McqMate
Chapters
| 1. |
______________ distribution system can be used to penetrate the rural market. |
| A. | Satellite |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» A. Satellite | |
| 2. |
Which of the following is not a characteristic of service marketing? |
| A. | Intangibility |
| B. | separability |
| C. | heterogeneity |
| D. | perishability |
| Answer» B. separability | |
| 3. |
Which of the following is known as market aggregation? |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» C. mass marketing | |
| 4. |
______________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | De marketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» D. mega marketing | |
| 5. |
Under ______________ marketing every customer is treated as unique. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | one-on-one |
| Answer» D. one-on-one | |
| 6. |
A product with the ______________ is a green product. |
| A. | Ecomark |
| B. | Agmark |
| C. | ISI Mark |
| D. | none of these |
| Answer» A. Ecomark | |
| 7. |
SEM means ______________ |
| A. | Search engine marketing |
| B. | Social environment marketing |
| C. | save energy marketing |
| D. | none of these |
| Answer» A. Search engine marketing | |
| 8. |
______________ is a low cost communication tool that can be easily tested, refined and rolled'out. |
| A. | Opt- in- e-mail |
| B. | i- TV |
| C. | i- radio |
| D. | i-kiosks |
| Answer» A. Opt- in- e-mail | |
| 9. |
______________ is online identity theft. |
| A. | Eavesdropping |
| B. | Phishing |
| C. | Spoofing |
| D. | None of these |
| Answer» B. Phishing | |
| 10. |
A digital analog of various forms of payment backed by a bank or financial institution is ______________ |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | E-money |
| Answer» A. ETB | |
| 11. |
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________ |
| A. | Unauthorized action |
| B. | Unauthorized disclosure |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» A. Unauthorized action | |
| 12. |
______________ is a security protocol based on digital certificates. |
| A. | Digital signature |
| B. | Secure sockets layer protocol |
| C. | Secure electronic transactions |
| D. | None of these |
| Answer» C. Secure electronic transactions | |
| 13. |
Which of the following is not included in the function of physical supply? |
| A. | Standardization |
| B. | Storage |
| C. | Transport |
| D. | Packaging |
| Answer» A. Standardization | |
| 14. |
______________ simply refers to product planning. |
| A. | Merchandising |
| B. | Assembling |
| C. | R & D |
| D. | None o f these |
| Answer» A. Merchandising | |
| 15. |
Market in which gold and silver are sold |
| A. | Commodity market |
| B. | Produce market |
| C. | Bullion market |
| D. | None of these |
| Answer» C. Bullion market | |
| 16. |
Marketing is applicable in ______________ |
| A. | Goods |
| B. | Events |
| C. | Property |
| D. | All of these |
| Answer» D. All of these | |
| 17. |
Consumers show ______________ while buying their products on regular basis |
| A. | Dissonance Reduction Buying Behaviour |
| B. | Variety Seeking Buying Behaviour |
| C. | Complex Buying Behaviour |
| D. | Habitual Buying Behaviour |
| Answer» D. Habitual Buying Behaviour | |
| 18. |
The essential criteria for effective segmentation is |
| A. | Homogenity |
| B. | Measurability |
| C. | Profitability |
| D. | All of these |
| Answer» D. All of these | |
| 19. |
Which of the following is not an element of demographic segmentation |
| A. | Family size |
| B. | Population density |
| C. | Income |
| D. | Religion |
| Answer» C. Income | |
| 20. |
Which of the following are the elements of product positioning |
| A. | The Product |
| B. | The Company |
| C. | The Consumer |
| D. | All of these |
| Answer» D. All of these | |
| 21. |
Products seen as having extension potential into other markets |
| A. | Local Products |
| B. | Multinational Products |
| C. | International Products |
| D. | Global Products |
| Answer» D. Global Products | |
| 22. |
Which of the following is not a limitation of branding |
| A. | It is expensive |
| B. | It reduces selling efforts |
| C. | It promotes unfair competition |
| D. | It leads to brand monopoly |
| Answer» B. It reduces selling efforts | |
| 23. |
Trading down is a method of product line modification by. |
| A. | Product line expansion |
| B. | Product line contraction |
| C. | Quality variation |
| D. | None of these |
| Answer» C. Quality variation | |
| 24. |
______________ influence product line decisions. |
| A. | Customer preference. |
| B. | Change in demand |
| C. | Product sepecialisation |
| D. | All of these. |
| Answer» D. All of these. | |
| 25. |
Setting price on the basis of the competition for the product is known as ______________. |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» C. Competition Based Pricing | |
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