McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Master of Business Administration (MBA) .
Chapters
| 51. |
In business buying process, the group who has formal authority of supplier selection is classified as |
| A. | user |
| B. | influencer |
| C. | decider and gatekeeper |
| D. | buyer |
| Answer» D. buyer | |
| 52. |
The stage in buying behavior which follows the reviews of supplier proposals by business buyer is |
| A. | supplier selection |
| B. | proposal solicitation |
| C. | supplier search |
| D. | order-routine specification’ |
| Answer» A. supplier selection | |
| 53. |
The demand which is affected by price changes in short term is |
| A. | elastic demand |
| B. | inelastic demand |
| C. | realistic demand |
| D. | unrealistic demand |
| Answer» A. elastic demand | |
| 54. |
Maslow's hierarchy of needs, food, water, sleep, and to an extent, sex, are considered _____ motives. |
| A. | Safety |
| B. | self-actualization |
| C. | Physiological |
| D. | Belongingness |
| Answer» C. Physiological | |
| 55. |
Maslow’s hierarchy of needs includes all EXCEPT which of the following? |
| A. | Cognition |
| B. | physiological |
| C. | safety |
| D. | Belongingness |
| Answer» A. Cognition | |
| 56. |
Kelly is hungry, and this inner force is making him search for the type of food he wants to eat. He decides that an Arby's roast beef sandwich will satisfy his hunger. This inner force that is compelling him to search for food is known as a(n) _____. |
| A. | Motive |
| B. | personality trait |
| C. | emotion |
| D. | perception |
| Answer» C. emotion | |
| 57. |
The rational element of motivation is called: |
| A. | A goal |
| B. | An incentive |
| C. | A drive |
| D. | None of the above |
| Answer» A. A goal | |
| 58. |
A motive which operates below the conscious level is called: |
| A. | A conscious motive |
| B. | A dormant motive |
| C. | An emotional motive |
| D. | None of the above |
| Answer» B. A dormant motive | |
| 59. |
Rules for purchasing are called: |
| A. | Risk reducers |
| B. | Heuristics |
| C. | Purchase regulations |
| D. | None of the above |
| Answer» B. Heuristics | |
| 60. |
According to Freud, which of the following is our conscious self? |
| A. | The id |
| B. | The superego |
| C. | The ego |
| D. | None of the above |
| Answer» C. The ego | |
| 61. |
When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called: |
| A. | Generalization |
| B. | Extinction |
| C. | Discrimination |
| D. | None of the above |
| Answer» A. Generalization | |
| 62. |
An external trigger that encourages learning is called: |
| A. | A response |
| B. | A cue |
| C. | Reinforcement |
| D. | None of the above |
| Answer» B. A cue | |
| 63. |
The emotional component of attitude is called: |
| A. | Cognition |
| B. | Conation |
| C. | Affect |
| D. | None of the above |
| Answer» C. Affect | |
| 64. |
The effect whereby someone holding two conflicting attitudes at once feels discomfort is called: |
| A. | Attitude disconfirmation |
| B. | Affective re-adjustment |
| C. | Cognitive dissonance |
| D. | None of the above |
| Answer» B. Affective re-adjustment | |
| 65. |
Intelligent interruption in communication is called: |
| A. | Noise |
| B. | Interference |
| C. | Encoding |
| D. | None of the above |
| Answer» B. Interference | |
| 66. |
What does VALS stand for? |
| A. | Value Added Living Systems |
| B. | Values and Life Styles |
| C. | Variable Living Styles |
| D. | None of the above |
| Answer» B. Values and Life Styles | |
| 67. |
Which of the following statements is true about the goal theory of motivation? |
| A. | People with easier goals will perform better than people with difficult goals. |
| B. | A person's level of commitment to a goal will not regulate the level of effort expended. |
| C. | Research has shown that there is little support for the goal theory and its effects on motivation with regard to the relationship between goal-setting and performance. |
| D. | People with difficult goals will perform better than people with easier goals. |
| Answer» D. People with difficult goals will perform better than people with easier goals. | |
| 68. |
People will forget much that they learn. They tend to retain information that supports their attitudes and beliefs. This is called _____. |
| A. | Selective retention |
| B. | Selective distortion |
| C. | Selective attitude |
| D. | Selective attention |
| Answer» A. Selective retention | |
| 69. |
A person's _______________ comprises internal factors, such as ability, intelligence and personality, and will determine how an individual responds to certain stimuli. |
| A. | Sensory limit |
| B. | Cognitive set |
| C. | Perceptual set |
| D. | Psychological threshold |
| Answer» C. Perceptual set | |
| 70. |
Which of the following will influence an individual's perceptions? |
| A. | Previous experiences. |
| B. | Individual needs. |
| C. | Sensory limitations. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 71. |
Which two of the following are terms used by Cook to describe the two kinds of information used in a social encounter? |
| A. | Secondary information. |
| B. | Impressionistic information. |
| C. | Static information. |
| D. | Primary information. |
| Answer» B. Impressionistic information. | |
| 72. |
Which of the following are employees with an internal locus of control orientation more likely to display than employees with an external control orientation? |
| A. | An increased probability of gaining managerial positions. |
| B. | Greater satisfaction with their jobs. |
| C. | Greater satisfaction with participatory management. |
| D. | All of the above. |
| Answer» D. All of the above. | |
| 73. |
Which factors are used to interpret a person's task performance? |
| A. | Internal attributive control. |
| B. | Unstable factors. |
| C. | Stable factors. |
| D. | Internal attributions. |
| Answer» D. Internal attributions. | |
| 74. |
Which of the following is true? |
| A. | Self-concept is instinctive |
| B. | Self-concept is learned |
| C. | Self-concept is imposed on us by our parents. |
| D. | None of the above |
| Answer» A. Self-concept is instinctive | |
| 75. |
Ourselves as others see us is called: |
| A. | The real self |
| B. | The ideal self |
| C. | The looking-glass self |
| D. | None of the above |
| Answer» B. The ideal self | |
| 76. |
The subjective self, as we see ourselves, is called: |
| A. | The real self |
| B. | The ideal self |
| C. | The looking-glass self |
| D. | None of the above |
| Answer» B. The ideal self | |
| 77. |
The way we think other people see us is called: |
| A. | The real self. |
| B. | The looking-glass self |
| C. | The ideal self |
| D. | None of the above |
| Answer» C. The ideal self | |
| 78. |
The process of monitoring our behavior to conform with feedback from others is called: |
| A. | Self-expression |
| B. | Self-monitoring |
| C. | Self-behaving |
| D. | None of the above |
| Answer» D. None of the above | |
| 79. |
Which of the following is true? |
| A. | Low self-monitors worry about what other people think of them |
| B. | High self-monitors believe themselves to be apart from the rest of humanity. |
| C. | Low self-monitors behave according to some inner drive. |
| D. | None of the above |
| Answer» A. Low self-monitors worry about what other people think of them | |
| 80. |
Ducking when a stone is thrown at you is an example of: |
| A. | Species response tendencies |
| B. | Maturation |
| C. | Learning |
| D. | None of the above |
| Answer» C. Learning | |
| 81. |
The tendency for elderly people to move more slowly is an example of: |
| A. | Species response tendencies |
| B. | Maturation |
| C. | Learning |
| D. | None of the above |
| Answer» D. None of the above | |
| 82. |
In Pavlov’s experiments, the meat powder acted as: |
| A. | An unconditioned response |
| B. | An unconditioned stimulus |
| C. | A conditioned stimulus |
| D. | None of the above |
| Answer» B. An unconditioned stimulus | |
| 83. |
In Pavlov’s experiment, the bell acted as: |
| A. | An unconditioned response |
| B. | An unconditioned stimulus |
| C. | A conditioned stimulus |
| D. | None of the above |
| Answer» A. An unconditioned response | |
| 84. |
If the conditioned stimulus comes before the unconditioned stimulus, this is called: |
| A. | Forward conditioning |
| B. | Backward conditioning |
| C. | Simultaneous conditioning |
| D. | None of the above |
| Answer» B. Backward conditioning | |
| 85. |
If the unconditioned stimulus comes before the conditioned stimulus, this is called: |
| A. | Forward conditioning |
| B. | Backward conditioning |
| C. | Simultaneous conditioning |
| D. | None of the above |
| Answer» C. Simultaneous conditioning | |
| 86. |
Which works best in advertising? |
| A. | Forward conditioning |
| B. | Backward conditioning |
| C. | Simultaneous conditioning |
| D. | None of the above |
| Answer» B. Backward conditioning | |
| 87. |
What is the correct term for a situation where a stimulus no longer evokes the conditioned response? |
| A. | Generalisation. |
| B. | Discrimination |
| C. | Extinction |
| D. | None of the above |
| Answer» C. Extinction | |
| 88. |
When a stimulus that is close to the conditioned stimulus evokes the conditioned response, this is called: |
| A. | Generalisation. |
| B. | Discrimination |
| C. | Extinction |
| D. | None of the above |
| Answer» C. Extinction | |
| 89. |
All of the following factors would be listed as social factors that influence consumer behaviour EXCEPT: |
| A. | Roles and status |
| B. | Family. |
| C. | Occupation. |
| D. | Reference groups. |
| Answer» C. Occupation. | |
| 90. |
Which of the following would correctly be labelled as a cultural factor that would influence consumer behaviour? |
| A. | Social class. |
| B. | Reference groups. |
| C. | Lifestyle. |
| D. | Family. |
| Answer» A. Social class. | |
| 91. |
Which of the following would be the BEST description of the major AIO dimensions that describe a person's pattern of living? |
| A. | Attitudes, Interests, and Opinions. |
| B. | Activities, Interests, and Opinions. |
| C. | Activities, Innovation, and Occasions. |
| D. | Attitudes, Income, and Observations. |
| Answer» B. Activities, Interests, and Opinions. | |
| 92. |
"We are what we have" would be associated with which of the following concepts? |
| A. | Attitudes. |
| B. | Beliefs. |
| C. | A person's self-concept. |
| D. | Personality. |
| Answer» C. A person's self-concept. | |
| 93. |
Another term for a motive (especially after it has become activated or directed) is a: |
| A. | Need. |
| B. | Action. |
| C. | Drive. |
| D. | Cue. |
| Answer» C. Drive. | |
| 94. |
Basic needs such as hunger and thirst are called: |
| A. | Safety needs. |
| B. | Psychological needs. |
| C. | Social needs. |
| D. | Physiological needs. |
| Answer» D. Physiological needs. | |
| 95. |
_____________ describes changes in an individual's behaviour arising from experience. |
| A. | Learning. |
| B. | A cue. |
| C. | Motivation. |
| D. | Stimulus object. |
| Answer» A. Learning. | |
| 96. |
Which step of the buyer decision process immediately precedes the purchase decision? |
| A. | Need recognition. |
| B. | Information search. |
| C. | Post purchase behaviour. |
| D. | Evaluation of alternatives. |
| Answer» D. Evaluation of alternatives. | |
| 97. |
If a consumer has discomfort caused by post purchase conflict, the consumer is experiencing: |
| A. | Subliminal persuasion. |
| B. | Cognitive dissonance. |
| C. | Stimulus ambiguity. |
| D. | Confirmation. |
| Answer» B. Cognitive dissonance. | |
| 98. |
The stage in the adoption process where the consumer considers whether trying the new product makes sense is called: |
| A. | Adoption. |
| B. | Evaluation. |
| C. | Interest. |
| D. | Trial. |
| Answer» B. Evaluation. | |
| 99. |
Ads affecting consumers subconscious minds are classified as |
| A. | Online Advertising |
| B. | Subliminal Advertising |
| C. | Luminal Advertising |
| D. | Both B And C |
| Answer» B. Subliminal Advertising | |
| 100. |
Tendency to which experiences of potential customers fits with innovation is called |
| A. | Relative Advantage |
| B. | Divisibility |
| C. | Communicability |
| D. | Compatibility |
| Answer» D. Compatibility | |
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