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101. |
The primary levels of human needs is given by |
A. | herzberg |
B. | freud |
C. | abraham maslow |
D. | richard petty |
Answer» C. abraham maslow |
102. |
____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile. |
A. | illustrators |
B. | copy writers |
C. | artists |
D. | animators |
Answer» B. copy writers |
103. |
An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as |
A. | advertising campaign |
B. | advertising research. |
C. | clutter |
D. | product placement. |
Answer» A. advertising campaign |
104. |
Brand names that other companies can buy the right to use is known as |
A. | brand image |
B. | licensed brands |
C. | brand identity. |
D. | brand positioning |
Answer» B. licensed brands |
105. |
Majority of the ads appearing online are |
A. | banner advertisements. |
B. | pop- up advertising. |
C. | display advertising |
D. | corner ads |
Answer» A. banner advertisements. |
106. |
Many advertising experts call the creative brief as the _____________________ |
A. | road map |
B. | blue print |
C. | out line |
D. | key praise |
Answer» A. road map |
107. |
SWOT is an acronym for . |
A. | strengths, weaknesses, opinion and threats |
B. | strengths, weaknesses, opportunities and threats. |
C. | strengths, weaknesses, opportunities and thrust. . |
D. | strengths, weaknesses, opportunities and trust |
Answer» B. strengths, weaknesses, opportunities and threats. |
108. |
A printed information form listing a publications advertising rates is known as |
A. | info card |
B. | rate card |
C. | ad card |
D. | premium card |
Answer» B. rate card |
109. |
Advertising used to communicate an organisations views on issues that affect society or business is known as |
A. | advocacy advertising |
B. | institutional advertising |
C. | purposeful advertising |
D. | emotional advertising |
Answer» A. advocacy advertising |
110. |
To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________. |
A. | task analysis. |
B. | media analysis. |
C. | situational analysis. |
D. | audience analysis. |
Answer» D. audience analysis. |
111. |
The specific approach advertisers use to communicate about the products to satisfy customer needs is |
A. | discounts. |
B. | appeal |
C. | segmentation |
D. | situation analysis. |
Answer» B. appeal |
112. |
The intrinsic value or worth of a brand is known as |
A. | brand image |
B. | brand personality. |
C. | brand equity |
D. | brand positioning |
Answer» C. brand equity |
113. |
Which of the following is not considered part of the carefully blended mix of promotion tools? |
A. | direct marketing. |
B. | advertising. |
C. | sales promotion. |
D. | relationship marketing. |
Answer» D. relationship marketing. |
114. |
The total number of different people or households exposed to an advertising schedule during a given time is known as |
A. | push |
B. | outcome |
C. | reach |
D. | feedback |
Answer» C. reach |
115. |
_________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs. |
A. | digital flex. |
B. | mobile billboard. |
C. | online advertising. |
D. | billboard. |
Answer» D. billboard. |
116. |
Total coverage by television and radio of a given geographic area is _________. |
A. | blank coverage. |
B. | blanket coverage. |
C. | zero coverage. |
D. | national coverage. |
Answer» B. blanket coverage. |
117. |
______________ is an elaborate booklet, usually bound with a special cover. |
A. | leaflet. |
B. | brochure. |
C. | pamphlet. |
D. | hoarding. |
Answer» B. brochure. |
118. |
Misleading ads are prohibited in India under the_________________Act. |
A. | asci |
B. | ipr |
C. | copyright |
D. | monopolies and restrictive trade practices |
Answer» D. monopolies and restrictive trade practices |
119. |
____________ is a process used by an advertiser to reserve a time period with
|
A. | pass time. |
B. | frequent time. |
C. | agency time. |
D. | clear time. |
Answer» D. clear time. |
120. |
__________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product. |
A. | surrogate advertising |
B. | disparagement |
C. | bait-and-switch |
D. | remediation |
Answer» C. bait-and-switch |
121. |
____________ is a term used to define a medium geographical potential. |
A. | transmitter. |
B. | antenna. |
C. | mass audience. |
D. | coverage. |
Answer» D. coverage. |
122. |
. _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser. |
A. | local advertising |
B. | cooperative advertising |
C. | international advertising |
D. | national advertising |
Answer» A. local advertising |
123. |
Advertising in a directory is ______________. |
A. | delivery advertising. |
B. | directory advertising. |
C. | direct advertising. |
D. | dynamic advertising. |
Answer» B. directory advertising. |
124. |
Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________. |
A. | instant mail advertising. |
B. | retrieve mail advertising. |
C. | spam. |
D. | direct mail advertising. |
Answer» D. direct mail advertising. |
125. |
______________ is one of the doyens of Indian advertising. |
A. | alque padamsee |
B. | piyush panday |
C. | r.k.swamy |
D. | subhash ghosal |
Answer» C. r.k.swamy |
126. |
Brand positioning : Strategies for Competitive advantage is authored by ______________. |
A. | michacl schudson |
B. | subroto sengupta |
C. | john sinclair |
D. | subhash ghosal |
Answer» B. subroto sengupta |
127. |
Russel H colley pioneered the approach called DAGMAR which stands for |
A. | defining advertising goals for measured advertising results |
B. | defining advertising goals for measuring and achieving results |
C. | delivering advertising goals for measured advertising results |
D. | developing advertising goals for mixed advertising responses |
Answer» A. defining advertising goals for measured advertising results |
128. |
_______________ is called the Mecca of rural advertising. |
A. | sri lanka |
B. | africa |
C. | pakistan |
D. | india |
Answer» D. india |
129. |
Coca-Cola India has undertaken various, CSR activities in the field of ______________. |
A. | sanitation |
B. | environment |
C. | water harvesting |
D. | healthy active living |
Answer» C. water harvesting |
130. |
________________ is an advertising agency established by a company to look after its advertising requirements. |
A. | house agency |
B. | full-service agency |
C. | ala carte agency |
D. | industrial agency |
Answer» A. house agency |
131. |
Research plays a critical role in advertising ______________. |
A. | brand development |
B. | product-perception |
C. | uncertainty |
D. | decision making |
Answer» D. decision making |
132. |
Segmentation helps Multi-brand advertisers to avoid _________________. |
A. | brand images |
B. | brand cannibalization |
C. | brand loyalty |
D. | brand power |
Answer» B. brand cannibalization |
133. |
_________________ are always worried about safety and security, are cautions consumers. |
A. | strives |
B. | actualizes |
C. | strugglers |
D. | believers |
Answer» C. strugglers |
134. |
Perceptual mapping is based on __________________. |
A. | consumer preference |
B. | brand preference |
C. | order of preference |
D. | situation analysis |
Answer» D. situation analysis |
135. |
When creativity is referred in the context of advertising, it is _______________. |
A. | purposive |
B. | informative |
C. | frequent |
D. | rare |
Answer» A. purposive |
136. |
A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as |
A. | integrated commercial |
B. | joint commercial |
C. | informercial |
D. | announcement |
Answer» A. integrated commercial |
137. |
An ideal _____________ has to work as a bridge between research and communication strategy. |
A. | idea |
B. | brainstorming |
C. | creativity |
D. | creative brief |
Answer» D. creative brief |
138. |
Indian advertising has for long been criticized for ________________. |
A. | flattery |
B. | plagiarism |
C. | exaggeration |
D. | surrogate |
Answer» B. plagiarism |
139. |
Media planning has become increasingly _____________________. |
A. | digital |
B. | innovative |
C. | creative |
D. | scientific |
Answer» D. scientific |
140. |
___________________ is defined as a communication that aims at raising money from primary or secondary markets. |
A. | retail advertising |
B. | financial advertising |
C. | educational advertising |
D. | trade advertising |
Answer» B. financial advertising |
141. |
The MRTP Act has two aspects, namely restricting ________________ and curtailing restrictive trade practices. |
A. | monopoly |
B. | competition |
C. | oligopoly |
D. | economy |
Answer» A. monopoly |
142. |
The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'. |
A. | l\oreal |
B. | nivea |
C. | fair and lovely |
D. | garnier |
Answer» B. nivea |
143. |
_______________is a well known promotion and advertising research firm in the US with global services. |
A. | acnielsen |
B. | imrb |
C. | marg |
D. | cms |
Answer» A. acnielsen |
144. |
Competitive activity research is also referred to as _______________ |
A. | positioning research |
B. | perceptual mapping |
C. | situation analysis research |
D. | pre-test |
Answer» C. situation analysis research |
145. |
Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________ |
A. | pre test research |
B. | post test research |
C. | audience research |
D. | tracking research |
Answer» B. post test research |
146. |
Testing with a potential group of focussed users is |
A. | pre-testing |
B. | post- testing |
C. | concurrent testing |
D. | validation |
Answer» A. pre-testing |
147. |
______________________is often referred to as the Father of modern advertising. |
A. | thomas barratt |
B. | piyush pandey |
C. | david oglivy |
D. | alyque padamsee |
Answer» A. thomas barratt |
148. |
The first ad agency was set up by____________. |
A. | gutenberg. |
B. | volney palmer. |
C. | kuleshov. |
D. | e.s. porter. |
Answer» B. volney palmer. |
149. |
_______________ is the most widely used and most visible of promotional tools in marketing. |
A. | publicity |
B. | public relational |
C. | advertising |
D. | propaganda |
Answer» C. advertising |
150. |
ABC stands for __________. |
A. | audit bureau of circulations. |
B. | advertising bureau of circulations. |
C. | american bureau of circulations. |
D. | african bureau of circulations. |
Answer» A. audit bureau of circulations. |
151. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________. |
A. | sales promotion. |
B. | sponsorship. |
C. | advertising. |
D. | publicity. |
Answer» A. sales promotion. |
152. |
The purpose of advertising is to motivate a desired_____________________ |
A. | emotion |
B. | action |
C. | awareness |
D. | interest |
Answer» B. action |
153. |
The key to the success of the typical advertising plan is that it contributes to ___________. |
A. | profitability. |
B. | flexibility. |
C. | complexity. |
D. | interoperability. |
Answer» A. profitability. |
154. |
The product that reaches maturity and wide scale acceptance enter the _______stage of advertising. |
A. | pioneer. |
B. | competitive. |
C. | retentive. |
D. | relative. |
Answer» C. retentive. |
155. |
The product which is not recognized and it must be established is in _______ stage |
A. | pioneer. |
B. | competitive. |
C. | retentive. |
D. | relative. |
Answer» B. competitive. |
156. |
Degree to which a consumer purchases a certain brand without considering alternatives is ____________. |
A. | brand equity. |
B. | brand loyalty. |
C. | brand positioning. |
D. | brand identity. |
Answer» B. brand loyalty. |
157. |
The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as |
A. | appeal |
B. | need. |
C. | demand |
D. | desire. |
Answer» A. appeal |
158. |
A management orientation that views the needs of consumers as primary to the success of the firm __________. |
A. | advertising concept. |
B. | promotional concept. |
C. | marketing concept. |
D. | target marketing. |
Answer» C. marketing concept. |
159. |
Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as |
A. | solus |
B. | broadsheet |
C. | classified |
D. | bleed |
Answer» D. bleed |
160. |
Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________. |
A. | branding. |
B. | positioning. |
C. | planning. |
D. | promoting. |
Answer» B. positioning. |
161. |
_____________________term is used to denote relevance, Significance, importance, etc., |
A. | advertising |
B. | salience |
C. | subliminal |
D. | puffery |
Answer» B. salience |
162. |
__________ is the first person known to have worked on commission basis |
A. | thomas baratt. |
B. | volney palmer. |
C. | edwin.s porter. |
D. | du pont. |
Answer» B. volney palmer. |
163. |
Which television Network started selling advertising sponsors? |
A. | du mont. |
B. | du pont. |
C. | bbc. |
D. | cnn. |
Answer» A. du mont. |
164. |
________ is a combination of marketing functions, including advertising, used to sell a product. |
A. | sales promotion. |
B. | marketing mix. |
C. | public relations. |
D. | new advertising. |
Answer» B. marketing mix. |
165. |
_______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold. |
A. | industrial. |
B. | trade. |
C. | professional. |
D. | retail. |
Answer» B. trade. |
166. |
__________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell |
A. | industrial. |
B. | trade. |
C. | professional. |
D. | retail. |
Answer» A. industrial. |
167. |
_________execute and monitor the media schedule developed by media planner. |
A. | media executives. |
B. | media buyers. |
C. | media managers. |
D. | media assistants. |
Answer» B. media buyers. |
168. |
The complete analysis and execution of the media component of a campaign is _______. |
A. | media planners. |
B. | media strategy. |
C. | product promotion. |
D. | brand identity. |
Answer» A. media planners. |
169. |
The group that composes the present and potential prospects for a product or service is _________. |
A. | media planners. |
B. | media buyers. |
C. | target audience. |
D. | media executives. |
Answer» C. target audience. |
170. |
____________ builds affinity with spectators by sponsoring major events. |
A. | product. |
B. | price. |
C. | competition. |
D. | brands. |
Answer» D. brands. |
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