1. | What is not easy to change in Retail Management? |
A. | promotion |
B. | location |
C. | price |
D. | merchandise mix |
Answer» B. location |
2. | Which is not the basic reason of the importance of Retail Location? |
A. | customer convenience |
B. | competitive advantage |
C. | cost of investment |
D. | light and ventilation |
Answer» D. light and ventilation |
3. | Which products are produced and marketed by companies to many retailers? |
A. | national brands |
B. | local brands |
C. | unbranded |
D. | commodities |
Answer» A. national brands |
4. | The layout that has parallel aisles with merchandise on shelves on both sides of the aisles is _______. |
A. | racetrack |
B. | standee |
C. | grid |
D. | loop |
Answer» C. grid |
5. | Free standing sites are located at ____________ |
A. | traffic signals at highways |
B. | high pedestrian traffic area |
C. | remote locations |
D. | low pedestrian traffic area |
Answer» B. high pedestrian traffic area |
6. | Freedom layout indicates that merchandise is arranged ______________. |
A. | in a symmetrical manner |
B. | in circles |
C. | in an asymmetrical manner |
D. | non to the options |
Answer» C. in an asymmetrical manner |
7. | How difficult it is to change retail location frequently? |
A. | extremely difficult |
B. | not difficult at all |
C. | absolutely easy |
D. | some what difficult |
Answer» A. extremely difficult |
8. | For which retail offering location is very important? |
A. | mail order |
B. | party plan |
C. | departmental store |
D. | catalogue marketing |
Answer» C. departmental store |
9. | A retailer’s ______________ is the key to its ability to attract customers. |
A. | location |
B. | promotion system |
C. | pricing system |
D. | store personnel |
Answer» A. location |
10. | A store that stocks particular type of merchandise |
A. | convenience |
B. | speciality |
C. | departmental |
D. | non store |
Answer» B. speciality |
11. | This is the most preferred mode through which foreign players have entered the Indian market. It is the easiest route to enter the Indian market |
A. | fii |
B. | franchising |
C. | fdi |
D. | iip |
Answer» B. franchising |
12. | ______________ offers various incentives and rewards to customers on the basis of cumulative purchases from a given provider, be it a store, a service, or a manufacturer |
A. | point of sales |
B. | frequent shopper progrmme |
C. | campaign |
D. | customer retension |
Answer» B. frequent shopper progrmme |
13. | The products which enjoy popularity and generte lot of sales in a short span of time and later go out of fashion |
A. | fad |
B. | category killers |
C. | variety |
D. | assortment |
Answer» A. fad |
14. | The process by which a retailer attempts to offer the right quantity of the right merchandise in the right place at the right time and meet the company's financial goalsis known as |
A. | merchandise management |
B. | procurement |
C. | distribution |
D. | sales |
Answer» A. merchandise management |
15. | This layout is the simplest type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor |
A. | grid |
B. | free flow |
C. | spine |
D. | loop |
Answer» B. free flow |
16. | The major componenet of solid waste that a retailer generates in the environment |
A. | branding |
B. | labelling |
C. | packaging |
D. | naming |
Answer» C. packaging |
17. | This provides the way to gather lead contact informtion, house it, use it for communictaion purposes and run reports on the data researches have collected |
A. | point of sales |
B. | customer analytics |
C. | campaign |
D. | crm |
Answer» B. customer analytics |
18. | This involves agreements to fix prices between parties at different levels of the same marketing channel |
A. | edlp |
B. | psychological |
C. | predatory |
D. | discount |
Answer» C. predatory |
19. | This display exhibits heavier, bulkier items than racks hold |
A. | open |
B. | closesd |
C. | case |
D. | ensemble |
Answer» C. case |
20. | The word Retail is derived from the------ word. |
A. | latin. |
B. | french. |
C. | english. |
D. | german. |
Answer» A. latin. |
21. | Retailer is a person who sells the goods in a---------. |
A. | large quantities. |
B. | small quantities. |
C. | both a & b. |
D. | none of these. |
Answer» B. small quantities. |
22. | The main objective of the management is--------. |
A. | profitability. |
B. | sales growth. |
C. | return on investment |
D. | all of these. |
Answer» D. all of these. |
23. | In retailing there is a direct interaction with-------. |
A. | producer. |
B. | customer. |
C. | wholesaler. |
D. | all of these. |
Answer» D. all of these. |
24. | Retailing creates-------. |
A. | time utility. |
B. | place utility. |
C. | ownership utility. |
D. | all of these. |
Answer» D. all of these. |
25. | ---------activities performed by the retailers. |
A. | assortment of offerings. |
B. | holding stock. |
C. | extending services. |
D. | all of these. |
Answer» D. all of these. |
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