McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 51. |
Which is not a level of brand loyality. |
| A. | brand preference. |
| B. | brand recognition. |
| C. | brand insistence. |
| D. | brand equity. 64. trading up is a method of product line modification by. |
| Answer» D. brand equity. 64. trading up is a method of product line modification by. | |
| 52. |
Trading down is a method of product line modification by. |
| A. | product line expansion. |
| B. | product line contraction. |
| C. | quality variation. |
| D. | none of these. |
| Answer» C. quality variation. | |
| 53. |
Air conditioners are an example of …….goods. |
| A. | brown. |
| B. | white. |
| C. | red |
| D. | orange. |
| Answer» B. white. | |
| 54. |
American expression for fast moving consumer goods is…….goods. |
| A. | brown. |
| B. | white. |
| C. | red |
| D. | orange. |
| Answer» C. red | |
| 55. |
Yellow goods include ………goods. |
| A. | red & white. |
| B. | white & brown. |
| C. | orange & red |
| Answer» B. white & brown. | |
| 56. |
…….goods are purchased without any planning or search effort. |
| A. | staple. |
| B. | impluse. |
| C. | emergency. |
| D. | none of these. |
| Answer» B. impluse. | |
| 57. |
………goods are purchased on a regular basis. |
| A. | staple. |
| B. | impluse. |
| C. | emergency. |
| D. | none of these. |
| Answer» A. staple. | |
| 58. |
……….influence product line decisions. |
| A. | customer preference. |
| B. | change in demand |
| C. | product sepecialisation |
| D. | all of these. |
| Answer» D. all of these. | |
| 59. |
Rising profits is a feature of ……….stage of PLC. |
| A. | growth. |
| B. | introduction. |
| C. | maturity |
| D. | saturation. |
| Answer» A. growth. | |
| 60. |
Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC. |
| A. | introduction. |
| B. | maturity. |
| C. | decline. |
| D. | growth. |
| Answer» C. decline. | |
| 61. |
The set of all the products a firm made available to consumers buy is called. |
| A. | product line. |
| B. | product mix |
| C. | product category. |
| D. | none of these. |
| Answer» A. product line. | |
| 62. |
Setting price on the basis of the demand for the product is known as…… |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» B. demand based pricing | |
| 63. |
Setting price on the basis of the competition for the product is known as………. |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» C. competition based pricing | |
| 64. |
Pricing method based on customer value is known as………. |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» D. value based pricing | |
| 65. |
Which of the following is not a method of cost based pricing |
| A. | cost plus pricing |
| B. | marginal cost pricing |
| C. | differential pricing |
| D. | target pricing |
| Answer» C. differential pricing | |
| 66. |
Which of the following is a method of Competition Based Pricing |
| A. | going rate pricing |
| B. | sealed bid pricing |
| C. | customary pricing |
| D. | all of these |
| Answer» D. all of these | |
| 67. |
Premium Pricing is a method of………………… |
| A. | cost based pricing |
| B. | demand based pricing |
| C. | competition based pricing |
| D. | value based pricing |
| Answer» A. cost based pricing | |
| 68. |
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis |
| A. | predatory pricing |
| B. | economy pricing |
| C. | psychological pricing |
| D. | penetration pricing |
| Answer» C. psychological pricing | |
| 69. |
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of……………. |
| A. | predatory pricing |
| B. | economy pricing |
| C. | psychological pricing |
| D. | captive product pricing |
| Answer» C. psychological pricing | |
| 70. |
Where sellers combine several products in the same package is known as……. |
| A. | psychological pricing |
| B. | captive product pricing |
| C. | product bundle pricing |
| D. | promotional pricing |
| Answer» D. promotional pricing | |
| 71. |
Which of the following is not a factor influensing pricing policy |
| A. | cost |
| B. | competitors |
| C. | business objectives |
| D. | none of these |
| Answer» D. none of these | |
| 72. |
Which of the following are possible pricing objectives |
| A. | to maximise profits |
| B. | to achieve a target market share |
| C. | to match the competition, rather than lead the market |
| D. | all of these. |
| Answer» D. all of these. | |
| 73. |
When there is a large potential market for a product, the firm will adopt. |
| A. | skimming price policy |
| B. | penetration price policy. |
| C. | premium price policy. |
| D. | none of these. |
| Answer» C. premium price policy. | |
| 74. |
A price reduction to buyers who pay their bills promptly is called. |
| A. | trade discount. |
| B. | cash discount. |
| C. | seasonal discount. |
| D. | quality discount. |
| Answer» B. cash discount. | |
| 75. |
----------are the retailers who have no fixed place of business. |
| A. | large scale retailers |
| B. | itinerant retailers |
| C. | small scale retailers |
| D. | none of these |
| Answer» B. itinerant retailers | |
| 76. |
Departmental store is an example of |
| A. | second hand goods seller |
| B. | large scale retailer |
| C. | multiple shop |
| D. | none of these |
| Answer» B. large scale retailer | |
| 77. |
---------are retail stores owned by a group of consumers themselves |
| A. | super bazar |
| B. | shopping mall |
| C. | consumer co-operative store |
| D. | none of these |
| Answer» C. consumer co-operative store | |
| 78. |
---------marketing uses telecommunication devices to reach prospective customers |
| A. | direct marketing |
| B. | telemarketing |
| C. | catalogue marketing |
| D. | all of these |
| Answer» B. telemarketing | |
| 79. |
Transport system creates---------- utility. |
| A. | place utility |
| B. | time utility |
| C. | customer utility |
| D. | all of these |
| Answer» A. place utility | |
| 80. |
Warehousing creates ------------utility |
| A. | product utility |
| B. | place utility |
| C. | time utility |
| D. | customer utility |
| Answer» C. time utility | |
| 81. |
-------is a system of selling goods directly to customers through a network of self employed people |
| A. | multilevel marketing |
| B. | whole sale marketing |
| C. | vertical marketing |
| D. | none of these |
| Answer» A. multilevel marketing | |
| 82. |
Multilevel marketing is also called |
| A. | pyramid selling |
| B. | hybrid selling |
| C. | horizontal selling |
| D. | none of these |
| Answer» A. pyramid selling | |
| 83. |
---------is called shopping by post |
| A. | self service |
| B. | mail order business |
| C. | retail chain |
| D. | none of these |
| Answer» B. mail order business | |
| 84. |
The strategy of using as many out lets as possible is called |
| A. | intensive distribution |
| B. | cohesive distribution |
| C. | wide distribution |
| D. | all of these |
| Answer» A. intensive distribution | |
| 85. |
The best channel of distribution for Vacuum cleaner is |
| A. | direct marketing |
| B. | mail order business |
| C. | self service |
| D. | none |
| Answer» A. direct marketing | |
| 86. |
----------means the set of marketing intermediaries through which the goods flow from the producer to consumer. |
| A. | channel of distribution |
| B. | direct marketing |
| C. | intensive distribution |
| D. | none of these |
| Answer» A. channel of distribution | |
| 87. |
-------means moving of finished goods from one end of a producer to consumer. |
| A. | exchange of goods |
| B. | transfer of goods |
| C. | physical distribution |
| D. | none of these. |
| Answer» C. physical distribution | |
| 88. |
In a small market ----------is better |
| A. | three level channel |
| B. | two level channel |
| C. | direct marketing |
| D. | all of these |
| Answer» C. direct marketing | |
| 89. |
Sorting and grading of goods is considered as the function of |
| A. | wholesalers |
| B. | retailers |
| C. | managers |
| D. | none of these |
| Answer» B. retailers | |
| 90. |
-------- are those who obtain title to goods with a view to selling them at profit |
| A. | merchant middlemen |
| B. | agent middle men |
| C. | facilitators |
| D. | all of these |
| Answer» A. merchant middlemen | |
| 91. |
The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and ------- |
| A. | inventory |
| B. | channel |
| C. | direct marketing |
| D. | none of these |
| Answer» A. inventory | |
| 92. |
The three major types of non store retailing are direct selling, direct marketing and------ |
| A. | automatic vending |
| B. | self service store |
| C. | retail chain |
| D. | none of these |
| Answer» A. automatic vending | |
| 93. |
Which of the following is not a non store retailing ? |
| A. | kiosk marketing |
| B. | retail chains |
| C. | direct marketing |
| D. | telemarketing |
| Answer» D. telemarketing | |
| 94. |
Direct marketing is found more suitable to which of the following products? |
| A. | agriculture products |
| B. | tv |
| C. | shoes |
| D. | vacuum cleaner |
| Answer» D. vacuum cleaner | |
| 95. |
Which company is the pioneer in the direct marketing ? |
| A. | cypla |
| B. | avon cosmetics |
| C. | johnson & johnson |
| D. | eureka forbs |
| Answer» D. eureka forbs | |
| 96. |
---------is a system of branch shops operated under a centralized management and dealing in similar lines of goods. |
| A. | super market |
| B. | multiple shops |
| C. | self service store |
| D. | none of these |
| Answer» B. multiple shops | |
| 97. |
-------- is not a vertically integrated channel |
| A. | admininisterd |
| B. | contractual |
| C. | corporate |
| D. | none of these |
| Answer» D. none of these | |
| 98. |
-------- channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit |
| A. | horizontal channel |
| B. | vertical channel |
| C. | cross channel |
| D. | none of these |
| Answer» A. horizontal channel | |
| 99. |
---------is not a function of wholesaler |
| A. | warehousing |
| B. | transporting |
| C. | risk bearing |
| D. | none of these |
| Answer» D. none of these | |
| 100. |
----------is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities. |
| A. | cheap-jacks |
| B. | hawkers |
| C. | market traders |
| D. | none of these |
| Answer» A. cheap-jacks | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.