McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) .
| 151. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________. |
| A. | sales promotion. |
| B. | sponsorship. |
| C. | advertising. |
| D. | publicity. |
| Answer» A. sales promotion. | |
| 152. |
The purpose of advertising is to motivate a desired_____________________ |
| A. | emotion |
| B. | action |
| C. | awareness |
| D. | interest |
| Answer» B. action | |
| 153. |
The key to the success of the typical advertising plan is that it contributes to ___________. |
| A. | profitability. |
| B. | flexibility. |
| C. | complexity. |
| D. | interoperability. |
| Answer» A. profitability. | |
| 154. |
The product that reaches maturity and wide scale acceptance enter the _______stage of advertising. |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» C. retentive. | |
| 155. |
The product which is not recognized and it must be established is in _______ stage |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» B. competitive. | |
| 156. |
Degree to which a consumer purchases a certain brand without considering alternatives is ____________. |
| A. | brand equity. |
| B. | brand loyalty. |
| C. | brand positioning. |
| D. | brand identity. |
| Answer» B. brand loyalty. | |
| 157. |
The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as |
| A. | appeal |
| B. | need. |
| C. | demand |
| D. | desire. |
| Answer» A. appeal | |
| 158. |
A management orientation that views the needs of consumers as primary to the success of the firm __________. |
| A. | advertising concept. |
| B. | promotional concept. |
| C. | marketing concept. |
| D. | target marketing. |
| Answer» C. marketing concept. | |
| 159. |
Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as |
| A. | solus |
| B. | broadsheet |
| C. | classified |
| D. | bleed |
| Answer» D. bleed | |
| 160. |
Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________. |
| A. | branding. |
| B. | positioning. |
| C. | planning. |
| D. | promoting. |
| Answer» B. positioning. | |
| 161. |
_____________________term is used to denote relevance, Significance, importance, etc., |
| A. | advertising |
| B. | salience |
| C. | subliminal |
| D. | puffery |
| Answer» B. salience | |
| 162. |
__________ is the first person known to have worked on commission basis |
| A. | thomas baratt. |
| B. | volney palmer. |
| C. | edwin.s porter. |
| D. | du pont. |
| Answer» B. volney palmer. | |
| 163. |
Which television Network started selling advertising sponsors? |
| A. | du mont. |
| B. | du pont. |
| C. | bbc. |
| D. | cnn. |
| Answer» A. du mont. | |
| 164. |
________ is a combination of marketing functions, including advertising, used to sell a product. |
| A. | sales promotion. |
| B. | marketing mix. |
| C. | public relations. |
| D. | new advertising. |
| Answer» B. marketing mix. | |
| 165. |
_______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold. |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» B. trade. | |
| 166. |
__________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» A. industrial. | |
| 167. |
_________execute and monitor the media schedule developed by media planner. |
| A. | media executives. |
| B. | media buyers. |
| C. | media managers. |
| D. | media assistants. |
| Answer» B. media buyers. | |
| 168. |
The complete analysis and execution of the media component of a campaign is _______. |
| A. | media planners. |
| B. | media strategy. |
| C. | product promotion. |
| D. | brand identity. |
| Answer» A. media planners. | |
| 169. |
The group that composes the present and potential prospects for a product or service is _________. |
| A. | media planners. |
| B. | media buyers. |
| C. | target audience. |
| D. | media executives. |
| Answer» C. target audience. | |
| 170. |
____________ builds affinity with spectators by sponsoring major events. |
| A. | product. |
| B. | price. |
| C. | competition. |
| D. | brands. |
| Answer» D. brands. | |
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