McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Commerce (M.com) , Bachelor of Mass Media (BMM) , Bachelor of Business Administration in Marketing (BBA Marketing) .
1. |
Any individual who purchases goods and services from the market for his/her end-use is called a.................. |
A. | customer |
B. | purchaser |
C. | consumer |
D. | all these |
Answer» C. consumer |
2. |
------------ is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket. |
A. | consumer behaviour |
B. | consumer interest |
C. | consumer attitude |
D. | consumer perception |
Answer» B. consumer interest |
3. |
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. |
A. | consumer behaviour |
B. | consumer interest |
C. | consumer attitude |
D. | consumer perception |
Answer» A. consumer behaviour |
4. |
-------------- refers to how an individual perceives a particular message |
A. | consumer behaviour |
B. | consumer interest |
C. | consumer attitude |
D. | consumer interpretation |
Answer» D. consumer interpretation |
5. |
“----------- is the action and decisions process or people who purchase goods and services for personal consumption.” |
A. | consumer behaviour |
B. | consumer interest |
C. | consumer attitude |
D. | consumer interpretation |
Answer» A. consumer behaviour |
6. |
________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs. |
A. | the marketing concept |
B. | the strategic plan |
C. | the product influences |
D. | the price influences |
Answer» A. the marketing concept |
7. |
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour. |
A. | brand |
B. | culture |
C. | product |
D. | price |
Answer» B. culture |
8. |
In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________. |
A. | economic situations |
B. | situational influences |
C. | consumption decisions |
D. | physiological influences |
Answer» C. consumption decisions |
9. |
Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________. |
A. | decline in the influence of religious values |
B. | decline in communal influences |
C. | strong awareness of brands in the market |
D. | strong awareness of pricing policies in the market |
Answer» A. decline in the influence of religious values |
10. |
___________ develop on the basis of wealth, skills and power. |
A. | economical classes |
B. | purchasing communities |
C. | competitors |
D. | social classes |
Answer» D. social classes |
11. |
_____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard. |
A. | consumer feedback |
B. | marketing information systems |
C. | market share estimates |
D. | cultural values |
Answer» D. cultural values |
12. |
In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise. |
A. | multilingual needs |
B. | cultures |
C. | subcultures |
D. | product adaptation requirements |
Answer» C. subcultures |
13. |
_______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age. |
A. | multilingual needs |
B. | cultures |
C. | subcultures |
D. | product adaptation requirements |
Answer» C. subcultures |
14. |
Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets. |
A. | sales strategies |
B. | marketing concepts |
C. | cultural values |
D. | brand images |
Answer» C. cultural values |
15. |
_____________ has become increasingly important for developing a marketing strategy in recent years. |
A. | change in consumers’ attitudes |
B. | inflation of the dollar |
C. | the concept and the brand |
D. | age groups, such as the teen market, baby boomers, and the mature market |
Answer» D. age groups, such as the teen market, baby boomers, and the mature market |
16. |
Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement. |
A. | marketing |
B. | strategy |
C. | price |
D. | knowledge |
Answer» D. knowledge |
17. |
Which of the following is the most valuable piece of information for determining the social class of your best friend's parents? |
A. | the number of years schooling that they had |
B. | their ethnic backgrounds |
C. | their combined annual income |
D. | their occupations |
Answer» D. their occupations |
18. |
Changes in consumer values have been recognized by many business firms that have expanded their emphasis on ____________ products. |
A. | latest technology |
B. | timesaving, convenience-oriented |
C. | health related |
D. | communication |
Answer» B. timesaving, convenience-oriented |
19. |
Many sub cultural barriers are decreasing because of mass communication, mass transit, and ________________. |
A. | the rising unemployment situation |
B. | an influence of political power |
C. | the use of new technology |
D. | a decline in the influence of religious values |
Answer» C. the use of new technology |
20. |
Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members. |
A. | personalities |
B. | values |
C. | finances |
D. | decision makers |
Answer» B. values |
21. |
In terms of consumption decisions, middle class consumers prefer to _________. |
A. | buy at a market that sells at a whole sale rates |
B. | buy what is popular |
C. | buy only the brands which sell at affordable prices |
D. | analyze the market and select the best at the lowest prices |
Answer» B. buy what is popular |
22. |
_________________ refers to the buying behavior of final consumers. |
A. | consumer buyer behavior . |
B. | target market buying |
C. | market segment buying |
D. | business buying behavior |
Answer» A. consumer buyer behavior . |
23. |
____________ is individuals and households who buy goods and services for personal consumption. |
A. | the target market |
B. | a market segment |
C. | the consumer market . |
D. | the ethnographic market |
Answer» C. the consumer market . |
24. |
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: |
A. | how much money is the consumer willing to spend? |
B. | how much does the consumer need the product being offered for sale? |
C. | how much does a discount or a coupon affect the purchase rate? |
D. | how do consumers respond to various marketing efforts the company might use? . |
Answer» D. how do consumers respond to various marketing efforts the company might use? . |
25. |
The starting point in understanding how consumers respond to various marketing efforts the company might use is the: |
A. | lipinski model of buying behavior. |
B. | stimulus-response model of buyer behavior. . |
C. | freudian model of buying behavior. |
D. | maslow’s model of life-cycle changes. |
Answer» B. stimulus-response model of buyer behavior. . |
26. |
According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the: |
A. | consumer’s value chain. |
B. | consumer’s cognitive schema. |
C. | consumer’s black box. . |
D. | consumer’s thoughts-emotions network. |
Answer» C. consumer’s black box. . |
27. |
Consumer purchases are influenced strongly by cultural, social, personal, and: |
A. | psychographic characteristics. |
B. | psychological characteristics. . |
C. | psychometric characteristics. |
D. | supply and demand characteristics. |
Answer» B. psychological characteristics. . |
28. |
______________ is the most basic cause of a person’s wants and behaviors. |
A. | culture . |
B. | social class |
C. | personality |
D. | lifestyle |
Answer» A. culture . |
29. |
Marketers are always trying to spot ____________ in order to discover new products that might be wanted. |
A. | opinion graphers |
B. | dissonant groups |
C. | cultural shifts . |
D. | benchmarks |
Answer» C. cultural shifts . |
30. |
The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings. |
A. | liberal political causes |
B. | conservative political causes |
C. | informality . |
D. | downsizing |
Answer» C. informality . |
31. |
A ________________ is a group of people with shared value systems based on common life experiences and situations. |
A. | culture |
B. | subculture . |
C. | lifestyle composite |
D. | social class |
Answer» B. subculture . |
32. |
The greatest barrier to effectively marketing to the Asian American market is thought to be: |
A. | reluctance to grant credit to this group. |
B. | language and cultural traditions. . |
C. | the urban nature of their neighborhoods. |
D. | lack of a mass media that reaches this group. |
Answer» B. language and cultural traditions. . |
33. |
Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called: |
A. | cultures. |
B. | subcultures. |
C. | social classes. . |
D. | social factors. |
Answer» C. social classes. . |
34. |
As a form of a reference group, the _______________ are ones to which the individual wishes to belong. |
A. | secondary groups |
B. | facilitative groups |
C. | primary groups |
D. | aspiration groups . |
Answer» D. aspiration groups . |
35. |
The __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. |
A. | facilitator |
B. | referent actor |
C. | opinion leader . |
D. | social role player |
Answer» C. opinion leader . |
36. |
Even though buying roles in the family change constantly, the ___________ has traditionally been the main purchasing agent for the family. |
A. | wife . |
B. | husband |
C. | teenage children |
D. | grandparent |
Answer» A. wife . |
37. |
A major reason for the changing traditional purchasing roles for families is that: |
A. | the economic conditions are forcing more teens to work. |
B. | more women than ever hold jobs outside the home. . |
C. | children are spending more time on the web. |
D. | men and women now shop together or “shop until you drop” for entertainment purposes. |
Answer» B. more women than ever hold jobs outside the home. . |
38. |
A(n) ________________ consists of the activities people are expected to perform according to the persons around them. |
A. | behavior |
B. | attitude |
C. | role . |
D. | status |
Answer» C. role . |
39. |
The stages through which families might pass as they mature over time is a description of what is called the: |
A. | adoption process. |
B. | lifestyle cycle. |
C. | values and lifestyle (vals) topology. |
D. | family life cycle. |
Answer» D. family life cycle. |
40. |
The basic premise of the _____________ is that people’s possessions contribute to and reflect their identities; that is, “we are what we have.” |
A. | lifestyle concept |
B. | self-concept . |
C. | personality concept |
D. | cognitive concept |
Answer» B. self-concept . |
41. |
A _____________ is a need that is sufficiently pressing to direct the person to seek satisfaction of the need. |
A. | motive . |
B. | want |
C. | demand |
D. | requirement |
Answer» A. motive . |
42. |
A good synonym for motive is a(n) _____________. |
A. | omen |
B. | need |
C. | drive . |
D. | cue |
Answer» C. drive . |
43. |
The theory of motivation that views people as responding to urges that are repressed but never fully under control was developed by: |
A. | marshall. |
B. | kant. |
C. | fre |
D. | . d. maslow. |
Answer» C. fre |
44. |
According to Maslow’s Hierarchy of Needs, the lowest order of needs are called: |
A. | self-actualization needs. |
B. | social needs. |
C. | safety needs. |
D. | physiological needs. . |
Answer» D. physiological needs. . |
45. |
According to Maslow’s Hierarchy of Needs, the highest order of needs are called: |
A. | self-actualization needs. . |
B. | social needs. |
C. | safety needs. |
D. | physiological needs. |
Answer» A. self-actualization needs. . |
46. |
__________________ is the process by which people select, organize, and interpret information to form a meaningful picture of the world. |
A. | readiness |
B. | selectivity |
C. | perception . |
D. | motivation |
Answer» C. perception . |
47. |
People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being: |
A. | selective attention, selective distortion, and selective retention. . |
B. | subliminal perception, selective remembrance, selective forgetting. |
C. | closure, modeling, and perceptual screening. |
D. | needs distortion, wants analysis, and perceptual screening. |
Answer» A. selective attention, selective distortion, and selective retention. . |
48. |
_______________ describes changes in an individual’s behavior arising from experience. |
A. | modeling |
B. | motivation |
C. | perception |
D. | learning . |
Answer» D. learning . |
49. |
A ___________ is a strong internal stimulus that calls for action. |
A. | drive . |
B. | cue |
C. | response |
D. | perception |
Answer» A. drive . |
50. |
If a consumer describes a car as being the “most economical car on the market,” then this descriptor is a(n): |
A. | rule. |
B. | attitude. |
C. | belief. . |
D. | cue. |
Answer» C. belief. . |
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