McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 201. |
The notion of _________________________ reflects the human desire for balance, order, and consistency between beliefs and behaviors. |
| A. | Social Equilibrium |
| B. | Pro-Innovation Bias |
| C. | Neighborhood Effect |
| D. | Psychological Equilibrium |
| Answer» D. Psychological Equilibrium | |
| 202. |
By ______________________ we mean we mean that the consumer stops purchasing or using the product. |
| A. | Bandwagon Effects |
| B. | Consumption Paradigms |
| C. | Multi-Step Media Flow |
| D. | Discontinuance |
| Answer» D. Discontinuance | |
| 203. |
In 'stages of adoption process', stage in which customer considers whether to try product or not to is classified as |
| A. | Awareness Stage |
| B. | Interest Stage |
| C. | Evaluation And Trial Stage |
| D. | Adoption |
| Answer» C. Evaluation And Trial Stage | |
| 204. |
stages in adoption process' involves |
| A. | Awareness |
| B. | Interest |
| C. | Evaluation And Trial |
| D. | All Of Above |
| Answer» D. All Of Above | |
| 205. |
According to brand personality traits, 'excitement' is concluded as brand being |
| A. | Outdoorsy And Tough |
| B. | Daring And Imaginative |
| C. | Cheerful And Wholesome |
| D. | Charming And Upper Class |
| Answer» B. Daring And Imaginative | |
| 206. |
Highly involved consumer buying behavior while perceiving significant differences between brands is called |
| A. | Complex Buoying Behavior |
| B. | Variety Seeking Buying Behavior |
| C. | Dissonance Reducing Buying Behavior |
| D. | Habitual Buying Behavior |
| Answer» A. Complex Buoying Behavior | |
| 207. |
Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called |
| A. | Leading Marketing |
| B. | Buzz Marketing |
| C. | Online Marketing |
| D. | None Of Above |
| Answer» B. Buzz Marketing | |
| 208. |
If customer 's expectations and products performance matches, customer is |
| A. | Satisfied |
| B. | Dissatisfied |
| C. | Delighted |
| D. | None Of Above |
| Answer» A. Satisfied | |
| 209. |
In buyer decision process, stage in which purchase intention is transformed in to purchase decision is called |
| A. | Need Recognition |
| B. | Information Search |
| C. | Purchase Decision |
| D. | Both B And C |
| Answer» C. Purchase Decision | |
| 210. |
'Maslow's hierarchy of needs' includes |
| A. | Physiological Needs |
| B. | Self Actualization Needs |
| C. | Esteem Needs |
| D. | All Of Above |
| Answer» D. All Of Above | |
| 211. |
Tendency of difficult understanding related to use of market offering is called |
| A. | Relative Advantage |
| B. | Complexity |
| C. | Communicability |
| D. | Compatibility |
| Answer» B. Complexity | |
| 212. |
Adopter group who is suspicious of change is classified as |
| A. | Late Majority |
| B. | Early Majority |
| C. | Laggard |
| D. | Early Adopter |
| Answer» C. Laggard | |
| 213. |
Which of these is considered to be a better indicator of likely buyer behaviour? |
| A. | Personality |
| B. | Attitude |
| C. | Intention To Act |
| D. | none of the above |
| Answer» C. Intention To Act | |
| 214. |
Which of these is not a method of changing attitudes? |
| A. | Change The Priority Of Attributes |
| B. | Change The Media |
| C. | Introduce A New Attribute |
| D. | Change Brand Associations |
| Answer» B. Change The Media | |
| 215. |
How many stages are there in the general purchase decision process? |
| A. | Seven |
| B. | Three |
| C. | Nine |
| D. | Five |
| Answer» D. Five | |
| 216. |
In a marketing context, the term ‘evoked set’ means: |
| A. | A Small Group Of Preferred Brands |
| B. | Memories Of Past Purchases |
| C. | Special Purchases |
| D. | All Purchase Decisions |
| Answer» A. A Small Group Of Preferred Brands | |
| 217. |
Hedonic consumption is about: |
| A. | Hair Care Products |
| B. | Emotional Impact Of Purchases |
| C. | Fantastic Images |
| D. | Hysterical Imagery |
| Answer» B. Emotional Impact Of Purchases | |
| 218. |
Which one of the following does NOT reflect the correct use of the term ‘tribe’ when used to describe communities characterized by people who share: |
| A. | Lifestyles |
| B. | Fantasies |
| C. | Experiences |
| D. | Emotions |
| Answer» B. Fantasies | |
| 219. |
Behavioural economics is a rejection of which classical theory? |
| A. | Economics |
| B. | Psychology |
| C. | Consumption |
| D. | Sociology |
| Answer» C. Consumption | |
| 220. |
In order to change existing behaviours, people need to be presented with a choice that makes decision making feel: |
| A. | Effortless |
| B. | Spontaneous |
| C. | Involving |
| D. | Considered |
| Answer» D. Considered | |
| 221. |
The ultimate goal of marketing is to: |
| A. | Facilitate Consumer Experimentation |
| B. | Satisfy Consumer Needs For Information |
| C. | Raise Consumer Awareness |
| D. | Ensure Long-Run Consumer Behaviour |
| Answer» D. Ensure Long-Run Consumer Behaviour | |
| 222. |
Long-run consumer behaviour in the context of both low and high involvement decision making is positively influenced by: |
| A. | Image |
| B. | Quality |
| C. | Price |
| D. | Information |
| Answer» B. Quality | |
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