| 1. |
Which of the following is not a typical supply chain member? |
| A. | reseller |
| B. | wholesaler |
| C. | retailer's creditor |
| D. | producer |
| Answer» D. producer | |
| 2. |
When suppliers, distributors, and customers partner with each other to improve performance of the entire system, they are participating in a………….. |
| A. | supply and demand chain |
| B. | supply chain |
| C. | channel of distribution |
| D. | value delivery network |
| Answer» D. value delivery network | |
| 3. |
A company's channel decisions directly affect every ………… |
| A. | competitor's actions |
| B. | marketing decision |
| C. | channel member |
| D. | employee in the channel |
| Answer» B. marketing decision | |
| 4. |
From the economic system’spoint of view ,the role of marketing intermediaries is to transform the assortment of products made by producers in to the assortment of products wanted by……………. |
| A. | consumers |
| B. | distributors. |
| C. | marketers |
| D. | manufacturers |
| Answer» A. consumers | |
| 5. |
Intermediaries play an important role in matching . |
| A. | supply and demand |
| B. | product to region |
| C. | information and promotion |
| D. | manufacturer to product |
| Answer» A. supply and demand | |
| 6. |
Which of the following is not a key function that intermediaries play in completing transactions? |
| A. | negotiation |
| B. | information |
| C. | negotiation |
| D. | financing |
| Answer» D. financing | |
| 7. |
In marketing terms, we say that the number of intermediary levels indicates the …………of a channel. |
| A. | complexity |
| B. | length |
| C. | involvement |
| D. | width |
| Answer» B. length | |
| 8. |
An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ………….in the channel. |
| A. | disciplinary role |
| B. | decisional role |
| C. | specialized role |
| D. | time –saving part |
| Answer» C. specialized role | |
| 9. |
Historically, conventional channels have lacked the leadership to………. |
| A. | assign channel member roles and attain efficiency |
| B. | attain efficiency and assign member roles |
| C. | set standard pricing and promotions |
| D. | assign member roles and manage conflict |
| Answer» D. assign member roles and manage conflict | |
| 10. |
A Channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a…………… |
| A. | vertical distribution structure |
| B. | vertical marketing system |
| C. | conventional distribution channel |
| D. | independent channel allocation |
| Answer» C. conventional distribution channel | |
| 11. |
A corporate VMS has the advantage of controlling the entire distribution chain under………… |
| A. | single ownership |
| B. | a profit-maximizing strategic plan |
| C. | a few intermediaries |
| D. | mass distribution |
| Answer» A. single ownership | |
| 12. |
A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through……………. |
| A. | contractual agreements |
| B. | working partnerships |
| C. | oral agreements |
| D. | limited liability corporations. |
| Answer» A. contractual agreements | |
| 13. |
Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members? |
| A. | administered vms |
| B. | horizontal marketing system |
| C. | corporate vms |
| D. | conventional marketing channel . |
| Answer» A. administered vms | |
| 14. |
Hybrid marketing systems are also called………… . |
| A. | multichannel distribution systems |
| B. | horizontal multichannel systems |
| C. | administered franchises |
| D. | dual distribution systems |
| Answer» A. multichannel distribution systems | |
| 15. |
The major disadvantage of a multichannel system is that it is harder to control and it can generate………… |
| A. | fewer domestic sales |
| B. | less net profit |
| C. | declining employee morale |
| D. | greater conflict |
| Answer» D. greater conflict | |
| 16. |
In many industries,traditional intermediaries are dropping by the wayside because of changes in ……………and the growth of …………….marketing. |
| A. | technology;direct and online |
| B. | franchise structure;independent |
| C. | federal laws;business-to business |
| D. | state and local laws;target |
| Answer» A. technology;direct and online | |
| 17. |
Which of the following should be the first step in designing a marketing channel? |
| A. | identifying what consumers want from the channel |
| B. | evaluating intermediaries |
| C. | analyzing channel alternatives |
| D. | identifying channel objectives |
| Answer» A. identifying what consumers want from the channel | |
| 18. |
Companies should state their channel objectives in terms of targeted levels …… |
| A. | customer service |
| B. | efficiency and reduced conflict |
| C. | profitability |
| D. | fair prices |
| Answer» A. customer service | |
| 19. |
Which type of product might require a more direct marketing channel to avoid delays and too much handling? |
| A. | products in their maturity stage |
| B. | perishable products |
| C. | high-priced products |
| D. | lower-priced products |
| Answer» B. perishable products | |
| 20. |
Sometimes a producer chooses only a few dealers in a territory to distribute its products or services.Generally these dealers are given a right to………….. |
| A. | corporate |
| B. | administered |
| C. | intensive |
| D. | exclusive. |
| Answer» D. exclusive. | |
| 21. |
Channel members should be evaluated using all of the following criteria except which one? |
| A. | control |
| B. | economic factors |
| C. | adaptive criteria |
| D. | channel leadership |
| Answer» D. channel leadership | |
| 22. |
It is common for international marketers to………. their channel strategies for each country. |
| A. | adapt |
| B. | seek approval for |
| C. | restrict |
| D. | extend |
| Answer» A. adapt | |
| 23. |
Marketing channel management calls for selecting, managing,……… , and evaluating channel members over time. |
| A. | reinstating |
| B. | motivating |
| C. | reducing conflict |
| D. | reducing waste |
| Answer» B. motivating | |
| 24. |
Most companies practice strong PRM to forge long-term relationships with channel members.what does PRM stands for? |
| A. | personal roster maintenance |
| B. | partner relationship management |
| C. | potential relationship management |
| D. | primary relationship management |
| Answer» B. partner relationship management | |
| 25. |
Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process? |
| A. | implementing the plan for the flow of goods and services |
| B. | gathering customer's ideas for new products |
| C. | planning the physical flow of goods and services |
| D. | controlling the physical flow of goods, services, and information |
| Answer» B. gathering customer's ideas for new products | |
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