| 1. |
Marketing is a process of converting the potential customers into ………….. |
| A. | actual customers |
| B. | prospective customers |
| C. | marketers |
| D. | none of these |
| Answer» A. actual customers | |
| 2. |
Marketing is a …………..process |
| A. | goal oriented |
| B. | exchange |
| C. | social |
| D. | all of these |
| Answer» D. all of these | |
| 3. |
Which of the following is not included in the function of physical supply? |
| A. | standardization |
| B. | storage |
| C. | transport |
| D. | packaging |
| Answer» A. standardization | |
| 4. |
All forces or factors that effect marketing policies, decisions and operations of a business constitute.. |
| A. | marketing mix |
| B. | marketing environment |
| C. | marketing control |
| D. | none of these |
| Answer» B. marketing environment | |
| 5. |
The group of elements price, product, promotion and place constitute |
| A. | market mix |
| B. | marketing mix |
| C. | product mix |
| D. | promotion mix |
| Answer» B. marketing mix | |
| 6. |
The concept of marketing mix was developed by |
| A. | philip kotler |
| B. | stapleton |
| C. | n.h borden |
| D. | albert w emery |
| Answer» C. n.h borden | |
| 7. |
Market where goods are transacted on the spot or immediately |
| A. | future market |
| B. | spot market |
| C. | perfect market |
| D. | none of these |
| Answer» B. spot market | |
| 8. |
Market where there is no physical delivery of goods |
| A. | future market |
| B. | spot market |
| C. | perfect market |
| D. | none of these |
| Answer» A. future market | |
| 9. |
Markets which are organized and regulated by statutory measure are |
| A. | regulated markets |
| B. | unregulated markets |
| C. | world market |
| D. | none of these |
| Answer» A. regulated markets | |
| 10. |
The markets in which goods are bought and sold in bulk quantities. |
| A. | wholesale market |
| B. | retail market |
| C. | world market |
| D. | none of these |
| Answer» A. wholesale market | |
| 11. |
Market in which gold and silver are sold |
| A. | commodity market |
| B. | produce market |
| C. | bullion market |
| D. | none of these |
| Answer» C. bullion market | |
| 12. |
Market where money is lend and borrowed |
| A. | money market |
| B. | foreign exchange market |
| C. | stock market |
| D. | none of these |
| Answer» A. money market | |
| 13. |
Marketing is applicable in ………… |
| A. | goods |
| B. | events |
| C. | property |
| D. | all of these |
| Answer» D. all of these | |
| 14. |
Risk bearing is a function of………… |
| A. | research |
| B. | exchange |
| C. | physical supply |
| D. | facilitating |
| Answer» D. facilitating | |
| 15. |
Marketing is important to |
| A. | economy |
| B. | companies |
| C. | consumers |
| D. | all of these |
| Answer» D. all of these | |
| 16. |
Profit through Customer Satisfaction Is aimed in …………. Concept |
| A. | production |
| B. | holistic |
| C. | marketing |
| D. | selling |
| Answer» C. marketing | |
| 17. |
Marketing Environment is |
| A. | largely uncontrollable |
| B. | changing fast |
| C. | influencing marketing decisions |
| D. | all of these |
| Answer» D. all of these | |
| 18. |
Marketing that converts negative demand to positive demand is known as |
| A. | conversional |
| B. | maintenance |
| C. | remarketing |
| D. | developmental |
| Answer» A. conversional | |
| 19. |
Which of the following is not included in the micro environment |
| A. | suppliers |
| B. | publics |
| C. | economic |
| D. | customers |
| Answer» C. economic | |
| 20. |
Consumers show …………… while buying their products on regular basis |
| A. | dissonance reduction buying behaviour |
| B. | variety seeking buying behaviour |
| C. | complex buying behaviour |
| D. | habitual buying behaviour |
| Answer» D. habitual buying behaviour | |
| 21. |
“ We guarantee every product we sell” appeal to…………………motive |
| A. | curosity |
| B. | variety |
| C. | quality |
| D. | comfort |
| Answer» C. quality | |
| 22. |
The negative feeling which arise after purchase causing inner tension is known as….. |
| A. | cognitive dissonance |
| B. | post purchase dissonance |
| C. | buyer’s remorse |
| D. | all of these |
| Answer» D. all of these | |
| 23. |
Social class is an element of………………….factor |
| A. | social |
| B. | cultural |
| C. | personal |
| D. | economic |
| Answer» B. cultural | |
| 24. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
| A. | target marketing |
| B. | market segmentation |
| C. | product differentiation |
| D. | none of these |
| Answer» B. market segmentation | |
| 25. |
The essential criteria for effective segmentation is |
| A. | homogenity |
| B. | measurability |
| C. | profitability |
| D. | all of these |
| Answer» D. all of these | |
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