McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 101. |
Bulletin |
| A. | A billboard on a Pavement |
| B. | A billboard on a highway or expressway |
| C. | Street structure |
| D. | A billboard on a wall |
| Answer» B. A billboard on a highway or expressway | |
| 102. |
Which is not the advantage of outdoor medium |
| A. | The outdoor offers long life. |
| B. | It offers geographic selectivity |
| C. | The outdoor offers no impact. |
| D. | Shoppers are exposed to last minute reminders |
| Answer» C. The outdoor offers no impact. | |
| 103. |
Which is not the limitation of outdoor medium |
| A. | It does place a limitation on getting the message across to the prospect in enough words. |
| B. | Blind spot is the most dangerous thing that advertiser fear when it comes to outdoor advertising |
| C. | There is a problem of getting the reliable data on the number of people who actually see an advertisement. |
| D. | Outdoor advertising allows for a psychedelic display of the product, trademark and slogan. |
| Answer» D. Outdoor advertising allows for a psychedelic display of the product, trademark and slogan. | |
| 104. |
Transit advertising is advertising |
| A. | placed in or on modes of public transportation or in public transportation areas |
| B. | placed in or on modes of Private transportation |
| C. | Its temporary Advertising |
| D. | Its advertising on the move |
| Answer» A. placed in or on modes of public transportation or in public transportation areas | |
| 105. |
A DSP is |
| A. | Demand side payment |
| B. | Demand side platform |
| C. | Demand side port |
| D. | Demand side player |
| Answer» B. Demand side platform | |
| 106. |
Ad networks work |
| A. | directly sell ad |
| B. | They do creative work in digital media |
| C. | directly with publishers to sell ad impressions that a publisher has not directly sold |
| D. | With Advertisers |
| Answer» C. directly with publishers to sell ad impressions that a publisher has not directly sold | |
| 107. |
Ad Exchange |
| A. | A technology platform where publishers and ad networks sell their impressions to advertisers not programmatically |
| B. | Directly sell ads to advertisers |
| C. | Deals with creative exchange of ads |
| D. | A technology platform where publishers and ad networks sell their impressions to advertisers programmatically |
| Answer» D. A technology platform where publishers and ad networks sell their impressions to advertisers programmatically | |
| 108. |
When national advertisers buy airtime from local or regional television stations, it Is called as |
| A. | Spot boys |
| B. | Spot purchase |
| C. | Spot buys |
| D. | Spot insertions |
| Answer» C. Spot buys | |
| 109. |
What among the following is considered to be the key for television buying? |
| A. | Negotiation |
| B. | Spot buys |
| C. | Social networking skills |
| D. | Sensational ads |
| Answer» A. Negotiation | |
| 110. |
Good negotiating outcomes are a result of good ___________________ |
| A. | Evaluation / |
| B. | relationship |
| C. | motivation |
| D. | opportunities |
| Answer» B. relationship | |
| 111. |
Seasonal Pulse |
| A. | Seasonal Products like cold creams, follow this scheduling. |
| B. | FMCG products |
| C. | Consumer products |
| D. | Convenience products |
| Answer» A. Seasonal Products like cold creams, follow this scheduling. | |
| 112. |
Erratic Pulse |
| A. | regular pattern is followed in such scheduling. |
| B. | Alternative pattern is followed in such scheduling. |
| C. | Continuous pattern is followed in such scheduling. |
| D. | No regular pattern is followed in such scheduling. |
| Answer» D. No regular pattern is followed in such scheduling. | |
| 113. |
Average frequency |
| A. | Gives the number of times people our target audience are exposed to a media vehicle. |
| B. | Gives the average number of times people or households in our target audience are exposed to a media vehicle. |
| C. | Number of times message repeated |
| D. | Average Number of times message repeated |
| Answer» B. Gives the average number of times people or households in our target audience are exposed to a media vehicle. | |
| 114. |
Gross Impressions |
| A. | the total number of repetition |
| B. | the total number of times message is send |
| C. | the total number of potential exposures |
| D. | Total number of people |
| Answer» C. the total number of potential exposures | |
| 115. |
Audience size |
| A. | simply the number of people in the medium's audience |
| B. | simply the number of people |
| C. | simply the number of spots in the medium |
| D. | simply the number of medium in the media mix |
| Answer» A. simply the number of people in the medium's audience | |
| 116. |
Product protection |
| A. | Packaging |
| B. | Patent |
| C. | Copy right |
| D. | Every advertiser wants to keep the advertising of competitive products as far away from its commercials as possible. |
| Answer» D. Every advertiser wants to keep the advertising of competitive products as far away from its commercials as possible. | |
| 117. |
If AEC is 30000, CPRP is 900, calculate % of target audience |
| A. | 33.63 |
| B. | 33.53 |
| C. | 33.43 |
| D. | 33.33 |
| Answer» D. 33.33 | |
| 118. |
If Budget is 350000 and GRP 200 calculate CPRP |
| A. | 1650 |
| B. | 1550 |
| C. | 1750 |
| D. | 1450 |
| Answer» C. 1750 | |
| 119. |
If CPRP is 1250 and GRP is 200, calculate Budget |
| A. | 260000 |
| B. | 250000 |
| C. | 270000 |
| D. | 280000 |
| Answer» B. 250000 | |
| 120. |
If the rate per square cm of TOI is Rs 4800, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm) |
| A. | Rs 3840000 |
| B. | 3740000 |
| C. | 3640000 |
| D. | 3540000 |
| Answer» A. Rs 3840000 | |
| 121. |
If India Today full page cost is Rs 730000 but will be the cost of three insertions of full page |
| A. | Rs 2190000 |
| B. | Rs 2180000 |
| C. | Rs 2170000 |
| D. | Rs 2160000 |
| Answer» A. Rs 2190000 | |
| 122. |
If the reach 90 and frequency is 12, what is the GRP? |
| A. | 1180 |
| B. | 1280 |
| C. | 1380 |
| D. | 1080 |
| Answer» D. 1080 | |
| 123. |
What is the value of CPM, if the cost of advertisement is 99000 and readership is 4, 50,000? |
| A. | 230 |
| B. | 220 |
| C. | 240 |
| D. | 245 |
| Answer» B. 220 | |
| 124. |
What will be the average frequency if the OTS is 4,55,000 and Net readership is 1,250,00 |
| A. | 3.54 |
| B. | 3.44 |
| C. | 3.64 |
| D. | 3.74 |
| Answer» C. 3.64 | |
| 125. |
If Budget is 650000 and GRP is 450 what is CPRP |
| A. | 1444.44 |
| B. | 1444.54 |
| C. | 1444.64 |
| D. | 1444.74 |
| Answer» A. 1444.44 | |
| 126. |
If readership is 10000 and Duplication is 1000 what is the net readership |
| A. | 8000 |
| B. | 9000 |
| C. | 7000 |
| D. | 9500 |
| Answer» B. 9000 | |
| 127. |
Once a media campaign is completed |
| A. | the planner compares the plan’s expectations and forecasts |
| B. | the planner compares the plan’s profits |
| C. | the planner compares the sales |
| D. | the planner compares the awareness |
| Answer» A. the planner compares the plan’s expectations and forecasts | |
| 128. |
A good media brief should ideally include |
| A. | Profit projections |
| B. | Objective or objectives the proposed advertising is trying to accomplish. |
| C. | Sales projections |
| D. | Awareness targets |
| Answer» B. Objective or objectives the proposed advertising is trying to accomplish. | |
| 129. |
Media auditing |
| A. | It is the practice of checking that the media that a client has bought is in the right places, at competitive prices |
| B. | Annual financial accounts audit |
| C. | It’s done annually as a formality |
| D. | Its buying media from third party |
| Answer» A. It is the practice of checking that the media that a client has bought is in the right places, at competitive prices | |
| 130. |
NCCS is used to: |
| A. | classify Television in India |
| B. | Generate TRP |
| C. | classify Newspapers and Magazine in India |
| D. | classify households in India |
| Answer» D. classify households in India | |
| 131. |
Media planning process for determining the most ______ of media for achieving a set of media objectives |
| A. | time consuming |
| B. | brief |
| C. | cost-effective mix |
| D. | costly |
| Answer» C. cost-effective mix | |
| 132. |
Media planning helps achieveing _____ as well. |
| A. | advertising objectives |
| B. | marketing |
| C. | geographical |
| D. | sales |
| Answer» A. advertising objectives | |
| 133. |
______ is the the document or flow chart which details the tactics used to accomplish your media objectives. |
| A. | markting mix |
| B. | media mix |
| C. | Marketing brief |
| D. | Media plan |
| Answer» D. Media plan | |
| 134. |
_______ is an integral part of the media plan. |
| A. | markting mix |
| B. | social audit |
| C. | Marketing brief |
| D. | media mix |
| Answer» D. media mix | |
| 135. |
Media mix has to reach _____. |
| A. | current consumer |
| B. | target consumer |
| C. | potencial consumer |
| D. | everyone |
| Answer» B. target consumer | |
| 136. |
Audience informaton like age, occupation, marital status consist of _______. |
| A. | psychographic |
| B. | basics |
| C. | demonstartive |
| D. | demographic |
| Answer» D. demographic | |
| 137. |
Audience informaton like interests, preferences, personality traits consist of _______. |
| A. | basics |
| B. | demonstartive |
| C. | psychographic |
| D. | demograpgic |
| Answer» C. psychographic | |
| 138. |
Media planners also perform the actual media _____. |
| A. | buy |
| B. | mix |
| C. | brief |
| D. | plan |
| Answer» A. buy | |
| 139. |
If media planners want to market products _______, they will select all-India newspapers and magazines. |
| A. | globally |
| B. | properly |
| C. | regionally |
| D. | nationally |
| Answer» D. nationally | |
| 140. |
They have to see how strong a product is in a particular geographical region and |
| A. | advertise more in high potential areas |
| B. | distribute budget equally |
| C. | allocate budget zone wise |
| D. | advertise less in high potencial areas |
| Answer» A. advertise more in high potential areas | |
| 141. |
media decision about the timing, continuity & size of the ads are _____ decisions. |
| A. | plan |
| B. | budget |
| C. | size |
| D. | schedulling |
| Answer» D. schedulling | |
| 142. |
Scheduling decision include ____ of the ad. |
| A. | timing |
| B. | production quality |
| C. | vehicle |
| D. | research |
| Answer» A. timing | |
| 143. |
There should be an attempt in the media objectives to balance the reach and |
| A. | frequancy |
| B. | budget |
| C. | impact |
| D. | cumulative reach |
| Answer» A. frequancy | |
| 144. |
To face heavy competitive campaign, we should have |
| A. | greater reach |
| B. | lesser frequency |
| C. | greater frequency |
| D. | lesser reach |
| Answer» C. greater frequency | |
| 145. |
ensure the repetition of the message. It is not so important to have a wider reach. While advertising an innovation, a _______ is preferred |
| A. | lesser reach |
| B. | greater frequency |
| C. | greater reach |
| D. | lesser frequecy |
| Answer» C. greater reach | |
| 146. |
The ability of the media to adapt to changing and specific needs of advertisers is |
| A. | creativity |
| B. | flexibility |
| C. | honesty |
| D. | planning |
| Answer» B. flexibility | |
| 147. |
Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives. |
| A. | space and time |
| B. | budget & space |
| C. | Time & budget |
| D. | Space & efforts |
| Answer» A. space and time | |
| 148. |
_____ is the first step of the media planning process. |
| A. | evaluation |
| B. | media mix |
| C. | market analysis |
| D. | setting objective |
| Answer» C. market analysis | |
| 149. |
_____ is the second step of the media planning process. |
| A. | setting objective |
| B. | market analysis |
| C. | media mix |
| D. | media strategies |
| Answer» A. setting objective | |
| 150. |
_____ is the third step of the media planning process. |
| A. | budget and media buying |
| B. | Media strategies |
| C. | market analysis |
| D. | media mix |
| Answer» B. Media strategies | |
Done Studing? Take A Test.
Great job completing your study session! Now it's time to put your knowledge to the test. Challenge yourself, see how much you've learned, and identify areas for improvement. Don’t worry, this is all part of the journey to mastery. Ready for the next step? Take a quiz to solidify what you've just studied.