| 1. |
In which stage of product life cycle , losses are incurred because of heavy development and promotional cost. |
| A. | growth stage |
| B. | maturity stage |
| C. | introduction stage |
| D. | decline stage |
| Answer» C. introduction stage | |
| 2. |
Which type of advertisement is used at the time of introducing a new product? |
| A. | competitive advertising |
| B. | reminder advertising |
| C. | pioneer advertising |
| D. | advocacy advertising |
| Answer» B. reminder advertising | |
| 3. |
Consumers will travel long distances to locate their favorite brand or outlet. Which type of product is this? |
| A. | consumer goods |
| B. | specialty goods |
| C. | shopping goods |
| D. | convenient goods |
| Answer» B. specialty goods | |
| 4. |
Which type of product Consumerswill buy regularly without much planning ? |
| A. | consumer goods |
| B. | specialty goods |
| C. | shopping goods |
| D. | convenient goods |
| Answer» D. convenient goods | |
| 5. |
What Affects and shapes customer perceptions about the company’s product? |
| A. | price |
| B. | packaging |
| C. | branding |
| D. | both a and b. |
| Answer» C. branding | |
| 6. |
Brand superiority leads to : |
| A. | high sales |
| B. | the ability charge price premiums |
| C. | power to resist distribution power |
| D. | all of these |
| Answer» D. all of these | |
| 7. |
Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”? |
| A. | product item |
| B. | product line |
| C. | product mix |
| D. | none of these. |
| Answer» B. product line | |
| 8. |
What is the term used to indicate “the number of product lines that a company offers”? |
| A. | depth of product line |
| B. | width of product mix |
| C. | product items |
| D. | product mix |
| Answer» B. width of product mix | |
| 9. |
Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this? |
| A. | line extension |
| B. | mix extension |
| C. | trading up |
| D. | trading down |
| Answer» D. trading down | |
| 10. |
A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term. |
| A. | brand equity |
| B. | brand image |
| C. | brand loyalty |
| D. | brand association |
| Answer» C. brand loyalty | |
| 11. |
The use of an established brand name in new product categories, what is it? |
| A. | brand extension |
| B. | line extension |
| C. | brand association |
| D. | none of these |
| Answer» A. brand extension | |
| 12. |
All companies charge the same price and smaller players follow the price set by the market players. Which is this method? |
| A. | direct pricing |
| B. | cost plus pricing |
| C. | going rate pricing |
| D. | penetration pricing. |
| Answer» C. going rate pricing | |
| 13. |
Which one is the Pricing strategy of a new product? |
| A. | penetration pricing |
| B. | skimming pricing |
| C. | competitive bidding |
| D. | both a &b |
| Answer» D. both a &b | |
| 14. |
What refers to the setting of a high price when a product is first introduced? |
| A. | penetration pricing |
| B. | skimming pricing |
| C. | prestige pricing |
| D. | value pricing |
| Answer» B. skimming pricing | |
| 15. |
Which among is a suitable pricing strategy of Charging different prices to different customer groups? |
| A. | price discrimination |
| B. | price differentiation |
| C. | transfer pricing |
| D. | penetration pricing |
| Answer» A. price discrimination | |
| 16. |
Charging very low price at the introductory stage of a new product and raising prices gradually. |
| A. | skimming pricing |
| B. | penetration pricing |
| C. | cost plus pricing |
| D. | competitor pricing |
| Answer» B. penetration pricing | |
| 17. |
Which of the following is advertising on the shelf, a means of attractive display in the retailers shop? |
| A. | window display |
| B. | package |
| C. | labels |
| D. | none of these |
| Answer» B. package | |
| 18. |
Entire product marketing programme is tried out for the first time in a small number of well selected markets like small cities or small areas. What is it called ? |
| A. | pilot study |
| B. | test marketing |
| C. | commercialization |
| D. | both a &b |
| Answer» B. test marketing | |
| 19. |
What happens when a firm introduces new product to a market in which it is established? |
| A. | market development |
| B. | diversification |
| C. | market segmentation |
| D. | both a& b |
| Answer» D. both a& b | |
| 20. |
What/ who is the Shelf sales man for the retailer? |
| A. | sales man |
| B. | labels |
| C. | packages |
| D. | price |
| Answer» C. packages | |
| 21. |
When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted? |
| A. | skimming pricing |
| B. | penetration pricing |
| C. | cost plus pricing |
| D. | going rate pricing. |
| Answer» B. penetration pricing | |
| 22. |
Which pricing strategy is used by Bata Shoe Company? |
| A. | going rate pricing |
| B. | cost plus pricing |
| C. | premium pricing |
| D. | psychological pricing |
| Answer» D. psychological pricing | |
| 23. |
What is Mark- up pricing? |
| A. | cost plus pricing |
| B. | customary pricing |
| C. | skimming pricing |
| D. | psychological pricing |
| Answer» A. cost plus pricing | |
| 24. |
Each product has a special and unique brand name .which type of brand is this? |
| A. | individual brand name |
| B. | family brand name |
| C. | umbrella brand |
| D. | none of these |
| Answer» A. individual brand name | |
| 25. |
Which type of brand name is “Amul” ? |
| A. | umbrella brand name |
| B. | individual brand name |
| C. | family brand name |
| D. | combination device |
| Answer» C. family brand name | |
We want to make our service better for you. Please take a moment to fill out our survey.
Take Survey