230+ Media Planning and Buying Solved MCQs

These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .

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201.	_______ includes a whole range of study about the development of media, their achievements and effects.
A.	Media Research
B.	Media Planning
C.	Media Development
D.	Media Selection
Answer» A. Media Research

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202.	______ is the tool that tells us which channel and the programme is viewed most or it indicates the popularity of a TV channel or a programme.
A.	NRS
B.	Press Audit
C.	TRP
D.	Annual Economic Survey
Answer» C. TRP

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203.	______ satellite cable network study is a method of providing consumers with access to TV programmes via coaxial cables or through optical fibre cable.
A.	National Readership Survey
B.	NRS
C.	National Television Study
D.	ADMAR
Answer» D. ADMAR

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204.	______ refers to the combination of advertising channels that are used in the promotion of particular goods or services.
A.	Media Mix
B.	Media Survey
C.	Media Planning
D.	Media Research
Answer» A. Media Mix

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205.	_____ audience comprises of the educated and rich from the upper class of the society.
A.	Mass
B.	Elite
C.	Specialized
D.	Interactive
Answer» B. Elite

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206.	_____ audience comprises of the middle class society.
A.	Elite
B.	Specialized
C.	Mass
D.	Interactive
Answer» C. Mass

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207.	________ are the ones who communicate back with the company through posts, comments, opinions etc.
A.	Interactive
B.	Mass
C.	Specialized
D.	Elite
Answer» A. Interactive

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208.	_____ is the size of the advertisement the company runs in the selected media vehicle.
A.	Media Vehicle
B.	Media Units
C.	Availability
D.	Media Classes
Answer» B. Media Units

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209.	Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.
A.	Units
B.	Classes
C.	Channels
D.	Availability
Answer» C. Channels

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210.	______ is the last step to design the ideal media mix.
A.	Identify your Demographics
B.	Understand Competition
C.	Pick Your Mediums
D.	Measure your results
Answer» D. Measure your results

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211.	______ media is the oldest media form.
A.	Print
B.	Television
C.	Internet
D.	OOH
Answer» A. Print

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212.	Among English Newspapaers, ___________ is the most read paper in India.
A.	Bombay Times
B.	Dainik Bhaskar
C.	TOI
D.	Mumbai Mirror
Answer» C. TOI

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213.	A ______ is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea.
A.	Flyer
B.	Newspaper
C.	Magazine
D.	Newsletter
Answer» A. Flyer

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214.	PPC stands for _________.
A.	Pay Price Cost
B.	Price Pay Cost
C.	Pay Per Click
D.	Per Pay Click
Answer» C. Pay Per Click

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215.	______ is a less regular schedule for advertising
A.	Continuity
B.	Pulsing
C.	Flighting
D.	Scheduling
Answer» C. Flighting

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216.	____ is the exact number of people a company wants to advertise.
A.	Reach
B.	Frequency
C.	Coverage
D.	Media
Answer» A. Reach

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217.	Timing of te advertisement is particularly important when the product is _______.
A.	Competitive
B.	Expensive
C.	Cheap
D.	Seasonal
Answer» D. Seasonal

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218.	___________ is when fully functioning game is developed for the sole purpose of promoting a company or brand.
A.	AdverGaming
B.	Dynamic In-game advertising
C.	Static In-game advertising
D.	Game Planning
Answer» A. AdverGaming

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219.	________ are new windows that appear in front of the website content.
A.	Banner Ads
B.	Pop up Ads
C.	Display Ads
D.	Newspaper Ads
Answer» B. Pop up Ads

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220.	_______ are like billboards but are digitalized/electric.
A.	Neon Boards
B.	Posters
C.	Transit Media
D.	Pop up Ads
Answer» A. Neon Boards

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221.	______ means fast forwarding the commercials while watchig recorded programs.
A.	Zapping
B.	Zipping
C.	Frisking
D.	Yapping
Answer» B. Zipping

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222.	________ can be defined as the usage of an appropriate media mix in order to achieve desired and optimum otcomes from the advertising campaigns.
A.	Media Planning
B.	Media selection
C.	Media Strategy
D.	Media Organising
Answer» C. Media Strategy

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223.	_________ advertising takes place within the store.
A.	In-store
B.	In-flight
C.	In-media
D.	In-Game
Answer» A. In-store

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224.	______ advertising targets potential consumers aboard an airline.
A.	In-store
B.	In-flight
C.	In-media
D.	In-Game
Answer» B. In-flight

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225.	In _____ type of media Privacy is a major disadvantage.
A.	Print
B.	Television
C.	Internet
D.	Radio
Answer» C. Internet

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226.	In 1936, the Indian Broadcasting Service was renamed as ________.
A.	All India Radio
B.	Radio India
C.	Bharti Radio
D.	Jay Bharat Radio
Answer» A. All India Radio

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227.	_____ is a type of media in which HD feature is available.
A.	Radio
B.	Television
C.	Print
D.	Neon Boards
Answer» B. Television

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228.	_________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out.
A.	Neon Boards
B.	Posters
C.	Billboards
D.	Point of Sale
Answer» D. Point of Sale

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229.	Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit?
A.	Critique
B.	Financial Audit
C.	Return of rebates and discounts
D.	Media Audit
Answer» C. Return of rebates and discounts

discuss

230.	An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement.
A.	Run of Press
B.	Run of Schedule
C.	Share of Voice
D.	Spot buys
Answer» B. Run of Schedule

discuss

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230+ Media Planning and Buying Solved MCQs

_______ includes a whole range of study about the development of media, their achievements and effects.

______ is the tool that tells us which channel and the programme is viewed most or it indicates the popularity of a TV channel or a programme.

______ satellite cable network study is a method of providing consumers with access to TV programmes via coaxial cables or through optical fibre cable.

______ refers to the combination of advertising channels that are used in the promotion of particular goods or services.

_____ audience comprises of the educated and rich from the upper class of the society.

_____ audience comprises of the middle class society.

________ are the ones who communicate back with the company through posts, comments, opinions etc.

_____ is the size of the advertisement the company runs in the selected media vehicle.

Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.

______ is the last step to design the ideal media mix.

______ media is the oldest media form.

Among English Newspapaers, ___________ is the most read paper in India.

A ______ is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea.

PPC stands for _________.

______ is a less regular schedule for advertising

____ is the exact number of people a company wants to advertise.

Timing of te advertisement is particularly important when the product is _______.

___________ is when fully functioning game is developed for the sole purpose of promoting a company or brand.

________ are new windows that appear in front of the website content.

_______ are like billboards but are digitalized/electric.

______ means fast forwarding the commercials while watchig recorded programs.

________ can be defined as the usage of an appropriate media mix in order to achieve desired and optimum otcomes from the advertising campaigns.

_________ advertising takes place within the store.

______ advertising targets potential consumers aboard an airline.

In _____ type of media Privacy is a major disadvantage.

In 1936, the Indian Broadcasting Service was renamed as ________.

_____ is a type of media in which HD feature is available.

_________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out.

Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit?

An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement.