| 1. |
What is not easy to change in Retail Management? |
| A. | promotion |
| B. | location |
| C. | price |
| D. | merchandise mix |
| Answer» B. location | |
| 2. |
Which is not the basic reason of the importance of Retail Location? |
| A. | customer convenience |
| B. | competitive advantage |
| C. | cost of investment |
| D. | light and ventilation |
| Answer» D. light and ventilation | |
| 3. |
Which products are produced and marketed by companies to many retailers? |
| A. | national brands |
| B. | local brands |
| C. | unbranded |
| D. | commodities |
| Answer» A. national brands | |
| 4. |
The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______. |
| A. | racetrack |
| B. | standee |
| C. | grid |
| D. | loop |
| Answer» C. grid | |
| 5. |
Free standing sites are located at ____________ |
| A. | traffic signals at highways |
| B. | high pedestrian traffic area |
| C. | remote locations |
| D. | low pedestrian traffic area |
| Answer» B. high pedestrian traffic area | |
| 6. |
Freedom layout indicates that merchandise is arranged ______________. |
| A. | in a symmetrical manner |
| B. | in circles |
| C. | in an asymmetrical manner |
| D. | non to the options |
| Answer» C. in an asymmetrical manner | |
| 7. |
How difficult it is to change retail location frequently? |
| A. | extremely difficult |
| B. | not difficult at all |
| C. | absolutely easy |
| D. | some what difficult |
| Answer» A. extremely difficult | |
| 8. |
For which retail offering location is very important? |
| A. | mail order |
| B. | party plan |
| C. | departmental store |
| D. | catalogue marketing |
| Answer» C. departmental store | |
| 9. |
A retailer’s ______________ is the key to its ability to attract customers. |
| A. | location |
| B. | promotion system |
| C. | pricing system |
| D. | store personnel |
| Answer» A. location | |
| 10. |
A store that stocks particular type of merchandise |
| A. | convenience |
| B. | speciality |
| C. | departmental |
| D. | non store |
| Answer» B. speciality | |
| 11. |
This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market |
| A. | fii |
| B. | franchising |
| C. | fdi |
| D. | iip |
| Answer» B. franchising | |
| 12. |
______________ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer |
| A. | point of sales |
| B. | frequent shopper progrmme |
| C. | campaign |
| D. | customer retension |
| Answer» B. frequent shopper progrmme | |
| 13. |
The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion |
| A. | fad |
| B. | category killers |
| C. | variety |
| D. | assortment |
| Answer» A. fad | |
| 14. |
The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as |
| A. | merchandise management |
| B. | procurement |
| C. | distribution |
| D. | sales |
| Answer» A. merchandise management | |
| 15. |
This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor |
| A. | grid |
| B. | free flow |
| C. | spine |
| D. | loop |
| Answer» B. free flow | |
| 16. |
The major componenet of solid waste that a retailer generates in the environment |
| A. | branding |
| B. | labelling |
| C. | packaging |
| D. | naming |
| Answer» C. packaging | |
| 17. |
This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected |
| A. | point of sales |
| B. | customer analytics |
| C. | campaign |
| D. | crm |
| Answer» B. customer analytics | |
| 18. |
This involves agreements to fix prices between parties at different levels of the same marketing channel |
| A. | edlp |
| B. | psychological |
| C. | predatory |
| D. | discount |
| Answer» C. predatory | |
| 19. |
This display exhibits heavier, bulkier items than racks hold |
| A. | open |
| B. | closesd |
| C. | case |
| D. | ensemble |
| Answer» C. case | |
| 20. |
The word Retail is derived from the ------ word. |
| A. | latin |
| B. | french |
| C. | english |
| D. | german |
| Answer» B. french | |
| 21. |
Retailer is a person who sells the goods in a---------. |
| A. | large quantities. |
| B. | small quantities. |
| C. | both a & b. |
| D. | none of these. |
| Answer» B. small quantities. | |
| 22. |
The main objective of the management is--------. |
| A. | profitability. |
| B. | sales growth. |
| C. | return on investment |
| D. | all of these. |
| Answer» D. all of these. | |
| 23. |
In retailing there is a direct interaction with-------. |
| A. | producer. |
| B. | customer. |
| C. | wholesaler. |
| D. | all of these. |
| Answer» D. all of these. | |
| 24. |
Retailing creates-------. |
| A. | time utility. |
| B. | place utility. |
| C. | ownership utility. |
| D. | all of these. |
| Answer» D. all of these. | |
| 25. |
---------activities performed by the retailers. |
| A. | assortment of offerings. |
| B. | holding stock. |
| C. | extending services. |
| D. | all of these. |
| Answer» D. all of these. | |