Consumer Behavior (for MBA) solved MCQs

These MCQs are Mainly for MBA course

1 of 9
chapter:   Unit 1

1. Which of the following is NOT a market research tool?

a. Interviews

B. Questionnaires

c. Introspective reflection

d. None of the above

2. What does OSL stand for?

a. Over Stimulation Line

B. Optimum Stimulation Level

c. Outside Sensory Level

d. None of the above

3. Disappointment following a purchase is called:

a. Post-purchase annoyance

B. Post-purchase dissonance

c. Post-purchase consonance

d. None of the above

4. Which of the following in NOT a category of pre-purchase expectation?

a. Equitable performance

B. Expected performance

c. Expected performance

d. None of the above

5. Neutral sources who give opinion about the product are

a. Paid by the manufacturer

B. Not paid by the manufacturer

c. Hired by the manufacturer

d. None of the above

6. The individual responsible for the flow of information is called:

a. The gatekeeper

B. The initiator

c. The decider

d. None of the above

7. What does OEM stand for?

a. Organisation for Energy Markets

B. Overseas Equipment Markets

c. Original Equipment Manufacturer

d. None of the above

8. The last stage of consumer decision making process is

a. Problem recognition

B. Post purchase evaluation

c. Evaluation of alternatives

d. None of the above

9. Which one is not a base for market segmentation?

a. Demographic

B. Geographic

c. Mass marketing

d. None of the above

10. A consumer can collect information from

a. Internal source

B. External source

c. All of these

d. None of the above

11. __________ refers to the information a consumer has stored in their memory about a product or service.

a. Cognitive dissonance

B. Product knowledge

c. Product research

d. Marketing research

12. Darla considers herself to be a gourmet, and she has dined at many of the finest restaurants in the United States. On a recent trip to New Orleans, she refused to eat at a restaurant that was purported to have some of the best Cajun food because it had oil cloth and plastic flowers on the tables. Which situational influence explains Darla's refusal to eat at this restaurant?

a. Its marketing mix

B. Task features

c. Current conditions

d. Physical features

13. The price of products and services often influence whether _______________, and, if so,which competitive offering is selected.

a. Consumers will purchase them at all

B. Consumers see a need to buy

c. Consumers will decide to buy immediately

d. People would recommend the product

14. ________ can influence the consumers’ thoughts about products.

a. Marketing and popularity

B. Advertising, sales promotions, salespeople, and publicity

c. Sales promotion, popularity, and marketing

d. Billboards

15. It important for marketers to devise communications that offer _______________, and areplaced in media that consumers in the target market are likely to use.

a. Consistent messages about their products

B. Better pricing

c. Product information to the customers

d. A new marketing strategy

16. __________ are factors that have been shown to affect consumer behavior.

a. Brand name, quality, newness, and complexity

B. Advertising, marketing, product, and price

c. Outlets, strategies, concept, and brand name

d. Quality, advertising, product positioning, and strategy

17. The reason that higher prices may not affect consumer buying is _______________.

a. Most consumers prefer brand names which have higher prices

B. 70% of the total population looks for quality services and is willing to pay higher prices

c. Consumers believe that higher prices indicate higher quality or prestige

d. Most consumers feel that the price is actually affordable

18. Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior?

a. Its marketing mix

B. Task features

c. Current conditions

d. Physical features

19. In studying consumer behaviour, it is often useful to categorize people on the basis of some similarity. Descriptions such as age, gender, income, or occupation are called:

a. demographics

B. psychographics

c. personal profiles

d. physiognomies

20. When consumers are making buying decisions, some observers have said that their behaviour resembles acting in a play, complete with lines, props, even costumes. They may alter their consumption decisions depending upon the part they are playing at the time. This view of consumer behaviour is often called:

a. consumer activism

B. consumption play theory

c. dramatism

d. role theory

21. The expanded view of the exchange which includes the issues that influence the consumerbefore, during, and after a purchase is called:

a. The marketing mix

B. The consumption process

c. The strategic focus

d. The extended exchange theory

22. Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:

a. coordinating the packages of family brands to communicate the same "look"

B. developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price

c. instituting practices which show companies' awareness of their responsibilities to the environment and society

d. building bonds between brands and customers that will last a lifetime

23. Which of the following is NOT one of the criteria which have to be met if the segmentationprocess is to be valid:

a. the segment is large enough to be profitable

B. consumers within a segment have similar product needs and differ from consumers in other segments

c. the consumers in a segment have to be alike demographically

d. the important differences among segments can be identified

24. Of the following pieces of legislation intended to protect the consumer, which was theearliest:

a. Textile Labelling Act

B. Food and Drug Act

c. Motor Vehicle Safety Act

d. Hazardous Products Act

25. The "pyramid of consumer behaviour" illustrates the focus of several disciplines when studying consumer behaviour. Focus on the individual's consumer behaviour (such as how one reads certain sections of a magazine) is termed:

a. idiosyncratic

B. macro

c. micro

d. unitary


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