700+ Marketing Management Solved MCQs


Which one of the following sets represents 4C’s of the marketing mix?

A. Customer solution, cost, convenience, communication
B. Customer, cost, convenience, comfort
C. Convenience, communication, coverage, cost
D. Cost, coverage, communication, consultancy
Answer» A. Customer solution, cost, convenience, communication

The strategy of introducing new product in existing market is classified as

A. Market development
B. Market Penetration
C. Product development
D. Diversification
Answer» C. Product development

The final stage in the consumer decision process model is

A. Need recognition
B. Search
C. Pre-purchase evaluation
D. Post-purchase evaluation
Answer» D. Post-purchase evaluation

Which among these is concerned with pricing policies for late entrants to a market.

A. Market penetration
B. Marketing research
C. Market skimming
D. Marketing skills
Answer» A. Market penetration

The unfavorable external factors or trends that may pose challenge to the company

A. Strength
B. Weaknesses
C. Opportunities
D. Threats
Answer» D. Threats

In which stage of the product life cycle is advertising and promotion aimed at retaining existing customers and persuading customers to switch from competitor products?

A. Introduction
B. Growth
C. Maturity
D. Declining
Answer» C. Maturity

The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are                 .

A. customer focus, cost, convenience, and communication
B. customer solution, customer cost, convenience, and communication
C. convenience, control, competition, and cost
D. competition, cost, convenience, and communication
Answer» B. customer solution, customer cost, convenience, and communication

The firm uses any existing brand to introduce in market as a new product brand is classified as

A. Brand extension
B. Sub brand
C. parent brand
D. product extension
Answer» A. Brand extension

When the companies combine existing brand with new brands, the brands are called

A. Parent brand
B. Product extension
C. brand extension
D. sub brand
Answer» D. sub brand

The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as

A. Push pricing strategy
B. Market Penetration pricing
C. Market skimming pricing
D. Quality leadership pricing
Answer» C. Market skimming pricing

Which of the following is not a type of decision usually made during the product development stage?

A. Branding
B. product positioning
C. Packaging
D. Product Screening
Answer» A. Branding

A is a detailed version of the idea stated in meaningful Consumer terms.

A. Product idea
B. Product image
C. Product concept
D. Product feature
Answer» C. Product concept

The purpose of supply chain management is

A. provide customer satisfaction
B. improve quality of a product
C. integrating supply and demand management
D. increase production
Answer» C. integrating supply and demand management

Promotion mix includes Sales Promotion, Personal Selling, Advertising and

A. Marketing
B. Sales
C. Publicity
D. None of these
Answer» C. Publicity

Which among the following is a Pull Strategy?

A. Trade promotion
B. Consumer Promotion
C. Sales Force Promotion
D. None of these
Answer» B. Consumer Promotion

The strategy that encourages dealers and distributors to sell a product is known as

A. Push
B. Pull
C. Combination
D. Marketing
Answer» A. Push

Creating image of product in the minds of target group is called

A. Marketing
B. positioning
C. Branding
D. Popularising
Answer» B. positioning

Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

A. Advertising clutter
B. Corporate Social Responsibility
C. Advertising revolution
D. Mass advertising
Answer» B. Corporate Social Responsibility

After concept testing, a firm would engage in which stage for developing and marketing a new product?

A. Marketing strategy development
B. Business analysis
C. Product development
D. Test marketing
Answer» A. Marketing strategy development

Which one of the following is NOT the stage that customers go through in the process of adopting a

A. Awareness
B. Interest
C. Evaluation
D. Culture
Answer» D. Culture

Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it

A. Selling concept
B. Product concept
C. Production Concept
D. Marketing Concepts
Answer» C. Production Concept

Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options?

A. Customer perceived value
B. Marketing myopia
C. Customer relationship management
D. Customer satisfaction
Answer» A. Customer perceived value

FMCG stands for

A. Functional mid priced consumer goods
B. Functional mid priced consumer goods
C. Financial moving consumer goods
D. Fast mid priced consumer goods
Answer» B. Functional mid priced consumer goods

Markup pricing is also called as .

A. Cost pricing
B. Marginal priced
C. Cost plus pricing
D. Cost based pricing
Answer» C. Cost plus pricing

Manufacturer ‡Consumer is an example for level channel

A. Zero
B. Two
C. One
D. None of these
Answer» A. Zero

Free samples is given to consumers in case of .

A. Personal selling
B. Sales promotion
C. Advertising
D. Publicity
Answer» B. Sales promotion

Age, income, gender are grouped under .

A. Geographic segmentation
B. Demographic segmentation
C. Psycho graphical segmentation
D. Behavioural segmentation
Answer» B. Demographic segmentation

Life Style, personality, attitude are grouped under .

A. Geographic segmentation
B. Demographic segmentation
C. Psycho graphical segmentation
D. None of these
Answer» C. Psycho graphical segmentation

Good marketing is no accident, but a result of careful planning and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Execution
B. Selling
C. Research
D. Strategies.
Answer» A. Execution

Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side.

A. Creative
B. Management
C. Selling
D. Behavior.
Answer» A. Creative

The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Meeting needs profitability
B. Improving the quality of life for consumers
C. the 4 Ps
D. an organizational function and a set of process for creating ,Communicating and delivering, Value to
Answer» D. an organizational function and a set of process for creating ,Communicating and delivering, Value to

Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Satisfaction of customer need
B. Selling products
C. Production
D. Profit making.
Answer» A. Satisfaction of customer need

Marketing is a ‐‐‐‐‐‐‐‐‐ function transferring goods from producers to consumers .

A. Systematic
B. Economic
C. Management
D. Commercial.
Answer» D. Commercial.

Marketing helps firms to increase their profits by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Increase in sales
B. Increase in products
C. increase in price
D. increase in customers.
Answer» D. increase in customers.

The ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing makes the products available in different geographic regions.

A. Production
B. Selling
C. Distribution
D. Promotion.
Answer» C. Distribution

Ensuring the availability of the products and services as and when required by the customers is ‐‐‐‐‐‐‐‐‐ ‐‐‐‐‐‐‐‐‐‐‐ utility.

A. Time
B. Place
C. Form
D. Profession.
Answer» A. Time

Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing.

A. Research
B. Exchange
C. Physical supply
D. Facilitating.
Answer» C. Physical supply

A firm identifies the target market, needs and wants of customers through

A. Marketing research
B. Planning
C. Concepts
D. Segmentation.
Answer» A. Marketing research

fixing and maintaining the standards for quality , quantity, size and other features of the product refers to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Standardization
B. Grading
C. Packaging
D. Labeling.
Answer» A. Standardization

The task of any business is to deliver ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ at a profit.

A. Customer need
B. Products
C. Customer value
D. Quality.
Answer» C. Customer value

The traditional view of marketing is that the firm makes something and then ‐‐‐‐‐‐it.

A. Market
B. Sells
C. Prices
D. Services.
Answer» B. Sells

A market where goods are sold in bulk quantities to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Retail market
B. Wholesale market
C. Product market
D. Service market.
Answer» B. Wholesale market

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of identifying the areas of market that are different from one another.

A. Marketing
B. Segmentation
C. Promotion
D. Targeting.
Answer» B. Segmentation

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation classifies consumers on the basis of age, sex, income and occupation.

A. Psychological
B. Geographic
C. Demographic
D. Behavioral.
Answer» C. Demographic

‐‐‐‐‐‐‐‐ is the process of identifying specific market segments.

A. Market targeting
B. Target marketing
C. Positioning
D. Marketing.
Answer» A. Market targeting

‐‐‐‐‐‐ is referred to as segmentation.

A. Mass marketing
B. Niche marketing
C. Differentiated marketing.
D. none
Answer» A. Mass marketing

‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of transforming information and experience into knowledge.

A. Marketing
B. Positioning
C. Perception
D. Learning.
Answer» D. Learning.

‐‐‐‐‐‐‐‐‐‐‐‐ is the next stage of market segmentation.

A. market targeting
B. Positioning
D. Marketing.
Answer» A. market targeting

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ drives a person towards selection of a particular shop or supplier of goods and services.

A. Product
B. Patronage
C. Rational
D. Emotional.
Answer» B. Patronage

‐‐‐‐‐‐‐‐‐‐‐‐‐ helps to understand how consumers are influenced by their environment.

A. Consumer behavior
B. Motives
C. Perception
D. Learning.
Answer» A. Consumer behavior

Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ‐‐‐‐‐‐‐‐‐‐

A. Reference groups
B. Family
C. Roles
D. Status.
Answer» A. Reference groups

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be produced and marketed as a product.

A. Information
B. Celebrities
C. Properties
D. Organizations.
Answer» A. Information

Customers are showing greater price sensitivity in their search for‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. The right product
B. The right service
C. Value
D. The right store.
Answer» C. Value

The four Ps are characterized as being ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Product, Positioning, place and price.
B. Product, Production, price and place
C. Promotion, place, positioning, production
D. Product, place, price and promotion.
Answer» D. Product, place, price and promotion.

Augmented product contains ‐‐‐‐‐‐‐‐‐‐.

A. Basic needs
B. Functional characteristics
C. Additional benefits
D. Expected features.
Answer» C. Additional benefits

A banking product is an example for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Tangible product
B. Generic product
C. Potential product
D. Intangible product.
Answer» D. Intangible product.

Industrial product are ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ products.

A. B2B
B. B2C
C. F M C G
D. Convenience.
Answer» A. B2B

Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Test marketing
B. Concept testing.
C. Acid test
D. Market test.
Answer» A. Test marketing

The marketing outcomes of a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Profit
B. Brand loyalty
C. Branding
D. Brand equity.
Answer» D. Brand equity.

The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Brand associations
B. Perceived quality
C. Brand loyalty
D. Brand awareness.
Answer» C. Brand loyalty

The literary meaning of the term product is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Lead forward
B. Good
C. Features
D. Good and services.
Answer» A. Lead forward

The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Trading down
B. Product differentiation
C. Trading up
D. Product simplification.
Answer» C. Trading up

The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Brand loyalty
B. Brand awareness
C. Brand equity
D. Brand association.
Answer» A. Brand loyalty

The legalized revision of a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Standardization
B. Quality
C. Trademark
D. Product.
Answer» C. Trademark

Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Production
B. Flow of goods
C. Consumption
D. Marketing channel.
Answer» B. Flow of goods

The process of moving the raw materials from the place of the suppliers to the place of the producers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Inbound logistic
B. Outbound logistics
C. Inventory management
D. Acquisition of raw materials.
Answer» A. Inbound logistic

The concept which deals with the entire process from production to delivery of goods is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. S C M
B. V M S
C. Logistics
D. Distribution.
Answer» A. S C M

The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Reverse logistic
B. Inbound logistics
C. Outbound logistics
D. Inventory logistics.
Answer» A. Reverse logistic

A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. S C M
B. V M S
C. Conflict
D. Intensity.
Answer» B. V M S

Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Production
B. Marketing channel
C. Supply chain management
D. Consumption.
Answer» C. Supply chain management

The process of supplying products to all retail outlets is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Selection distribution
B. Exclusive distribution
C. Channel configuration
D. Intensive distribution.
Answer» D. Intensive distribution.

When organization in the same level of a channel work on a co‐operative basis , it is known as ‐‐‐‐‐‐‐‐‐

A. V M S
B. S C M
C. Logistics
D. H M S.
Answer» D. H M S.

The flow of goods from production to consumption is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Inbound logistic
B. Outbound logistics
C. Process logistics
D. Reverse logistics
Answer» B. Outbound logistics

In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ manufacturers supply products to a limited number of outlets in the target market.

A. Selective distribution
B. Geographical distribution
C. Intensive distribution
D. executive distribution.
Answer» A. Selective distribution

Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Viral marketing
B. Virtual marketing
C. De‐marketing
D. Social marketing.
Answer» A. Viral marketing

Inside sale is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Direct marketing
B. Tele‐ marketing
C. Social marketing
D. Viral marketing.
Answer» B. Tele‐ marketing

Which is the features of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Open dialogue
B. One‐to‐one communication
C. Personal relationships
D. all of the above.
Answer» D. all of the above.

‐‐‐‐‐‐‐‐‐‐‐‐ is the results of artificial scarcity of products created by a firm.

A. Selective de‐marketing
B. Re‐marketing
C. Ostensible de‐marketing
D. Synchronic‐ marketing.
Answer» C. Ostensible de‐marketing

Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Fresh product
B. Non‐usable products
C. Low quality products
D. Renewed use of products.
Answer» D. Renewed use of products.

Tele‐ marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Direct marketing
B. Social marketing
C. Viral marketing
D. Relationship marketing.
Answer» A. Direct marketing

‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.

A. De‐marketing
B. Remarketing
C. Ostensible marketing
D. Synchronic marketing.
Answer» A. De‐marketing

‐‐‐‐‐‐‐‐‐‐‐‐ is a strategy designed to cultivate customer loyalty, interaction and long‐term association with the company.

A. Viral marketing
B. Relationship marketing.
C. Social marketing
D. De‐marketing.
Answer» B. Relationship marketing.

Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly.

A. Seller and the buyer
B. Firm and suppliers
C. Society and target market
D. price and service.
Answer» A. Seller and the buyer

‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined.

A. De‐marketing
B. Re‐marketing
C. Synch rod
D. Tele marketing.
Answer» B. Re‐marketing

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand the importance of the customer.

A. Profit maximization
B. Sales volume
C. Customer satisfaction.
D. none
Answer» C. Customer satisfaction.

The customer focused philosophy is known as the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept.

A. Production
B. Product
C. Selling
D. Marketing.
Answer» D. Marketing.

In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.

A. Selling
B. Product
C. Production
D. Marketing.
Answer» A. Selling

Demographic segmentation refers to .

A. The description of the people and the place in society.
B. The description of the people’s purchasing behavior
C. The location where people liv
D. Geographic regions.
Answer» A. The description of the people and the place in society.

Which of the following is central to any definition of marketing.

A. Making a project
B. Making a sale
C. Customer relationship
D. Transactions.
Answer» C. Customer relationship

When backed by buying power, wants become ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Social needs
B. Exchanges
C. Demands
D. Physical needs.
Answer» C. Demands

Selecting the segments of a population of customers to serve is called ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Market segmentation
B. Positioning
C. Target marketing
D. Customization.
Answer» C. Target marketing

Ending prices with 99p is called.

A. Price lining
B. Prestige pricing
C. Odd‐even pricing
D. Skimming.
Answer» C. Odd‐even pricing

Which of the following reflects the marketing concept philosophy?

A. “ you won’t find a better deal anywhere”.
B. ”When it’s profits versus customers needs, profits will always win out”.
C. “We are in the business of making and selling superior product”.
D. ”We won’t have a marketing department, we have a customer department”.
Answer» D. ”We won’t have a marketing department, we have a customer department”.

In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market.

A. Growth
B. Maturity
C. Introduction
D. Decline.
Answer» B. Maturity

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is the process of dividing a potential market into distinct sub‐markets of consumers with common needs and characteristics.

A. Market segmentation
B. Positioning
C. Target marketing
D. Direct marketing.
Answer» A. Market segmentation

In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation, buyers are divided into different groups on the basis of life‐systle into personality and values.

A. Demographic
B. Economic
C. Psychographic
D. Geographic.
Answer» C. Psychographic

What is price skimming?

A. Setting an initially high price which falls as competitors enter the market.
B. Setting a high price which consumers perceive as indicating high quality.
C. Setting a low price to “Skim off” a large number of consumers.
D. noe
Answer» A. Setting an initially high price which falls as competitors enter the market.

Setting a price below that of the competition is called.

A. Skimming
B. Competitive pricing
C. Penetration pricing.
D. none
Answer» C. Penetration pricing.

An increasingly large number of firms are changing their organizational focus from ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A. Product management; Functional management.
B. Brand management; Customer relationship management.
C. Global management; Regional management.
D. Product management; territory management.
Answer» B. Brand management; Customer relationship management.

Some companies are now switching from being product‐ centered to being more ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ centered.

A. Competency
B. Marketing
C. Sales
D. Customer‐segment.
Answer» D. Customer‐segment.
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