McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 1. |
In a small market ______________ is better |
| A. | Three level channel |
| B. | Two level channel |
| C. | Direct marketing |
| D. | All of these |
| Answer» C. Direct marketing | |
| 2. |
Direct marketing is found more suitable to which of the following products? |
| A. | Agriculture products |
| B. | TV |
| C. | Shoes |
| D. | Vacuum cleaner |
| Answer» D. Vacuum cleaner | |
| 3. |
______________ is not a vertically integrated channel |
| A. | Admininisterd |
| B. | Contractual |
| C. | Corporate |
| D. | None of these |
| Answer» D. None of these | |
| 4. |
______________ is not included in the product factor |
| A. | Physical nature |
| B. | Technical nature |
| C. | Suitability |
| D. | None of these |
| Answer» C. Suitability | |
| 5. |
If goods directly move from producer to consumer, it is known as |
| A. | One level channel |
| B. | Zero level channel |
| C. | Two level channel |
| D. | None of these |
| Answer» B. Zero level channel | |
| 6. |
Selling includes ______________ |
| A. | Advertising |
| B. | Transfer of title from the seller to the buyer |
| C. | Sales promotion |
| D. | None of these |
| Answer» B. Transfer of title from the seller to the buyer | |
| 7. |
______________ is not a step in advertising campaign |
| A. | Market analysis |
| B. | Determining ad Objectives |
| C. | Selecting ad media |
| D. | Supply of goods |
| Answer» D. Supply of goods | |
| 8. |
______________ is not a consumer promotion scheme |
| A. | Samples |
| B. | Advertising material |
| C. | Coupons |
| D. | Rebates |
| Answer» B. Advertising material | |
| 9. |
Dealer promotion is also known as |
| A. | Trade promotion |
| B. | Goods promotion |
| C. | Commerce promotion |
| D. | None of these |
| Answer» A. Trade promotion | |
| 10. |
The process of direct communication between the sales person and a prospect is called |
| A. | Personal selling |
| B. | Direct marketing |
| C. | Advertising |
| D. | None of these |
| Answer» A. Personal selling | |
| 11. |
______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message. |
| A. | Matter |
| B. | ad medium |
| C. | ad copy |
| D. | none of these |
| Answer» C. ad copy | |
| 12. |
A major portion of the rural population consists of ______________ income groups. |
| A. | Low |
| B. | high |
| C. | medium |
| D. | all of these |
| Answer» A. Low | |
| 13. |
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» A. Regular periodic market | |
| 14. |
Permanent rural market with continuous trading activity is called ______________ |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market |
| Answer» C. Daily market | |
| 15. |
Rural consumers are ______________ |
| A. | Price sensitive |
| B. | less price sensitive |
| C. | quality conscious |
| D. | none of these |
| Answer» A. Price sensitive | |
| 16. |
Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution. |
| A. | Syndicated |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» A. Syndicated | |
| 17. |
Medical treatment with ayurvedic massage is an example of |
| A. | Pure tangible good |
| B. | hybrid |
| C. | pure service |
| D. | none of these |
| Answer» C. pure service | |
| 18. |
Which of the following is not an element of service marketing mix? |
| A. | People |
| B. | packaging |
| C. | process |
| D. | physical evidence |
| Answer» A. People | |
| 19. |
Which of the following is against marketing concept ? |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» A. Demarketing | |
| 20. |
______________ is also called ambush marketing. |
| A. | Event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» A. Event marketing | |
| 21. |
The term ______________ Marketing was coined by Steven Jurvetson in 1997. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» B. viral | |
| 22. |
______________ is the marketing of a social message with a view to change behavior of people's habit. |
| A. | Green marketing |
| B. | Social marketing |
| C. | Gaimatias marketing |
| D. | none of these |
| Answer» B. Social marketing | |
| 23. |
Utilizing electronic medium in everyday business activities is known as |
| A. | E-marketing |
| B. | E-business |
| C. | E-commerce |
| D. | none of these |
| Answer» B. E-business | |
| 24. |
______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place. |
| A. | E-advertising |
| B. | E-branding |
| C. | E-commerce |
| D. | E-marketing |
| Answer» A. E-advertising | |
| 25. |
Which of the following is not a risk in internet based transaction |
| A. | eavesdropping |
| B. | spoofing |
| C. | encryption |
| D. | unauthorized action |
| Answer» C. encryption | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.