McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 201. |
A digital analog of various forms of payment backed by a bank or financial institution is ……………. |
| A. | etb |
| B. | eft |
| C. | e-cash |
| D. | e-money |
| Answer» A. etb | |
| 202. |
……………….involves some one masquerading as someone else. |
| A. | spoofing |
| B. | unauthorized action |
| C. | eavesdropping |
| D. | phishing |
| Answer» A. spoofing | |
| 203. |
When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as……….. |
| A. | spoofing |
| B. | unauthorized disclosure |
| C. | eavesdropping |
| D. | phishing |
| Answer» B. unauthorized disclosure | |
| 204. |
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ……….. |
| A. | unauthorized action |
| B. | unauthorized disclosure |
| C. | eavesdropping |
| D. | phishing |
| Answer» A. unauthorized action | |
| 205. |
………………. Is a specialized form of online identity theft. |
| A. | spoofing |
| B. | unauthorized disclosure |
| C. | eavesdropping |
| D. | phishing |
| Answer» D. phishing | |
| 206. |
The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called…….. |
| A. | spoofing |
| B. | unauthorized disclosure |
| C. | eavesdropping |
| D. | phishing |
| Answer» C. eavesdropping | |
| 207. |
…………….can be used to minimize the risk of security breaches or viruses. |
| A. | firewall |
| B. | backups |
| C. | encryption |
| D. | digital signature |
| Answer» A. firewall | |
| 208. |
………………is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications. |
| A. | digital signature |
| B. | digital certificates |
| C. | secure electronic transactions |
| D. | none of these. |
| Answer» B. digital certificates | |
| 209. |
…………….is a security protocol based on digital certificates. |
| A. | digital signature |
| B. | secure sockets layer protocol |
| C. | secure electronic transactions |
| D. | none of these |
| Answer» C. secure electronic transactions | |
| 210. |
……..is a computer crime in which criminal breaks into a computer system for exploring details of information etc. |
| A. | hacking |
| B. | spoofing |
| C. | eavesdropping |
| D. | phishing |
| Answer» A. hacking | |
| 211. |
Marketing is a process of converting the potential customers into ………….. |
| A. | Actual customers |
| B. | Prospective customers |
| C. | Marketers |
| D. | None of these |
| Answer» A. Actual customers | |
| 212. |
……………concept is based on the principle that marketing is not a department but it is pervasive throughout the company. |
| A. | Production |
| B. | Holistic |
| C. | Modern |
| D. | Selling |
| Answer» B. Holistic | |
| 213. |
………….simply refers to product planning. |
| A. | Merchandising |
| B. | Assembling |
| C. | R & D |
| D. | None o f these |
| Answer» A. Merchandising | |
| 214. |
Branding is a function of …………. |
| A. | Research |
| B. | Exchange |
| C. | Physical supply |
| D. | Facilitating |
| Answer» D. Facilitating | |
| 215. |
Market where currencies of different countries are bought and sold. |
| A. | Money market |
| B. | Foreign exchange market |
| C. | Stock market |
| D. | None of these |
| Answer» B. Foreign exchange market | |
| 216. |
Market where demand for goods is greater than supply. |
| A. | Buyers market |
| B. | Sellers market |
| C. | Retail market |
| D. | Wholesale market |
| Answer» B. Sellers market | |
| 217. |
Market where shares, debentures, bonds etc of companies are bought and sold. |
| A. | Money market |
| B. | Foreign exchange market |
| C. | Stock market |
| D. | None of these |
| Answer» C. Stock market | |
| 218. |
Market in which supply is greater than demand. |
| A. | Buyers market |
| B. | Sellers market |
| C. | Retail market |
| D. | Wholesale market |
| Answer» A. Buyers market | |
| 219. |
A person who purchases a product or service either for his own consumption or for others is known as…………. |
| A. | Buyer |
| B. | Customer |
| C. | Consumer |
| D. | None of these |
| Answer» B. Customer | |
| 220. |
Behaviour exhibited while purchasing a car is an example of……………. |
| A. | Dissonance Reduction Buying Behaviour |
| B. | Variety Seeking Buying Behaviour |
| C. | Complex Buying Behaviour |
| D. | Habitual Buying Behaviour |
| Answer» C. Complex Buying Behaviour | |
| 221. |
Which of the following is not an emotional motive |
| A. | Vanity |
| B. | Social acceptance |
| C. | Curosity |
| D. | Variety |
| Answer» D. Variety | |
| 222. |
The negative feeling which arise after purchase causing inner tension is known as….. |
| A. | Cognitive dissonance |
| B. | Post purchase dissonance |
| C. | Buyer’s remorse |
| D. | All of these |
| Answer» D. All of these | |
| 223. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» B. Market segmentation | |
| 224. |
The strategy where the producer or marketer does not differentiate between different type of customers |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» A. Undifferentiated Marketing | |
| 225. |
The concentration of all marketing efforts on one selected segment within the total market. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» C. Concentrated Marketing | |
| 226. |
Identifying and providing different marketing mix for each of the segments is known as………. |
| A. | Undifferentiated Marketing |
| B. | Differentiated Marketing |
| C. | Concentrated Marketing |
| D. | Customised or Personalised Marketing |
| Answer» B. Differentiated Marketing | |
| 227. |
Serving a small market not served by competitors is known as…………. |
| A. | Local marketing |
| B. | Niche marketing |
| C. | Segment marketing |
| D. | Individual marketing |
| Answer» B. Niche marketing | |
| 228. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
| A. | Target marketing |
| B. | Market segmentation |
| C. | Product differentiation |
| D. | None of these |
| Answer» A. Target marketing | |
| 229. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
| A. | Total market approach |
| B. | Concentration approach |
| C. | Multi-segment approach |
| D. | None of these |
| Answer» C. Multi-segment approach | |
| 230. |
The act of creating an image about a product or brand in the consumers mind is known as……... |
| A. | Positioning |
| B. | Target marketing |
| C. | Market segmentation |
| D. | Product differentiation |
| Answer» A. Positioning | |
| 231. |
Positioning by emphasising the special attributes and benefits of the product is known as……….. |
| A. | Positioning by Product Attributes and Benefits |
| B. | Positioning by Brand Endorsement |
| C. | Positioning by use, Occasion and Time |
| D. | Positioning by Corporate Identity |
| Answer» A. Positioning by Product Attributes and Benefits | |
| 232. |
Which is not a level of brand loyality. |
| A. | Brand preference. |
| B. | Brand recognition. |
| C. | Brand insistence. |
| D. | Brand equity. |
| Answer» D. Brand equity. | |
| 233. |
Trading up is a method of product line modification by. |
| A. | Product line expansion. |
| B. | Product line contraction. |
| C. | Quality variation. |
| D. | None of these. |
| Answer» C. Quality variation. | |
| 234. |
…….goods are purchased without any planning or search effort. |
| A. | Staple. |
| B. | Impluse. |
| C. | Emergency. |
| D. | None of these. |
| Answer» B. Impluse. | |
| 235. |
Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC. |
| A. | Introduction. |
| B. | Maturity. |
| C. | Decline. |
| D. | Growth. |
| Answer» C. Decline. | |
| 236. |
After sales service is part of. |
| A. | Core product. |
| B. | Augmented product. |
| C. | Tangible product. |
| D. | None of these. |
| Answer» B. Augmented product. | |
| 237. |
Setting price on the basis of the total cost per unit is known as…… |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» A. Cost Based Pricing | |
| 238. |
Setting price on the basis of the competition for the product is known as………. |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» C. Competition Based Pricing | |
| 239. |
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business. |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» C. Psychological Pricing | |
| 240. |
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of……………. |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Captive Product Pricing |
| Answer» C. Psychological Pricing | |
| 241. |
Where sellers combine several products in the same package is known as……. |
| A. | Psychological Pricing |
| B. | Captive Product Pricing |
| C. | Product Bundle Pricing |
| D. | Promotional Pricing |
| Answer» D. Promotional Pricing | |
| 242. |
When there is a large potential market for a product, the firm will adopt. |
| A. | Skimming price policy |
| B. | Penetration price policy. |
| C. | Premium price policy. |
| D. | None of these. |
| Answer» C. Premium price policy. | |
| 243. |
A price reduction to buyers who pay their bills promptly is called. |
| A. | Trade discount. |
| B. | Cash discount. |
| C. | Seasonal discount. |
| D. | Quality discount. |
| Answer» B. Cash discount. | |
| 244. |
-------is a system of selling goods directly to customers through a network of self employed people |
| A. | Multilevel marketing |
| B. | Whole sale marketing |
| C. | Vertical marketing |
| D. | None of these |
| Answer» A. Multilevel marketing | |
| 245. |
The word channel is derived from the French word, |
| A. | Cann |
| B. | Chaan |
| C. | Canal |
| D. | None of these |
| Answer» C. Canal | |
| 246. |
---------- refers to duplicating the brand image of one product of promote another product of the same brand. |
| A. | Surrogate advertising |
| B. | Shortage advertising |
| C. | Advocacy advertising |
| D. | None of these |
| Answer» A. Surrogate advertising | |
| 247. |
----------- means placement of company product or products in the minds of target consumers relative to the competitive products. |
| A. | Product positioning |
| B. | Product display |
| C. | Product expression |
| D. | None of these |
| Answer» A. Product positioning | |
| 248. |
Many companies are now turning their attention to …………….markets. |
| A. | Urban |
| B. | Rural |
| C. | world |
| D. | none of these |
| Answer» B. Rural | |
| 249. |
Markets located in the heart of the region specializing in few crops like banana, onions etc are called….. |
| A. | Regular periodic market |
| B. | Seasonal market |
| C. | Daily market |
| D. | Rural market. |
| Answer» B. Seasonal market | |
| 250. |
Rural consumers are ……………. |
| A. | Price sensitive |
| B. | less price sensitive |
| C. | quality conscious |
| D. | none of these |
| Answer» A. Price sensitive | |
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