Which of the following is not a typical supply chain member?
|Answer» D. producer|
When suppliers, distributors, and customers partner with each other to improve performance of the entire system, they are participating in a…………..
|A.||supply and demand chain|
|C.||channel of distribution|
|D.||value delivery network|
|Answer» D. value delivery network|
A company's channel decisions directly affect every …………
|D.||employee in the channel|
|Answer» B. marketing decision|
From the economic system’spoint of view ,the role of marketing intermediaries is to transform the assortment of products made by producers in to the assortment of products wanted by…………….
|Answer» A. consumers|
Intermediaries play an important role in matching .
|A.||supply and demand|
|B.||product to region|
|C.||information and promotion|
|D.||manufacturer to product|
|Answer» A. supply and demand|
Which of the following is not a key function that intermediaries play in completing transactions?
|Answer» D. financing|
In marketing terms, we say that the number of intermediary levels indicates the …………of a channel.
|Answer» B. length|
An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel.
|D.||time –saving part|
|Answer» C. specialized role|
Historically, conventional channels have lacked the leadership to……….
|A.||assign channel member roles and attain efficiency|
|B.||attain efficiency and assign member roles|
|C.||set standard pricing and promotions|
|D.||assign member roles and manage conflict|
|Answer» D. assign member roles and manage conflict|
A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a……………
|A.||vertical distribution structure|
|B.||vertical marketing system|
|C.||conventional distribution channel|
|D.||independent channel allocation|
|Answer» C. conventional distribution channel|
A corporate VMS has the advantage of controlling the entire distribution chain under…………
|B.||a profit-maximizing strategic plan|
|C.||a few intermediaries|
|Answer» A. single ownership|
A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through…………….
|D.||limited liability corporations.|
|Answer» A. contractual agreements|
Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
|B.||horizontal marketing system|
|D.||conventional marketing channel .|
|Answer» A. administered vms|
Hybrid marketing systems are also called………… .
|A.||multichannel distribution systems|
|B.||horizontal multichannel systems|
|D.||dual distribution systems|
|Answer» A. multichannel distribution systems|
The major disadvantage of a multichannel system is that it is harder to control and it can generate…………
|A.||fewer domestic sales|
|B.||less net profit|
|C.||declining employee morale|
|Answer» D. greater conflict|
In many industries,traditional intermediaries are dropping by the wayside because of changes in ……………and the growth of …………….marketing.
|A.||technology;direct and online|
|C.||federal laws;business-to business|
|D.||state and local laws;target|
|Answer» A. technology;direct and online|
Which of the following should be the first step in designing a marketing channel?
|A.||identifying what consumers want from the channel|
|C.||analyzing channel alternatives|
|D.||identifying channel objectives|
|Answer» A. identifying what consumers want from the channel|
Companies should state their channel objectives in terms of targeted levels ……
|B.||efficiency and reduced conflict|
|Answer» A. customer service|
Which type of product might require a more direct marketing channel to avoid delays and too much handling?
|A.||products in their maturity stage|
|Answer» B. perishable products|
Sometimes a producer chooses only a few dealers in a territory to distribute its products or services.Generally these dealers are given a right to…………..
|Answer» D. exclusive.|
Channel members should be evaluated using all of the following criteria except which one?
|Answer» D. channel leadership|
It is common for international marketers to………. their channel strategies for each country.
|B.||seek approval for|
|Answer» A. adapt|
Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time.
|Answer» B. motivating|
Most companies practice strong PRM to forge long-term relationships with channel members.what does PRM stands for?
|A.||personal roster maintenance|
|B.||partner relationship management|
|C.||potential relationship management|
|D.||primary relationship management|
|Answer» B. partner relationship management|
Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?
|A.||implementing the plan for the flow of goods and services|
|B.||gathering customer's ideas for new products|
|C.||planning the physical flow of goods and services|
|D.||controlling the physical flow of goods, services, and information|
|Answer» B. gathering customer's ideas for new products|
We're developing a website for study materials for students.
We would love to hear your answers to some of the questions.