Advertising and Sales Promotion solved MCQs
1 of 7
1. Which among the following is a Pull Strategy?
2. If a company gives false message to the customers, it is known as
3. The plan that show time, date and frequency of an advertisement is
4. Point of Purchase Ads are also known as
5. Which among the following is not a mechanical test?
6. Which of the following is more of personal medium of advertisement?
7. If a company wants to build a good “corporate image,” it will probablyuse whichofthe following marketing communications mix tools?
8. A is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels.
9. ________is a departments within a company that is responsible for producingsome or all of that company's marketing communication.
10. _________manage a company's brand and product line.
11. Who develop the verbal brand message?
12. Who controls the flow of work through the approval and production process?
13. Who oversee the logistics and cost of producing radio and tv commercials?
14. A special magazine advertising section in which ads are interpersed withrelated editorial material foussing on a single theme is known as
15. ________helps to improve the understanding of consumers and to identify themost appropriate audiences or clients marketing communication messages.
16. A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called
17. Institutional and ideas advertising are designed to create a favorable___________and acceptability.
18. ________ forms counsel companies about public opinion and has to managetheir relationship with various stakeholders
19. ___________firms offer graphic design services for all brands and for allmedia forms.
20. ___________ is a container and conveyor of information.
21. ________firms specialize in e-commerce and interactive media.
22. _________firm valuates marketing communication idea and tests theireffectiveness.
23. B2B is _________.
24. B2C is __________.
25. Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as
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