Retail Management solved MCQs

1 of 15

1. What is not easy to change in Retail Management?

a. promotion

B. location

c. price

d. merchandise mix

2. Which is not the basic reason of the importance of Retail Location?

a. customer convenience

B. competitive advantage

c. cost of investment

d. light and ventilation

3. Which products are produced and marketed by companies to many retailers?

a. national brands

B. local brands

c. unbranded

d. commodities

4. The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______.

a. racetrack

B. standee

c. grid

d. loop

5. Free standing sites are located at ____________

a. traffic signals at highways

B. high pedestrian traffic area

c. remote locations

d. low pedestrian traffic area

6. Freedom layout indicates that merchandise is arranged ______________.

a. in a symmetrical manner

B. in circles

c. in an asymmetrical manner

d. non to the options

7. How difficult it is to change retail location frequently?

a. extremely difficult

B. not difficult at all

c. absolutely easy

d. some what difficult

8. For which retail offering location is very important?

a. mail order

B. party plan

c. departmental store

d. catalogue marketing

9. A retailer’s ______________ is the key to its ability to attract customers.

a. location

B. promotion system

c. pricing system

d. store personnel

10. A store that stocks particular type of merchandise

a. convenience

B. speciality

c. departmental

d. non store

11. This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market

a. fii

B. franchising

c. fdi

d. iip

12. ______________ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer

a. point of sales

B. frequent shopper progrmme

c. campaign

d. customer retension

13. The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion

a. fad

B. category killers

c. variety

d. assortment

14. The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as

a. merchandise management

B. procurement

c. distribution

d. sales

15. This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor

a. grid

B. free flow

c. spine

d. loop

16. The major componenet of solid waste that a retailer generates in the environment

a. branding

B. labelling

c. packaging

d. naming

17. This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected

a. point of sales

B. customer analytics

c. campaign

d. crm

18. This involves agreements to fix prices between parties at different levels of the same marketing channel

a. edlp

B. psychological

c. predatory

d. discount

19. This display exhibits heavier, bulkier items than racks hold

a. open

B. closesd

c. case

d. ensemble

20. The word Retail is derived from the------ word.

a. latin.

B. french.

c. english.

d. german.

21. Retailer is a person who sells the goods in a---------.

a. large quantities.

B. small quantities.

c. both a & b.

d. none of these.

22. The main objective of the management is--------.

a. profitability.

B. sales growth.

c. return on investment

d. all of these.

23. In retailing there is a direct interaction with-------.

a. producer.

B. customer.

c. wholesaler.

d. all of these.

24. Retailing creates-------.

a. time utility.

B. place utility.

c. ownership utility.

d. all of these.

25. ---------activities performed by the retailers.

a. assortment of offerings.

B. holding stock.

c. extending services.

d. all of these.

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