McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Arts in English (BA English) .
| 51. |
A persuasive message sent to journalists by PR officials to attract their interest in the client |
| A. | embargo |
| B. | pitch |
| C. | press release |
| D. | paid media |
| Answer» B. pitch | |
| 52. |
A publication targeting people associated with a specific industry |
| A. | house journal |
| B. | it magazine |
| C. | newsletter |
| D. | trade publication |
| Answer» D. trade publication | |
| 53. |
____________ is an official information given to media outlets by the organisation |
| A. | press release |
| B. | news bulletin |
| C. | memo |
| D. | newsletter |
| Answer» A. press release | |
| 54. |
____________ is an event conducted prior to the product launch for invited people from media outlets |
| A. | press release |
| B. | press kit |
| C. | press tour |
| D. | round-up |
| Answer» C. press tour | |
| 55. |
Full form of PRSI |
| A. | press release society of india |
| B. | public relations society of india |
| C. | public relations secretary of india |
| D. | press relations society of india |
| Answer» B. public relations society of india | |
| 56. |
PRSI is established in |
| A. | 1958 |
| B. | 1959 |
| C. | 1960 |
| D. | 1961 |
| Answer» A. 1958 | |
| 57. |
Full form of IPRA |
| A. | international public relations association |
| B. | indian public relations authority |
| C. | international public relations authority |
| D. | indian public relations association |
| Answer» A. international public relations association | |
| 58. |
IPRA International code of ethics also known as |
| A. | code of rome |
| B. | code of milan |
| C. | code of moscow |
| D. | code of athens |
| Answer» D. code of athens | |
| 59. |
IPRA International code is authored by |
| A. | richard edelman |
| B. | andy polanski |
| C. | marian salzman |
| D. | lucien matrat |
| Answer» D. lucien matrat | |
| 60. |
IPRA established in |
| A. | 1955 |
| B. | 1956 |
| C. | 1960 |
| D. | 1961 |
| Answer» A. 1955 | |
| 61. |
A firm which helps the clients by managing the advertising process is called |
| A. | news agency |
| B. | advertiser |
| C. | ad agency |
| D. | none of these |
| Answer» C. ad agency | |
| 62. |
Among the following which is not a function of advertising? |
| A. | increase sales of a product |
| B. | to persuade dealers to stock the product |
| C. | to inform the launch of a product |
| D. | none of these |
| Answer» D. none of these | |
| 63. |
Which of the following is a campaign by Kerala government to fend off the covid-19 pandemic? |
| A. | clean india |
| B. | united2fight corona |
| C. | break the chain |
| D. | healthy at home |
| Answer» C. break the chain | |
| 64. |
‘Beti Bachao Beti Padhao’ was a campaign for |
| A. | child nutrition |
| B. | road saftey |
| C. | welfare of girl child |
| D. | family planning |
| Answer» C. welfare of girl child | |
| 65. |
Public relations activities of Kerala government is coordinated by |
| A. | prasar bharti |
| B. | directorate of culture |
| C. | information and public relations department |
| D. | press information bureau |
| Answer» C. information and public relations department | |
| 66. |
__________ is an action taken by a private company to contribute to the development of the society it exists |
| A. | corporate social responsibility |
| B. | organisational responsibility |
| C. | public relations campaigns |
| D. | none of these |
| Answer» A. corporate social responsibility | |
| 67. |
Pick the odd one out |
| A. | ddb mudra |
| B. | ogilvy |
| C. | grey india |
| D. | hindustan uniliver |
| Answer» D. hindustan uniliver | |
| 68. |
USP is |
| A. | unique selling proposition |
| B. | unique selling property |
| C. | utmost selling proposition |
| D. | unique selling promise |
| Answer» A. unique selling proposition | |
| 69. |
ASCI stands for |
| A. | advertising standards council of india |
| B. | advertising standards committee of india |
| C. | advertising standards company of india |
| D. | advertisers standard committee of india |
| Answer» A. advertising standards council of india | |
| 70. |
ASCI is a |
| A. | committee set up by central government to censor advertisements |
| B. | self-regulatory voluntary organization of advertising industry |
| C. | an ad agency in india |
| D. | a regulatory board working under ministry of communications |
| Answer» B. self-regulatory voluntary organization of advertising industry | |
| 71. |
First newspaper in India to print an advertisement is |
| A. | times of india |
| B. | bengal gazette |
| C. | hindustan times |
| D. | amrita bazar patrika |
| Answer» B. bengal gazette | |
| 72. |
A large board appears on the side of roads in which advertisements are shown |
| A. | clip-board |
| B. | billboard |
| C. | blackboard |
| D. | transit ads |
| Answer» B. billboard | |
| 73. |
If an advertisement is shown on a public transportation it is called |
| A. | public service ad |
| B. | surrogate advertising |
| C. | transit advertisement |
| D. | covert advertisement |
| Answer» C. transit advertisement | |
| 74. |
DAVP is a |
| A. | private advertising agency |
| B. | regulatory board to control ad agencies |
| C. | advertising agency of government of india |
| D. | none of these |
| Answer» C. advertising agency of government of india | |
| 75. |
Expand DAVP |
| A. | directorate of advertising and visual publicity |
| B. | directorate of audio and video publicity |
| C. | department of advertising and visual publicity |
| D. | department of audio and video program |
| Answer» A. directorate of advertising and visual publicity | |
| 76. |
‘The taste of India’ is a slogan of |
| A. | pepsi |
| B. | coca cola |
| C. | britannia |
| D. | amul |
| Answer» D. amul | |
| 77. |
A short music used in television or radio ad is called |
| A. | jingle |
| B. | jazz |
| C. | lullaby |
| D. | reggae |
| Answer» A. jingle | |
| 78. |
A strategy of indirectlyadvertising products like liquor and tobacco, ads of such are banned |
| A. | surrogate advertising |
| B. | transit advertising |
| C. | billboard advertising |
| D. | lobbying |
| Answer» A. surrogate advertising | |
| 79. |
Which of the following is not an element of print ad-copy? |
| A. | company logo |
| B. | body copy |
| C. | picture |
| D. | byline |
| Answer» D. byline | |
| 80. |
Main text in print advertisement which explains about the brand or product |
| A. | baseline |
| B. | subhead |
| C. | body copy |
| D. | headline |
| Answer» C. body copy | |
| 81. |
Consistent attempt to influence decisions and policies of government is called |
| A. | protesting |
| B. | lobbying |
| C. | propaganda |
| D. | marketing |
| Answer» B. lobbying | |
| 82. |
A new window with full of adsappearing in front of website is called |
| A. | banner ad |
| B. | flash ad |
| C. | floating ad |
| D. | pop-up ad |
| Answer» D. pop-up ad | |
| 83. |
Advertising puffery is |
| A. | cigarette advertisements |
| B. | print advertisement without any text |
| C. | exaggerated claims in the ad |
| D. | an advertising agency |
| Answer» C. exaggerated claims in the ad | |
| 84. |
Advertising content in a form of news article or an editorial content is called |
| A. | brochure |
| B. | advertorial |
| C. | flyer |
| D. | body copy |
| Answer» B. advertorial | |
| 85. |
Google ads launched as AdWords in |
| A. | 2010 |
| B. | 2014 |
| C. | 2000 |
| D. | 2015 |
| Answer» C. 2000 | |
| 86. |
The book Public Opinion is written by |
| A. | ivy lee |
| B. | walter lippmann |
| C. | sigmund freud |
| D. | edward bernays |
| Answer» B. walter lippmann | |
| 87. |
Piyush Pandey is associated with_________ |
| A. | ddb mudra |
| B. | grey india |
| C. | ogilvy |
| D. | amul |
| Answer» C. ogilvy | |
| 88. |
‘Just do it’ is a slogan of |
| A. | adidas |
| B. | puma |
| C. | reebok |
| D. | nike |
| Answer» D. nike | |
| 89. |
The price paid by an online advertiser to the publisher for a single click on the ad is called |
| A. | cost per click |
| B. | click through rate |
| C. | gross rating point |
| D. | impression |
| Answer» A. cost per click | |
| 90. |
Copyright is for |
| A. | a kind of newspaper ownership |
| B. | perfect copying |
| C. | claim of a copywriter |
| D. | a kind of intellectual property |
| Answer» D. a kind of intellectual property | |
| 91. |
Which of the following is the gateway to a website? |
| A. | xml |
| B. | site map |
| C. | homepage |
| D. | html |
| Answer» C. homepage | |
| 92. |
Chrome is a |
| A. | browser |
| B. | search engine |
| C. | robot |
| D. | domain |
| Answer» A. browser | |
| 93. |
Sub editor in a newspaper is called |
| A. | nib |
| B. | cub |
| C. | blue pencile |
| D. | none of the above |
| Answer» B. cub | |
| 94. |
Tim Berners Lee invented ..... |
| A. | |
| B. | vlog |
| C. | youtube |
| D. | html |
| Answer» D. html | |
| 95. |
Caravan is a |
| A. | magazine |
| B. | newspaper |
| C. | fm radio |
| D. | television channel |
| Answer» A. magazine | |
| 96. |
Who among the following was the editor of Illustrated Weekly? |
| A. | m j akbar |
| B. | kuldeep nayar |
| C. | kushwant sing |
| D. | none of the abov |
| Answer» C. kushwant sing | |
| 97. |
Who is the founder editor of the Mathrubhumi daily? |
| A. | k p kesav menon |
| B. | m p veerendra kumar |
| C. | m p sreyams kumar |
| D. | none of the above |
| Answer» A. k p kesav menon | |
| 98. |
Who launched Al Ameen newspaper? |
| A. | muhammed abdul rahman |
| B. | vakkom moulavi |
| C. | abul kalam azad |
| D. | hamid ansari |
| Answer» A. muhammed abdul rahman | |
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