McqMate
| 301. |
Which one of the following sets represents 4C’s of the marketing mix? |
| A. | Customer solution, cost, convenience, communication |
| B. | Customer, cost, convenience, comfort |
| C. | Convenience, communication, coverage, cost |
| D. | Cost, coverage, communication, consultancy |
| Answer» A. Customer solution, cost, convenience, communication | |
| 302. |
The strategy of introducing new product in existing market is classified as |
| A. | Market development |
| B. | Market Penetration |
| C. | Product development |
| D. | Diversification |
| Answer» C. Product development | |
| 303. |
The final stage in the consumer decision process model is |
| A. | Need recognition |
| B. | Search |
| C. | Pre-purchase evaluation |
| D. | Post-purchase evaluation |
| Answer» D. Post-purchase evaluation | |
| 304. |
Which among these is concerned with pricing policies for late entrants to a market. |
| A. | Market penetration |
| B. | Marketing research |
| C. | Market skimming |
| D. | Marketing skills |
| Answer» A. Market penetration | |
| 305. |
The unfavorable external factors or trends that may pose challenge to the company |
| A. | Strength |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» D. Threats | |
| 306. |
In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products? |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Declining |
| Answer» C. Maturity | |
| 307. |
The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are . |
| A. | customer focus, cost, convenience, and communication |
| B. | customer solution, customer cost, convenience, and communication |
| C. | convenience, control, competition, and cost |
| D. | competition, cost, convenience, and communication |
| Answer» B. customer solution, customer cost, convenience, and communication | |
| 308. |
The firm uses any existing brand to introduce in market as a new product brand is classified as |
| A. | Brand extension |
| B. | Sub brand |
| C. | parent brand |
| D. | product extension |
| Answer» A. Brand extension | |
| 309. |
When the companies combine existing brand with new brands, the brands are called |
| A. | Parent brand |
| B. | Product extension |
| C. | brand extension |
| D. | sub brand |
| Answer» D. sub brand | |
| 310. |
The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as |
| A. | Push pricing strategy |
| B. | Market Penetration pricing |
| C. | Market skimming pricing |
| D. | Quality leadership pricing |
| Answer» C. Market skimming pricing | |
| 311. |
Which of the following is not a type of decision usually made during the product development stage? |
| A. | Branding |
| B. | product positioning |
| C. | Packaging |
| D. | Product Screening |
| Answer» A. Branding | |
| 312. |
A is a detailed version of the idea stated in meaningful Consumer terms. |
| A. | Product idea |
| B. | Product image |
| C. | Product concept |
| D. | Product feature |
| Answer» C. Product concept | |
| 313. |
The purpose of supply chain management is |
| A. | provide customer satisfaction |
| B. | improve quality of a product |
| C. | integrating supply and demand management |
| D. | increase production |
| Answer» C. integrating supply and demand management | |
| 314. |
Promotion mix includes Sales Promotion, Personal Selling, Advertising and |
| A. | Marketing |
| B. | Sales |
| C. | Publicity |
| D. | None of these |
| Answer» C. Publicity | |
| 315. |
Which among the following is a Pull Strategy? |
| A. | Trade promotion |
| B. | Consumer Promotion |
| C. | Sales Force Promotion |
| D. | None of these |
| Answer» B. Consumer Promotion | |
| 316. |
The strategy that encourages dealers and distributors to sell a product is known as |
| A. | Push |
| B. | Pull |
| C. | Combination |
| D. | Marketing |
| Answer» A. Push | |
| 317. |
Creating image of product in the minds of target group is called |
| A. | Marketing |
| B. | positioning |
| C. | Branding |
| D. | Popularising |
| Answer» B. positioning | |
| 318. |
Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights |
| A. | Advertising clutter |
| B. | Corporate Social Responsibility |
| C. | Advertising revolution |
| D. | Mass advertising |
| Answer» B. Corporate Social Responsibility | |
| 319. |
After concept testing, a firm would engage in which stage for developing and marketing a new product? |
| A. | Marketing strategy development |
| B. | Business analysis |
| C. | Product development |
| D. | Test marketing |
| Answer» A. Marketing strategy development | |
| 320. |
Which one of the following is NOT the stage that customers go through in the process of adopting a |
| A. | Awareness |
| B. | Interest |
| C. | Evaluation |
| D. | Culture |
| Answer» D. Culture | |
| 321. |
Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it |
| A. | Selling concept |
| B. | Product concept |
| C. | Production Concept |
| D. | Marketing Concepts |
| Answer» C. Production Concept | |
| 322. |
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options? |
| A. | Customer perceived value |
| B. | Marketing myopia |
| C. | Customer relationship management |
| D. | Customer satisfaction |
| Answer» A. Customer perceived value | |
| 323. |
FMCG stands for |
| A. | Functional mid priced consumer goods |
| B. | Functional mid priced consumer goods |
| C. | Financial moving consumer goods |
| D. | Fast mid priced consumer goods |
| Answer» B. Functional mid priced consumer goods | |
| 324. |
Markup pricing is also called as . |
| A. | Cost pricing |
| B. | Marginal priced |
| C. | Cost plus pricing |
| D. | Cost based pricing |
| Answer» C. Cost plus pricing | |
| 325. |
Manufacturer ‡Consumer is an example for level channel |
| A. | Zero |
| B. | Two |
| C. | One |
| D. | None of these |
| Answer» A. Zero | |
| 326. |
Free samples is given to consumers in case of . |
| A. | Personal selling |
| B. | Sales promotion |
| C. | Advertising |
| D. | Publicity |
| Answer» B. Sales promotion | |
| 327. |
Age, income, gender are grouped under . |
| A. | Geographic segmentation |
| B. | Demographic segmentation |
| C. | Psycho graphical segmentation |
| D. | Behavioural segmentation |
| Answer» B. Demographic segmentation | |
| 328. |
Life Style, personality, attitude are grouped under . |
| A. | Geographic segmentation |
| B. | Demographic segmentation |
| C. | Psycho graphical segmentation |
| D. | None of these |
| Answer» C. Psycho graphical segmentation | |
| 329. |
Good marketing is no accident, but a result of careful planning and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Execution |
| B. | Selling |
| C. | Research |
| D. | Strategies. |
| Answer» A. Execution | |
| 330. |
Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side. |
| A. | Creative |
| B. | Management |
| C. | Selling |
| D. | Behavior. |
| Answer» A. Creative | |
| 331. |
The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Meeting needs profitability |
| B. | Improving the quality of life for consumers |
| C. | the 4 Ps |
| D. | an organizational function and a set of process for creating ,Communicating and delivering, Value to |
| Answer» D. an organizational function and a set of process for creating ,Communicating and delivering, Value to | |
| 332. |
Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Satisfaction of customer need |
| B. | Selling products |
| C. | Production |
| D. | Profit making. |
| Answer» A. Satisfaction of customer need | |
| 333. |
Marketing is a ‐‐‐‐‐‐‐‐‐ function transferring goods from producers to consumers . |
| A. | Systematic |
| B. | Economic |
| C. | Management |
| D. | Commercial. |
| Answer» D. Commercial. | |
| 334. |
Marketing helps firms to increase their profits by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Increase in sales |
| B. | Increase in products |
| C. | increase in price |
| D. | increase in customers. |
| Answer» D. increase in customers. | |
| 335. |
The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the products available in different geographic regions. |
| A. | Production |
| B. | Selling |
| C. | Distribution |
| D. | Promotion. |
| Answer» C. Distribution | |
| 336. |
Ensuring the availability of the products and services as and when required by the customers is ‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐ utility. |
| A. | Time |
| B. | Place |
| C. | Form |
| D. | Profession. |
| Answer» A. Time | |
| 337. |
Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing. |
| A. | Research |
| B. | Exchange |
| C. | Physical supply |
| D. | Facilitating. |
| Answer» C. Physical supply | |
| 338. |
A firm identifies the target market, needs and wants of customers through |
| A. | Marketing research |
| B. | Planning |
| C. | Concepts |
| D. | Segmentation. |
| Answer» A. Marketing research | |
| 339. |
fixing and maintaining the standards for quality , quantity, size and other features of the product refers to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Standardization |
| B. | Grading |
| C. | Packaging |
| D. | Labeling. |
| Answer» A. Standardization | |
| 340. |
The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit. |
| A. | Customer need |
| B. | Products |
| C. | Customer value |
| D. | Quality. |
| Answer» C. Customer value | |
| 341. |
The traditional view of marketing is that the firm makes something and then ‐‐‐‐‐‐it. |
| A. | Market |
| B. | Sells |
| C. | Prices |
| D. | Services. |
| Answer» B. Sells | |
| 342. |
A market where goods are sold in bulk quantities to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Retail market |
| B. | Wholesale market |
| C. | Product market |
| D. | Service market. |
| Answer» B. Wholesale market | |
| 343. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas of market that are different from one another. |
| A. | Marketing |
| B. | Segmentation |
| C. | Promotion |
| D. | Targeting. |
| Answer» B. Segmentation | |
| 344. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation. |
| A. | Psychological |
| B. | Geographic |
| C. | Demographic |
| D. | Behavioral. |
| Answer» C. Demographic | |
| 345. |
‐‐‐‐‐‐‐‐ is the process of identifying specific market segments. |
| A. | Market targeting |
| B. | Target marketing |
| C. | Positioning |
| D. | Marketing. |
| Answer» A. Market targeting | |
| 346. |
‐‐‐‐‐‐ is referred to as segmentation. |
| A. | Mass marketing |
| B. | Niche marketing |
| C. | Differentiated marketing. |
| D. | none |
| Answer» A. Mass marketing | |
| 347. |
‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of transforming information and experience into knowledge. |
| A. | Marketing |
| B. | Positioning |
| C. | Perception |
| D. | Learning. |
| Answer» D. Learning. | |
| 348. |
‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market segmentation. |
| A. | market targeting |
| B. | Positioning |
| C. | MIS |
| D. | Marketing. |
| Answer» A. market targeting | |
| 349. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or supplier of goods and services. |
| A. | Product |
| B. | Patronage |
| C. | Rational |
| D. | Emotional. |
| Answer» B. Patronage | |
| 350. |
‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their environment. |
| A. | Consumer behavior |
| B. | Motives |
| C. | Perception |
| D. | Learning. |
| Answer» A. Consumer behavior | |
| 351. |
Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐ |
| A. | Reference groups |
| B. | Family |
| C. | Roles |
| D. | Status. |
| Answer» A. Reference groups | |
| 352. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product. |
| A. | Information |
| B. | Celebrities |
| C. | Properties |
| D. | Organizations. |
| Answer» A. Information | |
| 353. |
Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | The right product |
| B. | The right service |
| C. | Value |
| D. | The right store. |
| Answer» C. Value | |
| 354. |
The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Product, Positioning, place and price. |
| B. | Product, Production, price and place |
| C. | Promotion, place, positioning, production |
| D. | Product, place, price and promotion. |
| Answer» D. Product, place, price and promotion. | |
| 355. |
Augmented product contains ‐‐‐‐‐‐‐‐‐‐. |
| A. | Basic needs |
| B. | Functional characteristics |
| C. | Additional benefits |
| D. | Expected features. |
| Answer» C. Additional benefits | |
| 356. |
A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Tangible product |
| B. | Generic product |
| C. | Potential product |
| D. | Intangible product. |
| Answer» D. Intangible product. | |
| 357. |
Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products. |
| A. | B2B |
| B. | B2C |
| C. | F M C G |
| D. | Convenience. |
| Answer» A. B2B | |
| 358. |
Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Test marketing |
| B. | Concept testing. |
| C. | Acid test |
| D. | Market test. |
| Answer» A. Test marketing | |
| 359. |
The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Profit |
| B. | Brand loyalty |
| C. | Branding |
| D. | Brand equity. |
| Answer» D. Brand equity. | |
| 360. |
The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Brand associations |
| B. | Perceived quality |
| C. | Brand loyalty |
| D. | Brand awareness. |
| Answer» C. Brand loyalty | |
| 361. |
The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Lead forward |
| B. | Good |
| C. | Features |
| D. | Good and services. |
| Answer» A. Lead forward | |
| 362. |
The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Trading down |
| B. | Product differentiation |
| C. | Trading up |
| D. | Product simplification. |
| Answer» C. Trading up | |
| 363. |
The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Brand loyalty |
| B. | Brand awareness |
| C. | Brand equity |
| D. | Brand association. |
| Answer» A. Brand loyalty | |
| 364. |
The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Standardization |
| B. | Quality |
| C. | Trademark |
| D. | Product. |
| Answer» C. Trademark | |
| 365. |
Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Production |
| B. | Flow of goods |
| C. | Consumption |
| D. | Marketing channel. |
| Answer» B. Flow of goods | |
| 366. |
The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Inbound logistic |
| B. | Outbound logistics |
| C. | Inventory management |
| D. | Acquisition of raw materials. |
| Answer» A. Inbound logistic | |
| 367. |
The concept which deals with the entire process from production to delivery of goods is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | S C M |
| B. | V M S |
| C. | Logistics |
| D. | Distribution. |
| Answer» A. S C M | |
| 368. |
The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Reverse logistic |
| B. | Inbound logistics |
| C. | Outbound logistics |
| D. | Inventory logistics. |
| Answer» A. Reverse logistic | |
| 369. |
A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | S C M |
| B. | V M S |
| C. | Conflict |
| D. | Intensity. |
| Answer» B. V M S | |
| 370. |
Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Production |
| B. | Marketing channel |
| C. | Supply chain management |
| D. | Consumption. |
| Answer» C. Supply chain management | |
| 371. |
The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Selection distribution |
| B. | Exclusive distribution |
| C. | Channel configuration |
| D. | Intensive distribution. |
| Answer» D. Intensive distribution. | |
| 372. |
When organization in the same level of a channel work on a co‐operative basis , it is known as ‐‐‐‐‐‐‐‐‐ |
| A. | V M S |
| B. | S C M |
| C. | Logistics |
| D. | H M S. |
| Answer» D. H M S. | |
| 373. |
The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Inbound logistic |
| B. | Outbound logistics |
| C. | Process logistics |
| D. | Reverse logistics |
| Answer» B. Outbound logistics | |
| 374. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the target market. |
| A. | Selective distribution |
| B. | Geographical distribution |
| C. | Intensive distribution |
| D. | executive distribution. |
| Answer» A. Selective distribution | |
| 375. |
Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Viral marketing |
| B. | Virtual marketing |
| C. | De‐marketing |
| D. | Social marketing. |
| Answer» A. Viral marketing | |
| 376. |
Inside sale is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Direct marketing |
| B. | Tele‐ marketing |
| C. | Social marketing |
| D. | Viral marketing. |
| Answer» B. Tele‐ marketing | |
| 377. |
Which is the features of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Open dialogue |
| B. | One‐to‐one communication |
| C. | Personal relationships |
| D. | all of the above. |
| Answer» D. all of the above. | |
| 378. |
‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm. |
| A. | Selective de‐marketing |
| B. | Re‐marketing |
| C. | Ostensible de‐marketing |
| D. | Synchronic‐ marketing. |
| Answer» C. Ostensible de‐marketing | |
| 379. |
Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Fresh product |
| B. | Non‐usable products |
| C. | Low quality products |
| D. | Renewed use of products. |
| Answer» D. Renewed use of products. | |
| 380. |
Tele‐ marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Direct marketing |
| B. | Social marketing |
| C. | Viral marketing |
| D. | Relationship marketing. |
| Answer» A. Direct marketing | |
| 381. |
‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis. |
| A. | De‐marketing |
| B. | Remarketing |
| C. | Ostensible marketing |
| D. | Synchronic marketing. |
| Answer» A. De‐marketing | |
| 382. |
‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company. |
| A. | Viral marketing |
| B. | Relationship marketing. |
| C. | Social marketing |
| D. | De‐marketing. |
| Answer» B. Relationship marketing. | |
| 383. |
Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly. |
| A. | Seller and the buyer |
| B. | Firm and suppliers |
| C. | Society and target market |
| D. | price and service. |
| Answer» A. Seller and the buyer | |
| 384. |
‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined. |
| A. | De‐marketing |
| B. | Re‐marketing |
| C. | Synch rod |
| D. | Tele marketing. |
| Answer» B. Re‐marketing | |
| 385. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand the importance of the customer. |
| A. | Profit maximization |
| B. | Sales volume |
| C. | Customer satisfaction. |
| D. | none |
| Answer» C. Customer satisfaction. | |
| 386. |
The customer focused philosophy is known as the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept. |
| A. | Production |
| B. | Product |
| C. | Selling |
| D. | Marketing. |
| Answer» D. Marketing. | |
| 387. |
In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product. |
| A. | Selling |
| B. | Product |
| C. | Production |
| D. | Marketing. |
| Answer» A. Selling | |
| 388. |
Demographic segmentation refers to . |
| A. | The description of the people and the place in society. |
| B. | The description of the people’s purchasing behavior |
| C. | The location where people liv |
| D. | Geographic regions. |
| Answer» A. The description of the people and the place in society. | |
| 389. |
Which of the following is central to any definition of marketing. |
| A. | Making a project |
| B. | Making a sale |
| C. | Customer relationship |
| D. | Transactions. |
| Answer» C. Customer relationship | |
| 390. |
When backed by buying power, wants become ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Social needs |
| B. | Exchanges |
| C. | Demands |
| D. | Physical needs. |
| Answer» C. Demands | |
| 391. |
Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Market segmentation |
| B. | Positioning |
| C. | Target marketing |
| D. | Customization. |
| Answer» C. Target marketing | |
| 392. |
Ending prices with 99p is called. |
| A. | Price lining |
| B. | Prestige pricing |
| C. | Odd‐even pricing |
| D. | Skimming. |
| Answer» C. Odd‐even pricing | |
| 393. |
Which of the following reflects the marketing concept philosophy? |
| A. | “ you won’t find a better deal anywhere”. |
| B. | ”When it’s profits versus customers needs, profits will always win out”. |
| C. | “We are in the business of making and selling superior product”. |
| D. | ”We won’t have a marketing department, we have a customer department”. |
| Answer» D. ”We won’t have a marketing department, we have a customer department”. | |
| 394. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market. |
| A. | Growth |
| B. | Maturity |
| C. | Introduction |
| D. | Decline. |
| Answer» B. Maturity | |
| 395. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics. |
| A. | Market segmentation |
| B. | Positioning |
| C. | Target marketing |
| D. | Direct marketing. |
| Answer» A. Market segmentation | |
| 396. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values. |
| A. | Demographic |
| B. | Economic |
| C. | Psychographic |
| D. | Geographic. |
| Answer» C. Psychographic | |
| 397. |
What is price skimming? |
| A. | Setting an initially high price which falls as competitors enter the market. |
| B. | Setting a high price which consumers perceive as indicating high quality. |
| C. | Setting a low price to “Skim off” a large number of consumers. |
| D. | noe |
| Answer» A. Setting an initially high price which falls as competitors enter the market. | |
| 398. |
Setting a price below that of the competition is called. |
| A. | Skimming |
| B. | Competitive pricing |
| C. | Penetration pricing. |
| D. | none |
| Answer» C. Penetration pricing. | |
| 399. |
An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Product management; Functional management. |
| B. | Brand management; Customer relationship management. |
| C. | Global management; Regional management. |
| D. | Product management; territory management. |
| Answer» B. Brand management; Customer relationship management. | |
| 400. |
Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered. |
| A. | Competency |
| B. | Marketing |
| C. | Sales |
| D. | Customer‐segment. |
| Answer» D. Customer‐segment. | |
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