McqMate
These multiple-choice questions (MCQs) are designed to enhance your knowledge and understanding in the following areas: Bachelor of Commerce (B Com) .
Chapters
| 151. |
______________ is online identity theft. |
| A. | Eavesdropping |
| B. | Phishing |
| C. | Spoofing |
| D. | None of these |
| Answer» B. Phishing | |
| 152. |
A digital analog of various forms of payment backed by a bank or financial institution is ______________ |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | E-money |
| Answer» A. ETB | |
| 153. |
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as ______________ |
| A. | Unauthorized action |
| B. | Unauthorized disclosure |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» A. Unauthorized action | |
| 154. |
______________ is a security protocol based on digital certificates. |
| A. | Digital signature |
| B. | Secure sockets layer protocol |
| C. | Secure electronic transactions |
| D. | None of these |
| Answer» C. Secure electronic transactions | |
| 155. |
Which of the following is not included in the function of physical supply? |
| A. | Standardization |
| B. | Storage |
| C. | Transport |
| D. | Packaging |
| Answer» A. Standardization | |
| 156. |
______________ simply refers to product planning. |
| A. | Merchandising |
| B. | Assembling |
| C. | R & D |
| D. | None o f these |
| Answer» A. Merchandising | |
| 157. |
Market in which gold and silver are sold |
| A. | Commodity market |
| B. | Produce market |
| C. | Bullion market |
| D. | None of these |
| Answer» C. Bullion market | |
| 158. |
Marketing is applicable in ______________ |
| A. | Goods |
| B. | Events |
| C. | Property |
| D. | All of these |
| Answer» D. All of these | |
| 159. |
Consumers show ______________ while buying their products on regular basis |
| A. | Dissonance Reduction Buying Behaviour |
| B. | Variety Seeking Buying Behaviour |
| C. | Complex Buying Behaviour |
| D. | Habitual Buying Behaviour |
| Answer» D. Habitual Buying Behaviour | |
| 160. |
The essential criteria for effective segmentation is |
| A. | Homogenity |
| B. | Measurability |
| C. | Profitability |
| D. | All of these |
| Answer» D. All of these | |
| 161. |
Which of the following is not an element of demographic segmentation |
| A. | Family size |
| B. | Population density |
| C. | Income |
| D. | Religion |
| Answer» C. Income | |
| 162. |
Which of the following are the elements of product positioning |
| A. | The Product |
| B. | The Company |
| C. | The Consumer |
| D. | All of these |
| Answer» D. All of these | |
| 163. |
Products seen as having extension potential into other markets |
| A. | Local Products |
| B. | Multinational Products |
| C. | International Products |
| D. | Global Products |
| Answer» D. Global Products | |
| 164. |
Which of the following is not a limitation of branding |
| A. | It is expensive |
| B. | It reduces selling efforts |
| C. | It promotes unfair competition |
| D. | It leads to brand monopoly |
| Answer» B. It reduces selling efforts | |
| 165. |
Trading down is a method of product line modification by. |
| A. | Product line expansion |
| B. | Product line contraction |
| C. | Quality variation |
| D. | None of these |
| Answer» C. Quality variation | |
| 166. |
______________ influence product line decisions. |
| A. | Customer preference. |
| B. | Change in demand |
| C. | Product sepecialisation |
| D. | All of these. |
| Answer» D. All of these. | |
| 167. |
Setting price on the basis of the competition for the product is known as ______________. |
| A. | Cost Based Pricing |
| B. | Demand Based Pricing |
| C. | Competition Based Pricing |
| D. | Value Based Pricing |
| Answer» C. Competition Based Pricing | |
| 168. |
When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business. |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Penetration Pricing |
| Answer» C. Psychological Pricing | |
| 169. |
______________ marketing uses telecommunication devices to reach prospective customers |
| A. | Direct marketing |
| B. | Telemarketing |
| C. | Catalogue marketing |
| D. | All of these |
| Answer» B. Telemarketing | |
| 170. |
______________ is a system of selling goods directly to customers through a network of self employed people |
| A. | Multilevel marketing |
| B. | Whole sale marketing |
| C. | Vertical marketing |
| D. | None of these |
| Answer» A. Multilevel marketing | |
| 171. |
Sorting and grading of goods is considered as the function of |
| A. | Wholesalers |
| B. | Retailers |
| C. | Managers |
| D. | None of these |
| Answer» B. Retailers | |
| 172. |
______________ is a system of branch shops operated under a centralized management and dealing in similar lines of goods. |
| A. | Super market |
| B. | Multiple shops |
| C. | Self service store |
| D. | None of these |
| Answer» B. Multiple shops | |
| 173. |
______________ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities. |
| A. | Cheap-jacks |
| B. | Hawkers |
| C. | Market traders |
| D. | None of these |
| Answer» A. Cheap-jacks | |
| 174. |
If the product passes through a longer channel of distribution, the marketer will have to give importance to |
| A. | Advertising |
| B. | Personal selling |
| C. | Direct selling |
| D. | None of these |
| Answer» A. Advertising | |
| 175. |
Yellow revolution refers to |
| A. | Aquaculture |
| B. | milk |
| C. | poultry |
| D. | none of these |
| Answer» C. poultry | |
| 176. |
When the advertisement is to create an image or reputation of the firm, it is a case of |
| A. | Product advertisement |
| B. | Institutional advertisement |
| C. | Reminder advertising |
| D. | None |
| Answer» B. Institutional advertisement | |
| 177. |
______________ refers to duplicating the brand image of one product of promote another product of the same brand. |
| A. | Surrogate advertising |
| B. | Shortage advertising |
| C. | Advocacy advertising |
| D. | None of these |
| Answer» A. Surrogate advertising | |
| 178. |
USP stands for |
| A. | Universal Service Provider |
| B. | Upper Service position |
| C. | Unique Selling Proposition |
| D. | None Of these |
| Answer» C. Unique Selling Proposition | |
| 179. |
______________ type of advertisement is used when the product enters into growth stage of PLC |
| A. | Selective advertising |
| B. | Reminder advertising |
| C. | Primary advertising |
| D. | None of these |
| Answer» A. Selective advertising | |
| 180. |
In marketing, MRP stands for |
| A. | Managing public relation |
| B. | Marketing public relation |
| C. | Monitoring public relation |
| D. | none of these |
| Answer» B. Marketing public relation | |
| 181. |
Markets popularly known as haats and shandies are ______________ markets. |
| A. | Rural |
| B. | Urban |
| C. | National |
| D. | none of these |
| Answer» A. Rural | |
| 182. |
Marketing research is a part of ______________ stage of rural marketing strategy. |
| A. | Planning |
| B. | execution |
| C. | feedback |
| D. | none of these |
| Answer» A. Planning | |
| 183. |
Introducing a product at low price and increasing the price once the brand succeeds is known as ______________ Pricing. |
| A. | Penetration |
| B. | skimming |
| C. | going rate |
| D. | none of these |
| Answer» A. Penetration | |
| 184. |
______________ was first used by Eugene J Kelly. |
| A. | Demarketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» B. meta marketing | |
| 185. |
In Japan ______________ .marketing is known as ‘Kuchikomi'. |
| A. | Word of mouth |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. Word of mouth | |
| 186. |
Marketing to babies in the womb is ______________ marketing. |
| A. | Galimatias |
| B. | viral |
| C. | guerilla |
| D. | morph |
| Answer» A. Galimatias | |
| 187. |
Buying and selling over the internet is known as ______________ |
| A. | E-marketing |
| B. | E-business |
| C. | E-commerce |
| D. | none of these |
| Answer» C. E-commerce | |
| 188. |
A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ______________ |
| A. | debit card |
| B. | credit card |
| C. | smart card |
| D. | none of these |
| Answer» B. credit card | |
| 189. |
A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is |
| A. | encryption |
| B. | firewalls |
| C. | digital certificates |
| D. | digital signature |
| Answer» D. digital signature | |
| 190. |
The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called ______________ |
| A. | Spoofing |
| B. | Unauthorized disclosure |
| C. | Eavesdropping |
| D. | Phishing |
| Answer» C. Eavesdropping | |
| 191. |
The concept of marketing mix was developed by |
| A. | Philip Kotler |
| B. | Stapleton |
| C. | N.H Borden |
| D. | Albert W Emery |
| Answer» C. N.H Borden | |
| 192. |
Market where there is no physical delivery of goods |
| A. | Future market |
| B. | Spot market |
| C. | Perfect market |
| D. | None of these |
| Answer» A. Future market | |
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