McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Business Administration (BBA) , Bachelor of Commerce (B Com) .
| 101. |
--------------factor is not considered as an important one while selecting channel of distribution |
| A. | product |
| B. | market factor |
| C. | colour |
| D. | none of these |
| Answer» C. colour | |
| 102. |
-----------is not included in the product factor |
| A. | physical nature |
| B. | technical nature |
| C. | suitability |
| D. | none of these |
| Answer» C. suitability | |
| 103. |
The retailer sells goods in -------- |
| A. | huge quantity |
| B. | small quantity |
| C. | not sufficient |
| D. | none of these |
| Answer» B. small quantity | |
| 104. |
MILMA is an example of -------type of shop |
| A. | multiple shop |
| B. | departmental store |
| C. | super bazzar |
| D. | none of these |
| Answer» A. multiple shop | |
| 105. |
If marketing is done through information and ordering machine placed in stores, it is known as |
| A. | kiosk marketing |
| B. | television marketing |
| C. | tele marketing |
| D. | all of these |
| Answer» A. kiosk marketing | |
| 106. |
If goods directly move from producer to consumer, it is known as |
| A. | one level channel |
| B. | zero level channel |
| C. | two level channel |
| D. | none of these |
| Answer» B. zero level channel | |
| 107. |
---------retailers open their shops on fixed days or dates in a specified area. |
| A. | hawkers |
| B. | kiosks |
| C. | market traders |
| D. | none of these |
| Answer» C. market traders | |
| 108. |
---------- are generally food stores that are much smaller in size than in supermarkets. |
| A. | convenient store |
| B. | discount store |
| C. | specialty store |
| D. | none of these |
| Answer» A. convenient store | |
| 109. |
Selling includes ------ |
| A. | advertising |
| B. | transfer of title from the seller to the buyer |
| C. | sales promotion |
| D. | none of these |
| Answer» B. transfer of title from the seller to the buyer | |
| 110. |
If the product passes through a longer channel of distribution, the marketer will have to give importance to |
| A. | advertising |
| B. | personal selling |
| C. | direct selling |
| D. | none of these |
| Answer» A. advertising | |
| 111. |
If advertising give focus on a particular product or brand, it is known as |
| A. | product advertisement |
| B. | market advertisement |
| C. | institutional advertisement |
| D. | none |
| Answer» A. product advertisement | |
| 112. |
When the advertisement is to create an image or reputation of the firm, it is a case of |
| A. | product advertisement |
| B. | institutional advertisement |
| C. | reminder advertising |
| D. | none |
| Answer» B. institutional advertisement | |
| 113. |
Advocacy advertising is also called |
| A. | support advertising |
| B. | rapport advertising |
| C. | cause advertising |
| D. | none of these |
| Answer» C. cause advertising | |
| 114. |
--------= advertisement stresses on comparative features of two brands |
| A. | comparative advertisement |
| B. | complimentary advertisement |
| C. | niche advertisement |
| D. | none of these |
| Answer» A. comparative advertisement | |
| 115. |
---------is not a commercial advertising |
| A. | consumer ad |
| B. | industrial ad |
| C. | trade ad |
| D. | shortage ad |
| Answer» D. shortage ad | |
| 116. |
When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called |
| A. | joint advertising |
| B. | co-operative advertising |
| C. | sponsored advertising |
| D. | none of these |
| Answer» B. co-operative advertising | |
| 117. |
---------is not a step in advertising campaign |
| A. | market analysis |
| B. | determining ad objectives |
| C. | selecting ad media |
| D. | supply of goods |
| Answer» D. supply of goods | |
| 118. |
A good catchy phrase used and repeated often in an advertisement is -------- |
| A. | idea |
| B. | brand name |
| C. | trade mark |
| D. | slogans |
| Answer» D. slogans | |
| 119. |
USP stands for |
| A. | universal service provider |
| B. | upper service position |
| C. | unique selling proposition |
| D. | none of these |
| Answer» C. unique selling proposition | |
| 120. |
--------- is not a pre test to evaluate advertising effectiveness |
| A. | portfolio test |
| B. | consumer jury method |
| C. | recognition test |
| D. | none of these |
| Answer» C. recognition test | |
| 121. |
---------- is not a post test to evaluate advertising effectiveness |
| A. | real test |
| B. | opinion research |
| C. | association test |
| D. | portfolio test |
| Answer» D. portfolio test | |
| 122. |
-------- is not a consumer promotion scheme |
| A. | samples |
| B. | advertising material |
| C. | coupons |
| D. | rebates |
| Answer» B. advertising material | |
| 123. |
In --------- appeals are emotional |
| A. | consumer promotion |
| B. | advertising |
| C. | dealer promotion |
| D. | all of these |
| Answer» B. advertising | |
| 124. |
------------is not a dealer promotion scheme. |
| A. | free goods |
| B. | trade allowance |
| C. | coupons |
| D. | all of these |
| Answer» C. coupons | |
| 125. |
------------ is not a sales force promotion scheme. |
| A. | bonus to sales force |
| B. | slotting allowance |
| C. | sales force contests |
| D. | none of these |
| Answer» B. slotting allowance | |
| 126. |
Dealer promotion is also known as |
| A. | trade promotion |
| B. | goods promotion |
| C. | commerce promotion |
| D. | none of these |
| Answer» A. trade promotion | |
| 127. |
Which of the following is not an element of promotion mix |
| A. | advertisement |
| B. | branding |
| C. | personal selling |
| D. | sales promotion |
| Answer» B. branding | |
| 128. |
-------type of advertisement is used when the product enters into growth stage of PLC |
| A. | selective advertising |
| B. | reminder advertising |
| C. | primary advertising |
| D. | none of these |
| Answer» A. selective advertising | |
| 129. |
The strategy of choosing one attribute to excel to create competitive advantage is known as |
| A. | under positioning |
| B. | unique selling proposition |
| C. | over positioning |
| D. | none of these |
| Answer» B. unique selling proposition | |
| 130. |
The Concept of USP was introduced by |
| A. | rosser reeves |
| B. | theodre levitt |
| C. | nh borden |
| D. | none of them |
| Answer» A. rosser reeves | |
| 131. |
Which of the following is not a sales promotion tool |
| A. | discount |
| B. | dealer contest |
| C. | advertisement |
| D. | consumer contest. |
| Answer» C. advertisement | |
| 132. |
The process of direct communication between the sales person and a prospect is called |
| A. | personal selling |
| B. | direct marketing |
| C. | advertising |
| D. | none of these |
| Answer» A. personal selling | |
| 133. |
In marketing, MRP stands for |
| A. | managing public relation |
| B. | marketing public relation |
| C. | monitoring public relation |
| D. | none of these |
| Answer» B. marketing public relation | |
| 134. |
AIDAS stands for |
| A. | attention, interest, desire, action, satisfaction |
| B. | action, interest, decision , attention, service |
| C. | attention, interest, attitude, action, satisfaction |
| D. | none of these |
| Answer» A. attention, interest, desire, action, satisfaction | |
| 135. |
Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------ |
| A. | advertisement |
| B. | marketing |
| C. | selling |
| D. | none of these |
| Answer» A. advertisement | |
| 136. |
-----------is not a feature of advertising |
| A. | it helps in stimulating sales |
| B. | it may be oral or written |
| C. | it reduces sales |
| D. | none |
| Answer» C. it reduces sales | |
| 137. |
-------- is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message. |
| A. | matter |
| B. | ad medium |
| C. | ad copy |
| D. | none of these |
| Answer» C. ad copy | |
| 138. |
Which of the following is not a main objective of personal selling ? |
| A. | generate sales |
| B. | build awareness and appreciation for the product |
| C. | create personal contact |
| D. | none of these |
| Answer» D. none of these | |
| 139. |
Which of the following is a major advantage of personal selling ? |
| A. | targeted message |
| B. | reach and frequency |
| C. | more sales |
| D. | none of these |
| Answer» A. targeted message | |
| 140. |
A major portion of the rural population consists of ………………..income groups. |
| A. | low |
| B. | high |
| C. | medium |
| D. | all of these |
| Answer» A. low | |
| 141. |
Many companies are now turning their attention to …………….markets. |
| A. | urban |
| B. | rural |
| C. | world |
| D. | none of these |
| Answer» B. rural | |
| 142. |
For rural marketing …………..pricing is more suitable. |
| A. | penetration |
| B. | skimming |
| C. | going rate |
| D. | none of these |
| Answer» A. penetration | |
| 143. |
Markets popularly known as haats and shandies are ……………markets. |
| A. | rural |
| B. | urban |
| C. | national |
| D. | none of these |
| Answer» A. rural | |
| 144. |
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called…… |
| A. | regular periodic market |
| B. | seasonal market |
| C. | daily market |
| D. | rural market. |
| Answer» A. regular periodic market | |
| 145. |
Permanent rural market with continuous trading activity is called…… |
| A. | regular periodic market |
| B. | seasonal market |
| C. | daily market |
| D. | rural market. |
| Answer» C. daily market | |
| 146. |
White revolution refers to |
| A. | aquaculture |
| B. | milk |
| C. | poultry |
| D. | none of these |
| Answer» B. milk | |
| 147. |
Blue revolution refers to |
| A. | aquaculture |
| B. | milk |
| C. | poultry |
| D. | none of these |
| Answer» A. aquaculture | |
| 148. |
Yellow revolution refers to |
| A. | aquaculture |
| B. | milk |
| C. | poultry |
| D. | none of these |
| Answer» C. poultry | |
| 149. |
Moderate quality products are preferred by ……………consumers. |
| A. | urban |
| B. | rural |
| C. | educated |
| D. | none of these |
| Answer» B. rural | |
| 150. |
Goods are sold in small packets in ………….markets. |
| A. | urban |
| B. | rural |
| C. | world |
| D. | none of these |
| Answer» B. rural | |
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