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McqMate
Chapters
201. |
Which theory is summarized as “Everything was Right” theory? |
A. | Situation Response Theory |
B. | Right set of circumstances theory |
C. | Buying formula theory of selling |
D. | Both 1 and 2 |
Answer» D. Both 1 and 2 |
202. |
What is the next step after “Need and Problem identification” in personal selling process? |
A. | The opening |
B. | Presentation and demonstration |
C. | Dealing with objectives |
D. | Negotiation |
Answer» B. Presentation and demonstration |
203. |
Which among the following is not any stage of personal selling process? |
A. | The opening |
B. | Need and problem identification |
C. | Selling the product |
D. | Negotiation |
Answer» C. Selling the product |
204. |
What is AIDA? |
A. | Attention Interest Desire Action |
B. | Attract Interest Desire Action |
C. | Attention Interest Design Action |
D. | Attract Interest Design Action |
Answer» A. Attention Interest Desire Action |
205. |
_________________ is product reliability, after-sales service and delivery supported by penalty clauses so that the buyer can claim the cost if something go wrong during the given period by the salesperson. |
A. | Demonstration |
B. | Guarantees |
C. | Trail orders |
D. | Reference selling |
Answer» B. Guarantees |
206. |
Purchase process if differentiated by a mental sequence of events that goes on in prospects mind is |
A. | AIDA |
B. | Buying formula theory |
C. | Selling theory |
D. | Marketing theory |
Answer» B. Buying formula theory |
207. |
Which among the following are the methods for handling and overcoming objections in personal selling? |
A. | Third party compensation |
B. | Turn an objective into benefit |
C. | Deny objections tactfully |
D. | All of these |
Answer» D. All of these |
208. |
Which among the following explains “Behavioral Theory Equation”? |
A. | Drives |
B. | Cues |
C. | Response |
D. | All of these |
Answer» D. All of these |
209. |
Which among the following is a type of cue in “Behavioral Theory Equation” in personal selling? |
A. | No triggering cues |
B. | Triggering cues |
C. | Information cues |
D. | All of these |
Answer» D. All of these |
210. |
J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*V What D stands for? |
A. | response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier |
B. | predisposition or the inward response tendency, that is, force of habit |
C. | present drive level |
D. | “incentive potential,” that is, the value of the product or its potential Satisfaction to the buyer |
Answer» C. present drive level |
211. |
Which theory is also known as “Situation Response Theory”? |
A. | AIDAS theory |
B. | Buying formula theory of selling |
C. | Behavioral equation theory |
D. | Right set of circumstances theory |
Answer» D. Right set of circumstances theory |
212. |
___________________ reduces risk because they prove the benefits of the product. |
A. | Demonstration |
B. | Guarantees |
C. | Trail orders |
D. | Reference selling |
Answer» A. Demonstration |
213. |
For making advertisement s more effective, the manufacturers improve ____________and launch new products. |
A. | Existing products |
B. | Advertisement style |
C. | Marketing channel |
D. | Sponsors |
Answer» A. Existing products |
214. |
It is advisable to use ____________________ as a source of advertising. |
A. | Social media |
B. | |
C. | Radio |
D. | Television |
Answer» D. Television |
215. |
Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of |
A. | Media strategy |
B. | Media execution |
C. | Selecting media |
D. | Measuring communication |
Answer» C. Selecting media |
216. |
To introduce the new products to world of consumers is the main goal of |
A. | Entertainment |
B. | Advertising |
C. | Boost the sales |
D. | Online marketing |
Answer» B. Advertising |
217. |
Advertisement through radio was very popular till the middle of last century because of _______________. |
A. | Its effectiveness |
B. | More popular than newspaper |
C. | Mass reach |
D. | Cost of advertisement |
Answer» C. Mass reach |
218. |
Advertising creates employment as it increases the volume of sales and___________ |
A. | Production |
B. | Marketing |
C. | Promotion |
D. | Personal selling |
Answer» A. Production |
219. |
Lower costs, greater global advertising coordination consistent worldwide image are the ______________________ of international marketing decision. |
A. | Standardization drawbacks |
B. | Advertisement regulations |
C. | Standardization benefits |
D. | Typical responses |
Answer» C. Standardization benefits |
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