McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) .
| 1. |
Store security relates to ----. |
| A. | personal security |
| B. | merchandise security. |
| C. | both a & b. |
| D. | none of these. |
| Answer» C. both a & b. | |
| 2. |
Form of payment which a retailer may accept is ----. |
| A. | cash only. |
| B. | cash &credit cards . |
| C. | cash &debit cards. |
| D. | all of these |
| Answer» D. all of these | |
| 3. |
Many retailers have improved their operation productivity through -----. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both a & b. |
| D. | none of these. |
| Answer» A. computerization. | |
| 4. |
The computerized check out is used by -----. |
| A. | large retailers. |
| B. | small retailers. |
| C. | multi retailers |
| D. | all of these. |
| Answer» A. large retailers. | |
| 5. |
With the help of-------a retailer pays an outsider party to undertake one or more of its operating functions |
| A. | outsourcing. |
| B. | credit management |
| C. | computerization. |
| D. | none of these. |
| Answer» A. outsourcing. | |
| 6. |
------ helps the retailers to face the crisis situations. |
| A. | risk management. |
| B. | credit management. |
| C. | financial management. |
| D. | all of these |
| Answer» A. risk management. | |
| 7. |
------ is a key task for both large &small retailers. |
| A. | risk management. |
| B. | crisis management. |
| C. | inventory management |
| D. | all of these. |
| Answer» D. all of these. | |
| 8. |
----- helps the retailers to complete the tasks within the short period of time. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both 1 & 2. |
| D. | none of these. |
| Answer» A. computerization. | |
| 9. |
---------is a warning to potential thieves and muggers. |
| A. | insurance. |
| B. | security guards. |
| C. | outsourcing. |
| D. | credit management . |
| Answer» B. security guards. | |
| 10. |
Insurance against--------is more important due to government rules. |
| A. | environmental risk. |
| B. | production risk. |
| C. | both 1 & 2 |
| D. | none of these |
| Answer» A. environmental risk. | |
| 11. |
The factor leading to the growth of retailing is ----. |
| A. | changing consumer trends |
| B. | technology. |
| C. | demographics. |
| D. | all the above. |
| Answer» D. all the above. | |
| 12. |
Consumer buying process in retailing involves ----. |
| A. | need recognition. |
| B. | search for information. |
| C. | evaluation of retailers. |
| D. | all the above. |
| Answer» D. all the above. | |
| 13. |
Atmosphere in retailing refers to ----. |
| A. | the weather outside a store. |
| B. | the ambience, music, color scent in a store. |
| C. | assortment of products in the store. |
| D. | display of items in a store. |
| Answer» B. the ambience, music, color scent in a store. | |
| 14. |
E-tailing refers to ----. |
| A. | sale of electronic items in a store. |
| B. | catalog shopping. |
| C. | music store. |
| D. | retailing shopping using the inter. |
| Answer» D. retailing shopping using the inter. | |
| 15. |
A multi channel retailer sells merchandise ----. |
| A. | over the telephone |
| B. | through personal selling and retail store only. |
| C. | over the internet . |
| D. | through more than one channel. |
| Answer» D. through more than one channel. | |
| 16. |
Retailing is a marketing function which ----. |
| A. | sells products to other business. |
| B. | sells products to a company that resells them. |
| C. | sells products to final consumers. |
| D. | sells products for ones own use |
| Answer» C. sells products to final consumers. | |
| 17. |
The correct statement about chain stores is ----. |
| A. | they offer economic of scale in buying. |
| B. | they can hire good managers. |
| C. | they integrate wholesaling and retailing function. |
| D. | they centralize function. |
| Answer» D. they centralize function. | |
| 18. |
________is a departments within a company that is responsible for producing some or all of that company's marketing communication. |
| A. | full-service agency. |
| B. | in-house agency. |
| C. | marketing agency. |
| D. | pr agency. |
| Answer» A. full-service agency. | |
| 19. |
_________manage a company's brand and product line. |
| A. | brand assistants. |
| B. | brand executives. |
| C. | brand managers. |
| D. | brand associate. |
| Answer» C. brand managers. | |
| 20. |
Who develop the verbal brand message? |
| A. | designers. |
| B. | directors. |
| C. | copy writers |
| D. | creative directors. |
| Answer» C. copy writers | |
| 21. |
Who controls the flow of work through the approval and production process? |
| A. | traffic manager. |
| B. | media manager. |
| C. | free lancer. |
| D. | creative director. |
| Answer» A. traffic manager. | |
| 22. |
Who oversee the logistics and cost of producing radio and tv commercials? |
| A. | directors. |
| B. | producers. |
| C. | . actors. |
| D. | editors. |
| Answer» B. producers. | |
| 23. |
A special magazine advertising section in which ads are interpersed with related editorial material foussing on a single theme is known as |
| A. | advertorial |
| B. | editorial |
| C. | campaign |
| D. | billboard |
| Answer» A. advertorial | |
| 24. |
________helps to improve the understanding of consumers and to identify the most appropriate audiences or clients marketing communication messages. |
| A. | media. |
| B. | research. |
| C. | ads. |
| D. | marketing. |
| Answer» B. research. | |
| 25. |
A message schedule that combines the steady pattern of continuity with intermittent periods of intense advertising activity is called |
| A. | flighting |
| B. | pulsing |
| C. | puffery . |
| D. | morphing. |
| Answer» A. flighting | |
| 26. |
Institutional and ideas advertising are designed to create a favorable ___________and acceptability. |
| A. | demand |
| B. | attitude |
| C. | awareness |
| D. | opinion |
| Answer» B. attitude | |
| 27. |
________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders |
| A. | marketing. |
| B. | advertising. |
| C. | pr. |
| D. | creative. |
| Answer» C. pr. | |
| 28. |
___________firms offer graphic design services for all brands and for all media forms. |
| A. | call center. |
| B. | design studios. |
| C. | production houses. |
| D. | internet companies. |
| Answer» B. design studios. | |
| 29. |
___________ is a container and conveyor of information. |
| A. | packaging. |
| B. | personal selling. |
| C. | publicity. |
| D. | sales promotion. |
| Answer» A. packaging. | |
| 30. |
________firms specialize in e-commerce and interactive media. |
| A. | pr. |
| B. | marketing. |
| C. | internet. |
| D. | ad. |
| Answer» C. internet. | |
| 31. |
_________firm valuates marketing communication idea and tests their effectiveness. |
| A. | pr. |
| B. | research. |
| C. | internet. |
| D. | advertise. |
| Answer» B. research. | |
| 32. |
B2B is _________. |
| A. | business to business. |
| B. | brand to business. |
| C. | business to brand. |
| D. | brand to brand. |
| Answer» A. business to business. | |
| 33. |
B2C is __________. |
| A. | brand to consumers. |
| B. | business to consumers. |
| C. | brand to compete. |
| D. | brand to customers. |
| Answer» B. business to consumers. | |
| 34. |
Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as |
| A. | billboards |
| B. | siquis. |
| C. | posters |
| D. | pamphlets |
| Answer» B. siquis. | |
| 35. |
GE is ___________. |
| A. | geo effect. |
| B. | general electric. |
| C. | general effect. |
| D. | geo energy. |
| Answer» B. general electric. | |
| 36. |
_____________________is defined as a communication that aims at raising money from primary or secondary markets. |
| A. | advocacy advertising |
| B. | generic advertising |
| C. | financial advertising |
| D. | surrogate advertising |
| Answer» C. financial advertising | |
| 37. |
. ________ is a series of interaction between customers and a company over a time. |
| A. | customer service. |
| B. | client service. |
| C. | customer relationship. |
| D. | client relationship. |
| Answer» C. customer relationship. | |
| 38. |
__________are distinctive graphic designs used to communicate a product, company, or organization identity. |
| A. | captions. |
| B. | copy. |
| C. | logos. |
| D. | design. |
| Answer» C. logos. | |
| 39. |
________is the process of creating a brand image that engages the heart and minds of customers. |
| A. | planning. |
| B. | branding. |
| C. | promoting. |
| D. | selling. |
| Answer» B. branding. | |
| 40. |
____________are advantages that allow a product to satisfy customers needs wants or desires. |
| A. | benefits. |
| B. | prices. |
| C. | brands. |
| D. | offers. |
| Answer» A. benefits. | |
| 41. |
___________ is a visualization technique that indicates how customers perceive competing brands. |
| A. | repositioning. |
| B. | perceptual mapping. |
| C. | brand identification. |
| D. | brand positioning. |
| Answer» B. perceptual mapping. | |
| 42. |
The literal meaning of trademark is ___________. |
| A. | matter of a trade. |
| B. | mark of a trade. |
| C. | master of trade. |
| D. | minister of trade. |
| Answer» B. mark of a trade. | |
| 43. |
___________is the degree of attachment that customers have to a brand as expressed by repeat purchases. |
| A. | brand community. |
| B. | brand loyalty. |
| C. | brand image. |
| D. | brand identity. |
| Answer» B. brand loyalty. | |
| 44. |
___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems. |
| A. | brand community. |
| B. | community network. |
| C. | social network. |
| D. | brand network. |
| Answer» A. brand community. | |
| 45. |
__________ is the application of an established brand name to new product offerings. |
| A. | brand extension. |
| B. | brand image. |
| C. | brand identity. |
| D. | brand community. |
| Answer» A. brand extension. | |
| 46. |
Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________ |
| A. | clandestinely |
| B. | directly |
| C. | ethically |
| D. | favorably |
| Answer» A. clandestinely | |
| 47. |
________is two way communication that sends and receives messages from customers and other |
| A. | hyper activity |
| B. | interactivity |
| C. | interoperability |
| D. | dialogue |
| Answer» B. interactivity | |
| 48. |
_______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme. |
| A. | caption |
| B. | body copy |
| C. | display copy |
| D. | slogan |
| Answer» D. slogan | |
| 49. |
_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy. |
| A. | body copy. |
| B. | display copy. |
| C. | caption. |
| D. | headline. |
| Answer» B. display copy. | |
| 50. |
___________ are verbal explanations of visuals. |
| A. | captions |
| B. | call-outs |
| C. | tag-line |
| D. | signature |
| Answer» A. captions | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.