McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 101. |
Which among the following is not an essential of advertising appeal? |
| A. | It must be conceptually sound |
| B. | It must be interesting |
| C. | It must be economical |
| D. | It must be complete |
| Answer» C. It must be economical | |
| 102. |
The type of appeal which is related to a person‟s psychological and social needs for purchasing products and services? |
| A. | Rational appeal |
| B. | Emotional appeal |
| C. | Moral appeal |
| D. | Humour appeal |
| Answer» B. Emotional appeal | |
| 103. |
Aishwarya Rai Bachan endorsing L‟Oreal is an example of? |
| A. | Rational appeal |
| B. | Beauty appeal |
| C. | Sex appeal |
| D. | Emotional appeal |
| Answer» B. Beauty appeal | |
| 104. |
The content and context of a message contained in an advertisement is called? |
| A. | Ad copy |
| B. | Script |
| C. | Body |
| D. | Advertising appeal |
| Answer» A. Ad copy | |
| 105. |
An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is? |
| A. | Institutional copy |
| B. | straight selling copy |
| C. | Educational copy |
| D. | expository copy |
| Answer» A. Institutional copy | |
| 106. |
Searching and identifying potential buyers for a product is ___ |
| A. | Selling |
| B. | Prospecting |
| C. | Compelling |
| D. | Canvasing |
| Answer» B. Prospecting | |
| 107. |
If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called? |
| A. | descriptive copy |
| B. | educational copy |
| C. | straight selling copy |
| D. | expository copy |
| Answer» D. expository copy | |
| 108. |
An Ad copy that uses the endorsement of a satisfied customer? |
| A. | comparative copy |
| B. | reminder copy |
| C. | expository copy |
| D. | testimonial Ad copy |
| Answer» D. testimonial Ad copy | |
| 109. |
Which among the following is the right sequence of copywriting process? |
| A. | planning, research, organisation, writing, checking, proof reading, editing, revision |
| B. | research, planning, organisation, writing, checking, proof reading, editing, revision |
| C. | planning, research, organisation, writing, checking, editing, proof reading, revision |
| D. | research, planning, organisation, writing, checking, editing, proof reading, revision |
| Answer» A. planning, research, organisation, writing, checking, proof reading, editing, revision | |
| 110. |
Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» C. Only Statement 1 is correct | |
| 111. |
Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» A. Both statements are right | |
| 112. |
Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media) |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» B. Both statements are wrong | |
| 113. |
Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media) |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» C. Only Statement 1 is correct | |
| 114. |
Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» C. Only Statement 1 is correct | |
| 115. |
Which among the following is not a function of ad agency? |
| A. | Conduct market analysis |
| B. | Develop advertising plans |
| C. | Develop media strategy |
| D. | Collect feedback from target audience. |
| Answer» C. Develop media strategy | |
| 116. |
Which among the following is not an objective of advertising research? |
| A. | Improve the efficiency of an ad |
| B. | Develop advertising plans |
| C. | Evaluate impact of an ad |
| D. | To avoid wastage of money |
| Answer» B. Develop advertising plans | |
| 117. |
Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing. |
| A. | Both statements are right |
| B. | Both statements are wrong |
| C. | Only Statement 1 is correct |
| D. | Only statement 2 is correct |
| Answer» B. Both statements are wrong | |
| 118. |
Showing the product in a picture as being bigger than it actually is an example of |
| A. | Deception |
| B. | Subliminal Ads |
| C. | Obscene ads |
| D. | Challenging |
| Answer» A. Deception | |
| 119. |
_____ is a self-regulatory voluntary organization of the advertising industry |
| A. | Securities and Exchange Board of India |
| B. | Reserve Bank of India (RBI) |
| C. | Medical Council of India |
| D. | Advertising Standards Council of India (ASCI) |
| Answer» D. Advertising Standards Council of India (ASCI) | |
| 120. |
Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights |
| A. | Advertising clutter |
| B. | Corporate Social Responsibility |
| C. | Advertising revolution |
| D. | Mass advertising |
| Answer» B. Corporate Social Responsibility | |
| 121. |
Benetton „Unhate‟ ad campaign, featuring world leaders kissing is a case of ____ |
| A. | Subliminal ads |
| B. | Misleading |
| C. | Obscene |
| D. | Appealing |
| Answer» A. Subliminal ads | |
| 122. |
Axe body spray ads are examples of _____ |
| A. | Obscene advertisements |
| B. | Deception |
| C. | Subliminal |
| D. | Rational appeal |
| Answer» A. Obscene advertisements | |
| 123. |
The large volume of advertising in a society is known as ____ |
| A. | Advertising clutter |
| B. | Deception |
| C. | Mass advertising |
| D. | Large scale advertising |
| Answer» A. Advertising clutter | |
| 124. |
It is criticized that advertising causes people to give too much importance to _______ |
| A. | Fashion |
| B. | Material goods |
| C. | Cost of product |
| D. | Standard of living |
| Answer» B. Material goods | |
| 125. |
Advertising is an important source of revenue to ____ |
| A. | Advertisers |
| B. | Public |
| C. | Media |
| D. | Government |
| Answer» C. Media | |
| 126. |
Advertisement aims at _________ |
| A. | Product selling |
| B. | Marketing |
| C. | Customer relations |
| D. | Mass communication |
| Answer» D. Mass communication | |
| 127. |
__________ is directed towards consumers and traders with the intention to increase immediate or short term sales. |
| A. | Advertising |
| B. | Direct selling |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» C. Sales Promotion | |
| 128. |
The basic objective of push strategy is to encourage the ___________ |
| A. | Consumer |
| B. | middlemen |
| C. | Producer |
| D. | Public |
| Answer» B. middlemen | |
| 129. |
A pull sales promotion strategy concentrates on the __________ |
| A. | Consumer |
| B. | middlemen |
| C. | Producer |
| D. | Sales force |
| Answer» A. Consumer | |
| 130. |
The sales promotion strategy which concentrates on the middlemen and consumers is known as______________ |
| A. | Pull Strategy |
| B. | Combination strategy |
| C. | Sale force Strategy |
| D. | Push Strategy |
| Answer» B. Combination strategy | |
| 131. |
Couponing is an example of________________ |
| A. | Consumer promotion Techniques |
| B. | Trader Promotion Techniques |
| C. | Sales Force Promotion Technique |
| D. | Dealer Promotion Technique |
| Answer» A. Consumer promotion Techniques | |
| 132. |
The reduction in the price of a product for a short span of time is known as___________ |
| A. | Rebate |
| B. | Free Offer |
| C. | Price off offer |
| D. | Trade offer |
| Answer» C. Price off offer | |
| 133. |
______ is a non-paid form of promotion |
| A. | Advertising |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» D. Publicity | |
| 134. |
________ is the oral communication with potential buyers of a product with the intention of making a sale. |
| A. | Personal Selling |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» A. Personal Selling | |
| 135. |
__________ is the sum total of values, assets and liabilities generated by a branded product over a period of time. |
| A. | Brand loyalty |
| B. | Brand association |
| C. | Brand Equity |
| D. | Brand awareness |
| Answer» C. Brand Equity | |
| 136. |
____________ is a measure of attachment that a consumer has to a brand. |
| A. | Brand loyalty |
| B. | Brand association |
| C. | Brand Equity |
| D. | Brand awareness |
| Answer» A. Brand loyalty | |
| 137. |
Communication activities which provide incentives to consumer is known as_________ |
| A. | Advertising |
| B. | Direct Marketing |
| C. | Sales Promotion |
| D. | Publicity |
| Answer» C. Sales Promotion | |
| 138. |
Merchandise allowance is a __________ technique. |
| A. | Consumer promotion Techniques |
| B. | Trader Promotion Techniques |
| C. | Sales Force Promotion Technique |
| D. | Pull Promotion Technique |
| Answer» B. Trader Promotion Techniques | |
| 139. |
The additional amount of money consumers are willing to pay for a brand is known as ___ |
| A. | Brand loyalty |
| B. | Brand association |
| C. | Brand Equity |
| D. | Brand awareness |
| Answer» C. Brand Equity | |
| 140. |
Sales persons who want for the sales to come to them is known as |
| A. | Transactional |
| B. | Closers |
| C. | Relational |
| D. | Consultants |
| Answer» A. Transactional | |
| 141. |
The process which consists of six stages; prospecting, preapproach, approach, presentation, close, and follow-up is called the: |
| A. | Product Marketing Process |
| B. | Direct Marketing process |
| C. | Personal selling process |
| D. | Purchase decision process |
| Answer» C. Personal selling process | |
| 142. |
Excuses for NOT making a purchase commitment or decision are called |
| A. | Constraints |
| B. | Interventions |
| C. | Troubles |
| D. | Objections |
| Answer» D. Objections | |
| 143. |
The final stage in the personal sales process is the stage |
| A. | Follow-up |
| B. | Assumptive close |
| C. | Trial Close |
| D. | Presentation |
| Answer» A. Follow-up | |
| 144. |
AIDA stands for Awareness, ______, Desire and _____. |
| A. | Interest; Action |
| B. | Idea; Approach |
| C. | Intensity; Appeal |
| D. | Involvement; Appeal |
| Answer» A. Interest; Action | |
| 145. |
A consumer contest is an example of _____. |
| A. | Personal Selling |
| B. | Sales Promotion |
| C. | Advertisement |
| D. | Indirect Selling |
| Answer» B. Sales Promotion | |
| 146. |
Avon, Amway, and Tupperware use which of the following forms of channel distribution? |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | forward channel |
| D. | fashion channel |
| Answer» A. direct marketing channel | |
| 147. |
Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | horizontal channel |
| D. | synthetic channel |
| Answer» B. indirect marketing channel | |
| 148. |
The benefits of marketing channels are……….. |
| A. | Cost saving |
| B. | Time saving |
| C. | Financial support given |
| D. | All of above |
| Answer» D. All of above | |
| 149. |
________________ is a marketing channel that has no intermediary levels. |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | forward channel |
| D. | hybrid channel |
| Answer» A. direct marketing channel | |
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