McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
| 151. |
A strategy of setting a high price for a new product in the market so that the company makes fewer but more profitable sales is |
| A. | Market-skimming pricing |
| B. | Market-penetration pricing |
| C. | Captive-product pricing |
| D. | Inflation |
| Answer» A. Market-skimming pricing | |
| 152. |
Using _________________, sellers often combine several of their products and offer the bundle at a reduced price. |
| A. | Discount and allowance pricing |
| B. | Product bundle pricing |
| C. | Promotional pricing |
| D. | Psychological pricing |
| Answer» B. Product bundle pricing | |
| 153. |
In the marketing mix, the process of moving products from the producers to the intended users is called |
| A. | placing |
| B. | retailing |
| C. | wholesaling |
| D. | positioning |
| Answer» A. placing | |
| 154. |
During each stage in the development of a retail strategy, retail managers should: |
| A. | consider only controllable variables |
| B. | refrain from “fine tuning” the strategy |
| C. | look for both positive and negative feedback |
| D. | consider no problems with the government to be a form of negative feedback |
| Answer» C. look for both positive and negative feedback | |
| 155. |
The promotion mix involves |
| A. | advertising |
| B. | sales promotion |
| C. | personal selling |
| D. | all of the above |
| Answer» D. all of the above | |
| 156. |
The process of marketing communication involving information, persuasion and influence is called |
| A. | Marketing |
| B. | Marketing Mix |
| C. | Branding |
| D. | Promotion |
| Answer» D. Promotion | |
| 157. |
When a firm introduces new product to a market in which it is well established it is called |
| A. | Diversification |
| B. | Product development |
| C. | Market penetration |
| D. | Test marketing |
| Answer» B. Product development | |
| 158. |
When a present product is introduced to a new market it is called |
| A. | Market development |
| B. | Market penetration |
| C. | Development strategy |
| D. | Product innovation |
| Answer» B. Market penetration | |
| 159. |
Trade links connecting the manufacturers or producers and the intended consumers is called |
| A. | Wholesalers |
| B. | Retailers |
| C. | Channels of distribution |
| D. | Middlemen |
| Answer» C. Channels of distribution | |
| 160. |
Middlemen who do not handle the goods in the capacity of owners but render services and get paid in the form of commission are called |
| A. | Wholesalers |
| B. | Mercantile agents |
| C. | Merchant middlemen |
| D. | None of the above |
| Answer» B. Mercantile agents | |
| 161. |
Consumer reaction and response is a yardstick use in |
| A. | Pricing of a product |
| B. | Psychological pricing |
| C. | Price leadership |
| D. | Tariff |
| Answer» A. Pricing of a product | |
| 162. |
The concept of marketing mix as the combination of the major tools of marketing was first developed by |
| A. | Borden |
| B. | Mc Carthy |
| C. | Mark & Spencer |
| D. | HaagenDaz |
| Answer» A. Borden | |
| 163. |
An Extended marketing mix, the 7 Ps was proposed by Booms and Bitner in the year |
| A. | 1982 |
| B. | 1981 |
| C. | 1980 |
| D. | 1983 |
| Answer» B. 1981 | |
| 164. |
For consumer goods, the most visible player in the channel of distribution is the |
| A. | retailer |
| B. | wholesaler |
| C. | producer |
| D. | consumer |
| Answer» A. retailer | |
| 165. |
_____ do not normally deal with the end consumer but with other intermediaries |
| A. | wholesalers |
| B. | retailers |
| C. | distributors |
| D. | franchisees |
| Answer» A. wholesalers | |
| 166. |
Marketing involves ______activities regarding goods |
| A. | selling |
| B. | advertising |
| C. | sales promotiom |
| D. | all of the above |
| Answer» D. all of the above | |
| 167. |
Marketing mix is the market mechanism consisting of elements like |
| A. | production |
| B. | price |
| C. | place and promotion |
| D. | all of the above |
| Answer» D. all of the above | |
| 168. |
________ is the costliest form of marketing |
| A. | personal selling |
| B. | advertising |
| C. | sales promotion |
| D. | all of the above |
| Answer» A. personal selling | |
| 169. |
Marketing means |
| A. | transfer of ownership |
| B. | formulation of marketing policies |
| C. | salesmanship and sale promotion |
| D. | all of the above |
| Answer» A. transfer of ownership | |
| 170. |
The characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs |
| A. | Product feature |
| B. | Product quality |
| C. | Branding |
| D. | Product design |
| Answer» B. Product quality | |
| 171. |
Setting prices across an entire product line |
| A. | Optional-product pricing |
| B. | By-product pricing |
| C. | Product –line pricing |
| D. | Product bundle pricing |
| Answer» C. Product –line pricing | |
| 172. |
The elements of the marketing mix includes |
| A. | Product |
| B. | price |
| C. | Promotion |
| D. | All of these |
| Answer» D. All of these | |
| 173. |
____________means a mark made on commodities to indicate the quality and the manufacturer. |
| A. | Design |
| B. | Brand |
| C. | Style |
| D. | All of the above |
| Answer» B. Brand | |
| 174. |
A ___________is a person who acts as a link in the channel of distribution. |
| A. | Producer |
| B. | Consumer |
| C. | Middleman |
| D. | None of these |
| Answer» C. Middleman | |
| 175. |
_________implies face to face contact between a seller and a buyer. |
| A. | Sales promotion |
| B. | Personal selling |
| C. | Publicity |
| D. | Advertising |
| Answer» B. Personal selling | |
| 176. |
The solution to price competition is to develop a differentiated: |
| A. | Product, price and promotion |
| B. | Offer, delivery and image |
| C. | Package and label |
| D. | International web site |
| Answer» B. Offer, delivery and image | |
| 177. |
Which one of the following is a key to build lasting relationships with consumers? |
| A. | Price of the product |
| B. | Need recognition |
| C. | Customer satisfaction |
| D. | Quality of product |
| Answer» C. Customer satisfaction | |
| 178. |
Which of the following are listed under Production and operation Management functions: |
| A. | Location of facilities |
| B. | Plant layouts and material handling |
| C. | Product design |
| D. | All of the above |
| Answer» D. All of the above | |
| 179. |
Product planning and control is needed to achieve : |
| A. | Effective utilisation of firms’ resources |
| B. | Helps the company to supply good quality products to consumers. |
| C. | Both (a) and (b) |
| D. | None of (a)and (b) |
| Answer» C. Both (a) and (b) | |
| 180. |
Which production planning function means working out the time that should be required to perform each operation : |
| A. | Scheduling |
| B. | Routing |
| C. | Planning |
| D. | Loading |
| Answer» A. Scheduling | |
| 181. |
_____________ involves issue of production orders for starting the operations. |
| A. | Follow-up |
| B. | Dispatching |
| C. | Inspection |
| D. | Corrective measures |
| Answer» B. Dispatching | |
| 182. |
Product design and development is associated with : |
| A. | Place |
| B. | Form |
| C. | Possession |
| D. | State |
| Answer» B. Form | |
| 183. |
Product development phases begins with |
| A. | Process specification |
| B. | Product specification |
| C. | Feasibility analysis |
| D. | Idea generation |
| Answer» D. Idea generation | |
| 184. |
Plant Location decisions is affected by: |
| A. | School |
| B. | Tax abatement |
| C. | Zoning restrictions |
| D. | All of the above |
| Answer» D. All of the above | |
| 185. |
Which Plant layout types deals with machines and equipments arranged in one line depending upon the sequence of operation required for the product: |
| A. | Product layout |
| B. | Process layout |
| C. | Fixed position layout |
| D. | None of the above |
| Answer» A. Product layout | |
| 186. |
Production process begins with input which does not include |
| A. | Goods and services |
| B. | Raw material |
| C. | Labour |
| D. | Capital |
| Answer» A. Goods and services | |
| 187. |
Controllable location factors for plant include |
| A. | Proximity to the markets |
| B. | Supply of raw materials |
| C. | Labour supply |
| D. | All of the above |
| Answer» D. All of the above | |
| 188. |
Setting the productive activities in motion through release of orders and instructions is |
| A. | Dispatching |
| B. | Scheduling |
| C. | Loading |
| D. | Routing |
| Answer» A. Dispatching | |
| 189. |
The fixation of appropriate size, shape, quality, process, weight and other characteristics as to manufacture a product of desired variety and utility is |
| A. | Multiplication |
| B. | Standardization |
| C. | Simplification |
| D. | Diversification |
| Answer» B. Standardization | |
| 190. |
The conversion of knowledge and requirement into a form, for use or manufacture is |
| A. | Product control |
| B. | Product development |
| C. | Product design |
| D. | Product cycle |
| Answer» C. Product design | |
| 191. |
Grouping of similar machines and equipment into departments where only certain kinds of work are done is |
| A. | Process or functional layout |
| B. | Product or line layout |
| C. | Fixed position layout |
| D. | None of the above |
| Answer» A. Process or functional layout | |
| 192. |
The objective of product development is- |
| A. | Provide the goods the market demands with changes in time and style |
| B. | Provide with the variation in quantity required |
| C. | Charge the prices which the consumer is willing to pay |
| D. | All of the above |
| Answer» A. Provide the goods the market demands with changes in time and style | |
| 193. |
The formulation, coordination and determination of activities in the manufacturing system is |
| A. | Product planning and control |
| B. | Product development |
| C. | Product design |
| D. | None of the above |
| Answer» A. Product planning and control | |
| 194. |
The duties and responsibilities of production managers witnessed in manufacturing organizations include: |
| A. | Planning the geographical location of the factory |
| B. | Purchasing production equipment |
| C. | Production design |
| D. | All of the above |
| Answer» D. All of the above | |
| 195. |
Operations management is applicable: |
| A. | mostly to the service sector |
| B. | mostly to the manufacturing sector |
| C. | to manufacturing and service sector |
| D. | to services exclusively |
| Answer» C. to manufacturing and service sector | |
| 196. |
________ is used to determine the time needed for the process, resources and machines to complete a certain step, activity or task. |
| A. | Routing |
| B. | Scheduling |
| C. | Loading |
| D. | Dispatching |
| Answer» B. Scheduling | |
| 197. |
Which one of the following phases (of the Product Planning and Control) tries to analyze the expedition of work-in-progress? |
| A. | Pre-planning |
| B. | Planning |
| C. | Control |
| D. | None of the above |
| Answer» C. Control | |
| 198. |
An inter-disciplinary activity requiring contributions from nearly all the functions of a firm such as marketing, design, manufacturing is |
| A. | Product development |
| B. | Product control |
| C. | Product design |
| D. | Product cycle |
| Answer» A. Product development | |
| 199. |
___________ refers to less variety in the design of products, that is, new products are designed such that there is no major variation from the existing products. |
| A. | Multiplication |
| B. | Simplification |
| C. | Diversification |
| D. | Standardization |
| Answer» D. Standardization | |
| 200. |
Which one of the following is not a factor affecting facility location planning? |
| A. | Good transportation facilities |
| B. | Proximity to raw materials |
| C. | Proximity to markets |
| D. | Proximity to government offices |
| Answer» D. Proximity to government offices | |
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