McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 151. |
Rural consumers are ……………. |
| A. | price sensitive |
| B. | less price sensitive |
| C. | quality conscious |
| D. | none of these |
| Answer» A. price sensitive | |
| 152. |
Profiling the rural market is a part of ………………stage of rural marketing strategy. |
| A. | planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» A. planning | |
| 153. |
Marketing research is a part of ………………stage of rural marketing strategy. |
| A. | planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» A. planning | |
| 154. |
……………………pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers. |
| A. | cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» B. value | |
| 155. |
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing |
| A. | cost plus |
| B. | value |
| C. | power price points |
| D. | penetration |
| Answer» C. power price points | |
| 156. |
Introducing a product at low price and increasing the price once the brand succeeds is known as …………. Pricing. |
| A. | penetration |
| B. | skimming |
| C. | going rate |
| D. | none of these |
| Answer» A. penetration | |
| 157. |
Smaller companies tying up with leading companies to distribute through its network is known as ………………. Distribution. |
| A. | syndicated |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» A. syndicated | |
| 158. |
……………………distribution system can be used to penetrate the rural market. |
| A. | satellite |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» A. satellite | |
| 159. |
Services are ……………… |
| A. | intangible |
| B. | perishable |
| C. | both a & b |
| D. | none of these |
| Answer» C. both a & b | |
| 160. |
………………………..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised. |
| A. | proactiveness |
| B. | productivity |
| C. | professionalization |
| D. | none of these |
| Answer» A. proactiveness | |
| 161. |
Which of the following is not a characteristic of service marketing? |
| A. | intangibility |
| B. | separability |
| C. | heterogeneity |
| D. | perishability |
| Answer» B. separability | |
| 162. |
Medical treatment with ayurvedic massage is an example of |
| A. | pure tangible good |
| B. | hybrid |
| C. | pure service |
| D. | none of these |
| Answer» C. pure service | |
| 163. |
Which of the following is not a services? |
| A. | hospital |
| B. | banking |
| C. | insurance |
| D. | none of these |
| Answer» D. none of these | |
| 164. |
Which of the following is not an element of service marketing mix? |
| A. | people |
| B. | packaging |
| C. | process |
| D. | physical evidence |
| Answer» B. packaging | |
|
Explanation: Packaging is not an element of the service marketing mix. The elements of the service marketing mix are: People: The staff and employees who deliver the service Process: The steps involved in delivering the service Physical evidence: The tangible elements that support the service, such as the appearance of the service location and the materials used in the service process |
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| 165. |
……………………….was first used by Eugene J Kelly. |
| A. | demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» B. meta marketing | |
| 166. |
Which of the following is known as market aggregation? |
| A. | demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» C. mass marketing | |
| 167. |
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges? |
| A. | frequency marketing |
| B. | event marketing |
| C. | viral marketing |
| D. | none of these |
| Answer» A. frequency marketing | |
| 168. |
Which of the following is not responsible for the emergence of relationship marketing? |
| A. | growth of service economy |
| B. | rapid technological advancement |
| C. | an increase in the level of customer awareness and education |
| D. | changing role of woman. |
| Answer» D. changing role of woman. | |
| 169. |
……………. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | de marketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» D. mega marketing | |
| 170. |
………………... is also called ambush marketing. |
| A. | event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» A. event marketing | |
| 171. |
The basic objective behind the ………………………… is to add value to the product significantly for winning the customers’ loyalty. |
| A. | event marketing |
| B. | morph marketing |
| C. | guerilla marketing |
| D. | none of these |
| Answer» B. morph marketing | |
| 172. |
……………………is also known as buzz marketing. |
| A. | word of mouth marketing |
| B. | viral marketing |
| C. | guerilla marketing |
| D. | morph marketing |
| Answer» A. word of mouth marketing | |
| 173. |
In Japan …………………….marketing is known as ‘Kuchikomi’. |
| A. | word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. word of mouth | |
| 174. |
The term …………. Marketing was coined by Steven Jurvetson in 1997. |
| A. | word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» B. viral | |
| 175. |
Under ……………marketing every customer is treated as unique. |
| A. | word of mouth |
| B. | viral |
| C. | guerilla |
| D. | one-on-one |
| Answer» D. one-on-one | |
| 176. |
An airline working with a tour operator or a hotel group is an example of………….marketing |
| A. | partnership |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. partnership | |
| 177. |
Marketing to babies in the womb is …………….marketing. |
| A. | galimatias |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. galimatias | |
| 178. |
…………………….. is the marketing of products that are regarded to be safe for the environment. |
| A. | green marketing |
| B. | social marketing |
| C. | gaimatias marketing |
| D. | none of these |
| Answer» A. green marketing | |
| 179. |
A product with the …………… is a green product. |
| A. | ecomark |
| B. | agmark |
| C. | isi mark |
| D. | none of these |
| Answer» A. ecomark | |
| 180. |
………………is the marketing of a social message with a view to change behavior of people’s habit. |
| A. | green marketing |
| B. | social marketing |
| C. | gaimatias marketing |
| D. | none of these |
| Answer» B. social marketing | |
| 181. |
Which of the following is not an element of Social marketing mix? |
| A. | product |
| B. | price |
| C. | distribution |
| D. | people |
| Answer» D. people | |
| 182. |
Utilizing electronic medium in everyday business activities is known as |
| A. | e-marketing |
| B. | e-business |
| C. | e-commerce |
| D. | none of these. |
| Answer» B. e-business | |
| 183. |
Buying and selling over the internet is known as…….. |
| A. | e-marketing |
| B. | e-business |
| C. | e-commerce |
| D. | none of these. |
| Answer» C. e-commerce | |
| 184. |
The marketing side of E-commerce is known as ………. |
| A. | e-marketing |
| B. | e-business |
| C. | interactive marketing |
| D. | none of these |
| Answer» A. e-marketing | |
| 185. |
SEM means……….. |
| A. | search engine marketing |
| B. | social environment marketing |
| C. | save energy marketing |
| D. | none of these. |
| Answer» A. search engine marketing | |
| 186. |
………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites. |
| A. | internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» B. digital | |
| 187. |
Word of mouth marketing through electronic channels like email, internet etc is known as ………. |
| A. | internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» D. viral | |
| 188. |
………………can be defined as convergence of branding, information dissemination and sales transactions all in one place. |
| A. | e-advertising |
| B. | e-branding |
| C. | e-commerce |
| D. | e-marketing |
| Answer» A. e-advertising | |
| 189. |
Which of the following is importance of e-marketing? |
| A. | sell |
| B. | serve |
| C. | sizzle |
| D. | all of these |
| Answer» D. all of these | |
| 190. |
…is a low cost communication tool that can be easily tested, refined and rolled out. |
| A. | opt- in- e-mail |
| B. | i- tv |
| C. | i- radio |
| D. | i-kiosks |
| Answer» A. opt- in- e-mail | |
| 191. |
Which of the following is not an e-marketing tool? |
| A. | mobile phone |
| B. | cinema |
| C. | i- radio |
| D. | i-kiosks |
| Answer» B. cinema | |
| 192. |
A financial instrument which can be used more than once to borrow money or buy goods and services on credit is …..… |
| A. | debit card |
| B. | credit card |
| C. | smart card |
| D. | none of these |
| Answer» B. credit card | |
| 193. |
Which of the following is not a risk in internet based transaction |
| A. | eavesdropping |
| B. | spoofing |
| C. | encryption |
| D. | unauthorized action. |
| Answer» C. encryption | |
| 194. |
A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is |
| A. | encryption |
| B. | firewalls |
| C. | digital certificates |
| D. | digital signature |
| Answer» D. digital signature | |
| 195. |
An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications. |
| A. | digital signature |
| B. | digital certificates |
| C. | encryption |
| D. | firewalls |
| Answer» B. digital certificates | |
| 196. |
……………is online identity theft. |
| A. | eavesdropping |
| B. | phishing |
| C. | spoofing |
| D. | none of these |
| Answer» B. phishing | |
| 197. |
…………………is not an e-payment media. |
| A. | credit card |
| B. | debit card |
| C. | electronic cheque |
| D. | wallet |
| Answer» D. wallet | |
| 198. |
The financial exchange that takes place online between buyers and sellers is known as |
| A. | e-branding |
| B. | e-marketing |
| C. | e-advertisement |
| D. | e-payment system |
| Answer» D. e-payment system | |
| 199. |
EFT means |
| A. | electronic fund transfer |
| B. | efficient fund transfer |
| C. | eligible fund transfer |
| D. | none of these |
| Answer» A. electronic fund transfer | |
| 200. |
A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is……… |
| A. | etb |
| B. | eft |
| C. | e-cash |
| D. | e-money |
| Answer» B. eft | |
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