitability. | |
| 144. |
The product that reaches maturity and wide scale acceptance enter the _______stage of advertising. |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» C. retentive. | |
| 145. |
The product which is not recognized and it must be established is in _______ stage |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» B. competitive. | |
| 146. |
Degree to which a consumer purchases a certain brand without considering alternatives is ____________. |
| A. | brand equity. |
| B. | brand loyalty. |
| C. | brand positioning. |
| D. | brand identity. |
| Answer» B. brand loyalty. | |
| 147. |
The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as |
| A. | appeal |
| B. | need. |
| C. | demand |
| D. | desire. |
| Answer» A. appeal | |
| 148. |
A management orientation that views the needs of consumers as primary to the success of the firm __________. |
| A. | advertising concept. |
| B. | promotional concept. |
| C. | marketing concept. |
| D. | target marketing. |
| Answer» C. marketing concept. | |
| 149. |
Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as |
| A. | solus |
| B. | broadsheet |
| C. | classified |
| D. | bleed |
| Answer» D. bleed | |
| 150. |
Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________. |
| A. | branding. |
| B. | positioning. |
| C. | planning. |
| D. | promoting. |
| Answer» B. positioning. | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.