McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 501. |
______________ is not a function of wholesaler |
| A. | Warehousing |
| B. | Transporting |
| C. | Risk bearing |
| D. | None of these |
| Answer» D. None of these | |
| 502. |
_____________are retail stores owned by a group of consumers themselves |
| A. | Super Bazar |
| B. | Shopping mall |
| C. | Consumer co-operative store |
| D. | None of these |
| Answer» C. Consumer co-operative store | |
| 503. |
_____________means moving of finished goods from one end of a producer to consumer. |
| A. | Exchange of goods |
| B. | Transfer of goods |
| C. | Physical distribution |
| D. | None of these |
| Answer» C. Physical distribution | |
| 504. |
______________ are the retailers who have no fixed place of business. |
| A. | Large scale retailers |
| B. | Itinerant retailers |
| C. | Small scale retailers |
| D. | None of these |
| Answer» B. Itinerant retailers | |
| 505. |
In a small market, ______________ is better. |
| A. | Three level channel |
| B. | Two level channel |
| C. | Direct marketing |
| D. | All of these |
| Answer» C. Direct marketing | |
| 506. |
Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution. |
| A. | Syndicated |
| B. | selective |
| C. | exclusive |
| D. | intensive |
| Answer» A. Syndicated | |
| 507. |
______________ factor is not considered as an important one while selecting channel of distribution |
| A. | Product |
| B. | Market factor |
| C. | Colour |
| D. | None of these |
| Answer» C. Colour | |
| 508. |
______________ are generally food stores that are much smaller in size than supermarkets. |
| A. | Convenient store |
| B. | Discount store |
| C. | Specialty store |
| D. | None of these |
| Answer» A. Convenient store | |
| 509. |
______________ are those who obtain title to goods with a view to selling them at profit |
| A. | Merchant middlemen |
| B. | Agent middle men |
| C. | Facilitators |
| D. | All of these |
| Answer» A. Merchant middlemen | |
| 510. |
The retailer sells goods in ______________ |
| A. | Huge quantity |
| B. | Small quantity |
| C. | Not sufficient |
| D. | None of these |
| Answer» B. Small quantity | |
| 511. |
______________ marketing uses telecommunication devices to reach prospective customers |
| A. | Direct marketing |
| B. | Telemarketing |
| C. | Catalogue marketing |
| D. | All of these |
| Answer» B. Telemarketing | |
| 512. |
______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer. |
| A. | Channel of distribution |
| B. | Direct marketing |
| C. | Intensive distribution |
| D. | None of these |
| Answer» A. Channel of distribution | |
| 513. |
Marketers can enhance the consumers' ability to access knowledge structures by ________________ |
| A. | using loud music |
| B. | using colorful ads |
| C. | employing verbal framing |
| D. | repeating brand information |
| Answer» D. repeating brand information | |
| 514. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ______________________ |
| A. | Sponsorship |
| B. | Advertising |
| C. | personal selling |
| D. | sales promotion |
| Answer» D. sales promotion | |
| 515. |
A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need |
| A. | Functional |
| B. | Symbolic |
| C. | Biological |
| D. | Utilitarian |
| Answer» A. Functional | |
| 516. |
Which of the following is NOT a requirement for setting advertising objectives? |
| A. | Objectives must be stated in terms of profits. |
| B. | Objectives must be realistic. |
| C. | Objectives must be internally consistent. |
| D. | Objectives must be clear and in writing. |
| Answer» B. Objectives must be realistic. | |
| 517. |
The series of steps that must be followed by salespersons is classified as: |
| A. | Marketing process |
| B. | Selling process |
| C. | Intermediation process |
| D. | Nominal process |
| Answer» B. Selling process | |
| 518. |
The promotion tools such as sweepstakes, event sponsorship, samples and coupons are classified in category of: |
| A. | Organizational Promotion |
| B. | Consumer Promotions |
| C. | Inbound Promotion |
| D. | Outbound Promotion |
| Answer» B. Consumer Promotions | |
| 519. |
The consumer promotion technique in which customer purchase proof is sent to manufacturer which then refunds some part of price is called: |
| A. | Cash refund |
| B. | Coupon |
| C. | Sample |
| D. | Premium |
| Answer» A. Cash refund | |
| 520. |
The short-term benefit given to the customers to attract more customers is called: |
| A. | Sales Promotion |
| B. | Inbound Promotion |
| C. | Outbound Promotion |
| D. | Organizational Promotion |
| Answer» A. Sales Promotion | |
| 521. |
_____________________ is irregular in nature. |
| A. | Promotion mix |
| B. | Sales promotion |
| C. | Trade promotion |
| D. | Discount coupon |
| Answer» B. Sales promotion | |
| 522. |
Which type of promotional tool is nonpublic, immediate, interactive and customized? |
| A. | Indirect marketing |
| B. | Direct marketing |
| C. | Viral marketing |
| D. | E-commerce |
| Answer» B. Direct marketing | |
| 523. |
The best promotional tool in any marketing is ___________________________ |
| A. | Word of mouth publicity |
| B. | Self-liquidating promotion |
| C. | Push promotion |
| D. | Dealers promotion method |
| Answer» A. Word of mouth publicity | |
| 524. |
“Sales promotion means any steps that are taken for the purpose of obtaining or increasing sales” was stated by |
| A. | Kollar and Clark |
| B. | Hanson |
| C. | Bordan |
| D. | AHR Detens |
| Answer» D. AHR Detens | |
| 525. |
The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as |
| A. | Pre sales service |
| B. | After sales service |
| C. | Marketing method |
| D. | Sales promotion |
| Answer» B. After sales service | |
| 526. |
The customer gets an offer of gift on some fixed date and the winners are announced through draw is called: |
| A. | Lucky draw |
| B. | Instant draw and assigned gift |
| C. | Quantity gifts |
| D. | Rebate |
| Answer» A. Lucky draw | |
| 527. |
The concept of marketing mix was developed by ________. |
| A. | N. H Borden |
| B. | Philip Kotler |
| C. | Stanton |
| D. | W. Anderson |
| Answer» A. N. H Borden | |
| 528. |
________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. |
| A. | Marketing management |
| B. | Forecasting |
| C. | Segmentation |
| D. | Targeting |
| Answer» A. Marketing management | |
| 529. |
Marketing management is ________. |
| A. | Managing the marketing process |
| B. | Monitoring the profitability of the company’s products and services |
| C. | Selecting target markets |
| D. | The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value |
| Answer» D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value | |
| 530. |
In marketing, ______ is the focal point. |
| A. | Profit |
| B. | Sales |
| C. | Customer |
| D. | All of the above |
| Answer» C. Customer | |
| 531. |
“Many people want BMW, only few are able to buy” his is an example of….. |
| A. | Need |
| B. | Want |
| C. | Demand |
| D. | Status |
| Answer» C. Demand | |
| 532. |
Consumer expenditures are affected by ________. |
| A. | Savings |
| B. | Debt |
| C. | Credit availability |
| D. | All of the above |
| Answer» D. All of the above | |
| 533. |
Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? |
| A. | Industry competitors |
| B. | Technological partners |
| C. | Substitutes |
| D. | Buyers |
| Answer» B. Technological partners | |
| 534. |
Which of the following statements is true? |
| A. | Psychographic segmentation divides buyers into groups based on their knowledge, attitude or responses to a product |
| B. | Target market; a set of buyers sharing common needs or characteristics that the company decides to serve |
| C. | Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics |
| D. | None of the above |
| Answer» C. Demographic segmentation divides buyers into different groups based on a social grade, lifestyle or personality characteristics | |
| 535. |
In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. |
| A. | Group |
| B. | Mass |
| C. | General |
| D. | Segmented |
| Answer» B. Mass | |
| 536. |
The major segmentation variables for consumer markets, refers to which of the following? |
| A. | Geographic, density, psychographic, behavioral |
| B. | Gender, demographic, psychographic, lifestyle |
| C. | Geographic, demographic, psychographic, behavioral |
| D. | None of the above |
| Answer» C. Geographic, demographic, psychographic, behavioral | |
| 537. |
The marketing mix consists of; - 6 |
| A. | Product, physical evidence, place, process |
| B. | Process, price, place, packaging |
| C. | People, process, place, promotion |
| D. | Product, place, promotion, place |
| Answer» C. People, process, place, promotion | |
| 538. |
Increasing the features and quality you offer is a decision made by which marketing mix? |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» A. Product | |
| 539. |
Design is a _____ decision |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» A. Product | |
| 540. |
Segmentation of international markets on the basis of common languages, religions and customs is example of |
| A. | geographic location |
| B. | cultural factors |
| C. | economic factors |
| D. | political and legal factors |
| Answer» B. cultural factors | |
| 541. |
Public Relations is managed by which marketing mix? |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» C. Promotion | |
| 542. |
A value proposition is the full _______ of a _______ - the full mix of benefits upon which it is positioned. |
| A. | package, product |
| B. | positioning, brand |
| C. | positioning, retailer |
| D. | package, retailer |
| Answer» A. package, product | |
| 543. |
Which one of the 4Ps is responsible for direct mail? |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» C. Promotion | |
| 544. |
The term "marketing mix" describes: |
| A. | A composite analysis of all environmental factors inside and outside the fir |
| B. | A series of business decisions that aid in selling a product |
| C. | The relationship between a firm's marketing strengths and its business weaknesses |
| D. | A blending of four strategic elements to satisfy specific target markets |
| Answer» D. A blending of four strategic elements to satisfy specific target markets | |
| 545. |
Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: |
| A. | Pricing |
| B. | Distribution |
| C. | Product development |
| D. | Promotion |
| Answer» D. Promotion | |
| 546. |
USP stands for which of the following? |
| A. | Unique segmentation proposition |
| B. | Unique selling positioning |
| C. | Unique selling proposition |
| D. | None of the Above |
| Answer» C. Unique selling proposition | |
| 547. |
Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? |
| A. | Cultural |
| B. | Demographic |
| C. | Economic |
| D. | Technological |
| Answer» A. Cultural | |
| 548. |
Which of the following is NOT part of the external marketing environment? |
| A. | Political |
| B. | Legal |
| C. | Product |
| D. | Socio-cultural |
| Answer» C. Product | |
| 549. |
A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: |
| A. | Socio-cultural environment |
| B. | Political environment |
| C. | Economic environment |
| D. | Competitive environment |
| Answer» C. Economic environment | |
| 550. |
Targeting affluent customers with luxurious goods is an example of |
| A. | Geographic segmentation |
| B. | Income segmentation |
| C. | Psychographic segmentation |
| D. | Behavioral segmentation |
| Answer» B. Income segmentation | |
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