McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) .
| 151. |
_____________________term is used to denote relevance, Significance, importance, etc., |
| A. | advertising |
| B. | salience |
| C. | subliminal |
| D. | puffery |
| Answer» B. salience | |
| 152. |
__________ is the first person known to have worked on commission basis |
| A. | thomas baratt. |
| B. | volney palmer. |
| C. | edwin.s porter. |
| D. | du pont. |
| Answer» B. volney palmer. | |
| 153. |
Which television Network started selling advertising sponsors? |
| A. | du mont. |
| B. | du pont. |
| C. | bbc. |
| D. | cnn. |
| Answer» A. du mont. | |
| 154. |
________ is a combination of marketing functions, including advertising, used to sell a product. |
| A. | sales promotion. |
| B. | marketing mix. |
| C. | public relations. |
| D. | new advertising. |
| Answer» B. marketing mix. | |
| 155. |
_______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold. |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» B. trade. | |
| 156. |
__________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» A. industrial. | |
| 157. |
_________execute and monitor the media schedule developed by media planner. |
| A. | media executives. |
| B. | media buyers. |
| C. | media managers. |
| D. | media assistants. |
| Answer» B. media buyers. | |
| 158. |
The complete analysis and execution of the media component of a campaign is _______. |
| A. | media planners. |
| B. | media strategy. |
| C. | product promotion. |
| D. | brand identity. |
| Answer» A. media planners. | |
| 159. |
The group that composes the present and potential prospects for a product or service is _________. |
| A. | media planners. |
| B. | media buyers. |
| C. | target audience. |
| D. | media executives. |
| Answer» C. target audience. | |
| 160. |
____________ builds affinity with spectators by sponsoring major events. |
| A. | product. |
| B. | price. |
| C. | competition. |
| D. | brands. |
| Answer» D. brands. | |
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