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McqMate
Chapters
1. |
In a small market ______________ is better |
A. | Three level channel |
B. | Two level channel |
C. | Direct marketing |
D. | All of these |
Answer» C. Direct marketing |
2. |
Direct marketing is found more suitable to which of the following products? |
A. | Agriculture products |
B. | TV |
C. | Shoes |
D. | Vacuum cleaner |
Answer» D. Vacuum cleaner |
3. |
______________ is not a vertically integrated channel |
A. | Admininisterd |
B. | Contractual |
C. | Corporate |
D. | None of these |
Answer» D. None of these |
4. |
______________ is not included in the product factor |
A. | Physical nature |
B. | Technical nature |
C. | Suitability |
D. | None of these |
Answer» C. Suitability |
5. |
If goods directly move from producer to consumer, it is known as |
A. | One level channel |
B. | Zero level channel |
C. | Two level channel |
D. | None of these |
Answer» B. Zero level channel |
6. |
Selling includes ______________ |
A. | Advertising |
B. | Transfer of title from the seller to the buyer |
C. | Sales promotion |
D. | None of these |
Answer» B. Transfer of title from the seller to the buyer |
7. |
______________ is not a step in advertising campaign |
A. | Market analysis |
B. | Determining ad Objectives |
C. | Selecting ad media |
D. | Supply of goods |
Answer» D. Supply of goods |
8. |
______________ is not a consumer promotion scheme |
A. | Samples |
B. | Advertising material |
C. | Coupons |
D. | Rebates |
Answer» B. Advertising material |
9. |
Dealer promotion is also known as |
A. | Trade promotion |
B. | Goods promotion |
C. | Commerce promotion |
D. | None of these |
Answer» A. Trade promotion |
10. |
The process of direct communication between the sales person and a prospect is called |
A. | Personal selling |
B. | Direct marketing |
C. | Advertising |
D. | None of these |
Answer» A. Personal selling |
11. |
______________ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message. |
A. | Matter |
B. | ad medium |
C. | ad copy |
D. | none of these |
Answer» C. ad copy |
12. |
A major portion of the rural population consists of ______________ income groups. |
A. | Low |
B. | high |
C. | medium |
D. | all of these |
Answer» A. Low |
13. |
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______________ |
A. | Regular periodic market |
B. | Seasonal market |
C. | Daily market |
D. | Rural market |
Answer» A. Regular periodic market |
14. |
Permanent rural market with continuous trading activity is called ______________ |
A. | Regular periodic market |
B. | Seasonal market |
C. | Daily market |
D. | Rural market |
Answer» C. Daily market |
15. |
Rural consumers are ______________ |
A. | Price sensitive |
B. | less price sensitive |
C. | quality conscious |
D. | none of these |
Answer» A. Price sensitive |
16. |
Smaller companies tying up with leading companies to distribute through its network is known as ______________ Distribution. |
A. | Syndicated |
B. | selective |
C. | exclusive |
D. | intensive |
Answer» A. Syndicated |
17. |
Medical treatment with ayurvedic massage is an example of |
A. | Pure tangible good |
B. | hybrid |
C. | pure service |
D. | none of these |
Answer» C. pure service |
18. |
Which of the following is not an element of service marketing mix? |
A. | People |
B. | packaging |
C. | process |
D. | physical evidence |
Answer» A. People |
19. |
Which of the following is against marketing concept ? |
A. | Demarketing |
B. | meta marketing |
C. | mass marketing |
D. | mega marketing |
Answer» A. Demarketing |
20. |
______________ is also called ambush marketing. |
A. | Event marketing |
B. | morph marketing |
C. | guerilla marketing |
D. | none of these |
Answer» A. Event marketing |
21. |
The term ______________ Marketing was coined by Steven Jurvetson in 1997. |
A. | Word of mouth |
B. | viral |
C. | guerilla |
D. | morph |
Answer» B. viral |
22. |
______________ is the marketing of a social message with a view to change behavior of people's habit. |
A. | Green marketing |
B. | Social marketing |
C. | Gaimatias marketing |
D. | none of these |
Answer» B. Social marketing |
23. |
Utilizing electronic medium in everyday business activities is known as |
A. | E-marketing |
B. | E-business |
C. | E-commerce |
D. | none of these |
Answer» B. E-business |
24. |
______________ can be defined as convergence of branding, information dissemination and sales transactions all in one place. |
A. | E-advertising |
B. | E-branding |
C. | E-commerce |
D. | E-marketing |
Answer» A. E-advertising |
25. |
Which of the following is not a risk in internet based transaction |
A. | eavesdropping |
B. | spoofing |
C. | encryption |
D. | unauthorized action |
Answer» C. encryption |
26. |
______________ is not an e-payment media. |
A. | Credit card |
B. | Debit card |
C. | Electronic cheque |
D. | Wallet |
Answer» D. Wallet |
27. |
Which of the following is not a type of e-payment system. |
A. | ETB |
B. | EFT |
C. | E-cash |
D. | None of these |
Answer» D. None of these |
28. |
______________ Is a specialized form of online identity theft. |
A. | Spoofing |
B. | Unauthorized disclosure |
C. | Eavesdropping |
D. | Phishing |
Answer» D. Phishing |
29. |
______________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc. |
A. | Hacking |
B. | Spoofing |
C. | Eavesdropping |
D. | Phishing |
Answer» A. Hacking |
30. |
All forces or factors that effect marketing policies, decisions and operations of a business constitute ______________ |
A. | Marketing mix |
B. | Marketing environment |
C. | Marketing control |
D. | None of these |
Answer» B. Marketing environment |
31. |
Markets which are organized and regulated by statutory measure are |
A. | Regulated markets |
B. | Unregulated markets |
C. | World market |
D. | None of these |
Answer» A. Regulated markets |
32. |
Market where shares, debentures, bonds etc of companies are bought and sold. |
A. | Money market |
B. | Foreign exchange market |
C. | Stock market |
D. | None of these |
Answer» C. Stock market |
33. |
Profit through Customer Satisfaction Is aimed in ______________ Concept |
A. | Production |
B. | Holistic |
C. | Marketing |
D. | Selling |
Answer» C. Marketing |
34. |
A person who purchases a product or service either for his own consumption or for others is known as ______________ |
A. | Buyer |
B. | Customer |
C. | Consumer |
D. | None of these |
Answer» B. Customer |
35. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
A. | Target marketing |
B. | Market segmentation |
C. | Product differentiation |
D. | None of these |
Answer» B. Market segmentation |
36. |
Serving a small market not served by competitors is known as ______________ |
A. | Local marketing |
B. | Niche marketing |
C. | Segment marketing |
D. | Individual marketing |
Answer» B. Niche marketing |
37. |
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called |
A. | Target marketing |
B. | Market segmentation |
C. | Product differentiation |
D. | None of these |
Answer» A. Target marketing |
38. |
Using the names of company's powerful brands for line extentions is ______________ |
A. | Positioning by Product Attributes and Benefits |
B. | Positioning by Brand Endorsement |
C. | Positioning by use, Occasion and Time |
D. | Positioning by Corporate Identity |
Answer» B. Positioning by Brand Endorsement |
39. |
Products seen as only suitable in one single market |
A. | Local Products |
B. | Multinational Products |
C. | International Products |
D. | Global Products |
Answer» A. Local Products |
40. |
The only revenue producing element in the marketing mix is. |
A. | Product |
B. | Price |
C. | Place |
D. | Promotion |
Answer» B. Price |
41. |
Yellow goods include ______________ goods. |
A. | Red & white |
B. | White & brown |
C. | Orange & red |
D. | White & orange |
Answer» B. White & brown |
42. |
Rising profits is a feature of ______________ stage of PLC. |
A. | Growth |
B. | Introduction |
C. | Maturity |
D. | Saturation |
Answer» A. Growth |
43. |
The set of all the products a firm made available to consumers buy is called. |
A. | Product line |
B. | Product mix |
C. | Product category |
D. | None of these |
Answer» A. Product line |
44. |
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis |
A. | Predatory Pricing |
B. | Economy Pricing |
C. | Psychological Pricing |
D. | Penetration Pricing |
Answer» D. Penetration Pricing |
45. |
A price reduction to buyers who pay their bills promptly is called. |
A. | Trade discount |
B. | Cash discount |
C. | Seasonal discount |
D. | Quality discount |
Answer» B. Cash discount |
46. |
The strategy of using as many out lets as possible is called |
A. | Intensive distribution |
B. | Cohesive distribution |
C. | Wide distribution |
D. | All of these |
Answer» A. Intensive distribution |
47. |
Which of the following is not a non store retailing ? |
A. | Kiosk marketing |
B. | retail chains |
C. | Direct marketing |
D. | telemarketing |
Answer» D. telemarketing |
48. |
______________ factor is not considered as an important one while selecting channel of distribution |
A. | Product |
B. | Market factor |
C. | Colour |
D. | None of these |
Answer» C. Colour |
49. |
______________ are generally food stores that are much smaller in size than in supermarkets. |
A. | Convenient store |
B. | Discount store |
C. | Specialty store |
D. | None of these |
Answer» A. Convenient store |
50. |
______________ advertisement stresses on comparative features of two brands |
A. | Comparative advertisement |
B. | Complimentary advertisement |
C. | Niche advertisement |
D. | None of these |
Answer» A. Comparative advertisement |
51. |
A good catchy phrase used and repeated often in an advertisement is ______________ |
A. | Idea |
B. | Brand name |
C. | Trade mark |
D. | Slogans |
Answer» D. Slogans |
52. |
Which of the following is not an element of promotion mix |
A. | Advertisement |
B. | Branding |
C. | Personal selling |
D. | Sales promotion |
Answer» B. Branding |
53. |
The strategy of choosing one attribute to excel to create competitive advantage is known as |
A. | Under positioning |
B. | Unique selling proposition |
C. | Over positioning |
D. | None of these |
Answer» B. Unique selling proposition |
54. |
AIDAS stands for |
A. | Attention, Interest, Desire, Action, Satisfaction |
B. | Action, Interest, Decision , Attention, Service |
C. | Attention, Interest, Attitude, Action, Satisfaction |
D. | None of these |
Answer» A. Attention, Interest, Desire, Action, Satisfaction |
55. |
Which of the following is a major advantage of personal selling ? |
A. | targeted message |
B. | reach and frequency |
C. | more sales |
D. | none of these |
Answer» A. targeted message |
56. |
Blue revolution refers to |
A. | Aquaculture |
B. | milk |
C. | poultry |
D. | none of these |
Answer» A. Aquaculture |
57. |
Profiling the rural market is a part of ______________ stage of rural marketing strategy. |
A. | Planning |
B. | execution |
C. | feedback |
D. | none of these |
Answer» A. Planning |
58. |
Services are ______________ |
A. | Intangible |
B. | perishable |
C. | both a & b |
D. | none of these |
Answer» A. Intangible |
59. |
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges? |
A. | Frequency marketing |
B. | event marketing |
C. | viral marketing |
D. | none of these |
Answer» A. Frequency marketing |
60. |
The basic objective behind the ______________ is to add value to the product significantly for winning the customers' loyalty. |
A. | Event marketing |
B. | morph marketing |
C. | guerilla marketing |
D. | none of these |
Answer» B. morph marketing |
61. |
An airline working with a tour operator or a hotel group is an example of ______________ marketing |
A. | Partnership |
B. | viral |
C. | guerilla |
D. | morph |
Answer» A. Partnership |
62. |
The marketing side of E-commerce is known as ______________. |
A. | E-marketing |
B. | E-business |
C. | Interactive marketing |
D. | none of these |
Answer» A. E-marketing |
63. |
Which of the following is importance of e-marketing? |
A. | sell |
B. | serve |
C. | sizzle |
D. | all of these |
Answer» D. all of these |
64. |
The financial exchange that takes place online between buyers and sellers is known as |
A. | E-branding |
B. | E-marketing |
C. | E-advertisement |
D. | E-payment system |
Answer» D. E-payment system |
65. |
______________ involves some one masquerading as someone else. |
A. | Spoofing |
B. | Unauthorized action |
C. | Eavesdropping |
D. | Phishing |
Answer» A. Spoofing |
66. |
______________ can be used to minimize the risk of security breaches or viruses. |
A. | Firewall |
B. | Backups |
C. | Encryption |
D. | Digital signature |
Answer» A. Firewall |
67. |
The group of elements price, product, promotion and place constitute |
A. | market mix |
B. | marketing mix |
C. | product mix |
D. | promotion mix |
Answer» B. marketing mix |
68. |
Branding is a function of ______________ |
A. | Research |
B. | Exchange |
C. | Physical supply |
D. | Facilitating |
Answer» D. Facilitating |
69. |
Market where money is lend and borrowed |
A. | Money market |
B. | Foreign exchange market |
C. | Stock market |
D. | None of these |
Answer» A. Money market |
70. |
Marketing is important to |
A. | Economy |
B. | Companies |
C. | Consumers |
D. | All of these |
Answer» D. All of these |
71. |
Which of the following is not included in the micro environment |
A. | Suppliers |
B. | Publics |
C. | Economic |
D. | Customers |
Answer» C. Economic |
72. |
"We guarantee every product we sell" appeal to ______________ motive |
A. | Curosity |
B. | Variety |
C. | Quality |
D. | Comfort |
Answer» C. Quality |
73. |
The concentration of all marketing efforts on one selected segment within the total market. |
A. | Undifferentiated Marketing |
B. | Differentiated Marketing |
C. | Concentrated Marketing |
D. | Customised or Personalised Marketing |
Answer» C. Concentrated Marketing |
74. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
A. | Total market approach |
B. | Concentration approach |
C. | Multi-segment approach |
D. | None of these |
Answer» C. Multi-segment approach |
75. |
Anything that has the ability to satisfy a consumer need is known as ______________ |
A. | Price |
B. | Package |
C. | Product |
D. | Promotion |
Answer» A. Price |
76. |
Market where demand for goods is greater than supply. |
A. | Buyers market |
B. | Sellers market |
C. | Retail market |
D. | Wholesale market |
Answer» B. Sellers market |
77. |
Marketing Environment is |
A. | Largely uncontrollable |
B. | Changing fast |
C. | Influencing marketing decisions |
D. | All of these |
Answer» D. All of these |
78. |
Social class is an element of ______________ factor |
A. | Social |
B. | Cultural |
C. | Personal |
D. | Economic |
Answer» B. Cultural |
79. |
Civil engineers designing flats, villas, bridges etc.are an example of. |
A. | Undifferentiated Marketing |
B. | Differentiated Marketing |
C. | Concentrated Marketing |
D. | Customised or Personalised Marketing |
Answer» D. Customised or Personalised Marketing |
80. |
Positioning by emphasising the special attributes and benefits of the product is known as ______________ |
A. | Positioning by Product Attributes and Benefits |
B. | Positioning by Brand Endorsement |
C. | Positioning by use, Occasion and Time |
D. | Positioning by Corporate Identity |
Answer» A. Positioning by Product Attributes and Benefits |
81. |
Products designed to meet global segments |
A. | Local Products |
B. | Multinational Products |
C. | International Products |
D. | Global Products |
Answer» D. Global Products |
82. |
Which of the following is not a component of brand equity. |
A. | Brand awareness |
B. | Brand association |
C. | Brand loyality |
D. | Brand cohorts |
Answer» D. Brand cohorts |
83. |
American expression for fast moving consumer goods is ______________ goods. |
A. | Brown |
B. | White |
C. | Red |
D. | Orange |
Answer» C. Red |
84. |
After sales service is part of. |
A. | Core product |
B. | Augmented product |
C. | Tangible product |
D. | None of these |
Answer» B. Augmented product |
85. |
Which of the following is not a factor influensing pricing policy |
A. | Cost |
B. | Competitors |
C. | Business objectives |
D. | None of these |
Answer» D. None of these |
86. |
Departmental store is an example of |
A. | Second hand goods seller |
B. | Large scale retailer |
C. | Multiple shop |
D. | None of these |
Answer» B. Large scale retailer |
87. |
______________ means the set of marketing intermediaries through which the goods flow from the producer to consumer. |
A. | Channel of distribution |
B. | Direct marketing |
C. | Intensive distribution |
D. | None of these |
Answer» A. Channel of distribution |
88. |
The three major types of non store retailing are direct selling, direct marketing and ______________ |
A. | Automatic vending |
B. | Self service store |
C. | Retail chain |
D. | None of these |
Answer» A. Automatic vending |
89. |
If marketing is done through information and ordering machine placed in stores, it is known as |
A. | Kiosk marketing |
B. | Television marketing |
C. | Tele marketing |
D. | All of these |
Answer» A. Kiosk marketing |
90. |
______________ is not a commercial advertising |
A. | Consumer ad |
B. | Industrial ad |
C. | Trade ad |
D. | Shortage ad |
Answer» D. Shortage ad |
91. |
In ______________ appeals are emotional |
A. | Consumer promotion |
B. | Advertising |
C. | Dealer Promotion |
D. | All of these |
Answer» B. Advertising |
92. |
Which of the following is not a main objective of personal selling ? |
A. | generate sales |
B. | build awareness and appreciation for the product |
C. | create personal contact |
D. | none of these |
Answer» D. none of these |
93. |
White revolution refers to |
A. | Aquaculture |
B. | Milk |
C. | poultry |
D. | none of these |
Answer» B. Milk |
94. |
Which of the following is not a services? |
A. | Hospital |
B. | banking |
C. | insurance |
D. | none of these |
Answer» D. none of these |
95. |
Which of the following is not an element of Social marketing mix? |
A. | Product |
B. | Price |
C. | Distribution |
D. | People |
Answer» D. People |
96. |
Word of mouth marketing through electronic channels like email, internet etc is known as ______________. |
A. | Internet |
B. | digital |
C. | |
D. | viral |
Answer» D. viral |
97. |
EFT means |
A. | Electronic fund transfer |
B. | Efficient fund transfer |
C. | Eligible fund transfer |
D. | None of these |
Answer» A. Electronic fund transfer |
98. |
The concentration of all marketing efforts on one selected segment within the total market. |
A. | Undifferentiated Marketing |
B. | Differentiated Marketing |
C. | Concentrated Marketing |
D. | Customised or Personalised Marketing |
Answer» C. Concentrated Marketing |
99. |
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment. |
A. | Total market approach |
B. | Concentration approach |
C. | Multi-segment approach |
D. | None of these |
Answer» C. Multi-segment approach |
100. |
Brands owned and developed by producers are known as |
A. | Manufacturer brands |
B. | Individual brands |
C. | Family brands |
D. | Dealer |
Answer» A. Manufacturer brands |
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