McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 51. |
Which of the following is not a promotion mix? |
| A. | Sales promotion. |
| B. | Personal selling. |
| C. | Forecasting. |
| D. | Advertising |
| Answer» C. Forecasting. | |
| 52. |
Two main components of sales promotion are ______. |
| A. | Trade promotion and consumer promotion. |
| B. | marketing promotion and sales promotion. |
| C. | Consumer promotion and marketing promotion. |
| D. | none. |
| Answer» C. Consumer promotion and marketing promotion. | |
| 53. |
Marketing and selling are _____. |
| A. | Same. |
| B. | Different. |
| C. | Almost same |
| D. | Fully varies. |
| Answer» B. Different. | |
| 54. |
_____is not a part of the external marketing environment. |
| A. | Political. |
| B. | Legal. |
| C. | Product. |
| D. | Socio cultural. |
| Answer» C. Product. | |
| 55. |
The middlemen who do not take any title to goods |
| A. | Retailer. |
| B. | Wholesaler. |
| C. | Agent. |
| D. | Commission houses. |
| Answer» C. Agent. | |
| 56. |
____ are the basic human requirements |
| A. | Needs. |
| B. | Wants. |
| C. | Luxuries. |
| D. | Offerings. |
| Answer» A. Needs. | |
| 57. |
The direct channel has the limitation of _____. |
| A. | Market exploitation. |
| B. | Communication. |
| C. | Control. |
| D. | Cost . |
| Answer» D. Cost . | |
| 58. |
Promotion mix includes Sales Promotion, Personal Selling, Advertising and |
| A. | Marketing |
| B. | Sales |
| C. | Publicity |
| D. | None of these |
| Answer» C. Publicity | |
| 59. |
Copy testing is also known as |
| A. | Pre Testing |
| B. | Copy writing |
| C. | concurrent testing |
| D. | Preview |
| Answer» A. Pre Testing | |
| 60. |
Consumer promotion, trade promotion and ____ are the three forms of sales promotion |
| A. | Media Promotion |
| B. | Sales Force Promotion |
| C. | Core Promotion |
| D. | Media Mix |
| Answer» B. Sales Force Promotion | |
| 61. |
______ media can give 24 hour exposure to the public eye. |
| A. | Television |
| B. | |
| C. | Internet |
| D. | Flex Board |
| Answer» D. Flex Board | |
| 62. |
It is popularly known as free form of promotion |
| A. | Advertisement |
| B. | Publicity |
| C. | Personal Selling |
| D. | Marketing |
| Answer» B. Publicity | |
| 63. |
Which among the following is an example of Trade promotion? |
| A. | Coupons |
| B. | Samples |
| C. | Push Money |
| D. | None of these |
| Answer» C. Push Money | |
| 64. |
Which among the following is a Pull Strategy? |
| A. | Trade promotion |
| B. | Consumer Promotion |
| C. | Sales Force Promotion |
| D. | None of these |
| Answer» B. Consumer Promotion | |
| 65. |
If a company gives false message to the customers, it is known as |
| A. | Obscene ads |
| B. | Subliminal ads |
| C. | Deception |
| D. | None of these |
| Answer» C. Deception | |
| 66. |
The strategy that encourages dealers and distributors to sell a product is known as |
| A. | Push |
| B. | Pull |
| C. | Combination |
| D. | Marketing |
| Answer» A. Push | |
| 67. |
Creating image of product in the minds of target group is called |
| A. | Marketing |
| B. | positioning |
| C. | Branding |
| D. | Popularizing |
| Answer» B. positioning | |
| 68. |
The process of purchasing space in a media is |
| A. | Media Spacing |
| B. | Media Scheduling |
| C. | Media Purchasing |
| D. | Media Buying |
| Answer» D. Media Buying | |
| 69. |
The plan that show time, date and frequency of an advertisement is |
| A. | Media Plan |
| B. | Media Schedule |
| C. | Media Time |
| D. | Media Space |
| Answer» B. Media Schedule | |
| 70. |
Series of advertisement messages that share a single idea or theme is |
| A. | Advertisement Campaign |
| B. | Advertisement Group |
| C. | Advertisement Cluster |
| D. | Advertisement Series |
| Answer» A. Advertisement Campaign | |
| 71. |
Point of Purchase Ads are also known as |
| A. | In-Store Advertising |
| B. | Built-in Advertising |
| C. | Green Advertising |
| D. | Stock Advertising |
| Answer» A. In-Store Advertising | |
| 72. |
The specific carrier within a medium is called |
| A. | Media Carrier |
| B. | Media Bus |
| C. | Media Van |
| D. | Media Vehicle |
| Answer» D. Media Vehicle | |
| 73. |
A series of actions that media planners take to attain the media objectives |
| A. | Media Function |
| B. | Media Strategy |
| C. | Media Policy |
| D. | Media Option |
| Answer» B. Media Strategy | |
| 74. |
The combination of media used for advertising in a target market is |
| A. | Media Mix |
| B. | Market-Media Match |
| C. | Media Advertising |
| D. | Media Option |
| Answer» A. Media Mix | |
| 75. |
Selection of most appropriate cost-effective medium in advertisement is |
| A. | Media Buying |
| B. | Media Scheduling |
| C. | Media Purchasing |
| D. | Media Selection |
| Answer» D. Media Selection | |
| 76. |
Direct mail advertising sends messages through |
| A. | Audio |
| B. | Video |
| C. | |
| D. | None of these |
| Answer» C. Mail | |
| 77. |
Which of the following is more of personal medium of advertisement? |
| A. | Internet Advertisement |
| B. | Broadcast Media |
| C. | Direct Mail Advertising |
| D. | Print Media |
| Answer» C. Direct Mail Advertising | |
| 78. |
Independent organization of creative people for advertisement and promotional tools are called |
| A. | Advertisement Makers |
| B. | Advertisement Creators |
| C. | Advertisement Developers |
| D. | Advertisement Agency |
| Answer» D. Advertisement Agency | |
| 79. |
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» D. sales promotion | |
| 80. |
If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» B. public relations | |
| 81. |
_____ is direct communications with carefully targeted individual consumers to obtain an immediate response. |
| A. | Personal selling |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» C. Direct marketing | |
| 82. |
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» A. advertising | |
| 83. |
The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» D. sales promotion | |
| 84. |
A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» A. push strategy | |
| 85. |
Which of the following strategies is usually followed by B2C companies with respect to promotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» B. Pull strategy | |
| 86. |
Which of the following strategies is usually followed by B2B companies with respect to promotion strategy? |
| A. | Push strategy |
| B. | Pull strategy |
| C. | Blocking strategy |
| D. | Integrated strategy |
| Answer» A. Push strategy | |
| 87. |
Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT: |
| A. | Setting advertising objectives. |
| B. | Conducting advertising culture audit |
| C. | Setting the advertising budget. |
| D. | Developing advertising strategy. |
| Answer» B. Conducting advertising culture audit | |
| 88. |
The first step in developing an advertising program should be to: |
| A. | Set advertising objectives. |
| B. | Set the advertising budget. |
| C. | Evaluate advertising campaigns. |
| D. | Develop advertising strategy. |
| Answer» A. Set advertising objectives. | |
| 89. |
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an: |
| A. | Advertising campaign. |
| B. | Advertising objective. |
| C. | Advertising criterion. |
| D. | Advertising evaluation. |
| Answer» B. Advertising objective. | |
| 90. |
Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose? |
| A. | to inform |
| B. | to persuade |
| C. | to remind |
| D. | to make profits |
| Answer» D. to make profits | |
| 91. |
__________ is used heavily when introducing a new product category. |
| A. | Persuasive advertising |
| B. | Inferential advertising |
| C. | Reminder advertising |
| D. | Informative advertising |
| Answer» D. Informative advertising | |
| 92. |
Keeping consumers thinking about the product is the objective for which type of advertising? |
| A. | Informative advertising. |
| B. | Psychological advertising. |
| C. | Reminder advertising. |
| D. | Persuasive advertising. |
| Answer» C. Reminder advertising. | |
| 93. |
Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods? |
| A. | Affordable method |
| B. | percentage-of-sales method |
| C. | competitive-parity method |
| D. | objective-end-task method |
| Answer» A. Affordable method | |
| 94. |
Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods? |
| A. | Affordable method |
| B. | Percentage-of-Sales method |
| C. | competitive-parity method |
| D. | Objective-end-task method |
| Answer» C. competitive-parity method | |
| 95. |
_____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» A. advertisement media | |
| 96. |
_____ is a plan of presenting the message in a more specific and compact form within the advertising space available to the target consumers |
| A. | advertisement media |
| B. | advertisement copy |
| C. | advertising layout |
| D. | teaser advertisements |
| Answer» C. advertising layout | |
| 97. |
All of the following methods are used for evaluating advertising effectiveness EXCEPT: |
| A. | Pre- test |
| B. | Post- test |
| C. | Concurrent test |
| D. | Marginal test |
| Answer» D. Marginal test | |
| 98. |
All of the following methods are considered to be concurrent testing methods EXCEPT: |
| A. | consumer diaries |
| B. | co-incidental surveys |
| C. | readability studies |
| D. | electronic devices |
| Answer» C. readability studies | |
| 99. |
The central theme of an advertisement that motivates the consumer to make a purchase decision is? |
| A. | Advertising appeal |
| B. | Advertisement script |
| C. | Slogan |
| D. | Headline |
| Answer» A. Advertising appeal | |
| 100. |
The aggregate of all the factors which arouse the needs of customers and guide them in final selection is called? |
| A. | Advertising appeal |
| B. | Advertising media |
| C. | Advertisement |
| D. | Buying motive |
| Answer» D. Buying motive | |
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