McqMate
| 1. |
Designs are periodically modified to |
| A. | Improve product performance |
| B. | Strive for zero-based rejection and waste |
| C. | Make products easier and faster to manufacture |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 2. |
The expected qualities of a product are |
| A. | it satisfies the needs and expectations of the customer |
| B. | it has a pleasing appearance and handles well |
| C. | it has high reliability and functions safely over its intended life |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 3. |
The life cycle of a product includes |
| A. | extraction of natural resources |
| B. | processing of raw materials |
| C. | manufacturing of products |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 4. |
Life-cycle engineering is also called |
| A. | green design |
| B. | expensive design |
| C. | easy design |
| D. | none of the mentioned |
| Answer» A. green design | |
| 5. |
Sustainable manufacturing is required for |
| A. | conserving resources |
| B. | proper maintenance |
| C. | reuse |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 6. |
The mechanical properties of good product material are |
| A. | strength |
| B. | toughness |
| C. | ductility |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 7. |
The physical properties of good product material are |
| A. | density |
| B. | melting point |
| C. | specific heat |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 8. |
The chemical properties of good product material are |
| A. | oxidation |
| B. | corrosion |
| C. | surface treatment |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 9. |
Properties of workpiece materials are |
| A. | geometric features of the part |
| B. | production rate and quantity |
| C. | process selection consideration |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 10. |
Considerations of costing systems are |
| A. | life cycle costs |
| B. | machine usage |
| C. | cost of purchasing machinery |
| D. | all of the mentioned |
| Answer» D. all of the mentioned | |
| 11. |
The following is the preliminary stage of Production planning |
| A. | Capacity planning |
| B. | Material requirements planning |
| C. | Scheduling |
| D. | Product development and design |
| Answer» D. Product development and design | |
| 12. |
The following is the source(s) for developing new or improved product |
| A. | Research and Development department of the enterprise |
| B. | Consumer suggestions and Complaints |
| C. | Other competitive products in the market |
| D. | All of the above |
| Answer» D. All of the above | |
| 13. |
Product cost can be reduced by considering the following aspect(s) at the design stage |
| A. | Minimum number of operations |
| B. | Unnecessary tight tolerance should not be provided |
| C. | Design should consist of standard parts |
| D. | All of the above |
| Answer» D. All of the above | |
| 14. |
The ultimate objective of the product is |
| A. | To provide a new look |
| B. | Utilizing existing manpower |
| C. | To monopolize the market |
| D. | All of the above |
| Answer» C. To monopolize the market | |
| 15. |
Based on their field of application, manufactured goods can be classified as |
| A. | Primary, Secondary and Tertiary |
| B. | Consumer, Capital and Defense |
| C. | Essential, Market and Standard |
| D. | Primary, Luxury and Consumer |
| Answer» B. Consumer, Capital and Defense | |
| 16. |
The following aspect of product is concerned with the ease and efficiency of the product performance |
| A. | Functional aspect |
| B. | Operational aspect |
| C. | Durability aspect |
| D. | Aesthetic aspect |
| Answer» A. Functional aspect | |
| 17. |
The “simplicity to operate and easy to understand” of product is concerned with its following aspect |
| A. | Functional aspect |
| B. | Operational aspect |
| C. | Durability aspect |
| D. | Aesthetic aspect |
| Answer» A. Functional aspect | |
| 18. |
______ helps in establishing the interchangeability of products |
| A. | Standardization |
| B. | Simplification |
| C. | Diversification |
| D. | Specialization |
| Answer» A. Standardization | |
| 19. |
In which of the following type the manufacturing cost may go up |
| A. | Standardization |
| B. | Simplification |
| C. | Diversification |
| D. | All of the above |
| Answer» C. Diversification | |
| 20. |
Product ______ is the ultimate objective of variety reduction |
| A. | Simplification |
| B. | Standardization |
| C. | Specialization |
| D. | All of the above |
| Answer» C. Specialization | |
| 21. |
The following eases the process of stock control |
| A. | Standardization |
| B. | Simplification |
| C. | Both ‘A’ and ‘B’ |
| D. | None of the above |
| Answer» C. Both ‘A’ and ‘B’ | |
| 22. |
The following is the Durability aspect(s) of a product |
| A. | Efficiency of the product |
| B. | Easy to understand |
| C. | Ease with which a product can be maintained |
| D. | All of the above |
| Answer» C. Ease with which a product can be maintained | |
| 23. |
_____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts. |
| A. | Idea generation |
| B. | Concept testing |
| C. | Test marketing |
| D. | New product developmen |
| Answer» D. New product developmen | |
| 24. |
All of the following are different ways a firm can obtain new products, except which one? |
| A. | By acquiring a whole new company |
| B. | A firm can obtain a new product through patents |
| C. | A firm can obtain a new product by licensing someone else's new product |
| D. | A firm can obtain a new product by using the R&D department of other firms in the same industry. |
| Answer» D. A firm can obtain a new product by using the R&D department of other firms in the same industry. | |
| 25. |
All of the following are accurate descriptions of reasons why new products fail, except which one? |
| A. | Although the market size was correctly estimated, the product idea itself was not good. |
| B. | The actual product was not designed as well as it should have been. |
| C. | The new product was priced too high. |
| D. | The new product was advertised poorly |
| Answer» A. Although the market size was correctly estimated, the product idea itself was not good. | |
| 26. |
All of the following are accurate descriptions of ways companies are anxious to learn how to improve the odds of new-product success, except which one? |
| A. | Find out what successful new products have in common. |
| B. | To learn lessons from new product failures. |
| C. | Companies have to learn to understand their own consumers. |
| D. | Do not overly rely on product innovation when you can succeed by copying others. |
| Answer» D. Do not overly rely on product innovation when you can succeed by copying others. | |
| 27. |
New-product development starts with _____. |
| A. | idea screening |
| B. | idea generation |
| C. | concept development and testing |
| D. | marketing strategy development |
| Answer» B. idea generation | |
| 28. |
_____ is the systematic search for new-product ideas. |
| A. | Idea generation |
| B. | Idea screening |
| C. | Concept development and testing |
| D. | Marketing strategy development |
| Answer» A. Idea generation | |
| 29. |
All of the following are major internal sources of new-product ideas, except which one? |
| A. | Picking the brains of company executives, scientists, engineers and salespeople is a good way to generate ideas. |
| B. | Intrapreneurial programs that encourage employees to think and develop new-product ideas is a good way to generate ideas. |
| C. | Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas. |
| D. | Good ideas come from watching and listening to customers. |
| Answer» D. Good ideas come from watching and listening to customers. | |
| 30. |
Major sources of new product ideas include _____. |
| A. | internal sources, using company R&D |
| B. | creative approaches, using both "method and madness" approaches |
| C. | watching and listening to customers |
| D. | all of the above are sources of new product ideas |
| Answer» D. all of the above are sources of new product ideas | |
| 31. |
All of the following are major external sources of new-product ideas, except which one? |
| A. | Companies can conduct surveys or focus groups to learn about consumer needs and wants. |
| B. | Competitors are a good source of new-product ideas. |
| C. | Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas. |
| D. | Good ideas come from watching and listening to customers. |
| Answer» D. Good ideas come from watching and listening to customers. | |
| 32. |
All of the following are accurate descriptions of new product ideas, except which one? |
| A. | New product development starts with idea generation. |
| B. | Some companies use brainstorming exercises that expand people's minds and generate new ideas around the client's problem. |
| C. | At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window. |
| D. | Customers must be careful not to rely too heavily on customer input when developing new products. |
| Answer» C. At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window. | |
| 33. |
Some companies have installed a(n) _____ that directs the flow of new ideas to a central point where they can be collected, reviewed, and evaluated. |
| A. | new-product development team |
| B. | idea management system |
| C. | computer system |
| D. | satellite system |
| Answer» B. idea management system | |
| 34. |
In order to install an idea management system, whereby all ideas are directed to a central point, a company can do any or all of the following: |
| A. | Appoint a respected senior person to be the firm's idea manager. |
| B. | Create a cross-functional idea management committee comprising of people form R&D, finance, engineering and operations to meet and evaluate new product ideas. |
| C. | Reward employees through formal recognition programs. |
| D. | All of the above are legitimate ways to systematically collect ideas. |
| Answer» D. All of the above are legitimate ways to systematically collect ideas. | |
| 35. |
The purpose of _____ is to generate a large number of ideas. |
| A. | idea screening |
| B. | idea generation |
| C. | concept development and testing |
| D. | marketing strategy development |
| Answer» B. idea generation | |
| 36. |
The first idea reducing stage is _____ , which helps spot good ideas and drop poor ones as soon as possible. |
| A. | idea generation |
| B. | idea screening |
| C. | concept development and testing |
| D. | marketing strategy development |
| Answer» B. idea screening | |
| 37. |
A _____ is a detailed version of the idea stated in meaningful consumer terms. |
| A. | product idea |
| B. | product concept |
| C. | product image |
| D. | test market |
| Answer» B. product concept | |
| 38. |
A _____ is the way consumers perceive an actual or potential product. |
| A. | product idea |
| B. | product concept |
| C. | product image |
| D. | test market |
| Answer» C. product image | |
| 39. |
An attractive idea must be developed into a _____. |
| A. | product idea |
| B. | product concept |
| C. | product image |
| D. | test market |
| Answer» B. product concept | |
| 40. |
All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one? |
| A. | Idea screening helps spot good ideas and drop poor ones as soon as possible. |
| B. | Companies want to go ahead only with the product ideas that will turn into profitable products. |
| C. | Many companies require their executives to write up new product ideas on a standard form that can be reviewed by a new-product committee. |
| D. | Setting up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager. |
| Answer» D. Setting up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager. | |
| 41. |
____ calls for testing new-product concepts with groups of target consumers. |
| A. | Concept development |
| B. | Concept testing |
| C. | Idea generation |
| D. | Idea screening |
| Answer» B. Concept testing | |
| 42. |
_____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal. |
| A. | Concept development |
| B. | Concept testing |
| C. | Idea generation |
| D. | Idea screening |
| Answer» B. Concept testing | |
| 43. |
Product concepts are presented to consumers during concept testing in any of the following ways, except which one? |
| A. | A word or picture description is presented to consumers. |
| B. | A concrete and physical presentation of the concept will increase the reliability of the concept test. |
| C. | Some companies are using virtual reality to test product concepts. |
| D. | Companies are reluctant to use the Web to test product concepts. |
| Answer» D. Companies are reluctant to use the Web to test product concepts. | |
| 44. |
Designing an initial marketing strategy for a new product based on the _____ is called marketing strategy development. |
| A. | new product idea |
| B. | product concept |
| C. | test market results |
| D. | product prototype |
| Answer» B. product concept | |
| 45. |
The marketing strategy statement in new product development consists of three parts: _____, _____, and _____. |
| A. | idea generation; idea screening; concept development |
| B. | idea generation; concept development; concept testing |
| C. | idea generation; idea screening; idea management |
| D. | target market description; planned product positioning; sales, market share, and profit goals for the first few years. |
| Answer» D. target market description; planned product positioning; sales, market share, and profit goals for the first few years. | |
| 46. |
_____ involves a review of the sales, costs, and profit projections for a new product to find out whether they satisfy the company's objectives. |
| A. | Idea generation |
| B. | Idea screening |
| C. | Business analysis |
| D. | Concept development and testing |
| Answer» C. Business analysis | |
| 47. |
If a product concept passes the _____, it moves into _____. |
| A. | business analysis test; product development |
| B. | concept development stage; product development |
| C. | concept testing stage; product development |
| D. | idea generation stage; product development |
| Answer» A. business analysis test; product development | |
| 48. |
Once management has decided on a product concept and marketing strategy, it can next evaluate the _____ of the proposal. |
| A. | product idea portion |
| B. | product development part |
| C. | business attractiveness |
| D. | commercial viability |
| Answer» C. business attractiveness | |
| 49. |
In the product concept stage of new-product development, the product is merely a _____. |
| A. | word description |
| B. | crude mock-up |
| C. | drawing |
| D. | all of the above |
| Answer» D. all of the above | |
| 50. |
In the _____ of new-product development, often products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them. |
| A. | business analysis stage |
| B. | idea generation |
| C. | concept development and testing stage |
| D. | product development phase |
| Answer» D. product development phase | |
| 51. |
_____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings. |
| A. | Business analysis |
| B. | Idea generation |
| C. | Test marketing |
| D. | Marketing strategy development |
| Answer» C. Test marketing | |
| 52. |
All of the following are accurate descriptions of test marketing, except which one? |
| A. | Test marketing is the stage at which the product and marketing program are introduced into realistic market settings. |
| B. | Test marketing by consumer-packaged goods firms has been increasing in recent years. |
| C. | Test marketing costs can be high, and it takes time that may allow competitors to gain advantages. |
| D. | Companies often do not test market simple line extensions. |
| Answer» B. Test marketing by consumer-packaged goods firms has been increasing in recent years. | |
| 53. |
Introducing a new product into the market is called _____. |
| A. | test marketing |
| B. | new product development |
| C. | experimenting |
| D. | commercialization |
| Answer» D. commercialization | |
| 54. |
A company getting ready to launch a new product must make several decisions. However, the company must first decide on _____. |
| A. | whether to launch the product in a single location |
| B. | whether to launch the product in a region |
| C. | whether to launch the product into full national or international distribution |
| D. | timing of the new product introduction |
| Answer» D. timing of the new product introduction | |
| 55. |
_____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage. |
| A. | Team-based product development |
| B. | Simultaneous product development |
| C. | Sequential product development |
| D. | Product life-cycle analysis |
| Answer» C. Sequential product development | |
| 56. |
In order to get their new products to market more quickly, many companies are adopting a faster, team-oriented approach called _____. |
| A. | sequential product development |
| B. | simultaneous product development |
| C. | commercialization |
| D. | introduction timing |
| Answer» B. simultaneous product development | |
| 57. |
All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one? |
| A. | The simultaneous product development approach is also known as collaborative product development. |
| B. | Company departments work closely together through cross-functional teams. |
| C. | Companies assemble a team of people from various departments that stay with the new product from start to finish. |
| D. | Companies often pass the new product from department to department in each stage of the process. |
| Answer» D. Companies often pass the new product from department to department in each stage of the process. | |
| 58. |
All of the following are accurate descriptions of new-product development approaches used by companies in the commercialization phase of the process, except which one? |
| A. | New-product development teams in the simultaneous approach tend to stay with the new product from start to finish. |
| B. | In the simultaneous approach, top management gives the product development team general strategic direction but no clear-cut product idea or work plan. |
| C. | In order to get their new products to market more quickly, many companies are adopting a faster approach called sequential product development. |
| D. | The simultaneous team-based approach can be riskier and more costly than the slower, more orderly sequential approach. |
| Answer» C. In order to get their new products to market more quickly, many companies are adopting a faster approach called sequential product development. | |
| 59. |
All of the following are limitations of the simultaneous team-based approach to new-product development, except which one? |
| A. | Superfast product development can be riskier and more costly than the slower, more orderly sequential approach. |
| B. | This approach often creates increased organizational tension and confusion. |
| C. | The objective of this approach is to ensure that rushing a product to market doesn't adversely affect its quality. |
| D. | Top management gives the product development team a clear-cut product idea or work plan. |
| Answer» D. Top management gives the product development team a clear-cut product idea or work plan. | |
| 60. |
All of the following statements accurately reflect the requisites of new-product success, except which one? |
| A. | Thinking of a few good ideas, turning them into products, and finding customers for them. |
| B. | A systematic approach for finding new ways to create value for target consumers, from generating and screening new-product ideas to creating and rolling out want-satisfying products to customers. |
| C. | New-product success requires a total-company commitment. |
| D. | At firms known for their new-product success, their culture does not encourage, support, and reward innovation. |
| Answer» D. At firms known for their new-product success, their culture does not encourage, support, and reward innovation. | |
| 61. |
____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs mount. |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Product development |
| Answer» D. Product development | |
| 62. |
_____ is a period of slow sales growth as the product is introduced into the market. Profits are nonexistent in this stage because of the heavy expenses of product introduction. |
| A. | Growth |
| B. | Product development |
| C. | Maturity |
| D. | Introduction |
| Answer» D. Introduction | |
| 63. |
____ is a period of market acceptance and increasing profits. |
| A. | Product development |
| B. | Maturity |
| C. | Growth |
| D. | Introduction |
| Answer» C. Growth | |
| 64. |
_____ is the course of a product's sales and profits over its lifetime, involving five distinct stages: product development, introduction, growth, maturity, and decline. |
| A. | Product life cycle |
| B. | Maturity |
| C. | Growth |
| D. | Decline |
| Answer» A. Product life cycle | |
| 65. |
What does the term PLC stands for? |
| A. | Product life cycle |
| B. | Production life cycle |
| C. | Product long cycle |
| D. | Production long cycle |
| Answer» A. Product life cycle | |
| 66. |
Which of the following is stage of Product Life Cycle? |
| A. | Introduction Stage |
| B. | Growth stage |
| C. | Decline stage |
| D. | All of the above |
| Answer» D. All of the above | |
| 67. |
The purchase cost of product is included into cost of maintenance and is subtracted from discounted alvage value to calculate _____ |
| A. | Purchase cycle cost |
| B. | Cost of responsiveness |
| C. | Life cycle cost |
| D. | Assurance cost |
| Answer» C. Life cycle cost | |
| 68. |
Value for Value Engineering analysis purposes is defined as ________. |
| A. | Purchase value |
| B. | Saleable value |
| C. | Depreciated value |
| D. | Function/Cost |
| Answer» D. Function/Cost | |
| 69. |
Material Requirements Planning DOES NOT include _______. |
| A. | Material price |
| B. | Bill of material |
| C. | Inventory level |
| D. | Production schedule |
| Answer» A. Material price | |
| 70. |
In Total Productive Maintenance, Unplanned downtime Losses include; |
| A. | Equipment Breakdown |
| B. | Shift Changes |
| C. | Unplanned maintenance |
| D. | Options (A) & (C) |
| Answer» D. Options (A) & (C) | |
| 71. |
Productivity increases when __________. |
| A. | inputs increase while outputs remain the same |
| B. | inputs decrease while outputs remain the same |
| C. | outputs decrease while inputs remain the same |
| D. | inputs and outputs increase proportionately |
| Answer» B. inputs decrease while outputs remain the same | |
| 72. |
Which of these is correct with respect to a product developed or a service performed? |
| A. | Neither bad grade nor quality is acceptable |
| B. | Grade and quality is the same thing. |
| C. | Bad quality is acceptable, but bad grade is not. |
| D. | Bad grade is acceptable, but bad quality is not. |
| Answer» D. Bad grade is acceptable, but bad quality is not. | |
| 73. |
Value analysis examines the ________. |
| A. | Design of every component |
| B. | Method of manufacturing |
| C. | Material used |
| D. | All of the above |
| Answer» D. All of the above | |
| 74. |
Value analysis is normally applied to _____. |
| A. | New products |
| B. | Old products |
| C. | Future products |
| D. | Both (A) and (B) |
| Answer» B. Old products | |
| 75. |
Value can be defined as the combination of _______ which ensures the ultimate economy and satisfaction of the customer. |
| A. | Efficiency, quality, service and price |
| B. | Efficiency, quality, service and size |
| C. | Economy, quality, service and price |
| D. | Efficiency, material, service and price |
| Answer» A. Efficiency, quality, service and price | |
| 76. |
Value is the cost directly proportionate to ________. |
| A. | Price |
| B. | Function |
| C. | Product Material |
| D. | All of the above |
| Answer» B. Function | |
| 77. |
The price paid by the buyer is ________. |
| A. | Cost value |
| B. | Use value |
| C. | Esteem value |
| D. | Exchange value |
| Answer» B. Use value | |
| 78. |
The cost incurred by the manufacturer beyond use value is called |
| A. | Cost value |
| B. | Esteem value |
| C. | Exchange value |
| D. | None of the above |
| Answer» B. Esteem value | |
| 79. |
Value analysis is a ____ process |
| A. | Remedial |
| B. | Preventive |
| C. | Continuous |
| D. | None of the above |
| Answer» A. Remedial | |
| 80. |
Value analysis should be applied when the following symptom(s) is (are) present |
| A. | Rate of return on investment is reducing |
| B. | Reduction in sales of the product |
| C. | Firm is unable to meet delivery promises |
| D. | All of the above |
| Answer» D. All of the above | |
| 81. |
Who is named as Father of Value Analysis? |
| A. | Lawrence D. Miles |
| B. | George Terborgh |
| C. | Michael Jucius |
| D. | Edwin B. Flippo |
| Answer» A. Lawrence D. Miles | |
| 82. |
Important reason(s) for arising unnecessary costs are |
| A. | Poor design of product |
| B. | Too tight specifications |
| C. | Lack of standardization |
| D. | All of the above |
| Answer» D. All of the above | |
| 83. |
The costs those which neither contributes to function nor the appearance of the product is called |
| A. | Extra cost |
| B. | Unnecessary cost |
| C. | Esteem cost |
| D. | Exchange cost |
| Answer» B. Unnecessary cost | |
| 84. |
Customer –centered companies are skilled in _______ |
| A. | Market engineering |
| B. | Product engineering |
| C. | Both (a) and (b) |
| D. | None of the above |
| Answer» C. Both (a) and (b) | |
| 85. |
“The only value you will ever create is the value that comes from customers, the ones you have now and the once you will have in the future”, is said by ______. |
| A. | Philip Kotler |
| B. | Abraham Koshy |
| C. | Don Pappers and Martha Rogers |
| D. | None of the above |
| Answer» C. Don Pappers and Martha Rogers | |
| 86. |
In the modern customer-Organization chart the entity on the top are ______. |
| A. | Customers |
| B. | Top Management |
| C. | Frontline people |
| D. | None of the above |
| Answer» A. Customers | |
| 87. |
__________ is the gap between the prospective customer’s assessment of all the advantages and all the costs of an offering and the perceived options. |
| A. | Customers-perceived value |
| B. | Total customer benefit |
| C. | Total customer cost |
| D. | None of the above |
| Answer» A. Customers-perceived value | |
| 88. |
Total customer costs is made up of _______ |
| A. | Monetary cost and time cost |
| B. | Energy cost and psychological cost |
| C. | Both A and B. |
| D. | None of the above |
| Answer» C. Both A and B. | |
| 89. |
Managers conduct a _________to know the company’s weakness and strength a relative to those of various peers. |
| A. | Product value analysis |
| B. | Service value analysis |
| C. | Customer value analysis |
| D. | None of the above |
| Answer» C. Customer value analysis | |
| 90. |
A customer adds up all the functional, psychological and economic benefits from _____sources. |
| A. | Products, services, personnel and image |
| B. | Products and services |
| C. | Products and personnel |
| D. | Only personnel |
| Answer» A. Products, services, personnel and image | |
| 91. |
____________ is the apparent monetary value of the bundle of functional, psychological and economic advantages consumers expect from a given market offering because of the products, services, personnel and image involved. |
| A. | Customer-perceived value |
| B. | Total customer cost |
| C. | Total customer benefit |
| D. | None of the above |
| Answer» C. Total customer benefit | |
| 92. |
____________ is the perceived package of costs customers anticipate to incur in assessing, obtaining, utilizing and disposing of the given market offering, including time, monetary, energy and psychological costs. |
| A. | Customer-perceived value |
| B. | Total customer cost |
| C. | Total customer benefit |
| D. | None of the above |
| Answer» B. Total customer cost | |
| 93. |
The seller must evaluate__________ related with each peer company’s offer in order to know how their offer rates in the buyer’s mind. |
| A. | Total customer benefit |
| B. | Total customer cost |
| C. | Both A & B |
| D. | None of the above |
| Answer» C. Both A & B | |
| 94. |
_______is a person’s feelings of disappointment or pleasure that result from evaluating a product’s perceived performance to their expectations. |
| A. | Customer loyalty |
| B. | Customer satisfaction |
| C. | Customer value |
| D. | none of the above |
| Answer» B. Customer satisfaction | |
| 95. |
The link between the customer loyalty and customer satisfaction is _____ |
| A. | Proportional |
| B. | Non-proportional |
| C. | Unaffected |
| D. | None of the above |
| Answer» B. Non-proportional | |
| 96. |
What is the Use value of Pencil |
| A. | It contains Ink |
| B. | For smooth flow |
| C. | To Mark |
| D. | None of the above |
| Answer» B. For smooth flow | |
| 97. |
Which statement is correct? |
| A. | Value is inversely proportional to Cost |
| B. | Value is directly proportional to cost |
| C. | Value is inversely proportional to Function |
| D. | None of the above |
| Answer» A. Value is inversely proportional to Cost | |
| 98. |
Value engineering is also called ________. |
| A. | Value analysis |
| B. | Value Management |
| C. | Value Methodology |
| D. | All of the above |
| Answer» D. All of the above | |
| 99. |
What is the sell function of bed sheet ? |
| A. | For good appearance |
| B. | To avoid dust |
| C. | To cover mattress |
| D. | None of the above |
| Answer» A. For good appearance | |
| 100. |
The Economic value consists following |
| A. | Economic value |
| B. | Cost value |
| C. | Esteem |
| D. | All of the above |
| Answer» B. Cost value | |
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