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McqMate
Chapters
1. |
______________ distribution system can be used to penetrate the rural market. |
A. | Satellite |
B. | selective |
C. | exclusive |
D. | intensive |
Answer» A. Satellite |
2. |
Which of the following is not a characteristic of service marketing? |
A. | Intangibility |
B. | separability |
C. | heterogeneity |
D. | perishability |
Answer» B. separability |
3. |
Which of the following is known as market aggregation? |
A. | Demarketing |
B. | meta marketing |
C. | mass marketing |
D. | mega marketing |
Answer» C. mass marketing |
4. |
______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
A. | De marketing |
B. | meta marketing |
C. | mass marketing |
D. | mega marketing |
Answer» D. mega marketing |
5. |
Under ______________ marketing every customer is treated as unique. |
A. | Word of mouth |
B. | viral |
C. | guerilla |
D. | one-on-one |
Answer» D. one-on-one |
6. |
A product with the ______________ is a green product. |
A. | Ecomark |
B. | Agmark |
C. | ISI Mark |
D. | none of these |
Answer» A. Ecomark |
7. |
SEM means ______________ |
A. | Search engine marketing |
B. | Social environment marketing |
C. | save energy marketing |
D. | none of these |
Answer» A. Search engine marketing |
8. |
______________ is a low cost communication tool that can be easily tested, refined and rolled'out. |
A. | Opt- in- e-mail |
B. | i- TV |
C. | i- radio |
D. | i-kiosks |
Answer» A. Opt- in- e-mail |
9. |
______________ is online identity theft. |
A. | Eavesdropping |
B. | Phishing |
C. | Spoofing |
D. | None of these |
Answer» B. Phishing |
10. |
A digital analog of various forms of payment backed by a bank or financial institution is ______________ |
A. | ETB |
B. | EFT |
C. | E-cash |
D. | E-money |
Answer» A. ETB |
11. |
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________ |
A. | Unauthorized action |
B. | Unauthorized disclosure |
C. | Eavesdropping |
D. | Phishing |
Answer» A. Unauthorized action |
12. |
______________ is a security protocol based on digital certificates. |
A. | Digital signature |
B. | Secure sockets layer protocol |
C. | Secure electronic transactions |
D. | None of these |
Answer» C. Secure electronic transactions |
13. |
Which of the following is not included in the function of physical supply? |
A. | Standardization |
B. | Storage |
C. | Transport |
D. | Packaging |
Answer» A. Standardization |
14. |
______________ simply refers to product planning. |
A. | Merchandising |
B. | Assembling |
C. | R & D |
D. | None o f these |
Answer» A. Merchandising |
15. |
Market in which gold and silver are sold |
A. | Commodity market |
B. | Produce market |
C. | Bullion market |
D. | None of these |
Answer» C. Bullion market |
16. |
Marketing is applicable in ______________ |
A. | Goods |
B. | Events |
C. | Property |
D. | All of these |
Answer» D. All of these |
17. |
Consumers show ______________ while buying their products on regular basis |
A. | Dissonance Reduction Buying Behaviour |
B. | Variety Seeking Buying Behaviour |
C. | Complex Buying Behaviour |
D. | Habitual Buying Behaviour |
Answer» D. Habitual Buying Behaviour |
18. |
The essential criteria for effective segmentation is |
A. | Homogenity |
B. | Measurability |
C. | Profitability |
D. | All of these |
Answer» D. All of these |
19. |
Which of the following is not an element of demographic segmentation |
A. | Family size |
B. | Population density |
C. | Income |
D. | Religion |
Answer» C. Income |
20. |
Which of the following are the elements of product positioning |
A. | The Product |
B. | The Company |
C. | The Consumer |
D. | All of these |
Answer» D. All of these |
21. |
Products seen as having extension potential into other markets |
A. | Local Products |
B. | Multinational Products |
C. | International Products |
D. | Global Products |
Answer» D. Global Products |
22. |
Which of the following is not a limitation of branding |
A. | It is expensive |
B. | It reduces selling efforts |
C. | It promotes unfair competition |
D. | It leads to brand monopoly |
Answer» B. It reduces selling efforts |
23. |
Trading down is a method of product line modification by. |
A. | Product line expansion |
B. | Product line contraction |
C. | Quality variation |
D. | None of these |
Answer» C. Quality variation |
24. |
______________ influence product line decisions. |
A. | Customer preference. |
B. | Change in demand |
C. | Product sepecialisation |
D. | All of these. |
Answer» D. All of these. |
25. |
Setting price on the basis of the competition for the product is known as ______________. |
A. | Cost Based Pricing |
B. | Demand Based Pricing |
C. | Competition Based Pricing |
D. | Value Based Pricing |
Answer» C. Competition Based Pricing |
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