McqMate
201. |
A digital analog of various forms of payment backed by a bank or financial institution is ……………. |
A. | etb |
B. | eft |
C. | e-cash |
D. | e-money |
Answer» A. etb |
202. |
……………….involves some one masquerading as someone else. |
A. | spoofing |
B. | unauthorized action |
C. | eavesdropping |
D. | phishing |
Answer» A. spoofing |
203. |
When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as……….. |
A. | spoofing |
B. | unauthorized disclosure |
C. | eavesdropping |
D. | phishing |
Answer» B. unauthorized disclosure |
204. |
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ……….. |
A. | unauthorized action |
B. | unauthorized disclosure |
C. | eavesdropping |
D. | phishing |
Answer» A. unauthorized action |
205. |
………………. Is a specialized form of online identity theft. |
A. | spoofing |
B. | unauthorized disclosure |
C. | eavesdropping |
D. | phishing |
Answer» D. phishing |
206. |
The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called…….. |
A. | spoofing |
B. | unauthorized disclosure |
C. | eavesdropping |
D. | phishing |
Answer» C. eavesdropping |
207. |
…………….can be used to minimize the risk of security breaches or viruses. |
A. | firewall |
B. | backups |
C. | encryption |
D. | digital signature |
Answer» A. firewall |
208. |
………………is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications. |
A. | digital signature |
B. | digital certificates |
C. | secure electronic transactions |
D. | none of these. |
Answer» B. digital certificates |
209. |
…………….is a security protocol based on digital certificates. |
A. | digital signature |
B. | secure sockets layer protocol |
C. | secure electronic transactions |
D. | none of these |
Answer» C. secure electronic transactions |
210. |
……..is a computer crime in which criminal breaks into a computer system for exploring details of information etc. |
A. | hacking |
B. | spoofing |
C. | eavesdropping |
D. | phishing |
Answer» A. hacking |
211. |
Marketing is a process of converting the potential customers into ………….. |
A. | Actual customers |
B. | Prospective customers |
C. | Marketers |
D. | None of these |
Answer» A. Actual customers |
212. |
……………concept is based on the principle that marketing is not a department but it is pervasive throughout the company. |
A. | Production |
B. | Holistic |
C. | Modern |
D. | Selling |
Answer» B. Holistic |
213. |
………….simply refers to product planning. |
A. | Merchandising |
B. | Assembling |
C. | R & D |
D. | None o f these |
Answer» A. Merchandising |
214. |
Branding is a function of …………. |
A. | Research |
B. | Exchange |
C. | Physical supply |
D. | Facilitating |
Answer» D. Facilitating |
215. |
Market where currencies of different countries are bought and sold. |
A. | Money market |
B. | Foreign exchange market |
C. | Stock market |
D. | None of these |
Answer» B. Foreign exchange market |
216. |
Market where demand for goods is greater than supply. |
A. | Buyers market |
B. | Sellers market |
C. | Retail market |
D. | Wholesale market |
Answer» B. Sellers market |
217. |
Market where shares, debentures, bonds etc of companies are bought and sold. |
A. | Money market |
B. | Foreign exchange market |
C. | Stock market |
D. | None of these |
Answer» C. Stock market |
218. |
Market in which supply is greater than demand. |
A. | Buyers market |
B. | Sellers market |
C. | Retail market |
D. | Wholesale market |
Answer» A. Buyers market |
219. |
A person who purchases a product or service either for his own consumption or for others is known as…………. |
A. | Buyer |
B. | Customer |
C. | Consumer |
D. | None of these |
Answer» B. Customer |
220. |
Behaviour exhibited while purchasing a car is an example of……………. |
A. | Dissonance Reduction Buying Behaviour |
B. | Variety Seeking Buying Behaviour |
C. | Complex Buying Behaviour |
D. | Habitual Buying Behaviour |
Answer» C. Complex Buying Behaviour |
221. |
Which of the following is not an emotional motive |
A. | Vanity |
B. | Social acceptance |
C. | Curosity |
D. | Variety |
Answer» D. Variety |
222. |
The negative feeling which arise after purchase causing inner tension is known as….. |
A. | Cognitive dissonance |
B. | Post purchase dissonance |
C. | Buyer’s remorse |
D. | All of these |
Answer» D. All of these |
223. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
A. | Target marketing |
B. | Market segmentation |
C. | Product differentiation |
D. | None of these |
Answer» B. Market segmentation |
224. |
The strategy where the producer or marketer does not differentiate between different type of customers |
A. | Undifferentiated Marketing |
B. | Differentiated Marketing |
C. | Concentrated Marketing |
D. | Customised or Personalised Marketing |
Answer» A. Undifferentiated Marketing |
225. |
The concentration of all marketing efforts on one selected segment within the total market. |
A. | Undifferentiated Marketing |
B. | Differentiated Marketing |
C. | Concentrated Marketing |
D. | Customised or Personalised Marketing |
Answer» C. Concentrated Marketing |
226. |
Identifying and providing different marketing mix for each of the segments is known as………. |
A. | Undifferentiated Marketing |
B. | Differentiated Marketing |
C. | Concentrated Marketing |
D. | Customised or Personalised Marketing |
Answer» B. Differentiated Marketing |
227. |
Serving a small market not served by competitors is known as…………. |
A. | Local marketing |
B. | Niche marketing |
C. | Segment marketing |
D. | Individual marketing |
Answer» B. Niche marketing |
228. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
A. | Target marketing |
B. | Market segmentation |
C. | Product differentiation |
D. | None of these |
Answer» A. Target marketing |
229. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
A. | Total market approach |
B. | Concentration approach |
C. | Multi-segment approach |
D. | None of these |
Answer» C. Multi-segment approach |
230. |
The act of creating an image about a product or brand in the consumers mind is known as……... |
A. | Positioning |
B. | Target marketing |
C. | Market segmentation |
D. | Product differentiation |
Answer» A. Positioning |
231. |
Positioning by emphasising the special attributes and benefits of the product is known as……….. |
A. | Positioning by Product Attributes and Benefits |
B. | Positioning by Brand Endorsement |
C. | Positioning by use, Occasion and Time |
D. | Positioning by Corporate Identity |
Answer» A. Positioning by Product Attributes and Benefits |
232. |
Which is not a level of brand loyality. |
A. | Brand preference. |
B. | Brand recognition. |
C. | Brand insistence. |
D. | Brand equity. |
Answer» D. Brand equity. |
233. |
Trading up is a method of product line modification by. |
A. | Product line expansion. |
B. | Product line contraction. |
C. | Quality variation. |
D. | None of these. |
Answer» C. Quality variation. |
234. |
…….goods are purchased without any planning or search effort. |
A. | Staple. |
B. | Impluse. |
C. | Emergency. |
D. | None of these. |
Answer» B. Impluse. |
235. |
Revival plans to reintroduce the product in more modified form is adopted in ………..stage of PLC. |
A. | Introduction. |
B. | Maturity. |
C. | Decline. |
D. | Growth. |
Answer» C. Decline. |
236. |
After sales service is part of. |
A. | Core product. |
B. | Augmented product. |
C. | Tangible product. |
D. | None of these. |
Answer» B. Augmented product. |
237. |
Setting price on the basis of the total cost per unit is known as…… |
A. | Cost Based Pricing |
B. | Demand Based Pricing |
C. | Competition Based Pricing |
D. | Value Based Pricing |
Answer» A. Cost Based Pricing |
238. |
Setting price on the basis of the competition for the product is known as………. |
A. | Cost Based Pricing |
B. | Demand Based Pricing |
C. | Competition Based Pricing |
D. | Value Based Pricing |
Answer» C. Competition Based Pricing |
239. |
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business. |
A. | Predatory Pricing |
B. | Economy Pricing |
C. | Psychological Pricing |
D. | Penetration Pricing |
Answer» C. Psychological Pricing |
240. |
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of……………. |
A. | Predatory Pricing |
B. | Economy Pricing |
C. | Psychological Pricing |
D. | Captive Product Pricing |
Answer» C. Psychological Pricing |
241. |
Where sellers combine several products in the same package is known as……. |
A. | Psychological Pricing |
B. | Captive Product Pricing |
C. | Product Bundle Pricing |
D. | Promotional Pricing |
Answer» D. Promotional Pricing |
242. |
When there is a large potential market for a product, the firm will adopt. |
A. | Skimming price policy |
B. | Penetration price policy. |
C. | Premium price policy. |
D. | None of these. |
Answer» C. Premium price policy. |
243. |
A price reduction to buyers who pay their bills promptly is called. |
A. | Trade discount. |
B. | Cash discount. |
C. | Seasonal discount. |
D. | Quality discount. |
Answer» B. Cash discount. |
244. |
-------is a system of selling goods directly to customers through a network of self employed people |
A. | Multilevel marketing |
B. | Whole sale marketing |
C. | Vertical marketing |
D. | None of these |
Answer» A. Multilevel marketing |
245. |
The word channel is derived from the French word, |
A. | Cann |
B. | Chaan |
C. | Canal |
D. | None of these |
Answer» C. Canal |
246. |
---------- refers to duplicating the brand image of one product of promote another product of the same brand. |
A. | Surrogate advertising |
B. | Shortage advertising |
C. | Advocacy advertising |
D. | None of these |
Answer» A. Surrogate advertising |
247. |
----------- means placement of company product or products in the minds of target consumers relative to the competitive products. |
A. | Product positioning |
B. | Product display |
C. | Product expression |
D. | None of these |
Answer» A. Product positioning |
248. |
Many companies are now turning their attention to …………….markets. |
A. | Urban |
B. | Rural |
C. | world |
D. | none of these |
Answer» B. Rural |
249. |
Markets located in the heart of the region specializing in few crops like banana, onions etc are called….. |
A. | Regular periodic market |
B. | Seasonal market |
C. | Daily market |
D. | Rural market. |
Answer» B. Seasonal market |
250. |
Rural consumers are ……………. |
A. | Price sensitive |
B. | less price sensitive |
C. | quality conscious |
D. | none of these |
Answer» A. Price sensitive |
251. |
Marketing research is a part of ………………stage of rural marketing strategy. |
A. | Planning |
B. | execution |
C. | feedback |
D. | none of these |
Answer» A. Planning |
252. |
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ……………pricing |
A. | Cost plus |
B. | value |
C. | power price points |
D. | penetration |
Answer» C. power price points |
253. |
Which of the following is not an element of service marketing mix? |
A. | People |
B. | packaging |
C. | process |
D. | physical evidence. |
Answer» A. People |
254. |
…………………..is concerned with finding ways to reduce the demand temporarily or permanently. |
A. | Demarketing |
B. | meta marketing |
C. | mass marketing |
D. | mega marketing |
Answer» A. Demarketing |
255. |
Which of the following is against marketing concept ? |
A. | Demarketing |
B. | meta marketing |
C. | mass marketing |
D. | mega marketing |
Answer» A. Demarketing |
256. |
……………. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country. |
A. | De marketing |
B. | meta marketing |
C. | mass marketing |
D. | mega marketing |
Answer» D. mega marketing |
257. |
……………………is also known as buzz marketing. |
A. | Word of mouth marketing |
B. | viral marketing |
C. | guerilla marketing |
D. | morph marketing |
Answer» A. Word of mouth marketing |
258. |
The term …………. Marketing was coined by Steven Jurvetson in 1997. |
A. | Word of mouth |
B. | viral |
C. | guerilla |
D. | morph |
Answer» B. viral |
259. |
………………is the marketing of a social message with a view to change behavior of people’s habit. |
A. | Green marketing |
B. | Social marketing |
C. | Gaimatias marketing |
D. | none of these |
Answer» B. Social marketing |
260. |
Buying and selling over the internet is known as…….. |
A. | E-marketing |
B. | E-business |
C. | E-commerce |
D. | none of these. |
Answer» C. E-commerce |
261. |
The marketing side of E-commerce is known as ………. |
A. | E-marketing |
B. | E-business |
C. | Interactive marketing |
D. | none of these |
Answer» A. E-marketing |
262. |
SEM means……….. |
A. | Search engine marketing |
B. | Social environment marketing |
C. | save energy marketing |
D. | none of these. |
Answer» A. Search engine marketing |
263. |
………………marketing refers to achieving marketing objectives through applying digital technologies such as web sites. |
A. | Internet |
B. | digital |
C. | |
D. | viral |
Answer» B. digital |
264. |
Word of mouth marketing through electronic channels like email, internet etc is known as ………. |
A. | Internet |
B. | digital |
C. | |
D. | viral |
Answer» D. viral |
265. |
….....is a low cost communication tool that can be easily tested, refined and rolled out. |
A. | Opt- in- e-mail |
B. | i- TV |
C. | i- radio |
D. | i-kiosks |
Answer» A. Opt- in- e-mail |
266. |
Which of the following is not a risk in internet based transaction |
A. | eavesdropping |
B. | spoofing |
C. | encryption |
D. | unauthorized action. |
Answer» C. encryption |
267. |
A digital analog of various forms of payment backed by a bank or financial institution is ……………. |
A. | ETB |
B. | EFT |
C. | E-cash |
D. | E-money |
Answer» A. ETB |
268. |
Which of the following is not a type of e-payment system. |
A. | ETB |
B. | EFT |
C. | E-cash |
D. | None of these |
Answer» D. None of these |
269. |
…………….is a security protocol based on digital certificates. |
A. | Digital signature |
B. | Secure sockets layer protocol |
C. | Secure electronic transactions |
D. | None of these |
Answer» C. Secure electronic transactions |
270. |
I am willing to buy a sport car but I do not have enough money to buy it. It is a |
A. | Demand |
B. | Desire |
C. | Need |
D. | Want |
Answer» A. Demand |
271. |
The buying process starts when a buyer recognize a . |
A. | Product |
B. | An advertisement for the product |
C. | A salesperson from a previous visit |
D. | Problem or need |
Answer» D. Problem or need |
272. |
7p's of marketing includes |
A. | process |
B. | people |
C. | physical evidence |
D. | all of these |
Answer» D. all of these |
273. |
Production concept focuses on |
A. | easy availability |
B. | quality |
C. | customers need |
D. | none of these |
Answer» A. easy availability |
274. |
Porter's five forces does not includes |
A. | supplier power |
B. | buyer power |
C. | political power |
D. | competitive rivalry |
Answer» C. political power |
275. |
pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share. |
A. | Market-skimming |
B. | Value-based |
C. | Market-penetration |
D. | Leader |
Answer» C. Market-penetration |
276. |
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the |
A. | Introduction |
B. | Growth |
C. | Maturity |
D. | Decline |
Answer» D. Decline |
277. |
In which stage of new product development process, the product and marketing programs are tested in realistic market settings? |
A. | Concept Development and Testing |
B. | Idea Screening |
C. | Test Marketing |
D. | Commercialization |
Answer» C. Test Marketing |
278. |
The practice of selling two or more separate products together for a single price is |
A. | Bundling |
B. | Dumping |
C. | Both (A) and (B) |
D. | None of the above |
Answer» A. Bundling |
279. |
What does the term PLC stands for? |
A. | Product life cycle |
B. | Production life cycle |
C. | Product long cycle |
D. | Production long cycle |
Answer» A. Product life cycle |
280. |
A channel stategy that limits availability of products to a few carefully selected outlets in a given market area . |
A. | intensive distribution |
B. | selective distribution |
C. | exclusive distribution |
D. | none of these |
Answer» B. selective distribution |
281. |
is a marketing channel that has no intermediary levels. |
A. | direct marketing channel |
B. | indirect chjannel |
C. | forward channel |
D. | hybrid channel |
Answer» A. direct marketing channel |
282. |
The benefits of marketing channel are |
A. | cost saving |
B. | time saving |
C. | financial support given |
D. | all of these. |
Answer» D. all of these. |
283. |
For a perishable products,channel has to be . |
A. | short |
B. | long |
C. | medium |
D. | none of these |
Answer» A. short |
284. |
Transportation,warehousing,inventory relates to . |
A. | product |
B. | price |
C. | promotion |
D. | place |
Answer» D. place |
285. |
"rather than intermediaries creating demands for the product,consumers demand the products from |
A. | push strategy |
B. | pull strategy |
C. | forward strategy |
Answer» B. pull strategy |
286. |
Difference between transaction selling and relationship selling |
A. | in transaction selling,buyers must pay cash |
B. | in relationship selling,buyers and sellers must be related. |
C. | in relationship selling,sellers work to provide value to customers |
D. | in transaction selling,transaction is the beginning of the relationship |
Answer» C. in relationship selling,sellers work to provide value to customers |
287. |
In decling stage of PLC,which tool would be more preffered |
A. | sales promotion, |
B. | personal selling |
C. | advertising |
D. | publicity |
Answer» A. sales promotion, |
288. |
is any paid form of non personal persuasion and promotion of ideas,goods and services |
A. | advertising |
B. | personal selling |
C. | publicity |
D. | sales promotion |
Answer» A. advertising |
289. |
"the communication message can be adjusted as per customers specific needs or wants." this statement |
A. | advertising |
B. | personal selling |
C. | publicity |
D. | sales promotion |
Answer» B. personal selling |
290. |
The number of product lines a company carries is called |
A. | Product range |
B. | Product mix depth |
C. | Product mix width |
D. | Product line length |
Answer» C. Product mix width |
291. |
The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy. |
A. | Price Decisions |
B. | Place Decisions |
C. | Product Decisions |
D. | Promotion Decisions |
Answer» A. Price Decisions |
292. |
The Branding strategy which uses a different brand name for each product is known as |
A. | Overall Family Branding |
B. | Line Family Branding |
C. | Individual Branding |
D. | Brand Extension |
Answer» C. Individual Branding |
293. |
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service? |
A. | Label |
B. | Co-brand |
C. | Brand |
D. | Product |
Answer» C. Brand |
294. |
Which of the following involves designing and manufacturing the container or wrapper for a product |
A. | Labeling |
B. | Packaging |
C. | Branding |
D. | Product line |
Answer» B. Packaging |
295. |
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? |
A. | Personal characteristics |
B. | Psychological characteristics |
C. | Behavioral characteristics |
D. | Demographical characteristics |
Answer» D. Demographical characteristics |
296. |
is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
A. | Target marketing |
B. | Psychographic segmentation |
C. | Product Differentiation |
D. | Consumer behavior |
Answer» D. Consumer behavior |
297. |
Bread and milk are which kind of products? |
A. | Specialty Products |
B. | Convenience products |
C. | Shopping products |
D. | Unsought products |
Answer» B. Convenience products |
298. |
What is the basic property of a service which makes it different from a product. |
A. | Shape |
B. | Size |
C. | Very expensive |
D. | Intangibility |
Answer» D. Intangibility |
299. |
The term marketing refers to: |
A. | Advertising, Sales Promotion, Publicity and Public Relational activities |
B. | A new product needs ideas, Developments, concepts and improvements. |
C. | Sales Planning, Strategy and Implementation |
D. | A philosophy that stresses customer value and satisfaction |
Answer» D. A philosophy that stresses customer value and satisfaction |
300. |
The term ‘marketing mix’ describes: |
A. | a composite analysis of all environmental factors inside and outside the firm |
B. | a series of business decisions that aid in selling a product |
C. | the relationship between a firm’s marketing strengths and its business weaknesses |
D. | a blending of strategic elements to satisfy specific target markets |
Answer» D. a blending of strategic elements to satisfy specific target markets |
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