McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 551. |
The process of collecting information about the external marketing environment is |
| A. | Environmental management |
| B. | Environmental scanning |
| C. | Marketing management |
| D. | Marketing research |
| Answer» B. Environmental scanning | |
| 552. |
The most formal definition of marketing is ________. |
| A. | Meeting needs profitably |
| B. | Identifying and meeting human and social needs |
| C. | The four Ps (product, price, place, promotion) |
| D. | An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders |
| Answer» D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders | |
| 553. |
Which of the following would be the best illustration of a subculture? |
| A. | A religion. |
| B. | A group of close friends. |
| C. | Your university. |
| D. | Your occupation. |
| Answer» A. A religion. | |
| 554. |
The ________ is a tool for identifying ways to create more customer value. |
| A. | Value chain |
| B. | Customer survey |
| C. | Brand loyalty index |
| D. | Promotion channel |
| Answer» A. Value chain | |
| 555. |
Good marketing is no accident, but a result of careful planning and ________. |
| A. | execution |
| B. | selling |
| C. | strategies |
| D. | research |
| Answer» A. execution | |
| 556. |
Marketing management is ________. |
| A. | managing the marketing process |
| B. | monitoring the profitability of the company’s products and services |
| C. | the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value |
| D. | developing marketing strategies to move the company forward |
| Answer» C. the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value | |
| 557. |
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following? |
| A. | An image |
| B. | A service |
| C. | A good |
| D. | An idea |
| Answer» B. A service | |
| 558. |
Marketers often use the term ________ to cover various groupings of customers. |
| A. | people |
| B. | buying power |
| C. | demographic segment |
| D. | market |
| Answer» D. market | |
| 559. |
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. |
| A. | production |
| B. | selling |
| C. | marketing |
| D. | holistic marketing |
| Answer» B. selling | |
| 560. |
________ is the father of modern marketing. |
| A. | Peter Drucker |
| B. | Philip Kotler |
| C. | Neil Armstrong |
| D. | Maslow |
| Answer» B. Philip Kotler | |
| 561. |
The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as |
| A. | by-product pricing |
| B. | optional-feature pricing |
| C. | product line pricing |
| D. | Two-part pricing |
| Answer» C. product line pricing | |
| 562. |
The concept of product mix which refers to wide range of product lines carried by the company is classified as |
| A. | width of product mix |
| B. | length of product mix |
| C. | depth of product mix |
| D. | consistency of product mix |
| Answer» A. width of product mix | |
| 563. |
In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as |
| A. | product line consistency |
| B. | product line width |
| C. | product line length |
| D. | product line depth |
| Answer» C. product line length | |
| 564. |
The ________ of a product mix refers to how many variants are offered of each product in the line. |
| A. | Width |
| B. | Length |
| C. | Depth |
| D. | Consistency |
| Answer» C. Depth | |
| 565. |
The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. |
| A. | Consistency |
| B. | Depth |
| C. | Width |
| D. | Length |
| Answer» A. Consistency | |
| 566. |
The pricing technique used by sellers while selling individual products in bundles is |
| A. | optional-feature pricing |
| B. | pure bundling pricing |
| C. | mixed bundling pricing |
| D. | pure bundling pricing |
| Answer» C. mixed bundling pricing | |
| 567. |
Pricing cues such as sale signs and prices that end in 9 become more influential when ________. |
| A. | Consumer price knowledge is poor |
| B. | Items are purchased frequently |
| C. | Items have been on the market a long time |
| D. | Prices are consistent year-round |
| Answer» A. Consumer price knowledge is poor | |
| 568. |
In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. |
| A. | Block competitive launches |
| B. | Maximize their market share |
| C. | Minimize their market share |
| D. | Maximize volume |
| Answer» B. Maximize their market share | |
| 569. |
To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease. |
| A. | Market-penetration |
| B. | Market-skimming |
| C. | Value pricing |
| D. | Demand pricing |
| Answer» A. Market-penetration | |
| 570. |
Consumers ________ low-cost products or items they buy infrequently. |
| A. | Prefer the lowest total cost of ownership of |
| B. | Are ambivalent to prices of |
| C. | Are more price sensitive to |
| D. | Are less price sensitive to |
| Answer» D. Are less price sensitive to | |
| 571. |
Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called |
| A. | Diffusion analysis |
| B. | Use test |
| C. | Concept test |
| D. | Test marketing |
| Answer» D. Test marketing | |
| 572. |
At the Melting Moments, an ice cream parlor, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as |
| A. | Inseparability |
| B. | Intangibility |
| C. | Heterogeneity |
| D. | Perishability |
| Answer» D. Perishability | |
| 573. |
Raw materials such as forest and food are termed as a. |
| A. | Infinite resources |
| B. | Finite resources |
| C. | Finite renewable resources |
| D. | Finite nonrenewable resources |
| Answer» C. Finite renewable resources | |
| 574. |
The optional-feature pricing, captive-product pricing, product-bundling pricing and byproduct pricing are considered as the techniques of |
| A. | product mix pricing |
| B. | line stretching pricing |
| C. | line filling pricing |
| D. | line deepening pricing |
| Answer» A. product mix pricing | |
| 575. |
Which of the following is not one of the problems typically associated with secondary data? |
| A. | It is too expensive to obtain |
| B. | It may not be current |
| C. | It may not exist |
| D. | It may not be impartial |
| Answer» A. It is too expensive to obtain | |
| 576. |
Primary data can be collected through all the four ways except – |
| A. | Observation |
| B. | Surveys |
| C. | Focus group |
| D. | Chatting |
| Answer» D. Chatting | |
| 577. |
The research instruments that a marketing researcher can make use of area. |
| A. | Questionnaires, Qualitative measure and mechanical devices |
| B. | Questionnaires, experimental research and behavioral data |
| C. | Questionnaires, qualitative measure and experimental research |
| D. | Qualitative measure, Experimental research and survey research |
| Answer» A. Questionnaires, Qualitative measure and mechanical devices | |
| 578. |
Intercept interviews involves |
| A. | Asking questions and recording observations |
| B. | Seeking an appointment from respondents and paying some incentive for being interviewed. |
| C. | Stopping people at a shopping mall and requesting an interview. |
| D. | Calling up people and requesting an interview |
| Answer» C. Stopping people at a shopping mall and requesting an interview. | |
| 579. |
In PLC stages, the stage in which sales and profits declines is called |
| A. | decline stage |
| B. | less improved stage |
| C. | product maturity stage |
| D. | non-innovative stage |
| Answer» D. non-innovative stage | |
| 580. |
The customers in growth stage of life cycle of products are classified as: |
| A. | Innovators |
| B. | early adopters |
| C. | middle majority customers |
| D. | laggards |
| Answer» B. early adopters | |
| 581. |
The total length of each product line is divided by number of product lines which is carried by the company to calculate |
| A. | average width of product mix |
| B. | average length of product mix |
| C. | average depth of product mix |
| D. | consistency of product mix |
| Answer» B. average length of product mix | |
| 582. |
Whenever a new product eliminates another product because of its improvements, such as CDs to Cassettes, this phenomenon is referred as |
| A. | Improvements |
| B. | Creative destruction |
| C. | Creative construction |
| D. | Improvement destruction |
| Answer» B. Creative destruction | |
| 583. |
The pricing technique in which variable fee is charged with a fixed fee are called as |
| A. | product line pricing |
| B. | Two-part pricing |
| C. | by-product pricing |
| D. | optional-feature pricing |
| Answer» B. Two-part pricing | |
| 584. |
Which of the following stages is not included in AIDAS theory? |
| A. | Gaining interest |
| B. | Evaluation |
| C. | Securing attention |
| D. | Inducing action |
| Answer» B. Evaluation | |
| 585. |
The pricing technique is used by sellers that offer their products in the bundles only is classified as |
| A. | pure bundling pricing |
| B. | mix bundling pricing |
| C. | Two-part bundle pricing |
| D. | optional-feature pricing |
| Answer» A. pure bundling pricing | |
| 586. |
The customer will judge the offering by three basis elements: ________, services mix and quality, and price. |
| A. | Performance |
| B. | Salespeople |
| C. | Price |
| D. | Product features and quality |
| Answer» D. Product features and quality | |
| 587. |
The five product levels constitute a ________. At each level more, customer value is added. |
| A. | Customer-augmented product |
| B. | Customer consumption system |
| C. | Customer value-hierarchy |
| D. | Customer-perceived value |
| Answer» C. Customer value-hierarchy | |
| 588. |
Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. |
| A. | Customer value hierarchy |
| B. | Expected |
| C. | Augmented |
| D. | Durability |
| Answer» D. Durability | |
| 589. |
A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using |
| A. | Going-rate pricing |
| B. | Cost-plus pricing |
| C. | Perceived-value pricing |
| D. | Sealed-bid pricing |
| Answer» D. Sealed-bid pricing | |
| 590. |
____________ is the amount of money charged for a product or service. |
| A. | Price |
| B. | Accountancy |
| C. | Demand |
| D. | Value |
| Answer» A. Price | |
| 591. |
_____________ is the sum of the values that consumers exchange for the benefits of having or using the product or service. |
| A. | Price |
| B. | Elasticity |
| C. | Demand |
| D. | Value estimate |
| Answer» A. Price | |
| 592. |
Throughout most of history, prices were set by ____________. |
| A. | Fixed-price policies constructed by sellers |
| B. | Negotiation between buyers and sellers |
| C. | Governments and regulatory agencies |
| D. | Ruling monarchs |
| Answer» B. Negotiation between buyers and sellers | |
| 593. |
A ____________ policy means that a firm sets one price for all buyers in a given product or service line. |
| A. | Fixed-price |
| B. | Variable-price |
| C. | Dynamic-price |
| D. | Standard-price |
| Answer» A. Fixed-price | |
| 594. |
Marketing channel that involves no intermediaries to make their products available to final buyers is classified as |
| A. | direct channel |
| B. | indirect channel |
| C. | flexible channel |
| D. | static channel |
| Answer» A. direct channel | |
| 595. |
Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as |
| A. | marketing logistics network |
| B. | supply chain management |
| C. | delivery network |
| D. | physical distribution network |
| Answer» B. supply chain management | |
| 596. |
In marketing channels, conflict occurs in marketing channels working at same level is classified as |
| A. | steep conflict |
| B. | slope conflict |
| C. | vertical conflict |
| D. | horizontal conflict |
| Answer» D. horizontal conflict | |
| 597. |
Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as |
| A. | supply chain management |
| B. | marketing channels |
| C. | delivery channels |
| D. | value delivery network |
| Answer» D. value delivery network | |
| 598. |
In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as |
| A. | selective distribution |
| B. | intensive distribution |
| C. | inclusive distribution |
| D. | exclusive distribution |
| Answer» D. exclusive distribution | |
| 599. |
Avon, Amway, and Tupperware use which of the following forms of channel distribution? |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | forward channel |
| D. | fashion channel |
| Answer» A. direct marketing channel | |
| 600. |
From the economic system’s point of view, the role of marketing intermediaries is to transform: |
| A. | Raw products into finished products. |
| B. | Consumer needs into producer needs. |
| C. | Consumer needs and wants into product desires. |
| D. | Assortments of products made by producers into the assortments wanted by consumers. |
| Answer» D. Assortments of products made by producers into the assortments wanted by consumers. | |
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