McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 51. |
Web properties are a part of |
| A. | owned media |
| B. | paid media |
| C. | both owned and paid media |
| D. | earned media |
| Answer» A. owned media | |
| 52. |
The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer. |
| A. | Direct Digital Ad Buying |
| B. | Programmatic Buying |
| C. | Direct Campaign |
| D. | Ad networking |
| Answer» B. Programmatic Buying | |
| 53. |
What are people’s Meter? |
| A. | A device to count people on a specific place |
| B. | A device attached to TV set in order to record the viewers at specific programmes |
| C. | A national device to count people |
| D. | A national device to count radio coverage |
| Answer» B. A device attached to TV set in order to record the viewers at specific programmes | |
| 54. |
What is Ambient Advertising? |
| A. | Advertising in an open sky |
| B. | Advertising in unusual place |
| C. | Advertising in a good ambience of restaurant |
| D. | Advertising in an ground hoardings |
| Answer» B. Advertising in unusual place | |
| 55. |
What is Tear sheets? |
| A. | Sheets tore in two sheets |
| B. | Page cut from magazine or newspaper sent to advertiser. |
| C. | Not proper insertion of advertisement |
| D. | Two advertisement placed in different sheets of magazines |
| Answer» B. Page cut from magazine or newspaper sent to advertiser. | |
| 56. |
Media Brief |
| A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
| B. | It describes what you want the media plan to accomplish. |
| C. | It describes how the advertiser will achieve the stated media objectives |
| D. | It is the same brand’s percent of total sales for the new category for the same time period. |
| Answer» A. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization | |
| 57. |
Media Objectives |
| A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
| B. | It describes what you want the media plan to accomplish. |
| C. | It describes how the advertiser will achieve the stated media objectives |
| D. | It is the same brand’s percent of total sales for the new category for the same time period. |
| Answer» B. It describes what you want the media plan to accomplish. | |
| 58. |
Media Strategy |
| A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
| B. | It describes what you want the media plan to accomplish. |
| C. | It describes how the advertiser will achieve the stated media objectives |
| D. | It is the same brand’s percent of total sales for the new category for the same time period. |
| Answer» C. It describes how the advertiser will achieve the stated media objectives | |
| 59. |
Share of Market |
| A. | It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization |
| B. | It describes what you want the media plan to accomplish. |
| C. | It describes how the advertiser will achieve the stated media objectives |
| D. | It is the same brand’s percent of total sales for the new category for the same time period. |
| Answer» D. It is the same brand’s percent of total sales for the new category for the same time period. | |
| 60. |
GVT stands for = Gross.......................... per thousand. |
| A. | visualization |
| B. | viewership |
| C. | viewpoint |
| D. | visual |
| Answer» B. viewership | |
| 61. |
Split run facilities. |
| A. | Technique used to test the effectiveness of Product. |
| B. | Technique used to test the effectiveness of service. |
| C. | Technique used to test the effectiveness of advertising copy. |
| D. | Technique used to test the effectiveness of budget. |
| Answer» C. Technique used to test the effectiveness of advertising copy. | |
| 62. |
Frequency Formula is: |
| A. | RxGRP |
| B. | GRP/R |
| C. | R/GRP |
| D. | TRP/R |
| Answer» B. GRP/R | |
| 63. |
Reach Formula is |
| A. | FxGRP |
| B. | GRP/F |
| C. | F/GRP |
| D. | TRP/F |
| Answer» B. GRP/F | |
| 64. |
Budget Formula is |
| A. | GRP/CPRP |
| B. | R/CPRP |
| C. | F/CPRP |
| D. | GRP x CPRP |
| Answer» D. GRP x CPRP | |
| 65. |
OTS formula is |
| A. | Readership x Insertions |
| B. | Readership/Insertions |
| C. | GRP/Insertions |
| D. | GRP x Readership |
| Answer» A. Readership x Insertions | |
| 66. |
CPM formula is |
| A. | Cost of Ad /readership |
| B. | Cost of Ad x readership |
| C. | ( Cost of Ad /readership) x 1000 |
| D. | 1000 x readership |
| Answer» C. ( Cost of Ad /readership) x 1000 | |
| 67. |
In Term AEC, 'E' stands for..................... |
| A. | experience |
| B. | experts |
| C. | Exposure |
| D. | Except |
| Answer» C. Exposure | |
| 68. |
Average frequency formula is |
| A. | OTS x Net readership |
| B. | OTS / Duplication |
| C. | OTS x Duplication |
| D. | OTS / Net readership |
| Answer» D. OTS / Net readership | |
| 69. |
GVT Formula is |
| A. | Reach x Frequency |
| B. | Reach (000’s) x Frequency |
| C. | Reach x Frequency (000’s) |
| D. | Reach (000’s) x TRP |
| Answer» B. Reach (000’s) x Frequency | |
| 70. |
Reach % formula is |
| A. | (No of People Reached /Universe) x 100 |
| B. | (No of People Reached /Universe) |
| C. | (Frequency /Universe) x 100 |
| D. | No of People x 100 |
| Answer» A. (No of People Reached /Universe) x 100 | |
| 71. |
Reach 000’s formula is |
| A. | (No of People Reached) X 1,000 |
| B. | (No of People Reached)/100 |
| C. | (No of People Reached)/1,000 |
| D. | No of People Reached) X 1,00 |
| Answer» C. (No of People Reached)/1,000 | |
| 72. |
Print advertising is sometimes called |
| A. | Business Advertising |
| B. | Press Advertising |
| C. | Electronic Advertising |
| D. | Media Advertising |
| Answer» B. Press Advertising | |
| 73. |
It refers to total advertising required during a particular period. |
| A. | Weight |
| B. | Campaign |
| C. | Media Plan |
| D. | CPM |
| Answer» A. Weight | |
| 74. |
This gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details |
| A. | Media Objective |
| B. | Insertion order |
| C. | Media Scheduling |
| D. | Media Budget |
| Answer» B. Insertion order | |
| 75. |
Identify one reason media choices have become more difficult in recent years |
| A. | Internet is used more frequently than any other medium |
| B. | Segmentation of media and consumers |
| C. | satellite radio has come on the scene |
| D. | Newspaper now use colour |
| Answer» B. Segmentation of media and consumers | |
| 76. |
Which of the following is an advantage of using direct mail as a media vehicle? |
| A. | combines sight, sound and movement |
| B. | larger than life |
| C. | social dominance |
| D. | highly personal |
| Answer» D. highly personal | |
| 77. |
The demerits of magazine advertising are: |
| A. | selectivity |
| B. | loyalty and prestige |
| C. | inflexibility |
| D. | visual display |
| Answer» C. inflexibility | |
| 78. |
The merits of radio advertising is |
| A. | offering scope for continued messages |
| B. | Not mass coverage |
| C. | not selectivity |
| D. | group coverage |
| Answer» A. offering scope for continued messages | |
| 79. |
The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» A. web | |
| 80. |
The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________ |
| A. | Fragmentation |
| B. | isolation |
| C. | composition |
| D. | clutter |
| Answer» A. Fragmentation | |
| 81. |
one of the following is not strength of magazines |
| A. | Shelf-life |
| B. | Inherent design flexibility |
| C. | Quality reproduction |
| D. | Deadline flexibility |
| Answer» A. Shelf-life | |
| 82. |
Radio is often referred to as _________________ |
| A. | The theater of the Absurd |
| B. | Mindful theater |
| C. | The theater of the mind |
| D. | Surround sound |
| Answer» C. The theater of the mind | |
| 83. |
In general, newspaper offers __________ as a media choice. |
| A. | Low selectivity |
| B. | high selectivity |
| C. | low impact |
| D. | average impact |
| Answer» A. Low selectivity | |
| 84. |
Interactive media can be best described as ____________ |
| A. | customized marketing message |
| B. | marketing communications mix |
| D. | Marketing mix |
| Answer» D. Marketing mix | |
| 85. |
Which of the following is not strength of the television medium? |
| A. | cost efficient medium for reach |
| B. | high impact and dynamic medium/ |
| C. | High reach medium |
| D. | high initial production cost |
| Answer» D. high initial production cost | |
| 86. |
If the reach 30 and frequency is 25, what is the GRP? |
| A. | 720 |
| B. | 750 |
| C. | 740 |
| D. | 780 |
| Answer» B. 750 | |
| 87. |
What is the value of CPT, if the cost of advertisement is 92000 and universe/circulation is 2,70,000? |
| A. | 340.64 |
| B. | 350.64 |
| C. | 340.74 |
| D. | 320.84 |
| Answer» C. 340.74 | |
| 88. |
What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00 |
| A. | 5.5 |
| B. | 4.39 |
| C. | 4.5 |
| D. | 2.7 |
| Answer» B. 4.39 | |
| 89. |
If Budget is 500000 and GRP is 500 what is CPRP |
| A. | 1000 |
| B. | 2000 |
| C. | 3000 |
| D. | 4000 |
| Answer» A. 1000 | |
| 90. |
If readership is 10000 and Duplication is 1000 what is the net readership |
| A. | 6000 |
| B. | 7000 |
| C. | 8000 |
| D. | 9000 |
| Answer» D. 9000 | |
| 91. |
If the reach 30 and frequency is 25, what is the GRP? |
| A. | 750 |
| Answer» A. 750 | |
| 92. |
What is the value of CPM, if the cost of advertisement is 92000 and readership is 2, 70,000? |
| A. | 340.74 |
| Answer» A. 340.74 | |
| 93. |
What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00 |
| A. | 4.39 |
| Answer» A. 4.39 | |
| 94. |
If Budget is 500000 and GRP is 500 what is CPRP |
| A. | 5000 |
| B. | 1000 |
| C. | 2000 |
| D. | 3000 |
| Answer» B. 1000 | |
| 95. |
If readership is 10000 and Duplication is 1000 what is the net readership |
| A. | 8000 |
| B. | 9000 |
| C. | 7000 |
| D. | 6000 |
| Answer» B. 9000 | |
| 96. |
If readership is 5000 and Duplication is 300 what is the net readership |
| A. | 4700 |
| B. | 4710 |
| C. | 4720 |
| D. | 4800 |
| Answer» A. 4700 | |
| 97. |
If Readership is 35000 and insertions is 7 what is the OTS |
| A. | 255000 |
| B. | 265000 |
| C. | 245000 |
| D. | 275000 |
| Answer» C. 245000 | |
| 98. |
If OTS is 350000 and Net readership is 150000, what is the average |
| A. | 2.33 |
| B. | 2.34 |
| C. | 2.35 |
| D. | 2.36 |
| Answer» A. 2.33 | |
| 99. |
If reach is 40 and frequency is 5 calculate GRP |
| A. | 300 |
| B. | 400 |
| C. | 500 |
| D. | 200 |
| Answer» D. 200 | |
| 100. |
If Budget is 800000 and GRP is 300 what is CPRP |
| A. | 2866.66 |
| B. | 2766.66 |
| C. | 3666.66 |
| D. | 2666.66 |
| Answer» D. 2666.66 | |
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