McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Mass Media (BMM) , Bachelor of Mass Media in Advertising (BMM Advertising) .
| 1. |
Media Planning helps to allocate |
| A. | Media Space |
| B. | Media Budget |
| C. | advertising Budget |
| D. | advertising funds to the right products in the media mix |
| Answer» A. Media Space | |
| 2. |
Media Buyer is responsible for |
| A. | Developing the media mix |
| B. | Media planning |
| C. | Media Buying |
| D. | Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. |
| Answer» D. Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client. | |
| 3. |
Preferred Positions |
| A. | Locations in print media that offer readership advantages. Preferred positions never carry a premium surcharge |
| B. | Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge |
| C. | First page advertisement |
| D. | Back page advertisement |
| Answer» B. Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge | |
| 4. |
Make-Goods |
| A. | Sales promotion |
| B. | Manufacturing good |
| C. | Selecting the good position in Print advertisement |
| D. | A policy of compensating for missed positions or errors in handling the message presentation |
| Answer» D. A policy of compensating for missed positions or errors in handling the message presentation | |
| 5. |
Seasonality/Timing |
| A. | When the sales of the brand is at peak |
| B. | Information regarding seasonality of the product is an important consideration for the media planner |
| C. | Festival season |
| D. | Information regarding seasonality of the product is not an important consideration for the media planner |
| Answer» B. Information regarding seasonality of the product is an important consideration for the media planner | |
| 6. |
Target Audience |
| A. | A profile of those who buy the existing product category |
| B. | those who buy competitive brands |
| C. | Those who are not in the campaign planning |
| D. | A profile of those who buy the existing product category as also those who buy competitive brands is a very important |
| Answer» D. A profile of those who buy the existing product category as also those who buy competitive brands is a very important | |
| 7. |
What is the full form of TRP in Media Industry? |
| A. | Television review point |
| B. | Travel rating point |
| C. | Television rating point |
| D. | Travel review point |
| Answer» C. Television rating point | |
| 8. |
What is the full form of BARC? |
| A. | Broadcast Audience Research Council |
| B. | Broadcast Audience Review Council |
| C. | Broadcast Audience Research Committee |
| D. | Broadcast Audience Review Committee |
| Answer» A. Broadcast Audience Research Council | |
| 9. |
What is the full form of NCCS in Media Planning? |
| A. | New Customer Classification System |
| B. | New Consumer Classification System |
| C. | New Channel Classification System |
| D. | National Coalition for Cancer Survivorship. |
| Answer» B. New Consumer Classification System | |
| 10. |
NCCS divides the television owning household as: |
| A. | AB |
| B. | ABC |
| C. | ABCD |
| D. | ABCDE |
| Answer» D. ABCDE | |
| 11. |
Following is not in the consumer durables listed in NCCS |
| A. | Electricity Connection |
| B. | Ceiling Fan |
| C. | Gas Stove |
| D. | Mobile phone |
| Answer» D. Mobile phone | |
| 12. |
IRS provides |
| A. | Circulation Details |
| B. | Readership Details |
| C. | TRP Details |
| D. | GRP Details |
| Answer» B. Readership Details | |
| 13. |
An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement. |
| A. | Run of Press |
| B. | Run of Schedule |
| C. | Share of Voice |
| D. | Spot buys |
| Answer» B. Run of Schedule | |
| 14. |
What is the full form of TAM? |
| A. | Television Audience Measurement |
| B. | Tally Average Media |
| C. | Television Audio Media |
| D. | Telephone Audio Movie |
| Answer» A. Television Audience Measurement | |
| 15. |
In NCD, D stands for? |
| A. | Decision |
| B. | Directory |
| C. | Direction |
| D. | Declaration |
| Answer» A. Decision | |
| 16. |
ABC stands for? |
| A. | All Broadcast of Circulation |
| B. | Audit Bureau of Circulation |
| C. | Annual Broadcast of Channels |
| D. | All board of Circulation |
| Answer» B. Audit Bureau of Circulation | |
| 17. |
RAM in Media Research stands for? |
| A. | Reach and Analysis of Media |
| B. | Readership and analysis of Media |
| C. | Research and Analysis of Media |
| D. | Research and Analysis of Market |
| Answer» C. Research and Analysis of Media | |
| 18. |
It refers to the pattern of advertising timing, represented as plots on a yearly flow chart. |
| A. | Flexibility |
| B. | Scheduling |
| C. | Reach |
| D. | Frequency |
| Answer» B. Scheduling | |
| 19. |
The total number of different households exposed at least once, to a medium during a given period |
| A. | Of time. |
| B. | Scheduling |
| C. | Frequency |
| D. | Reach |
| Answer» D. Reach | |
| 20. |
It refers to the number of times the receiver is exposed to the media vehicle |
| A. | Scheduling |
| B. | Frequency |
| C. | Reach |
| D. | Budget |
| Answer» B. Frequency | |
| 21. |
The choice of media will depend to a large extent upon the size of |
| A. | Advertising Plan |
| B. | Advertising message |
| C. | Advertising theme |
| D. | Advertising budget |
| Answer» D. Advertising budget | |
| 22. |
They can be classified in terms of age, income, occupation & other variable. |
| A. | Target Audience |
| B. | Message weight |
| C. | Market size |
| D. | Market trend |
| Answer» A. Target Audience | |
| 23. |
It refers to a pattern of advertising in a media schedule. |
| A. | Message weight |
| B. | Codes |
| C. | continuity |
| D. | Schedule |
| Answer» C. continuity | |
| 24. |
Strategy of running campaign steadily with intermittent increase in advertising at certain intervals. |
| A. | Continuous |
| B. | pulsing |
| C. | discontinuous |
| D. | Flighting |
| Answer» B. pulsing | |
| 25. |
It is expressed in terms of gross impressions or GRPs |
| A. | Message weight |
| B. | Media Vehicle. |
| C. | Frequency |
| D. | Reach |
| Answer» A. Message weight | |
| 26. |
The formulae for GRPs is |
| A. | Reach -frequency |
| B. | Reach/ Frequency |
| C. | Reach X Frequency |
| D. | Reach + frequency. |
| Answer» C. Reach X Frequency | |
| 27. |
Placing media throughout the year with equal weight in each month |
| A. | During peak selling periods |
| B. | Flighting/ Bursting |
| C. | Continuous |
| D. | Pulsing |
| Answer» C. Continuous | |
| 28. |
A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy |
| A. | Pulsing |
| B. | Flighting |
| C. | Sighting |
| D. | Continuity |
| Answer» B. Flighting | |
| 29. |
__________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc |
| A. | Classified Ads. |
| B. | Cooperative advertisements |
| C. | Surrogate Advertising |
| D. | Subliminal Advertising |
| Answer» A. Classified Ads. | |
| 30. |
_____________measures the sales strength of a brand in a particular area. |
| A. | Brand Development Index |
| B. | Category Development Index |
| C. | Share of Mind |
| D. | Share of Voice |
| Answer» A. Brand Development Index | |
| 31. |
_______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience) |
| A. | GRP |
| B. | Cost Per Thousand |
| C. | Frequency |
| D. | Cost per Hundred |
| Answer» B. Cost Per Thousand | |
| 32. |
Every Media plan begins with an analysis of the _________ |
| A. | Market or Environment |
| B. | Media Mix |
| C. | Media budgeting |
| D. | Media objectives |
| Answer» A. Market or Environment | |
| 33. |
The total number of potential exposures (audience size by the number of times the ad message is used during a period). |
| A. | Gross Impressions |
| B. | Cost per thousand |
| C. | Share of Mind |
| D. | Share of Voice |
| Answer» A. Gross Impressions | |
| 34. |
The process of purchasing space in a media is: |
| A. | Media Purchasing |
| B. | Media Spacing |
| C. | Media Buying |
| D. | Media Scheduling |
| Answer» C. Media Buying | |
| 35. |
Advertisements on bus stops, in and on the bus, railway stations, cabs are examples of |
| A. | Direct advertising |
| B. | Transit advertising |
| C. | Meta ads |
| D. | Traditional advertising |
| Answer» B. Transit advertising | |
| 36. |
What is scheduling a syndicated program on a five day per week basis called? |
| A. | Scheduling |
| B. | Stripping |
| C. | Controlling |
| D. | Diversifying |
| Answer» B. Stripping | |
| 37. |
“The ideal time and place at which consumers of a product or service can be reached with an advertising message.” |
| A. | Aperture advertising |
| B. | Public relation |
| C. | Human resources |
| D. | Ambient advertising |
| Answer» A. Aperture advertising | |
| 38. |
The full form of PPC is; |
| A. | Planning, plotting and consistency |
| B. | Pay per click |
| C. | Planning, production and commitment |
| D. | Pay per content |
| Answer» B. Pay per click | |
| 39. |
Internet marketing that involves paid promotion of website by increase visibility in search engines is called. |
| A. | SEO |
| B. | SEM |
| C. | Facebook Ads |
| D. | PPC |
| Answer» B. SEM | |
| 40. |
Full form of CPO is |
| A. | Cost per email open |
| B. | Calculate per opportunity |
| C. | Cost per opinion |
| D. | Create & paid opprtunity |
| Answer» A. Cost per email open | |
| 41. |
If readership is 4000 and Duplication is 200 what is the net readership |
| A. | 3800 |
| B. | 3900 |
| C. | 3600 |
| D. | 3500 |
| Answer» A. 3800 | |
| 42. |
If Readership is 45000 and insertions is 8 what is the OTS |
| A. | 360000 |
| B. | 370000 |
| C. | 380000 |
| D. | 390000 |
| Answer» A. 360000 | |
| 43. |
If OTS is 250000 and Net readership is 190000, what is the average |
| A. | 1.34 |
| B. | 1.33 |
| C. | 1.32 |
| D. | 1.31 |
| Answer» D. 1.31 | |
| 44. |
If reach is 80 and frequency is 4 calculate GRP |
| A. | 310 |
| B. | 320 |
| C. | 330 |
| D. | 340 |
| Answer» B. 320 | |
| 45. |
If Budget is 700000 and GRP is 400 what is CPRP |
| A. | 1755 |
| B. | 1760 |
| C. | 1750 |
| D. | 1765 |
| Answer» C. 1750 | |
| 46. |
If the reach 50 and frequency is 15, what is the GRP? |
| A. | 750 |
| B. | 755 |
| C. | 760 |
| D. | 765 |
| Answer» A. 750 | |
| 47. |
What is the value of CPM, if the cost of advertisement is 98000 and readership is 4, 80,000? |
| A. | 204.26 |
| B. | 204.16 |
| C. | 204.36 |
| D. | 204.46 |
| Answer» B. 204.16 | |
| 48. |
If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm) |
| A. | Rs 3360000 |
| B. | Rs 3460000 |
| C. | Rs 3560000 |
| D. | Rs 3660000 |
| Answer» A. Rs 3360000 | |
| 49. |
If India Today full page cost is Rs 630000 but will be the cost of three insertions of full page |
| A. | Rs 1790000 |
| B. | Rs 1990000 |
| C. | Rs 1890000 |
| D. | Rs 1690000 |
| Answer» C. Rs 1890000 | |
| 50. |
If AEC is 30000, CPRP is 900, calculate % of target audience |
| A. | 34.33 |
| B. | 32.33 |
| C. | 35.33 |
| D. | 33.33 |
| Answer» D. 33.33 | |
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